CSR Activities in Hallmark Hotel: Project Management and Analysis

This report focuses on the implementation of Corporate Social Responsibility (CSR) activities within Hallmark Hotel, a leading UK-based hotel chain. The report begins with an introduction to CSR, emphasizing its importance in building a positive organizational reputation and increasing consumer base. Task 1 outlines the aims and objectives of the project, including a project management plan that covers costs, scope, quality, risk, time, resources, and communication. It also includes a work breakdown structure and a Gantt chart. Task 2 involves small-scale research, while Task 3 presents research analysis, data interpretation, and recommendations for executing CSR activities. Task 4 provides a reflective report. The report aims to evaluate the impact of CSR on the hotel's operations, offering insights into project management, research methodologies, and strategic recommendations to enhance the effectiveness of CSR initiatives. The report concludes with a summary of findings and recommendations for Hallmark Hotel.

Managing Successful
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Table of Contents
INTRODUCTION...........................................................................................................................1
TASK 1............................................................................................................................................1
P1 Aims and objectives of Hallmark Hotel.................................................................................1
P2 Project management plan.......................................................................................................3
P3 Explain work break down structure and Gantt chart.............................................................4
TASK 2............................................................................................................................................8
P4 Carry out Small scale research...............................................................................................8
TASK 3..........................................................................................................................................10
P5 Research analysis and data used in appropriate methods....................................................10
P6 Recommendation for executing CSR activities...................................................................17
TASK 4..........................................................................................................................................17
P7 Reflective report...................................................................................................................17
CONCLUSION..............................................................................................................................18
REFERENCES..............................................................................................................................19

INTRODUCTION
Corporate social responsibility is that process in which embodied self standard integrated
into model of successful enterprise. It is the practice where an enterprise organised task for the
improvement of community or society in which the firm will dealing in proper manner. It is
claimed that the an organisation conduct these activities for offering things by making benefits
and well-being. This is available for business is to developing continuous commitment through
use of business to contribute and behave in more ethical manner and they manly developing
economy for improving life at workplace and society (Bakker and et. al., 2011). The report is
based on Hallmark hotel which is one of the leading chain of restaurants of UK. The main
motive of project is to evaluating goals, objectives, aims, research questions and objectives of
report are included in this report.
TASK 1
P1 Aims and objectives of Hallmark Hotel
In the current era, marketing and promotional activities are not assist in building or
increasing goodwill in the society of the company. Therefore, CSR activities are help in
developing growth and success of competitive existence for improved evaluation. It is the best
method of promotional functions that is mainly used by the business sector. Such activities bring
in extrinsic environment which help in smooth running then it can build positive organisation
reputation in the large society. Hallmark hotel is the largest chain of service industry which help
in expanding and encouraging their business for increasing vitality in the service sector. Such
activities can not help in creating image in positive manner and gain reputation in the society but
it will increasing the consumer base of an organisation (Basu, 2014). The major area for
performing these functions that includes empowerment, labour, environment pollution and
women empowerment. An organisation consider that the firm can earn huge number of people
and build good identity among community with the assistance of CSR activities in appropriate
manner.
Topic: “Implementing CSR activities in the firm for attaining accurate objectives: A case
study of Hallmark Hotels”.
Project Background
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This is necessary for the business is to resolve all major conflicts and issues for
determining objectives of an organisation. By this they mainly organise different kinds of
promotional and marketing functions for gaining desired goals and objectives in effective
manner. Hallmark hotel is majorly concentrate on distribute the business chain in all over the
world. It is necessary for business is to develop those activities that can influencing people more
effectively (Benn and Bolton, 2011). The main aim of firm is to manage and coordinate CSR in
society and community for increasing consumer value and gain profit for performed activities.
Market is always changes and dynamic which need to keep the different picture for attracting
large number of customers. The community and society will assist the company for increasing
their position in the huge market place or society area. The report is help in achieving aims and
objectives which are exist for leading the business operations and its functions in the correct
direction in proper manner (Benn, Dunphy and Griffiths, 2014). Hallmark hotel is organising
particular project for making accurate analysis and implementation of project.
Aim- The main aim of the project is to execution of CSR activities in an organisation for
accomplishing desired targets: A case study of Hallmark Hotel.
Objectives- An enterprise is one of the leading developing service and it is hotel association
which is mainly deal in marketing and promotions activities especially in CSR which help in
deploy business and consider effective image of organisation within society. They can manage
and coordinate these types of activities. The major objectives are discussed as follows:
 To analyse all impactful situations which help in developing business and make proper
decisions in Hallmark Hotel
 To pursuit constant development system for CSR management in Hallmark Hotel
 To lead values belongs with integrity, equity and honesty of CSR activities in an
organisation
Therefore, it is indispensable to determine the major aims and objectives of the specific
projects which presents the collection and data study (Closs, Speier and Meacham, 2011). The
objectives can avail firm for enhancing profitability and productivity of organisation by
considering accurate consumer amount and serve quality products and services.
