Business Decision Making Report: Ground for Education College Analysis

This report, focusing on business decision-making, analyzes data collected through questionnaires from 100 respondents at Ground for Education College. The study examines student satisfaction with the college's quality of education, location, course offerings, faculty attitude, and overall atmosphere. The report includes calculations of mean, mode, and median, along with measures of dispersion like standard deviation and correlation coefficients. Charts and graphs are used to visualize the data, and a trend line is created to identify patterns. The analysis reveals that while students are generally satisfied with the education quality and location, there are concerns regarding faculty attitude and pricing. The report concludes with recommendations for the college to improve faculty support, address pricing concerns, and enhance student satisfaction. The study highlights the importance of data-driven decision-making for business growth and improvement, using information processing tools to convert raw data into meaningful insights for the college's management.

Business Decision making

TABLE OF CONTENT

INTRODUCTION
It is always important to take perfect decisions so that any situation can be handled
properly. It helps organisation in its growth which is important in current competitive world. In a
project decision making is done by involving all the people related with the project. Before doing
so it is important for the organisation to gather and analyse large amount of data (Bhattacharya
and et. al., 2015). It helps in making perfect decisions. Ground for education college has
established in 2001 in North London. It was having 30 students in starting but recently there had
been increase in the number of students since 2002 which was a result of publicity. In this report
investment appraisal technique will used to understand future benefits of the college. It also
measures central tendency and measures of dispersion are few of the helpful tools for present
concern.
TASK 1
1.1 Preparation of action plan for collecting data through various sources.
Collecting data plan involves various steps and process that are elaborated document and
needs to be followed for collecting and gathering data. Collected information can be utilised for
making goals and objectives accordingly. There are two variety of data that are identifiable:
 Primary data: Various informations are gathered for the first time due to specific reason.
These data are more reliable in nature (Franks and et. al., 2013). One of the most useful
ways of collecting primary data is by making use of Questionnaire.
 Secondary data: The data which has been analysed previously and can be utilised for
decision making is called secondary data (Data Collection Plan. 2017). Some of the
sources for this kind of data books, international articles and the most used source these
days is Internet.
On this basis, cited college has made a plan for gathering this data using which they are going to
enforce their project plan in proper way. The plan several elements which is as follows:
 Purpose: It defines the basic idea for which the research has been conducted.
Management needs to identify the applicability of project so that they can arrange it in
proper way.
 What: It is the methods and metrics that are going to be used for this research.
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 Data type: It indicates the nature of data that will be utilised. For example continuous or
discrete.
 Process: It indicates the process for collection and gathering of data. Thus managers have
to take into consideration and use capable process for data collection.
 Location: Another important issue for gathering data is location or place from where
information can be gathered. For this purpose London can be a best place.
 Frequency: College management have to select frequency on which research is being
organised.
 Display: Several different kind of charts and graphs have been used for displaying the
data in front of authority so that they can make appropriate decisions on the basis of
collected data (Gaillard, 2014).
1.2 Use of sampling in relation to collect information.
Sampling is a procedure that is utilised by a business so as to collect or gather
informations. There are many respondents that gives their view point or opinion for different
things. It helps it in collecting specified results from different peoples. This helps them to
understand the service quality delivered by management to their target users. There are several
numbers of sampling method that is to underlined. It helps in collection of data through several
sources:
 Random sampling
 Cluster sampling
 Stratified sampling
 Strata sampling
In order to conduct present research random sampling methodology has been utilised that helps
management in collecting data via several respondents (Hartman and et. al., 2014). Along with it
fewer survey approaches are also needed to be determined which enables management in
gathering information that is reliable and are from various sources. Some of the techniques that is
helpful in gathering of information are:
 Social media
 Questionnaire
 Personal Interview
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Among these, questionnaire is a helpful approach for gathering and evaluating data. It is an
essential source or protective one that assists in collecting dependable information as conducting
