Managing Successful Business Project: Holiday Inn CSR Activities

This report examines the implementation of Corporate Social Responsibility (CSR) activities within Holiday Inn, focusing on their impact on achieving competitive advantages. The report is structured into three parts, covering the basic aims and objectives of the project, including an effective project management plan, work breakdown structure, and Gantt chart. It then delves into the use of quantitative and qualitative methods for data collection and analysis, evaluating the effectiveness of CSR initiatives. The report highlights the significance of cost, scope, time, quality, communication, and resources in project management. The study explores the impact of CSR activities in a business context, analyzing research data using various tools and techniques. Finally, the report offers recommendations and suggestions for the project, concluding with a reflective report on the findings and insights gained throughout the study. The report emphasizes the importance of time management, data analysis, and effective communication for organizational success.

MANAGING
SUCCESSFUL
BUSINESS PROJECT

Table of Contents
INTRODUCTION ..........................................................................................................................1
PART 1 ...........................................................................................................................................1
P1) Basic Aims and Objectives of project .................................................................................1
P2) An effective project management plan.................................................................................3
P3) Work break down structure and Gantt chart to provide time frame work...........................5
PART 2 ...........................................................................................................................................6
P4) Small scale business through using quantitative and qualitative methods...........................6
PART 3............................................................................................................................................8
P5) Analysing research data by using different tools and techniques........................................8
P6) Recommendation and Suggestion for the project ..............................................................16
P7) An effective reflective report .............................................................................................17
CONCLUSION .............................................................................................................................17
REFRENCES ................................................................................................................................18

INTRODUCTION
The business organisations are mainly concern towards achieving their goals and
objectives in order to reach at higher position at market place. In today's scenario, there is lots of
competition available for a single product or organisation, so it is required for firm to make
potential affords for providing competitive advantage to their competitors (Doherty, Ashurst and
Peppard, 2012). Corporate social responsibility play a significant role in attaining sustainable
growth for company through adopting various activities that are beneficial for social growth and
welfare. Problems are unwanted and they can arise at any place, so so for overcoming issues an
organisation adopt various approaches which are more effective in resolving the issues and
conflicts. Government also play an essential role in providing support to CSR activities in
respect of acquiring growth for firm as well as society. The present report is based on the study
about Holiday Inn hotel which is famous for its high quality luxurious goods and services which
are offered by the hotel to their potential consumers who are willing to taking the advantage of
luxurious products. This report contents the study about the cited aims and objective of firm that
help in reaching at final result. An effective management plan is important for every business
organisation in order to manage and control all business activities. The technique of data analysis
has to be used in most effective manner just to measuring the final result and output.
PART 1
P1) Basic Aims and Objectives of project
The major purpose of every business organisation is to gaining more profit and revenue
through providing goods and services to their customers as per their demand and need. Mainly
organisations are concern on attaining competitive advantage in order to give high range of
competition to their customers. Hotel Holiday Inn is one of the luxurious hotel industry which is
famous for providing its high quality goods and services. They are focuses on implementing
various CSR activities in their firm just for social welfare (Gido, Clements and Clements,2014).
Organisations use various terminologies to effective implementation of CSR activities in order to
attract large numb er of customers towards their firm.
Topic: “Implementing CSR activities within the business operations as to attaining competitive
advantages.”
Back ground of the study:
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The most important work of every business firm is to create goals and objectives on
which it is required for firm to state their all activities in most appropriate manner. These goals
are helpful in earning profit and growth for company. Holiday Inn Hotel invest a huge amount in
implementing CSR activities in their organisation just to provide benefits to society and people.
CSR activities are helpful in gaining attention of customers and through which company can
easily gain profit or establish an effective future plan (Griffin and Pustay, 2012). As a hotel
industry it mainly focuses on rendering high quality service with more advance feature in it to
their consumers. They handle their consumers at priority basis and make potential affords to
satisfy their needs and wants. In today's competitive era every firm wants to prove them best at
the market place through offering best and high quality services to their consumers who are
interested to taking advantage of firms. It is necessary for firm to establish goals and objectives
for firm in order to carry out business activities in a right direction. Holiday Inn always concern
on resolving issue and conflicts that are arise at work place and affect the all business activities ,
so for this firm create an effective backup plan to face the problems. Holiday Inn Hotel adopt
most appropriate strategy of marketing for the purpose of effective utilisation of resources for
attaining basic objective of firm with the help of their employees and staff members.
