HND Tourism: Heritage & Cultural Tourism Management Report

This report provides an overview of heritage and cultural tourism management, focusing on key aspects such as conflicts in conservation, the purpose of heritage and culture in meeting customer needs, and methods used for interpretation. It discusses conflicts arising from development projects in culturally sensitive areas like Tibet, emphasizing the need for coordination among stakeholders to avoid negative impacts. The report also highlights the role of heritage and culture in fulfilling customer needs through education, research, entertainment, and recreation, using examples like the Victoria and Albert Museum and the British Museum. Different types of tourists, including students, scientists, and families, are identified, each with unique motivations for visiting these sites. Furthermore, the report touches on various methods used for interpreting heritage and culture, underlining the importance of effective communication and preservation strategies. Desklib offers students access to similar solved assignments and study resources.

HERITAGE AND
CULTURAL TOURISM
MANAGEMENT

Table of Contents
INTRODUCTION...........................................................................................................................1
TASK1.............................................................................................................................................1
1.1) Covered in poster............................................................................................................1
1.2) Conflicts in conservation of cultural and heritage sector................................................1
TASK2.............................................................................................................................................3
2.1) Heritage and culture's purpose in meeting customers need............................................3
TASK3.............................................................................................................................................6
Covered in leaflet...................................................................................................................6
TASK4.............................................................................................................................................6
4.1) Methods used for interpreting in heritage and culture....................................................6
CONCLUSION................................................................................................................................7
REFERENCES................................................................................................................................8