personal interview with this population sample is very hard and can harm the overall interest of
research.
1.3 Questionnaire for gaining different aspects of business
Questionnaire is a method that is highly helpful and it enables in gaining different views
of several peoples as well as understanding their perspective (Kahraman and et. al., 2015). It is
helpful for making decision that is related to growth. There are numerous options that is going to
be provided by researcher to respond like close, open ended. Questionnaire for the college is as
follows:
Questionnaire
Name:
Age:
Gender:
Q1. Do you really like the quality of study that the college is providing?
a) Yes
b) No
Q2. Is the location of college suitable so that you could conveniently reach here ?
a) Yes
b) No
Q3. How much satisfied are you with the quality of courses that is being offered in the college?
a) Satisfied
b) Less satisfied
c) Not satisfied
Q4. Due you like the faculty attitude?
a) Excellent
b) Good
c) Need improvements
Q5. Our prices and value are?
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a) Appreciable
b) Not appreciable
Q6. Do you like the atmosphere of university?
 Yes
 No
Q7. Which age group you lie in?
1. 18-20 years
2. 20-35 years
3. More than 35
Q8. Is any kind of atmosphere that needs to change within the university?
a) Yes
b) No
Q9. The study material that is provided. Is it sufficient?
a) Yes
b) No
Q10. Is extra curricular activities are organised on time
a) Yes
b) No
This questionnaire is helpful in gathering data and understanding the view point of
various respondents. It helps firms to make necessary alterations that is required by the college in
coming years.
TASK 2
2.1 Creating information on the basis of questionnaire
This questionnaire will be filled by 100 respondents, it will help in finding their views
about college. Management will also get necessary information about the changed which is
needed to be done in the institution.
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2.1 Calculation of mean, mode, median
This questionnaire will help in finding their views about college. Management will also
get necessary information about the changed which is needed to be done in the institution.
Questions R1 R2 R3 Mean Median Mode Total
1 80 20 50 50 0 100
2 70 30 50 50 10 100
3 60 20 20
33.3333333
333 20 0 100
4 20 50 30
33.3333333
333 30 20 100
5 70 30 50 50 10 100
6 15 85 50 50 15 100
7 75 15 10
33.3333333
333 15 5 100
8 70 30 50 50 10 100
9 30 70 50 50 30 100
10 35 65 50 50 35 100
2.2 Making valid conclusion from the data
By analysing above data, it can be concluded that most of the students are satisfied with
quality of education provided by the college. 70 out of 100 think the colleges are at right location
and they do not complain about place where they are situated. Student have some serious issues
regarding the attitude of the professors and out of hundred, 30 think that they teachers are not
supportive. Students are happy with the atmosphere of the college, age of 75% of people are in
between 18-25. It can be concluded that this college in achieving success because of good
atmosphere and quality education which they are providing to the students. They need to work
on their faculty because significant number of individuals have severe problem with their
attitude.
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2.3 Analysing data by using measures of dispersion
R1 R2 R3
Standard
Deviation
80 20
41.2350983
185
70 30
34.1760149
813
60 20 20
29.2631736
716
20 50 30
23.3523731
842
70 30
32.7871926
215
15 85
43.2473505
932
75 15 10
37.1662929
727
70 30
31.4324672
91
30 70
30.9892454
463
35 65
27.5378527
364
Correlation coefficient between R1 and R2 is -0.90 this mean that most of the respondents
choose first option and it is its relation with second is not positive. The relation R2 and R3 is
positive and their correlation coefficient is 0.92.
Quartiles for R1
Lower quartile – 27.5
Upper quartile – 71.25
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Inter quartile – 43.75
Quartile for R2
Lower quartile – 20
Upper quartile – 66.25
Inter quartile – 46.25
2.4 Quartile, percentile and correlation coefficient
Quartile – A data can be analysed in a better way if it is divided in various segments. In
this measures of dispersions, the complete data is divided in basically three parts. Micro findings
comes in first part, also known as lower quartile. Median can be determined in the second part.
High figures lie in third quartile.
Percentile – This value is ascertained by dividing any frequency with the highest outcome
that is present in a table. It help in getting more relevant results (Mardani and et. al., 2014).
Correlation coefficient – Relation between two elements are ascertaining by using this
Measure of dispersion.
About analysation reveals that college should expand their business but they should focus on
improving quality of their faculty. Standard deviation in most of the cases is below 40 which is a
good thing for college.
3.1 Use of charts and graphs on the basis of information.
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R1 R2
0
10
20
30
40
50
60
70
80
90
80
20
Column B
1. Many people believes that college is providing quality education.
2. Many people believes that the location is at good place.
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R1 R2
0
10
20
30
40
50
60
70
80
70
30
Column B

