CSR Activities Implementation and Analysis: Charlotte Hotel Report

This report analyzes the Corporate Social Responsibility (CSR) activities of the Charlotte Hotel, a luxury hotel, focusing on implementing CSR to meet sustainable objectives and achieve competitive development. It outlines the aims and objectives of the research, including analyzing the importance of CSR and its impact on the hotel. The report details the project management plan, including cost, scope, time, and risk factors, and presents a work breakdown structure and Gantt chart. The methodology involves both qualitative and quantitative methods, utilizing literature reviews and surveys with employees and stakeholders to gather primary data. Data analysis is conducted using various tools and techniques, followed by recommendations for drawing valid conclusions. The report concludes with a reflective report, summarizing the findings and offering insights into the benefits of CSR activities for reputation building and competitive advantage. The study also includes a questionnaire used to collect primary data from the hotel's stakeholders. The report aims to provide a comprehensive overview of CSR implementation and its impact on the Charlotte Hotel's sustainable goals and brand image.

Managing Successful Business
Project

Table of Contents
INTRODUCTION...........................................................................................................................1
Task 1...............................................................................................................................................1
P1 Devise clear aims and objectives for your project.................................................................1
P2 Preparation of project management plan...............................................................................2
P3 Formulation of work breakdown structure and Gantt chart ..................................................4
TASK 2............................................................................................................................................5
P4 Using appropriate methods for attaining all the aims and objectives in an effective manner
.....................................................................................................................................................5
TASK 3............................................................................................................................................7
P5 Data analysis by using various tools and techniques.............................................................7
P6 Appropriate recommendation for drawing a valid conclusion............................................11
P7 Reflective report ..................................................................................................................12
CONCLUSION..............................................................................................................................13
REFERENCES..............................................................................................................................14

INTRODUCTION
Corporate Social Activity is responsibilities of a firm, organisation or company toward
welfare of society for improvement in living and problem increased in environment. A successful
company have to contribute in CSR activities in order to balance economic and financial
condition of organisation and society. This approach has been legally approved by Govt. of many
many countries which argues that organisation has to contribute in society issues and problems,
employee family living betterment. Also by this, Govt. can gather fund and sponsor in distribute
some responsibility to private sector (Ries, 2011). This is useful for organisation as well as it
develop organisation competitive advantage and build different brand image in society. In this
report, CSR activities of Charlotte hotel will be analysed which is a four star luxury hotel and
popular for its hospitality, Therefore, it has to perform CSR among society and among
employees. This report will discuss aims and objective of research, and study of project
management plan and implementation strategy among society. Also it will study advantage of
CSR activities in reputation building and competitive environment.
Task 1
P1 Devise clear aims and objectives for your project
CSR activities help an organisation in building reputation among society with promoting
with help of media tools. According to CSR concept, organisation has to perform some activities
in context of society in order to support, secure or well being of surround environment and
society and helping their employee family and public living better and convenient. Such
activities includes build roads, bridges, parks, Ozone-friendly environment, planting trees and
other actualities to change society in a healthier way. This helps organisation in sustainable
development and brand building and competitive improvement tool organisation. This is
considered also a promotional tool to attract customers by sake of positive goodwill of firm build
by CSR activity (Baiden and Price, 2011). It make a smooth and effective perceptive of company
among public in a positive way. Charlotte hotel is recently established hotel with approx. 650
employee working in organisation. Company is enable to enact large CSR activities but it can
still work on Small CSR activities with effective a low budget strategy to make a positive
reputation in locals and easier their life. It can also help Charlotte hotel in promotion activities in
sake of company.
1