INTRODUCTION
Tourism industry is a sector which is growing in very frequent manner. At present era,
scope of this section is very wide as customers are very much attracted towards products and
services that are provided by it. It avails many services to customers which are satisfying their
needs and wants in very effective way (Ashworth and Page, 2011). It has been understood that
clients are leaving their homes and are travelling, they all are having their own purposes and
objectives. In tourism industry a sector called cultural and heritage also get included which is
very influentially growing and is contributing in nation's development. This is basically
representing the traditions that has been followed and beliefs that are carried generation to
generation by different cultured people. It is an important aspect as because it shows all
experiences that has been existed in past.
As it is an inheritance that has been given by ancestors so it is the duty of people to
protect and safeguard them so that next upcoming generation could be able to know every thing
what had happened in past time. There are many organisation who are indulged in activities of
protecting country's heritage and culture so that it can be seen as a prestigious state of it (Barbieri
and Mahoney, 2010).
TASK1
1.1) Covered in poster
1.2) Conflicts in conservation of cultural and heritage sector.
Conflict in conversation of cultural and heritage sector
Dated-4/07/2017
Conflicts take place when there has not been legitimate correspondence between the
organizations and government. Culture tourism is unpredictable marvels which incorporates
financial, social, natural and numerous more viewpoints. Administration of China are
confronting numerous issues with respect to fulfilling the requirements of guests. However, on
opposite side, tourism has demonstrated beneficial outcome on common and social tradition .
Legacies places are piece of culture which pulls in clients and help to government to produce
high income. For instance, Tibet is put where government are confronting numerous traps.
These issues are connected with development and advancement of culture tourism put. The
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experts and government are moving towards and making some sensible strides so as to
determine clashes.
As to identify those aspect which will create a situation of conflicts at time of conservation
of heritage and cultural tourism, it is very essential to focus upon two major factors. One,
negative affecting factors that is hampering cultural and heritage aspect of a nation. Second,
generating income from designing and constructing of several areas which is been made to
promote heritage and cultural so that awareness can be created as well as this will help in
attaining growth in market. It is very essential to have a proper coordination between these two
factors so that a circumstance of conflict can be avoided. It is also very necessary for all related
stakeholders to be very well aware about these two aspects so that according to several situation
management can be performed. Stakeholders are government, local community, investors and
tourist, in context to Lhasa and Tibet.
It has been known that reason of conflict is establishment of resort Lhasa paradise that is
been introduced by IHG. These are number of projects that is planned and established by
government of China. Another cause of conflict is the foundation of a park and Barkhor town,
this is because a campaign was made called as Free Tibet which is made so as to boycott all
those initiatives that are related to growth specified by government of China. It has been noticed
that establishment of resort will increase the number of visitors especially Chinese near by 4
kilometre areas will lead in affecting culture and heritage of Tibet nation. The raising conflict is
all about the China is promoting their ideas with Tibet culture and heritage. As Chinese
governing authority trying to modernising Tibet but the Tibetan are worried for their old
historical heritage and they feels that due to this uniqueness and identity may get lost. As
Chinese will more travel to Tibet then issues regarding vanishing of Tibetan language may
arise. This is the reason why people are afraid and conflict situation is getting raised.
Tibetan are very much against it as they don't want any other country to get indulge in
its heritage. There are situation where Tibetans can get in London-based free campaign where
they can boycott the plans that Chinese are willing to introduce. Government of Tibet is facing
many issues regarding the heritage and culture of the nation as because new projects that China
is going to introduce if affecting natural beauty of Lhasa, Tibet. These problems are mostly in
terms of growth and development of culture tourism sites and visitors points. Government are
taking some steps in order to resolve conflicts. However, following are potential conflicts
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between cultural resources and conservation of heritage:-
 Presentation of sites- It is one of the major issue that is developing an conflict situation.
Nation lack in presenting the actual beauty and value of a particular place in front of
customers and visitors. Proper awareness has not been conveyed to customers about an
attraction point this is affecting destination as well as support of government if also can
not be able to sustain and prevent those areas.
 Threats against potential growth- As government of China is planning to introduce new
projects in Tibet market, they are using the available resources which is outdated. This
will not help in developing the present state of a nation. The devaluation's of sites will
take place this will lessen the visitors.
 Poor use of land- Proper planning of using the land is not made by government therefore
visitors will not get attracted towards particular sites and destinations. Hence it become
very essential for planning in an appropriate manner so that customers will get satisfied
as their needs and wants will get attained effectively.
 Technologies- At present era innovation and technologies are very much in boom, hence
it is very much required by nation's government to consider them so as the tourist places
can be developed and growth can be attained form them. Training and development
programs also has to be given to employees and staffs working at a particular place.
 Disrespect of right of visitors- It is very important to consider about customer's as well
as nation's beliefs and values it never should be affected. If such situation takes place
then a very problematic situation will take place with will ultimately hinder growth and
development of heritage and culture of a place.
According to me, Tibet without boycotting the projects of China and with their own strategic
plan and amalgamate with them so that both can make an effective start will will attract more
customers and along with that they can be able to maintain the heritage and culture of Lhasa,
Tibet.
TASK2
2.1) Heritage and culture's purpose in meeting customers need.
Large number of visitors come to United Kingdom so as to travel and to visit several
places and destination which are very famous and for the reason country is known for. Many
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places are there which is focusing in availing and fulfilling all those needs and wants of
customers and clients (Chen and Chen, 2010). There are sites which are showing nation's
heritage and culture that is very clearly depicting all past aspects and legacy that ancestors and
old people has left them for present and for future. As to identifying main purpose and objective
of heritage and culture in fulfilling need of customers, two places can be described to that
appropriately aim can be understood, those places are- Victoria and Albert Museum- It is one of the largest museum in world. It is having many
items craft and art section and also it is having decorative designs. It was established in
year 1852, its name has been drawn after Prince Albert and Queen Victoria. It is having
items in 4.5 million and old and new invented items are also there which is an attracting
aspect and customers are paying huge amount for visiting such places. It has 145 galleries
in total number.
 British Museum- It is a museum which is concern about the history of human and also
art and culture has been presented which is situated in Bloomsbury. It has been
established in 1753 and in world it is first public museum (Choi and et. al, 2010). There
are numerous antique items that are present in this British museum. These are very
interesting and attracting point as large number of customers are visiting here. It also has
a library where those customers who wish to study and read can spend their time. It will
provide many detail and all related information about museum and other books and
magazines are also available here so as to inform visitors about legacy and culture that is
been followed by early people. This will also help in enhancing knowledge of each and
every customers who are visiting there. Training sessions has also been conducted as it
has been made contract with several institutions.
Purpose
 Education- This is a purpose as it will help in increasing in knowledge and information
regarding heritage and cultural aspect of a nation. These are places which describe entire
history of a country which is a very good experience for all visitors to learn new things
related to past. At present era updated studies are performed children are not much aware
of this visiting such place will definitely increase their knowledge as well (Cuccia and
Rizzo, 2011).
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 Research- There are many students and researchers who travel to such places so as to do
in-depth study related to the aspect of culture and heritage of a country so that further
information and suggestions could be drawn by them.
 Entertainment- Many people are travelling to places for fun and enjoyment.
Entertainment is the purpose for travellers. To spare their time for leisure purpose
customers and clients are opting to go for places where beauty of culture and heritage can
be seen.
 Recreation- At present time people are very much busy with their work and job. So it has
become very difficult for them to have a relaxed life. So this has helped in recreating
their life in better and effective manner.
Types of Tourists
There are many different types of tourist who visits Victoria and Albert Museum, British
Museum. With different motive and aims customers visits to these sites, different clients are as
follows:-
 Students- As these places avail lots of information and knowledge can be imparted. So
schools and Colleges prefer their students to visit such places as because this will help in
enhancing their knowledge and also students will come to know about the historical
inventions made by several scientist and inventors.
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Ancient Egyptian exhibitions at the British Museum.