Research Questions:
 How CSR can move constant process system of Hotel management of CSR activities?
 How to lead the values with consisting integrity, honesty and fairness of Hallmark Hotel?
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 Howe hotel account can substantial impact on developing eliminations and business
activities?
P2 Project management plan
Develop plan is essential stage which is required for getting outcome of the firm and
identify the major elements which can influenced in appropriate manner. This will help in
attaining aims and objectives for determine organisation. It is necessary for managing time,
resources, danger and adequate communication system assist in removing difficulty in the
project of research (Crane and Matten, 2016). An organisation requires to conduct market
research for analysing different situations and measure researcher thinking in positive manner.
There are several components which are as under: Cost- It is one of the major component which mostly help in managing and coordinating
such type of activities that linked with CSR. Such type of practices provides profits
where firm can support society and community for solving major issues and problems
and fulfil all responsibilities towards society. These practices cost are higher which can
not expected by anyone. This is also necessary for managing and controlling a budget and
plan cost before implementation of these policies and plans to manage the costing.
Hallmark hotel can spend more than 25000 euros of such income on the activities and
functions (de Grosbois, 2012). Scope- The project scope is high in small and large organisation in the United kingdom,
all these firm are busy in performing necessary activities for developing finer and specific
picture of the community. Large number of people are engaged in gaining benefits for
creating good image of company goodwill and place at the top position among customers.
This will easily attract more consumers towards their products and services. With the
assistance of accurate analysis, market research which includes Gantt charts and
interpretation data, result will be gained. Quality- It is important for providing standard quality which organised by organisation
for increasing goodwill of company in positive manner. This is also required for
managing and coordinating project and make research for understanding the accurate
place for performing Corporate social responsibility activities (Doherty, Ashurst and
Peppard, 2012). Also they will assist in manage all quality performance of the Hallmark
hotel pattern. This is easy for use assets in proper manner and help firm in rising market
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at competitive place. The products quality assist in making different cost of an enterprise
compare with other. Risk- The project risk involves the risk factors which can help in prevent the completion
of accurate projects. It is necessary for organisation is to analyse the risk factors which
assist in attaining the CSR activities in Hallmark hotel. Risk probability are mainly
occurs within an enterprise which have to face implementation of risk elements, adequate
research risk, influence correct path for project risk and exceed cost value etc. with the
evaluation of such result, firm can help in developing successful CSR project of the
company (Epstein and Buhovac, 2014). Time- This is one of the leading factor which play an essential role in influence positive
and negative elements of particular project. It is required for the company is to perform
various activities on specific time to gain more effective and accurate resultant. Hallmark
hotel can determine the business in the limited time period for identifying actual
outcomes in proper manner. Resources- After the successful implementation of business project, it is necessary for
execute such activities of business operations and functions in successful manner and
they mainly required different kind of resources within an organisation. With the
assistance of such practices, project can be completed. There are various resources which
mainly includes such as financial, human resource, information, technological etc.
Human resource assist in executing the discontinue project in the firm workplace. On the
other hand, financial resources help in executing and operating business of company
which require to be accomplished (Eweje, Turner and Müller, 2012). Another is
technological resources which is provides better implementation and effectively complete
the project in proper manner.
 Communication- It is necessary for maintaining adequate communication before
organising market research that will assist in achieving the project and connected with
society individual. An organisation can utilise accurate procedures for internal
communication for solving major problems and issues which liked with different
activities of business and also adopt CSR for effectively perform functions. The
communication within an organisation to interact with people and give them message
effectively to their stakeholder.
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P3 Explain work break down structure and Gantt chart
There are various stages which can be used for completing specific assignment that are
discussed as under: Aims and objectives- It is essential for determining the major aims and objectives of
research to perform different activities in proper manner (Fisher, 2011). For completion
of objectives and aims, the next step is to investigate by researcher which mainly takes
minimum 9 days to finish the project. Management plan- It is that stage where management plan is decided for measuring
quality, risk, period, scope and other important factors which is required to prevent
regulation of assignment. This step will takes minimum 11 days for completion of
projects. Primary and secondary research- CSR activities are directly or indirectly impact on
success and growth of the firm that will lead to analyse the internal and external
requirements of company in appropriate manner. Along with this, research includes
primary and secondary which help in collecting data that can be concluded for getting
correct facts and figures which will taken maximum 20 days in gathering data
(Gopalakrishnan and et. al., 2012). This is necessary step which assist in leading projects
determination. Data interpretation and analysis- In this process, the company will consume more time
compare with other procedures and implement various activities which mainly determine
projects in proper manner. This is important for examining data in correct and accurate,
the major tools of graphical data can be used for collecting information by using primary
and secondary data gathering method. This will taken minimum 5 days. Recommendation- It is one of the essential part of business where investigator gives
suggestions and recommendation which can be undertaken in Hallmark hotel. The firm
will also perform CSR activities and this is good for making image of company goodwill
among consumers. It will takes more than 6 days for completion of project.
