Impact of Globalization on Teamwork: A Case Study of Emirates Airline

This research project investigates the impact of globalization on teamwork within Emirates Airline, examining whether teams from diverse cultural backgrounds can work effectively together. The study explores the effects of globalization on team culture, utilizing primary data collected through a survey of 50 Emirates Airline employees. Findings reveal a positive impact of globalization on team culture, with technology advancements and improved communication as key drivers. The report delves into organizational culture, workplace dynamics, and the influence of cultural diversity on team performance. It analyzes virtual teams, cross-cultural communication, and the benefits of global teams. The research also explores the challenges and solutions related to managing global teams, including HRM practices and employee regional identity. The report includes a detailed literature review, research methodology, findings, analysis, conclusions, and recommendations. The study highlights the importance of globalization and its impact on team dynamics in the organization, offering insights into how Emirates Airline manages cultural diversity within its teams.

Running head: MARKETING
Marketing
Name of the Student
Name of the University
Author Note

1MARKETING
Abstract
This research project is an in-depth investigation of how globalization affects the team-
culture. This research aims to identify whether the teamer members are able to work together
in a global team of Emirates Airline. Purpose of the study is to investigate the impact of
globalization on team culture. To meet the purpose, primary data analysis has been performed
and primary data has been collected by a survey among the employees of Emirates Airline.
Study uses non-probability sampling method to perform the survey. Survey has been
performed among 50 employees of Emirates Airline. Findings indicate that globalization
positively impact the team culture of Emirates Airline. Access to technology advances for
achieving better performance is one of the drivers of rapid dissemination of global team-
culture across many large organizations. Likewise, communication is another significant
element of globalisation which has actually facilitated the ways of running a global team.

2MARKETING
Table of Content
CHAPTER 1: INTRODUCTION..............................................................................................6
1.1 Introduction......................................................................................................................6
1.2 Background to the Statement...........................................................................................7
1.3 Background of the organizations.....................................................................................7
1.3 Problem Statement...........................................................................................................8
1.4 Objectives of the study.....................................................................................................9
1.5 Research Questions..........................................................................................................9
1.6 Research Hypothesis........................................................................................................9
1.7 Rationale of the study.......................................................................................................9
1.8 Dissertation Structure.....................................................................................................10
1.9 Summary........................................................................................................................11
CHAPTER 2: LITERATURE REVIEW.................................................................................12
2.1 Organizational culture and globalization.......................................................................12
2.2 Globalization and Workplace.........................................................................................14
2.3 Impact of cultural diversity on work team performance................................................15
2.4 Virtual Teams- product of globalization........................................................................17
2.5 Impact of globalization on cross culture communication..............................................18
2.6 Cross Culture Communication Model...........................................................................21
2.7 A better Approach on Globalization..............................................................................24
2.8 Diverse teams to enhance performance in the organizational setting............................26
2.9 Theories underlying team development in organizations..............................................27

3MARKETING
2. 10 Benefits of global teams for international organizations............................................29
2.11 Global teams assist in creating a positive climate of diversity....................................32
2.12 Global team as a solution to global talent management...............................................33
2.13 Global teams as a mean of global integration: network builders and coordination.....34
2.14 Research Gap...............................................................................................................35
CHAPTER 3: RESEARCH METHODOLOGY.....................................................................36
3.1 Introduction....................................................................................................................36
3.2 Research Onion..............................................................................................................36
3.3 Research Philosophy......................................................................................................37
3.4 Research Approach........................................................................................................38
3.5 Research Design.............................................................................................................39
3.6 Data Collection Method.................................................................................................39
3.7 Data analysis..................................................................................................................40
3.8 Sampling........................................................................................................................40
3.9 Ethical consideration......................................................................................................41
3.10 Limitation.....................................................................................................................41
CHAPTER 4: FINDINGS AND ANALYSIS.........................................................................42
4.1 Survey Data....................................................................................................................42
CHAPTER 5: CONCLUSION AND RECOMMENDATION................................................74
5.1 Conclusion......................................................................................................................74
5.2 Recommendation............................................................................................................76

4MARKETING
References................................................................................................................................78