Topic- “Implementing CSR activities within organisations to meet sustainable objectives.”
Background Of Project-
In CSR concept, Organisation voluntarily participate in social activities to decrease social issues
and major problems of society to reach sustainable objective. These sustainable objectives can
easily be met by involvement CSR activities. Such activities create an effective and strong brand
image among people. Charlotte hotel is a well established hotel with vast number of employees.
Hotel has not performer in CSR activities yet, which explains requirement of CSR activities
needed to be performed by hotel to attract consumer. Where on other side, Other organisation are
constantly organising and performing CSR activities with time leap which is giving a hard
competition to others in respect branding and promotion (Bakker and et. al., 2011). They are
promoting their brand through CSR aggressively and drawing attention of public. Despite of
promotion tool, CSR activities allow company to reach and allow to work with Govt. and
resource Govt. fund. Govt. support those organisation who took step behalf social welfare this is
reason of this project Charlotte hotel require CSR approach to reach and attract public and build
positive brand image.
Aim: Implementing CSR activities within organisations to meet sustainable objectives. A study
on Charlotte hotel.
Objective:
 To analyse importance of CSR activities to reach goal and measure its impact on
Charlotte hotel (Rosenau and Githens, 2011).
 To study CSR relation in achieving competitive development of Charlotte hotel .
 To evaluate techniques of CSR activities to achieve competitive development of
Charlotte hotel .
P2 Preparation of project management plan
Planning is an essential tool for every business through which whole work get done
accordingly. This is consider as a backbone of a project because execution and task division is
completely about a part of plan. For any project it is mandatory for management to create a plan
through which whole activities get done in an appropriate manner (Beringer, Jonas and Kock,
2013). A perfect plan is one in which all the factors which are related with project are realise and
execution of them will being in well manner. Charlotte hotel have to prepare a plan under which
2

they lead to identify the factors which should have to be include in plan at the time of
determining project. Cost: For any activity some amount or cost is involved in that. Management have to
measure the cost which is incur on project and it is their moral duty to done all the things
for such project according to that. This project require the investment of £11000 which is
so much and thus leads to manage all things in a appropriate manner. Scope: Scope is refer to as such thing which is associated with project in which a major
thing is identified that is success criteria of operation. CSR provides a strength and long
term benefit to a company and thus it scope for them is very broad. Time: A appropriate duration have to be frame by authority in which the task have to get
accomplish. For performing the corporate social responsibility, management set a time
which is of one month. Quality: It is consider as effectiveness of project in which management have to aware
about the quality which is offer or serve by them (Chang, Walters and Wills, 2013).
Hence, as per CSR authority have to take appropriate decision through which they can
upgrade the level of society. Communication: Management have to pass the information in appropriate manner. The
main thing for any successful project is communication. Authority have to pass the
relevant information from top to bottom which is related to CSR in a proper way. Risk: Along with some advantages and gain, there are always some number of risk factor
are associated. The risk factor with this activity is might number of users do not get
satisfied with operations which are implement by an organisation. Resources: For any project some number of resources are required. Corporate social
responsibility is a task which have to get perform in an appropriate manner (Serra and
Kunc, 2015). Money, labour are some of the resources which are require in implementing
this task.
Task name Duration Start Finish Predecessors
Find topic of present research. 3 days 01/07/17 03/07/17
Framing aims and objectives 3 days 04/07/17 06/07/17 1
3

Literature review 4 days 07/07/17 10/07/17 1
Research methodology 10 days 11/07/17 20/07/17 1,2
Data analysis 6 days 21/07/17 26/07/17 2,3
Conclusion and recommendation 2 days 26/07/17 28/07/17 3,4
Submitting final report 3 days 29/07/17 31/07/17 6
All the activities are associated with network diagram which leads to connect all the
operations in an appropriate manner (Doherty, Ashurst and Peppard, 2012). This is consider as
one of a best thing to identify the number of activities and which one is related to which.
P3 Formulation of work breakdown structure and Gantt chart
For any task there are some number of operations and tools are identified which are
helpful in divide the work according to nature. In this activity, the operations which are
compulsory come first and which are not come to the next place. The two essential tools and
techniques for this context are Gantt chart and Work breakdown structure.
Gantt chart: In this tool whole work get divided according to requirement of time and manage
properly so that outcome become effective in nature. For any project there should be a fixed time
frame and management have to follow that so a better output can be gain. Gantt chart is a
systematic diagram in which whole work is divided according to time frame by intervals.
4
Illustration 1: Network diagram, 2017