Aim: To implementation of various CSR activities in respect of reaching at sustainable
objectives and goals. A case study on Hotel Holiday Inn.
Objectives:
 To identify the actual impact of CSR activities in business organisation.
 To evaluate the usage of corporate social activities in order to achieving organisational
goals and objectives.
 To compute the effectiveness of CSR activities in Hotel Holiday Inn. To measure the impact of time management plan in business organisations.
Research Questions:
 How to identify the impact of CSR activities in business firm?
 What are the major use of CSR activities in order to attain organisational goals?
 What are the major effectiveness of CSR activities in Holiday Inn? How to evaluate the impact of time management plan in firm?
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P2) An effective project management plan
This is most important process in every business organisation for managing all work of
firm. It is necessary for firm to implement and effective management plan for execution of each
activities in most precise manner (Schwalbe, 2015). It is the responsibility of management
department to establish well settled management plan for effective utilisation of resources which
are available at work place. An effective project management plan helps in attempting all
business activities in well planned and effective manner through implementation of each
operation in appropriate way. Some major aspects are their which helps in establishing an
effective management plan are described as under:
 Cost: It is most essential element of any kind of business enterprise, it can be considered
as the amount which is spend in every business activity. It is most required thing for
business purpose. CSR activities are helpful in increasing social wealth for public and
society. It is essential for an organisation such as Hotel Holiday Inn to have an
appropriate flow of funds and capital in respect to implementing all organisational
activities in systematic manner. Some activities are cost consuming in nature so it is
important for Holiday Inn to keep potential capital and funds. The appropriate amount of
cost is around 6 million dollar which is effective in conducting all business operations in
effective way. Scope: The establishment of business activities are helpful in generating various
opportunities for people who are willing to work in business firm (Jeston and Nelis,
2014). Hotel Holiday Inn have to perform CSR activities through which it is easy for firm
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to provide beneficial services to their consumers. The essential scope of firm is to
providing effective and efficient products and services to their significant customers in
respect to attaining higher competitive edge at market area. As a large business
enterprises Holiday Inn is concern on sustaining a higher at market place as to gaining
more profit and success. Time: It is major factor in establishment of every business project, because it is required
for firm to create an effective time frame work for manage all business activities. Holiday
Inn focuses on providing fast services to their buyers in selected period of time. It is
required for holiday Inn to assign all task as to priority in respect to completion of
organisational activities in appropriate manner. As a large business enterprises is to
essential for Holiday Inn to implement CSR activities within a year as to attaining growth
and success at market area. Quality: It is necessary for every firm to work on their quality aspects because large
number of consumers are attract towards high quality services. Holiday Inn use various
tools and techniques in order to serve high quality goods and services to their potential
customers. In this modern era people are very much concern about the quality of product
rather than the price, so it is essential for Hotel Holiday Inn to provide high quality
products and services in respect to satisfying the needs and wants of buyers at market
place. Communication: It needs to be effective in firm for efficient implementation of all
activities that are essential for organisational growth and success. It is a major
responsibility of firms manager to transfer each data and information on department in
which is required through an effective channel of communication. Resources: These are important for carry out business activities in most appropriate
manner. Human resources are the major assets of firm because they are more beneficial
for organisational growth and success (Kerzner, 2013).
 Risk: These are unwanted in nature, so it is necessary for hotel to make some backup
plans to resolve the conflict which may affect the firms performance. Risk is uncertain in
nature and it is essential for Holiday Inn to apply various measures as to reducing the
factor of risk in respect to reaching at higher growth and profitability.
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P3) Work break down structure and Gantt chart to provide time frame work.
Time management is an essential aspect in every business firm in order to completion of
business project in cited period of time. Work break down structure and Gantt chart helps in
establishing effective time frame work for firm.
Work breakdown structure:
It can be considered as the most effective method of dividing all business activities in
respect of completing business in given period of time. It is most used concept in every business
firm for distributing business activities into different parts. This system mainly helps in attaining
organisational goals and objectives in given period of time. This is widely adopt by business
organisations in order to reduce the work load from the employees (Peppard and Ward, 2016).
This is mainly used by the firm who are having multi stages and complex business project in
respect of reducing work force through dividing them in to various small components. Hotel
Holiday Inn adopt adopt this method for segmenting a big project into various departments
according to their skills and knowledge, this process helps in effectively completion of work in
cited period of time.