5MARKETING
List of Table
Table 1: Globalization trends have impact on team culture.....................................................42
Table 2: Diversity affects the team work.................................................................................44
Table 3: Type of challenges to global team.............................................................................46
Table 4: Processing and training required in a global team.....................................................48
Table 5: Cultural diversity has positive impact on team performance.....................................49
Table 6: Globalization can affect the cross cultural communication in a team.......................51
Table 7: Communication is one fundamental requirement to deal with globalization in
business....................................................................................................................................53
Table 8: Communication training for working in a global team..............................................55
Table 9: Technology based learning is required when working in a global team....................57
Table 10: Required human resource practices.........................................................................59
Table 11: HRM challenge to Emirates when managing global teams.....................................61
Table 12: Employee regional identity......................................................................................64
Table 13: Additional function by international HR manager of Emirates should better know
of..............................................................................................................................................66
Table 14: Ways for Human Resource Development................................................................68
Table 15: Employee Tenure in Emirates..................................................................................70
Table 17: Employment status of Employees in Emirates........................................................71
Table 18: Age Group................................................................................................................72
Table 19: Gender......................................................................................................................73

6MARKETING
List of Graph
Graph 1: Globalization trends have impact on team culture....................................................44
Graph 2: Diversity affects the team work................................................................................45
Graph 3: Type of challenges to global team............................................................................47
Graph 4: Processing and training required in a global team....................................................49
Graph 5: Cultural diversity has positive impact on team performance....................................51
Graph 6: Globalization can affect the cross cultural communication in a team......................53
Graph 7: Communication is one fundamental requirement to deal with globalization in
business....................................................................................................................................55
Graph 8: Communication training for working in a global team.............................................56
Graph 9: Technology based learning is required when working in a global team...................58
Graph 10: Required human resource practices........................................................................60
Graph 11: HRM challenge to Emirates when managing global teams....................................62
Graph 12: Changing perspectives from subordinates to business partners..............................64
Graph 13: Employee regional identity.....................................................................................65
Graph 14: Additional function by international HR manager of Emirates should better know
of..............................................................................................................................................67
Graph 15: Ways for Human Resource Development...............................................................69
Graph 16: Employee Tenure in Emirates.................................................................................71
Graph `17: Employment status of Employees in Emirates......................................................72
Graph 18: Age Group...............................................................................................................73
Graph 19: Gender.....................................................................................................................74

7MARKETING
Topic- How does globalization affect team work in businesses? Are teams able to work
together when they come from dissimilar cultures?
CHAPTER 1: INTRODUCTION
1.1 Introduction
This research project is a detailed investigation of how globalization affect team work in
business to find out whether teams are able to work unanimously when they come from
different cultural backgrounds. Globalization certainly made changes in the dynamic of
business and that happens irreversibly. Presently, organizations often operate in a much larger
scale and in environment of global competitiveness where the product development, market
needs, customers’ targets should consider myriad cultures, collaborations and regional
development. According to Noe et al. (2017), while information and communication
technologies connect various nations, culture and languages in virtual reality, the physical
reality is being influenced by the movement of people creating multi-national as well as
multi-cultural environment in the real world. So it is worth mentioning that the migration
could trigger the phenomena of cultural shock by forced integration of people from different
nations, languages and cultures. Today, it is not unusual to consider foreigners as colleagues
or co-mates whereas in the recent past this was rare. This shift could affect the structure of
people and workforce which is available for business organizations and carries and conveys
the cultural diversity alongside.
The purpose of this dissertation is to identify how globalization affect team work in
business and identify whether teams are able to work together especially when they come
from different cultural backgrounds. In order to judge and analyse the issue with the real
world context, global operation of Emirates Airline has been considered in the analysis. This

8MARKETING
introductory section of the dissertation provides a detailed background to the study along
with problems which have been researched in the study. Chapter also provides a
comprehensive set of objectives which have been followed throughout the study and met at
the end. Research questions developed in this section have been further attempted in the
fourth chapter of the dissertation. Likewise, research hypothesis developed in the chapter
have also been tested and verified before analysing the collected data. Study conducted both
primary and secondary data analysis by gathering secondary and first-hand information.
1.2 Background to the Statement
It is certain that globalization has enabled firms and corporations to work together for the
same purpose. Herrmann (2012) mentioned that corporates norms have made it easy to
amalgamate the cultures that origin from different geographical locations. According to
Herrmann (2012) gone are the days when everyone did the same things on a regular basis and
even all worked under the same room. So, while companies tend to adjust to evolve market
conditions, employees must have to make adjustment. In this context, Salas et al. (2015)
commented that business team must have to adjust their process to communicate across
organizations and business team must have to adjust their process identify cultural as well as
regulatory differences. Employees in every region must be able to cooperate without missing
a beat in producing their daily work. Especially, when working in a team, no matter where
they are in the world, employees should communicate with each other. Furthermore, it has
also been identified that technological advancement, business across the world have the
ability to connect as well as trade much faster than they could have imagined two decades
ago. This study identifies how this collaboration occurs or unanimous cultural diversity
comes in existence in the organization.