Work breakdown structure: It is a duty of manager to divide the whole work into divisions. Then
such divisions are going to divide further more (Eweje, Turner and Müller, 2012). But this is not
associated with dates and time duration. The work should have to divide according to
requirement of time and in a proper manner.
TASK 2
P4 Using appropriate methods for attaining all the aims and objectives in an effective manner
This research focuses on analysis on effect of CSR activities on Charollte hotel in
respect of Sustainable objectives and competitive development. The report will use Both
qualitative and quantitative methods to reach desired results (Söderlund, 2011.). Quantitative
research are used to reach statistical and numerical data and fact of a particular subject whereas
qualitative methods are used to reach behavioural information, and depth of different behavioural
approaches and to seek answer.
This study require qualitative methods to measure effectiveness of CSR activities among
society which will need study of literature through analysis of secondary data such as different
books, journals, magazines, newspaper articles. This has bring out results of sustainable
objective. Also quantitative method, as well, carried out facts and figures of success of
comparative development and reaching of sustainable objective by other organisation also it will
help in providing strategic planning concept and effective implementation strategy. For these,
research will require primary data which allow to find antithetic facts and result on Charollte
hotel .
5
Illustration 2: Gantt chart, 2017

The study will undertake sample size of 20 people within organisation including
employees, employers and stakeholders (Fisher, 2011). Data has been collected through survey
method understanding questionnaire as a tool of information to get primary data. Sampling
method has been determined simple random sampling to get fair representation of stakeholder of
Charollte hotel .
Questionnaire-
Name:
Age:
Contact:
Email:
1. Do Charlotte hotel organise CSR activities?
A. Yes B. No
2. Does CSR able to reach Sustainable objective of Organisation?
A. Yes B. No
3. Do you believe that CSR is able to achieve Competitive Development?
A. Strongly Believe B. Believe
C. Neutral D. Disagree
E. Strongly disagree
4. Do you think organising CSR is profitable for Charlotte hotel ?
A. Yes B. No
5. In what sector, CSR activities will be more effective for Charlotte hotel ?
A. Social Development B. Women empowerment
C. Child education or labour D. Environment protection.
6. How can CSR activities develop Charlotte hotel ?
A. Make Brand Image B. Attract Customers
C. help to build goodwill.
7. Do Govt. provide Funds and support who organise CSR activities, Acc. To your opinion?
A. Yes B. No
8. What time period Charlotte hotel should determine to perform such activities?
A. Every Month B. Within 6 month
C. Every Year
6

9. Your ideas for CSR activities strategies, which organisation can coordinate?
10. Does it help in collecting funds and sponsor for organisation from external environment?
A. Yes B. No
TASK 3
P5 Data analysis by using various tools and techniques
1. Do Charlotte hotel organise CSR activities?
A. Yes 14 B. No 6
Theme: Organising corporate social responsibility
As per this presentation in which it get identified that management is performing CSR
activity but might for some reasons they shut it down. But according to some number of users
organisation still engage in CSR operations.
2. Does CSR able to reach Sustainable objective of Organisation?
A. Yes 15 B. No 5
Theme: For attain objectives CSR plays an important role
7
Yes No
0
2
4
6
8
10
12
14
16 14
6 Column B
15
5
Yes
No

For attain all the objectives and gain sustainability, management have to perform CSR in
an organisation. By applying this thing all the goals and targets get attain.
3. Do you believe that CSR is able to achieve Competitive Development?
A. Strongly Believe 07 B. Believe 06
C. Neutral 02 D. Disagree 03
E. Strongly disagree 02
Theme: For competitive advantage CSR is an essential thing
Most respondent think that corporate social responsibility is helpful in attain all the
targets in an effective manner. This is consider as major thing for presenting different from
others.
4. Do you think organising CSR is profitable for Charlotte hotel ?
A. Yes 18 B. No 02
Theme: For increasing profitability CSR is must
8
Strong
believe
Believe Neutral Disagree Strongly
disagree
0
1
2
3
4
5
6
7
8 7
6
2
3
2 Column C

Just for increasing the profit margin of a company, reference activity is a major tool
through which all objectives can be ascertain. Hence, by performing CSR in an organisation
more and more revenue can be generate.
5. In what sector, CSR activities will be more effective for Charlotte hotel ?
A. Social Development 4 B. Women empowerment 4
C. Child education or labour 5 D. Environment protection. 07
Preserving environment is an essential thing hence, mostly people think that management
have to keep their focus more on environmental practices through which they can contribute
more and more into that.
6. How can CSR activities develop Charlotte hotel ?
A. Make Brand Image 12 B. Attract Customers 04
C. Help to build goodwill. 04
9
0.8 1 1.2 1.4 1.6 1.8 2 2.2
0
0.5
1
1.5
2
2.5
18
2
Column B
Social
development
Women
empowermen
t
Child
education
Environment
0
2
4
6
8
4 4
5
7
Column C