 Scientists- As to investigate several new things and to innovate scientist also visits these
places as they come to know various knowledgable things. They will get more and new
ideas to innovate projects and plans.
 Families with children- Families and children also visit such places as to have fun and to
impart information and knowledge. There are many activities in which they can take part
and along with that they can explore ancient galleries. Art and craft materials are there
which can experimented and explored by kids and family people.
(Source: Family and children in British Museum, 2016)
TASK3
Covered in leaflet
TASK4
4.1) Methods used for interpreting in heritage and culture.
Government of nation is very much indulged in adapting several approaches and methods
so that a proper interpretation could be carried out in an appropriate manner (Devesa, Laguna
and Palacios, 2010). It has been understood that when management and experiences both get
indulged with each other then effective interpretation can be performed and then accordingly
operations and work can be done so as to provide benefits and protection to culture and heritage
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Family and children in British Museum

if the country. There are various types of techniques and methods that are used so as to interpret
and also media has been adapted which will lead in effectively explicate.
With the help of different methods and techniques interpretation has been performed
within heritage and culture
As to interpret materials which are based on publishes can be used as a media. This is very
helpful as because it will assist in promoting places and attraction points. This aspect will lead in
attracting customers more and more towards use of services and products of tourism industry.
Also new and innovated techniques can be adapted so that appropriately information can be
covered to customers (Frey and George, 2010). There are some technologies such as the sensory
and audio clips through which organisation's employees could be able to interpret and then they
could plan out more things which will very helpful in attracting customers towards operations
and services and to promote heritage and cultural aspects.
It is very essential for employees to check all those problems that are faced by customers
so that it can be resolved as quick as possible this will make clients satisfied and will also lead in
generating revenues. Most important part that has to be performed by this sector is to to market
study so that they will come to know what all are the needs and wants that customers are willing
to have from product and services that they will be availing (Hayllar, Griffin and Edwards,
2010). British museum is adapting different methods for its interpretation so that effectively they
can be able to avail services to customers as concerning importance and value of legacy of a
country.
CONCLUSION
This assignment report has described that heritage and culture is an important aspect of
country. It has also been concluded that legacy of a nation has to be protected by people and
government so that they can be passed on to next generation so that history will sustain for long
life. There are many places that are providing a lot of information to the public about what all
had happened in past time and what were its impact and how beautifully heritage has been
developed since many years. Numerous places like British museum,Cultural sites, monuments
are are the heritage of United Kingdom that has to be preserved and protected as possible. Safety
of these places are very must.
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REFERENCES
Books and journals
Ashworth, G. and Page, S. J., 2011. Urban tourism research: Recent progress and current
paradoxes. Tourism Management. 32(1). pp.1-15.
Barbieri, C. and Mahoney, E., 2010. Cultural tourism behaviour and preferences among the live‐
performing arts audience: an application of the univorous–omnivorous framework.
International Journal of Tourism Research. 12(5). pp.481-496.
Chen, C. F. and Chen, F. S., 2010. Experience quality, perceived value, satisfaction and
behavioral intentions for heritage tourists. Tourism management. 31(1). pp.29-35.
Choi, A. S., and et. al., 2010. Economic valuation of cultural heritage sites: A choice modeling
approach. Tourism Management. 31(2). pp.213-220.
Cuccia, T. and Rizzo, I., 2011. Tourism seasonality in cultural destinations: Empirical evidence
from Sicily. Tourism Management. 32(3). pp.589-595.
Devesa, M., Laguna, M. and Palacios, A., 2010. The role of motivation in visitor satisfaction:
Empirical evidence in rural tourism. Tourism management. 31(4). pp.547-552.
Frey, N. and George, R., 2010. Responsible tourism management: The missing link between
business owners' attitudes and behaviour in the Cape Town tourism industry. Tourism
management. 31(5). pp.621-628.
Hayllar, B., Griffin, T. and Edwards, D., 2010. City Spaces-Tourist Places. Routledge.
Hjalager, A. M., 2010. A review of innovation research in tourism. Tourism management.
31(1). pp.1-12.
Jimura, T., 2011. The impact of world heritage site designation on local communities–A case
study of Ogimachi, Shirakawa-mura, Japan. Tourism Management. 32(2). pp.288-296.
Keitumetse, S. O., 2011. Sustainable development and cultural heritage management in
Botswana: Towards sustainable communities. Sustainable development. 19(1). pp.49-
59.
Logan, W., 2012. Cultural diversity, cultural heritage and human rights: towards heritage
management as human rights-based cultural practice. International journal of heritage
studies. 18(3). pp.231-244.
Loulanski, T. and Loulanski, V., 2011. The sustainable integration of cultural heritage and
tourism: a meta-study. Journal of Sustainable Tourism. 19(7). pp.837-862.
Nicholas, L. and Thapa, B., 2010. Visitor perspectives on sustainable tourism development in the
pitons management area world heritage site, St. Lucia. Environment, Development and
Sustainability. 12(5). pp.839-857.
Poria, Y., Reichel, A. and Cohen, R., 2013. Tourists perceptions of World Heritage Site and its
Online
Royal Arts of Academy. 2016. [Online]. Available through:
<https://www.royalacademy.org.uk/>. [Accessed on 4th July 2017].
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