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Gantt chart:
It can be described as the form of chart which helps in execution of business activities in
a proper way. This process can be considered as the effective time management plan which
assign the time for each task in order to fact completion of whole work. This process is more
effective in describing time scale for any business project (Meredith and Mantel Jr, 2011). This
can be considered as an another effective method for implementing task and duties in well
managed manner. Hotel holiday Inn apply this process for managing time for each task, so that it
is easy for firm to attain competitive advantage through achieving organisational goals and
objectives.
PART 2
P4) Small scale business through using quantitative and qualitative methods.
The organisations are focused on adopting various effective tools and techniques in order
to measuring the actual impact of CSR activities in business firm. For evaluating the impact it is
required for firm to collect data and information and for this firms are widely adopt qualitative
and quantitative methods.
Qualitative methods: This method is widely used in acquiring data which are based on the
quality aspects. In this data has to be gathered on the basis of quality measurement of
information (Myers, 2013). This model is engaged upon those information that could be speak to
in numerical organization and could be examined by putting some recipe keeping in mind the
end goal to produce more exact data. This segment contains, survey with shut finished inquiries,
strategies that are connected with relationship and relapse, mean, mode and middle and
numerous others. Use of quantitative information gathering technique is more less expensive
than some other strategy and produces results in shorter length of time.
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Quantitative methods: According to this method data has to be gathered on the basis of quantity
of data. It mainly used in getting systematic analysis of data and information through
mathematical tools and techniques. This is a the other way around technique to quantitative
strategy and this kind of model incorporates that investigation of words, sounds, sentiments,
feelings, hues and different parts that could be spoken to in numerical arrangement since this
technique is non quantifiable. Fundamental goal of this sort of information gathering strategy is
that it gives inside and out investigation of a subject by directing meeting, overview, survey with
open finished cases and so forth.
In the present project data has to be gathered with the help of questionnaire and it has to
be fulfilled by 40 respondents. In the present research work both qualitative and quantitative
methods are taken into appropriate action as to accomplishing desired goals and objectives. Both
the methods are effective in accumulating appropriate and relevant data and information through
various source.
QUESTIONNAIRE
Name :
Email :
Age :
Contact No:
Gender :
Q1) Do Hotel Holiday Inn implement CSR activities in their organisation?
 Yes
 No
Q2) In which time period Hotel Holiday Inn perform CSR activities in their working
environment?
 Every Month
 Once in a year
 In every 6 month
Q3) Is CSR activities are helpful in attaining organisational goals and objectives?
 Agree
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 Disagree
Q4) Who is responsible for performing CSR activities in any firm?
 Operation Manager
 Finance Manager
 HR Manager
 Higher Authority
Q5) What are the essential CSR activities which are performed by hotel industry?
 Legal and Financial support
 Tree plantation
 Free education
 Health and security
Q6) What are the major advantages of implementing CSR activities in to Hotel?
 Enhancing Brand
 Increasing sales
 Enhancing Goodwill
 Create strong reputation
Q7) Is government helps in implementing CSR activities in firm for increasing social welfare?
 Partially agree
 Partially Disagree
Q8) Any suggestion and recommendation for developing CSR activities in order to increasing
organisational performance?
PART 3
P5) Analysing research data by using different tools and techniques
For reaching at valid conclusion it is required for firm investigator to use various tools
and techniques for gathering data and information for carry out the research at right direction.
Holiday Inn hotel have to gathered data and information through conducting an effective survey
among 40 respondents.
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Research design: There are three type of major designs are available descriptive, exploratory
and experimental. In this present project descriptive design has to be taken in proper action
because it is most significant in collection of data for conducting whole work in right direction.
Research Philosophy: In this present research work interpretivism philosophy has to be taken
into proper consideration because this helps in gathering proper data for project.
Data collection: In the cited research work data has to be gathered through primary and
secondary tools of data collection. Hotel Holiday Inn use primary method for collecting data for
the project work.
Data analysis: This comes after gathering data, it is required for researcher to evaluate all
gathered data and information. Hotel holiday Inn put potential affords to create required
improvements.
Limitations: Time is the major issue for the present project. For conducting an effective research
it is essential for researcher to manage time for each task.
Data analysis:
Theme 1: Hotel Holiday Inn effectively implement CSR activities in their firm.
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Yes No
0
5
10
15
20
25
30
35
40 38
2
Column B