Heritage & Cultural Tourism Management: Growth, Development in UK

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This report provides a comprehensive analysis of heritage and cultural tourism management, emphasizing its growth and development within the UK's travel and tourism sector. It examines the purpose of heritage and cultural attractions, the roles and responsibilities of organizations involved, and various methods of interpretation. The report delves into the significance of heritage, covering historical, social, aesthetic, and scientific aspects, and discusses potential conflicts in the conservation of heritage and cultural resources, using Lhasa, Tibet, as a case study. Furthermore, it assesses how heritage and cultural attractions meet the needs of different customers through education, research, recreation, and entertainment, highlighting examples such as the British Museum and Albert Museum. The study also evaluates the impact of different types of ownership, both public and private, on the management of heritage and cultural sites, referencing the Department for Media as a key player in cultural site preservation and tourism development in England.

Heritage and Cultural Tourism Management
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Table of content
Introduction......................................................................................................................................2
Task 1...............................................................................................................................................3
Task 2...............................................................................................................................................1
Task 3...............................................................................................................................................4
Task 4...............................................................................................................................................8
Conclusion..................................................................................................................................... 11
Reference List................................................................................................................................ 12
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Introduction
Tourism defines as an activity which involves travelling experience of tourists while they visit
various places in the world. An unparallel growth of travel and tourism industry is exploring the
scope and nature which represents new forms of innovation and creativity in the sector. The
travel and tourism sector reflects the heritage and cultural aspects of a specific province,
therefore it can be said that heritage and cultural tourism plays an essential role for the growth of
UK economy and also in the travel and tourism sector. Heritage and cultural tourism represents
the cultural traditions of various communities which includes their values, rituals and festivals.
Therefore the government bodies are also focusing on the development of heritage and cultural
tourism management as it enhances the opportunities in the travel and tourism sector.
In this current study, the growth and development of heritage and cultural industry will be
discussed. In this process, the growth and development of the industry within travel and tourism
sector, the purpose heritage and cultural attraction, the roles and responsibilities of organisation
and the various methods of interpretation will be discussed. Apart from that, the interpretation
methods and the significance of interpretation will be discussed in this process.
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Task 1
LO1
1.1 Analyse the growth and development of the heritage and cultural industry
Heritage and cultural tourism is one of the fastest growing tourism in the world. The term
“heritage” can be defined as valued objects such as historic buildings and rich cultural traditions
which have been passed down from previous generation. There are four main aspects to
understand the significances of heritage. Those are historical significance, social significance,
Aesthetic significance and scientific significance. It reflects the scope and possibilities of
historical findings, social values, importance of design seen on a place and scientific innovations.
In order to understand the growth and development of heritage and cultural industry, it is
important to analyse the factors of heritage and cultural tourism. Those factors are attractions,
natural tourism, constructed tourism and cultural heritage.
Attractions:
Heritage and cultural sites are representing four different aspects such as historical aspect, social
aspect, aesthetic aspect and scientific aspects. Different kinds of tourist attractions sites in UK
such as Albert museum, British Museum are defining the heritage and cultural significances.
Tourists across the globe are visiting these places to witness the rich cultural histories of British
Empire (Ekern et al., 2016). Therefore, various transportation facilities are generating revenues
in heritage and cultural tourism sector. That helps in the growth and development of this
industry.
Natural tourism:
Natural beauties are another aspect heritage and cultural tourism sector which involves
landscape, coastlines, woodlands, forests and habitats. The Greenwich Park is one example of
heritage and cultural site with natural beauty (Graham et al., 2016). The stunning landscapes and
rich historical background of this park is attracting tourists all over the world which helps in the
conservation and sustainability of these sites.
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Constructed
Heritage environment such as museums, historic buildings, archaeological sites have been build
across the UK to restore the rich culture and historical aspects of British Empire. The young
enthusiasts with travelling motivations are engaging themselves with historical explorations.
Tourists across the world are visiting these monuments and museums to explore their knowledge
which also helps to develop the heritage and cultural industry. The transport facilities, hotel
businesses are working towards the development and sustain the growth of the sector.
Cultural heritage:
Old and historical appeals are serving as major impulsion to travel. Cultural enthusiastic are
always exploring the legends, folklores, folk music to inherit motivations in their exploration
journey (Hribar et al., 2015). The heritage sites with cultural values are shaping and sustaining
the cultural identity. The regional costumes for dance, folklore and songs are exploring the
cultural identity of the nation. The rich cultural propagandas are also explored in this way which
helps in the development of the heritage and cultural tourism sector.
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Period Destination Events
3000 BC Babylon Travelling land for trade and
commerce
1500 BC Egypt Pyramids were creating
attention
5 BC Greece Heritage and cultural tourism
has been explored.
2nd Century AD Europe Domestic issues had been
aroused and Europeans started
their spiritual journey as
pilgrims (Raj and Griffin,
2015).
7th to 15th Century Europe Renaissance took place and
travel and tourism sector gained
attention
16th to 18th Century United Kingdom Tourists are exploring places
like Stonehenge and city of bath
19th Century United Kingdom People started exploring
mythological values
Early 20th Century United Kingdom The heritage and cultural
tourism sector has grown
exponentially during that time.