 Self reflection- This is one of the major factor which almost liked by personal
perspective analysis of whole project which are provided by investigator or researcher of
specific project who conduct or organised different activities for developing successful
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project (Hahn and et. al., 2015). This will consume more than 3 days for finishing that
project of the particular report.
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Action Plan: People participation- This includes users, employees of Hallmark hotel and analyse the
information who are not make art of project. Place- Primary and secondary data or information collects by using questionnaire, online
and website content. Interviews dates- An organisation will conduct survey at the market place. Collecting information place- Effective and best suitable method for gathering data and
manage marketing in different corporate sector (Higman, 2013). Dates of data review- The major information of particular content is analysed and
examined.
 Procedure of data input- The whole information is relates to firm and employees assist
in gathering data in effective approach.
TASK 2
P4 Carry out Small scale research
This is indispensable to use effective methodologies and tools for project to achieving
wanted outcome at the time when investigator conduct an genuine research worker at particular
topic. There are various methods which are discussed as follows:
Primary Method
This is kind of a research where data can be collected directly from the subjected area by
the researcher it may also be known as Proprietary Research (Klettner, Clarke and Boersma,
2014). This information can be taken by doing an interview or by questionnaire method.
Questionnaire Method
Under this method people usually does the survey to find the opinion of the people under
an individual subject, These methods are analysed to pull up the required information under
which Postal surveys usually by the the researchers because they are efficient. Under the
research the sample size will be 20 where Multiple choice questions are going to get asked from
the people for analysing.
Secondary Method
This refers to the data that is collected by some other person than the user of the data like
information that is collected by some census or by government departments for a different
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reason. This practice can save time and rather than collecting data in a primary manner but it is
also less effective in marketing research as past data can be out-of-date or may be wide of the
mark. Information can be collected under secondary method through internet researches,
government departments, libraries, data centres, Reports, etc.
Qualitative data
This data is being collected by the group of categories and not through by numbers, In
this method information can be collected through taking interviews and doing evaluations of the
data. This data cannot be exact like Quantitate data as it may varies from given answers by
persons depending on there thinking to whom questions were asked. This is that research which
help in understanding importance and values by which various research are totally based on
different types of methods such as observation, survey, questionnaire, interviews etc. the
research will used in analysing and gathering data or information as per the accurate analysis. It
can evaluate and analyse the behaviour of person which is one of the most effective method of
research.
Quantitative Data
Data which measures in numerical from can be known as qualitative data. It bring
completely exact results which we needs from our analysing and it specifically calculates and
measures under different measurement levels like.
1. Discrete data is only being considered as the data when values separates from each other
just like the natural numbers.
2. Continuous data represents individuals data set where the numbers are in real in the range
of values. Like hight can be measured not only in feet but in inches and centimetres also.
Data Sampling
It is a technique which is used for analysing, manipulating and selecting the subsets in
given points in a very larger data which is being examined. Sampling provides data analysts to
work with small amount of data to pull up the best models from the given data in a very short
period of time. In some aspects for bringing up the analysis it takes really small sample of the
reports and in some cases large sample can bring the best or accurate data in a whole. Sampling
the data can be used based on probability that brings random numbers and under those numbers
there should not be can kind of relations. Sampling can be used for bring out the structure about
the consumers behaviour and it may create effective selling the products strategies.
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QUESTIONNAIRE
Name:
Gender:
Email:
1. Is CSR activities can organise in the Hallmark Hotel?
 No Yes
2. Do you think CSR practices help in reaching desired goals of Hallmark?
 No Yes
3. Is CSR will play an important role for gaining competitive advantages?
 Strongly
 Accept
 Neutral
 Differ Strongly differ
4. Which area Hallmark hotel can perform CSR activities?
 Safety & Security of Environment
 Women Welfare Child Exploitation
5. Which kind of CSR activities provides advantages in Hallmark hotel?
 Increase in ratio of profits
 Portray better image society Increment in consumer base
6. In what time period, Hallmark hotel should coordinate these opportunities?
 Within a month
 In 5 months In a year
7. Does CSR activities is helpful in an organisation?
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