Marketing Report: Analyzing Hopkins Health Clinic's Service Promotion

This report provides an overview of Hopkins Health Clinic's marketing strategies, focusing on its service promotion and market segmentation. The clinic offers various medical facilities and aims to expand its services through advertising initiatives targeting diverse consumer groups, particularly those susceptible to trends. The report explores the concept of a niche market and how Hopkins Health Clinic utilizes social marketing, digital advertising, and other tactics to raise awareness. It details the clinic's segmentation strategy, targeting consumers in Dallas, with a focus on college students. The report also examines how the clinic adapts its marketing programs to meet consumer needs and maintain a high level of service to maximize sales. The conclusion summarizes the clinic's approach to introducing its facilities to the market to reach a broad demographic.

Running Head: HOPKINS HEALTH CLINIC
Hopkins health clinic
Student Name
Institution
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HOPKINS HEALTH CLINIC
Introduction
Hopkins health clinic offers medical facilities including general physical, job-related
medication, nutritional counseling, flu clinics, and diabetic testing. Attaining new product and
dynamic technology into the market results in the organization to present new product portfolios
to stand the diverse needs ("Multidisciplinary clinic at Johns Hopkins closes postdischarge gaps
in care", 2017).
The organization’s advertising department in partnership with different sectors have
discovered the significance of starting an advertising initiative to promote the new service.
Invention of new health facilities of diversity play the role of targeting the travelling consumers
who are highly susceptible to trends and fashion. Bringing in new facility to existing ones
involves a practice which needs an in depth and well- organized approach (Badal, Theodoro &
Dawkins, 2018). In case the process is performed incorrectly, the new service may not work, and
the existing service will get a big coverage market. Nonetheless, if the process is carried out in
the right manner, the new service will increase the market and raise the sale of the available
service.
Niche market and what makes it so
Niche market refers to the subsection of the market to which a certain service is intensive.
It describes the features of the product or service meant to meet particular market wants,
production quality, price range, population intended to be impacted (Kang, Sang Duk, 2015).
Hopkins health clinic which is an accessible medical place, uses social marketing strategies,
display and digital pre-roll, airport, print, physician, outreach, and office advertising to raise its
awareness to the public. The social marketing and search engine marketing frame an important
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part of the drive. Despite these tactics role of raising awareness of the organization as an
accessible medical place, they are also a key objective since the sellers employ them in diverse
areas of marketing promotion.
The segmentation strategy implemented
The target demographics for the organization are approximately at four million
consumers .The target consumers live in Dallas city meaning that the market of this organization
is concentrated in Dallas. There are no services to be provided to other cities in the early phases
of the service introduction. Hopkins Health Clinic’s market is grouped into several segments
(Farias & Graça, 2016).
The main three segments are used in the investigation of service promotion. The initial
segment involves college students with the age of 18-43 years. These are individuals who are
normally busy. They need an excellent command and appearance since the organization
considers the group as its primary target.
How the organization adapts its marketing programs to address that target
The organization insists on top notch and outstanding consumer service to attract more
consumers and keep present ones. It has a strategy of conducting the needed services to amaze
and satisfy customers, thus, this will serve the purpose of maximizing the sales. The organization
presently focusses on the production, supply, and assembling of commercial health services, and
luxury health services of great quality at reasonable prices.
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Conclusion
Hopkins health clinic has a policy of conducting what is relevant and satisfies the
consumers, therefore, the brand targets users through all age, gender, and demographics. The
notion is to introduce its facilities to the market in the best way possible.
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References
Multidisciplinary clinic at Johns Hopkins closes postdischarge gaps in care. (2017). Pharmacy
Today, 23(8), 8. doi: 10.1016/j.ptdy.2017.07.037
Badal, B., Theodoro, M., & Dawkins, R. (2018). Evaluating HPV Vaccination Rates at Johns
Hopkins All Children's Hospital General Pediatrics Clinic. Journal Of Adolescent Health, 62(2),
S88. doi: 10.1016/j.jadohealth.2017.11.177
Kang, Sang Duk. (2015). Is market definition always necessary in determining anticompetitive
effect? - Focused on recent discussions about market definition and market power in the United
States -. Korean Lawyers Association Journal, 64(1), 58-102. doi: 10.17007/klaj.2015.64.1.002
Farias, M., & Graça, D. (2016). Extended Clinic In The Family Health Strategy By Medical
Students. International Journal Of Medical Science And Clinical Invention. doi:
10.18535/ijmsci/v3i4.11
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