Table 1: the growth and development of the heritage and cultural industry
(Source: created by author)
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The growth and development of the heritage and cultural industry
Attractions:
Heritage and cultural sites are representing
four different aspects such as historical
aspect, social aspect, aesthetic aspect and
scientific aspects.
Natural tourism:
Natural beauties are another aspect heritage
and cultural tourism sector which involves
landscape, coastlines, woodlands, forests and
habitats.
Constructed
Heritage environment such as museums, historic buildings, archaeological sites have been build across the UK to restore the rich culture an
ulsion to travel. Cultural enthusiastic are always exploring the legends, folklores, folk music to inherit motivations in their exploration journey.
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1.2 Discuss potential conflicts in the conservation of heritage and cultural resources using
the case study of Lhasa, Tibet
Tibet is regarded as a home of religious
temples. Lhasa as a capital of Tibet is
unique for their hospitality management
technique and intangible culture. The
development of heritage and cultural sites
are one of the major characteristic for the
Government of Tibet (Smith, 2015). The
government body is focusing to explore the
opportunities of travel and tourism sector
and provide protection to the heritage sights
and cultural resources.
There are various issues regarding the
development of Heritage and cultural
tourism in Lhasa (Richards, 2016). The
heritage and cultural attraction in Lhasa
requires high maintenance cost therefore, it
is difficult for the Government to invest in
this sector. Apart from that, environmental
issues are another major issue in this
context. Flora and Fauna affect tourist
Destinations negatively and creates a
negative influence on the acuity of
travellers.
The economic system of Tibet is not as
positive as other countries (Du and
McKercher, 2014). Therefore, it becomes
hard for the government to invest in the
heritage and cultural tourism industry.
Skilful employees are required for the
process of maintenance but Government is
unable to pay their salaries and demanding
incentives.
By analysing the potentials of Tibet,
Chinese Government is developing some
large scale projects. They renovate
traditional Barkhor old town district and
outskirt areas of Lhasa. London based
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company Free Tibet is campaigning to
boycott the development.
From the above statement it can be analysed
that, conservation of heritage and cultural
resources is a major factor in Tibet.
Therefore it is essential for the government
bodies to adopt the collective way for the
protection of these heritage sites which
include monasteries, treks and intangible
culture.
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Task 2
LO2
Introduction:
Heritage and cultural tourism is mainly working in the conservation of various heritage places
and cultural values. Different heritage places across the UK such British museum, Albert
museum are attracting tourists across the world to explore the historical significances and
cultural values (British Museum, 2018). In this task, the purpose of these attractions in meeting
the needs of different tourists will be discussed.
2.1 Assess the purpose of heritage and cultural attractions in meeting the needs of different
customers
There are some responsibilities if the government to adopt an effective plan for the development
of British Museum and Albert Museum and explore the needs of customers in this process
(Vam.ac.uk, 2018). After my visit of British Museum and Albert Museum, I have explores some
important aspects o f heritage and cultural attraction and also explored the fact that how these
tourist attractions are meeting the needs of customers from different region.
Education:
British Museum and Albert Museum are a place of collective ancient and historical sculptures.
The heritage and cultural aspects are also explored in these places. Students from different
countries are visiting these places as their educational tours (British Museum, 2018). During my
tour to these destinations, I explored the fact that students are able to discover some unique
opportunities and they can also discover in hand learning method in this process.
Research:
Apart from educational purposes, these places are also effective for research scholars and
scientists. There are various research projects such as Maya research project, research project on
Amara West are major in this scale (British Museum, 2018). The ancient Chinese ceramics and
5000 years old human creativity are major attractions in Albert museum. These are also effective
for research purposes. There are different universities those are offering doctoral degree projects
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for research scholars to discover the ancient British culture. Apart from ancient ceramics, there is
embroidery, cast collections, knitting and sculptures, those are also effective for the research
purpose.
Recreation:
Recreation is based on time; therefore visitors are attracted towards these heritage places to
discover more recreation within a short time period. As per my opinion, public places such as
British Museum and Albert museum are best options for various recreational features (British
Museum, 2018). People of all age groups are involving themselves in different kinds of
activities. Recreational activities are involved pleasure, enjoyment and exploration of knowledge
at the same time. Therefore, for the purpose of recreation, these places are major places to be
considered.
Entertainment:
These historical place not only some places to discover historical aspects of British Empire but a
place of great source of entertainment. During my visit in British Museum and Albert museum, I
was witnessed some of the major events of UK. They are responsible to organise a weekly
exhibition on money and medals of different countries and some prints of war and peace
(Vam.ac.uk, 2018). Apart from that, there is a weekly drama program which is based on
Shakespearean novels. These dramas are also exploring the cultures of 17th century England.
Needs of different customers:
 This heritage places help customers to accomplish heir research proposal in a better way
by exploring the cultural needs.
 The customers area able to discover the artwork of British Museum and Albert Museum
such as Rosetta Stone, ancient Chinese ceramics and so on.
 Thematic plays, dramas are exploring the rich cultural values of ancient England.
Tourists are able to discover those values in this scale.
Conclusion:
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In this task, we have discovered the various purposes of heritage and cultural attractions and also
how they are meeting the needs customers. In this process, we have discussed about purposes
such as education, research, recreation and entertainment of heritage sites such as British
Museum and Albert Museum (Vam.ac.uk, 2018). Apart from that we have discussed about
customer needs such as artworks of these museums and exploring the cultural needs.
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