Analysis of Heritage and Cultural Tourism Management in the UK

This report delves into the realm of heritage and cultural tourism management, exploring its rapid growth and significance in the tourism sector. It begins with an introduction to the industry, followed by an analysis of potential conflicts in the conservation of heritage resources, using the case of Lhasa as an example. The report then examines the purpose of heritage and cultural attractions in meeting customer needs, highlighting educational, research, entertainment, recreational, historical, unity, and economic benefits. Additionally, it covers methods and media used for interpretation within the heritage and cultural industry, emphasizing the importance of effective communication and awareness creation through various channels. The report concludes by summarizing the key findings and reiterating the critical role of heritage and cultural sites in both national development and the tourism sector.

Heritage and Cultural
Management

TABLE OF CONTENTS
INTRODUCTION...........................................................................................................................1
TASK 1............................................................................................................................................1
1.1...........................................................................................................................................1
Covered in Poster...................................................................................................................1
1.2 Potential conflicts in the conservation of heritage and cultural resources.......................1
TASK 2............................................................................................................................................2
2.1 Purpose of heritage and cultural attractions in meeting the needs of different customers2
TASK 3............................................................................................................................................4
3.1 & 3.2.................................................................................................................................4
Covered in leaflet...................................................................................................................4
TASK 4............................................................................................................................................4
4.1 Methods and media used for interpretation within the heritage and cultural industry for
tourists....................................................................................................................................4
CONCLUSION................................................................................................................................5
REFERENCES................................................................................................................................6