9MARKETING
1.3 Background of the organizations
It is widely known that Emirates story started in 1985 when it launched operations with just
two aircrafts but today the organization flies world’s largest fleets of Airbus A380 and
Boeing 777s providing its customers the comfort of the latest as well as most efficient-wide
body aircraft in the skies. With its high quality of service, the brand inspire the travellers
across the world with the increasing network of destinations, industry leading inflight
entertainment, regionally inspired destination as well as world-class services. It has been
identified that Emirates tend to offer an inside look into the heart of its operations. ()
Emirates Engineering is one of the world’s largest as well as most advanced aircraft
maintenance facilities providing largest fleet of Airbus A380S and Boeing 777s across the
world. It has also been identified that Emirates Engineering has been a global leader in A380
maintenance and the facility encompasses few heavy maintenance hangers and a painting
facility which could accommodate the aircraft. It has been noted that Emirates increased its
global connectivity as well as consumer proposition through the strategic partnership.
Furthermore, despite of the political challenge influencing traveller demand as well as fare
adjustment because of the competitive business environment.
1.3 Problem Statement
It has been identified that culture has wide impact on the individuals especially when they
are working in a team. However, with the expansion of corporations, culture has also
disseminated across the globe. Dunning (2014) mentioned that the technique of globalization
has widely influenced the normal business and organization’s operation with many
companies being forced to adapt to many changes to become relevant as well as profitable in
the existing global markets. If the constant international changes that occur due to
globalization in political and economic ground are taken into account, it is very paramount to
collect responses of different organisations to same changes. However, it is important to learn

10MARKETING
how this global culture is affecting the internal environment of the organizations- like the
teams which consist of individuals from different cultural backgrounds. Global cultures
create different dynamics in the business process and those dynamics have great impact on
team culture. Therefore, instead of focussing and considering globalization as a whole, it is
important to expand the focus of the study on different individuals firms.
1.4 Objectives of the study
 To identify the relation between globalization and team work in the organization
Emirates Airline
 To examine the cultural diversity in team work in Emirates Airline
 To critically investigate the impact of globalization on team work in Emirates Airline
1.5 Research Questions
 How cultural diversity affect teamwork in the organization?
 What is the impact of globalization on team work in the organizations?
1.6 Research Hypothesis
 H0- Globalization has no impact on teamwork in the organizations
 H1- Globalization has impact on teamwork in the organizations
 H2- Cultural diversity has impact on teamwork
1.7 Rationale of the study
The organization in the present day tend to exist in a variable environment which is
directly affected by the technique of globalization. It has also been identified that all these
often lead to several social change and changes in the national culture on which in turn, is
linked to organizational culture, values in the organizations. Thus, it is really important to
learn how such large set of culture mixed with regions and demographics create impact on
teamwork. There are many studies performed on the issue of globalization and its impact on

11MARKETING
the organization as a whole but hardly a study has been performed particularly on the impact
of globalization on teamwork in the organization. Moreover, it is not yet known how
organizations are dealing with the cultural diversity in the workplace especially when
individuals are working together despite the differences. Thus, it is highly important to
perform a study with the focus on both globalization and team approaches towards diverse
culture in the workplace.
1.8 Dissertation Structure
Figure 1: Dissertation Structure
(Source: Self-made)
Chapter 1: Introduction
This is an introductory chapter of the dissertation and it starts stating research aim,
purpose and background. The chapter provides a detailed background about the existing facts
and findings related to globalization and relation and impact on team and organization.
Chapter 2: Literature Review
Chapter 1: Introduction
Chapter 2: Literature Review
Chapter 3: Research Methodology
Chapter 4: Research Findings and Analysis
Chapter 5: Conclusion and Recommendation