Comprehensive Business Plan: GHS Grocery Shop Retail Development

This document presents a comprehensive business plan for GHS Grocery Shop, a retail business focusing on convenient and Ayurveda grocery products. The plan details the company's vision, business goals, and overview, including legal requirements and key personnel. It includes a market analysis, competitor analysis, and marketing strategies, covering pricing, sales, and promotion. The operational aspects of running the business, such as staffing, premises, suppliers, and equipment, are discussed, along with strategies for managing operational risks. Furthermore, the plan provides a detailed financial analysis, including startup costs, profit and loss forecasts, sourcing finance, and cash flow projections. This business plan serves as a strategic roadmap for GHS Grocery Shop to achieve its objectives in the competitive retail market. Desklib offers similar business plans and solved assignments for students.

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Name:
Business Plan for:
(Please use this template in conjunction with the guide Prepare a business
plan)
Document Version:
Date:
Completed by:

Business plan contents
Executive Summary.................................................................................................................................... 1
1. Executive summary................................................................................................................................... 1
2. Business details......................................................................................................................................... 2
Key personnel................................................................................................................................................ 3
Vision............................................................................................................................................................ 4
3. Business Overview.................................................................................................................................... 4
4a. Business goals........................................................................................................................................ 4
4b. What the business does.......................................................................................................................... 5
4c. What makes the business different..........................................................................................................5
4e. Legal requirements.................................................................................................................................. 6
Marketing..................................................................................................................................................... 7
5. Market research......................................................................................................................................... 7
6. Market Overview........................................................................................................................................ 7
7. Competitor analysis................................................................................................................................... 8
8. Sales......................................................................................................................................................... 9
9. Marketing................................................................................................................................................... 9
10. Pricing................................................................................................................................................... 10
Running the business............................................................................................................................... 11
11. Staff....................................................................................................................................................... 11
12. Premises............................................................................................................................................... 11
13. Suppliers............................................................................................................................................... 11
14. Equipment............................................................................................................................................. 12
15. Managing operational risks.................................................................................................................... 12
Finance....................................................................................................................................................... 13
16. Finance.................................................................................................................................................. 13
17. Profit and loss forecast.......................................................................................................................... 15
18. Sourcing finance.................................................................................................................................... 16
19. Cash flow forecast................................................................................................................................. 17

Executive Summary
1. Executive summary
Business plan, a systematic approach which involves the business details, usually describe
how it should be follow in order to achieve the business goals and objectives. Following report
illustrated the business plan for GHS grocery shop, it covers the vision for business which
includes the business goals, overviews, legal requirement, it also include the marketing
approach for business, and running business and finance description.
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2. Business details
Company name:
GHS grocery shop
Telephone number:
1254xxxxxxx
Legal status:
Retail business
Advisors:
Real Estate Agency’s, Tax Advisor
Are you / will you be VAT registered:
Yes
Do you have an online presence:
Yes
The business will:(Provide a brief description of what your business will do)
Business will provide the convenient products also provides the Ayurveda grocery
products.
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Key personnel
Details of owner(s):
Name:John sparrow
Position/main responsibilities: Director
Experience and knowledge of our industry:5 Years Experience in retail industry
Previous employment: 10 downing street, London
Key skills brought to the business:Sales negotiation, management, customer care
sector.
Business experience and any training undertaken:‘Crash Course’- grocery business
Academic/professional qualifications:Business Management Trainings, coremarketing
approach.
Most recent salary £40000
Other key personnel (including shareholders):
Name:Alison parker
Position/main responsibilities:Manager, marketing consultant
Experience and knowledge of our industry:4 years Experience in marketing
management
Previous employment:executive marketing manager at reputed retain organisation
Key skills brought to the business:Property management skills, communication skills,
negotiation skills
Business experience and any training undertaken:crash course in marketing and
business management
Academic/professional qualifications:bachelors in management, done marketing
course from recognised university
Most recent salary £ 28000
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Vision
2. Business Overview
Main idea of GHS grocery store is-
1. To develop the revenues by providing better grocery services to customers.
2. Store will select the nearby location so that old people do not require to go further.
3. Providing better and comfort facilities as economical price on products.
4a. Business goals
 To develop good revenues within the two month of business by distributing
best services to the customers.
 To create the customer attraction with right and unique product identification for
the grocery stores within a month.
Where do you see your business in 3-5 years’ time?
 For the grocery shop I see the business at its peak point with maximum market
share in retail sector, also with good and high revenue turnover as £100,000
net income per month.
 Developed staff base with almost 100 staff members to increase the business
productivity.
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4b. What the business does
Product/service Features Benefits
 Design  Unique design and
planification helps
to achieve full
performance of the
product (for
example: adding
technologies
attributes in
products)
 Adding Value of
the grocery
product.
 Connecting
with
community
 Potential for good
revenues as
relationship with
communal farmers
helps in price
negotiations.
 Competitive edge
and always
availability of
resources,
assumes higher
profit in the future
 Ayurveda
groceries
 Attract health
conscious
customers
 Unique product
will develop the
good brand image
in the market.
 Better counter
services
 Great facilities for
customers
 Give the
opportunity to
attract more
customers as by
providing better
and fast counter
services
4c. What makes the business different
Your product/service is unique or different compared with the competition because:
 Unique designing in products
 Affordable price
 Convenient for every age group
 Direct selling of the products
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4d. SWOT analysis
What are the key strengths of your business:
Current state of the business is good as it is at its initial stage, have better
infrastructure and qualified employees. Also stakeholders are proficient. Stores’ good
infrastructure enables to accomplished the goals in a effective manner.
What are the key weaknesses of your business:
Lack of knowledge in digital marketing is the weakness which is identified for the
business. Also lack in training and development programs for the employees also
affecting the work place culture. Covid is another reason, thus because of this market
underwent to lockdown condition.
What are the opportunities:
By the utilisation of new emerging technologies business can easily acquire the good
market position. As to use the artificial intelligence technology to provide on time
solution for the customer’s query and also helpful in decision making process.
What are the threats your business faces:
Intense competition among the retail industry is the biggest threat for the firm, also
changes in economy can develop many obstacles for the business.
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4e. Legal requirements
(including regulations and licences particular to your business)
The legal requirements that apply in your business are:
1. Business name registration
2. Get insured
3. Health and safety measures
4. Comply with the data laws
You will meet your legal requirements by:
1. I will complete all the necessary documents for registering the business name.
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Marketing
5. Market research
Trends in your chosen market are:
Selling products online is consider as non-negotiable
Use of Omni channels are developing more remarkable shopping experiences for the
customers
Utilisation of the automation technology helps the retail firm to maintain the worker shortage.
How you know this:
 By own experience working in retail industry for almost 5 years.
6. Market Overview
The customer groups you will be selling to are and what is the market size are:
1. The customers are the every group people who come across to grocery shop
for buying convenient products.
Your customer research has shown what your customers want is:
1. Customer wants economical products which fulfils their needs and requirements, also
store is available at UK street so customer do not required to come far away from their
home.
How you know this:
 The statistics and own experience from Retail industry.
How many customers / clients do you require and what will you sell them
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