INTRODUCTION
In current scenario, business of tourism is developing continuously throughout the world.
Main objective of this concern is to provide happiness to people by serving them in an effective
and efficient manner. In leisure time, people go from one place to another for enjoying their
holidays and to get aware about different cultures and heritage (Alberti and Giusti, 2012).
Management of tourism is a new course which attract somany organisations throughout the
planet. This report is totally relied upon heritage and cultural tourism management that is one of
the fastest growing sector in world. Further, this report also explain about the emergence of
heritage and cultural industry. Along with some forthcoming conflicts in the conversation of
heritage resources. This would likewise mention about impacts of diverse kind of ownership on
this management and roles responsibilities of agencies. This help the surveyor for enhancing his
skills in the diverse factors that put a huge impact and initiative the emergence of this tourism
sector.
TASK 1
1.1 Covered in Poster
1.2 Forthcoming conflicts in the conservation of various resources of cultural and heritage
Potential conflicts in conversation of heritage and cultural resources
By: ABC
Date: 17th October
Cultural and tourism sector has various growth opportunities but, it has also some conflicts with
regard to conservation of social resources which should be available in United Kingdom.
Lhasa city the capital of Tibet Region which is also popular as TAR. It is a element of people's
republic of China. This is the second largest populated metropolis which is situated at the full
peak in global. Various places in this city such as Jokhang temple and various sites of Buddhist
are the main reason which attract large of visitors every year.
For analyse the forthcoming issues which are present under the conversation of culture and
heritage resources, two main concepts that should be considered while carrying out the analysis
process. One is negative which is relate with increase number of tourists in that geographical
region and effect of different structure improvement on specific area related with heritage and
culture. Other one is optimistic aspect that dictates that rising number of travellers will increase
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profits of nation that can be invest in various activities related with development of society.
For assessing the conflict, stakeholders should be identified first that are involved in the whole
scenario. As per the case study of Lhasa, various stakeholders who take part in the whole
procedure such as communities, local government, investors and various travel agencies, etc. In
the given scenario, conflicts arise due to Chinese top authority as it is operating various projects
at the same time such as development of roads, renovating Barkhor town, building of 'Lhasa
Paradise' by Intercontinental Hotel group. Further, it is making park based on theme in the city.
All this issues are lifted by London based NGO that define that this program will not be good
for heritage and culture values because it may hurt the religion sentiments.
This NGO has stated that these projects should be abolished because they are not following the
rules of government and are influencing the community in a negative manner. The main issue
behind that “ The Resort Lhasa Paradise” and IHG hotels are complying the rules and
regulations of government and are affecting the standard of living of people of that regions. It
also says that these hotels should exist in the outskirts of city so that they cannot harm the life
of people.
According to the research, it is recommended by NGO of London that government should find
out various ways by which local authority can preserve heritage and cultural values for long
period of time. It also states that Chinese government must do all efforts to develop a strategy
for develop different tourist destinations.
TASK 2
2.1
From many years, it has been seen that heritage and cultural sites are the main centre of
attraction for people that means they are able to draw the attention of many individuals. These
locations helps in preserve ethics, values, behaviour and traditions of people who are associated
with it (Ashworth and Larkham, 2013). It has various types of objectives which are as follows-
 Educational value- These sites provide various types of knowledge or information
which may relate to academics, history or personal preferences. In the current scenario,
more events are organised at these places which are related to education because it is the
best place for learn new thing. For example: Victoria and Albert Museum organised
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different educational activities which provide knowledge through stories, drama and
signs, etc.
 Research purpose- Many people visit to this place because of research purpose. In
London, a science museum in which tourists come for discover new facts and also,
increase their knowledge about scientific modifications as it conserves all about new
changes. This location is a centre of attraction because it has robots, lie detector etc. In
this, people can do research in an effective way as it is a peaceful place where new facts
can be learned without any obstacle.
 Entertainment- These places are also for an intention of entertainment where individuals
come for enjoying their free days. In leisure time, people come to these sites where they
can do fun along with learning new things which will provide value to them in the future.
Here, tourists see and take part in different type of creativity and also watch various
natural resources which they seen in pictures only. (Ashworth and Page, 2011).
 Recreation purpose- In the present scenario, individuals don't have enough time to
spend their time in recreational activities but they want to spend their time. This is one of
the main reason behind development of cultural and heritage management. Large number
of people come to these places to visit these places so they can do more recreation in
short period of time.
 Historical importance- These sites also contain various data about human history and
development. It instruct the people about how human beings have formulated with time.
For example: In British Museum, travellers can know about historical background of
many cities and countries as well as it also reduces the bookish knowledge of people by
conducting an event.
 Sense of unity- These heritage and cultural sites assist in making a good relationship
among different communities. It provide support to the communities in conserving
culture and traditions which creates a sense of belongingness (Chiabai, Paskaleva and
Lombardi, 2013).
 Economic enhancement- These sites are the largest source of revenue because many
people come from different countries. This money can be used for the development of
society which lead to increase in the living standards of people and for the maintenance
of building by which more revenue can be generated.
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These are few ways by which cultural sites guide in create specific need of various
individuals. Museums play a big role in protect these sites to provide information to people.
(Cuccia and Rizzo, 2011).
TASK 3
3.1 & 3.2
Covered in leaflet
TASK 4
4.1
There are various types of media and methods which are helpful in creating awareness
about cultural sites. With the support of these techniques, travellers can know about the
importance of place. It also has other advantages that attracts the attention of people, creates
curiosity in the minds of potential tourist and can also know about the loopholes or gaps that
exist in the method. For getting these benefits, government and local authority can use various
types of methods which will help in generate more revenue (Hartmann, 2014).
Three stages of interpretation which are necessary to follow like understand, appreciation
and protection. Mainly, it analyses the experience of tourist and enhance their information as
well. The main motive of interpretation is to provide useful data which can be understood by
agencies so that they can enhance the effectiveness of their work.
The museums have various types of data that assist in providing better quality of services.
British Museum use the tools which other museums do not use. At first, they collect information
about audience then accordingly, they hire the attendants for catering needs and wants of
consumers. These attendants guide visitors and tell about the most exiting facts of this place
along with assisting the researcher in collecting relevant information (Keitumetse, 2011).
The British museum use social media where it promote all important data regarding
artefacts and various other historical objects which are present in that place.
Victoria Albert Museum use different methods for creating awareness. It shares their
information through drama, stories, labels, signs and by conduct different events like fairs,
exhibition, etc.
All these above tools are useful in providing an overall idea about these heritage sites to
its potential visitors which helps in create positive perception or image in the minds of visitors so
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that they will be attracted and would come again(Loulanski and Loulanski, 2011). To get more
attention concept of role playing can be used by antic history fopr collection of data.
Apart from the above methods, heritage sites can take support from media which is
operating their business at worldwide level. For example- heritage locations can publish some
interesting facts in the newspaper and can also use interactive programs or technologies which
will help in sharing data to its visitors. It can also use audio-visual documentaries in an effective
way so that people would have desire to travel at that place
From these methods, tourist places satisfy the need of visitors because everyone comes
for gaining knowledge and skills and by conducting these events or programmes, they gain data
about heritage culture and traditions.
CONCLUSION
From the above information it can be summarised that heritage and cultural sites play an
significant role in the development of country and in tourism sector. This industry is the biggest
source of revenue for United Kingdom because it has several number of tourist places where
travellers come to visit. From the above report, it can be summarised that now, tourism sector
has developed more as at present, mostly people spend their leisure time in knowing about
cultural and heritage factors. Various number of organisations which are work for protecting and
developing the historical places such as Woodland Trust. It also reflects that government should
ensure that whether all monuments are in proper condition or not and if not, then it should take
corrective actions for maintaining the same in a well manner.
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