3. Students are satisfied by the quality of coarse that is offered by the college.
9
60 20
20
R1
R2
R3

4. Most students feel that the attitude is good but needs improvement.
3.2 Creation of trend line on the basis of information
10
20
50
30
R1
R2
R3

1 2 3
0
10
20
30
40
50
60
70
60
20 20
Row 10
Linear (Row 10)
3. Students are satisfied with the coarse offered.
11
1 2 3
0
10
20
30
40
50
60
20
50
30 Row 14
Linear (Row 14)

4. Faculties behaviour needs to be changed.
7. Most students have age group between 18 to 20.
3.3 Power point presentation
Covered in PPT.
12
1 2 3
0
10
20
30
40
50
60
70
80 75
15
10
Row 22
Linear (Row 22)

3.4 Formal business report by dissemination of information
The management
Ground for Education College
27th October 2017
Subject: Dissemination of information
Process of data collected is an crucial tool for every new enterprise as it helps in taking
appropriate decisions. For conducting this research informations can be gathered through
questionnaire which is marked by 100 students that are studying in the college. On the basis of
the response they have marked several things from which many things have to be deduced.. One
of such thing is the issue of student is not satisfied by the values and prices . Apart from this
students feel that the behaviour of faculties needs to be changed as well as the environment of
college also needs to be improved. Management must take such decisions that will help in
improving student satisfaction.
TASK 3
4.1 Information processing tool for analysing the data
Information processing tool refers to as the methods that will helps a firm in converting
their data into meaningful form so that it can be easily understood (Pettigrew, 2014). Whole
decision making process relies on the informations that are gathered from various primary and
secondary sources. Thus in case of deviations management needs to identify them appropriately
and work on such aspect in a desired way.
There are basically three main stages that has been analysed which is used in information
processing tool:
 Input
 Storage
 Output
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Thus by utilising proper information processing tool, management will get various number of
benefits for their future use (Rosemann and vom Brocke, 2015). Management of college has to
identify all the points and utilise them for their long term goals.
 Providing proper communication chain.
 Fulfil the gap among several set of data.
 Make informations available at every level
 Provide collaboration among different levels and divisions.
Some of the information processing tool that can be chosen for the cited college is as follows:
 Management support system: This system is a computerised technology that is beneficial
for all the managers in the college. It empowers management to look upon each and every
factor in the firm so that its proper working can be ensured (Shepherd and et. al., 2012).
 Decision support system: On the different types of data collected management is able to
take decisions that is crucial for the firms growth. This provides long term benefits to
company.
College can use any of the two methodology for data analysis. Management have to focus on
every information in a proper way.
4.2 Determination of critical path system
Any project requires adequate plan that needs to be followed by managers or
management to achieve outcomes from that. Using flow chart helps to determine the appropriate
path and empowers firms to utilise all their resources properly (Smith, 2014). Project
management plan involves several activities that needs to be completed on time.
There are several tools that can be used in this regard. Critical path, Gantt chart etc. are
some of the methods that facilitates to conduct all activities in a proper way from starting to
ending date. This also helps in determining shortest path for activities.
Activity ID Activity Duration (days)
1
Project proposal
Initial meeting and discussion 1
Writing proposal 2
Proposal meeting and
acceptance
1
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2
New market
research
Strategy and planning 2
Design of resources 7
Execution of plan 10
3
survey
Questionnaire design 3
Publication 1
Results analysis 4
4
report
Planning 3
Write up 5
5 Feedback to board of directors 1
According to this project proposal will take four days time, whereas new market research
will take 19 days time. On the other hand surveys will take 8 days time and report will be made
in 8 days time. After all these feedback from director will be take one day time.
4.3 Financial tool for decision making.
Number of
Students
Fixed
costs
£
Variable costs
£
Total cost
£
Income
£
Profit/(loss)
£
30 80000 50000 130000 19500 -110500
100 80000 55000 135000 65000 -70000
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150 80000 65000 145000 97500 -47500
200 80000 75000 155000 130000 -25000
280 80000 102000 182000 182000 0
350 80000 105000 185000 227500 42500
420 80000 110000 190000 273000 83000
510 80000 135000 115000 337350 222350
Break even point is calculated by using formula: Fixed cost/sales per unit- variable cost
per unit. Hence, under this question, break even point is calculated by using this formula:
Number of
Students
Sales per
unit (£)
Variable cost
per unit
Contributi
on per
unit
Fixed
costs
£
Break-even
points in
units
30 650 1666.67 -1016.67 80000 -78.69
100 650 550 100 80000 800
150 650 433.33 216.67 80000 369.23
200 650 375 275 80000 290.91
280 650 364.29 285.71 80000 280
350 650 300 350 80000 228.57
420 650 261.9 388.1 80000 206.13
510 650 264.71 385.29 80000 207.63
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1 2 3 4 5 6 7 8
-1500
-1000
-500
0
500
1000
1500
2000
1. As per the above calculation, this has been seen that the college have to enrol 280
students in the firm in order to have the break even point of the firm.
2. At break even point, the fixed cost will remain same but the variable cost per units
becomes 364.29 .
3. If the college output is zero, then the company needs to incur the fixed cost. The the loss
becomes £80000.
CONCLUSION
From the above based report it can be concluded that business decision making is not a
soft task for the management. Thus the manager's of enterprise needs to prepare several reports
that can be used by senior officials in taking some of the crucial decisions. This can be done by
collecting data by preparing a plan that will help in project data collection process. Apart from
this proper and adequate methods so as to understand the feasibility of the project. Dissemination
of data can be done using graphs and charts which helps in interpreting the outcome. Investment
appraisals helps to identify the suitability and feasibility of the project.
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REFERENCES
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costs. Proceedings of the National Academy of Sciences. 111(21). pp.7576-7581.
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Gaillard, E., 2014. Transnational Law: A Legal System or a Method of Decision Making?.
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Smith, W. K., 2014. Dynamic decision making: A model of senior leaders managing strategic
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Online
Data Collection Plan. 2017. [Online]. Available
through :<https://www.managementstudyguide.com/data-collection-plan.htm>. [Accessed on
28th October 2017].
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