Implementing CSR Activities to Meet Sustainable Objectives: Hotel ICON

This report focuses on the implementation of Corporate Social Responsibility (CSR) activities within Hotel ICON to achieve sustainable objectives. It begins with the formulation of aims and objectives, outlining the need for CSR to enhance brand image and gain a competitive advantage in the hospitality sector. The project management plan covers costs, scope, time, quality, communication, risk, and resources, including a Gantt chart and work breakdown structure. The report then details the application of qualitative and quantitative research methods to examine the impact of CSR on sustainable goals. Finally, it analyzes the research findings using appropriate tools and techniques, culminating in recommendations for implementing CSR activities and a reflection report. The report emphasizes the importance of CSR for organizations to contribute to societal growth and achieve long-term sustainability and competitive advantage, particularly in the context of Hotel ICON's operations in Hong Kong.

MANAGING SUCCESSFUL
BUSINESS PROJECT

Table of Contents
INTRODUCTION...........................................................................................................................1
Part 1................................................................................................................................................1
P1 Formulation of aims and objectives.......................................................................................1
P2 Project management plan.......................................................................................................3
P3 Work breakdown and Gantt chart..........................................................................................5
Part 2................................................................................................................................................6
P4 Small scale research by applying qualitative and quantitative method.................................6
Part 3................................................................................................................................................8
P5 Analysing the research by using appropriate tools and techniques.......................................8
P6 Recommendation for implementing CSR activity...............................................................13
Part 4..............................................................................................................................................14
P7 Reflection report .................................................................................................................14
CONCLUSION..............................................................................................................................15
REFERENCES..............................................................................................................................16

INTRODUCTION
Organisations use society resources and it is their moral duty to pay some attention
towards growth and development of society (Baiden and Price, 2011). For this purpose, a major
concept is identified which is recognise as CSR activity. The CSR stands for the corporate social
responsibility in which authority takes the initiative for all such problems and issues which arise
in society and create barrier in growth and development. By performing such sort of function,
management can establish sustainability in environment as well as they can gain competitive
advantage. This report is based on the Hotel ICON which provides a facility of proper
accommodation as well as free Wi-Fi and rooftop pool. In this assignment, management set some
aims and objectives which are associated with this service sector business. Also, it signifies
about the importance of CSR activity and its requirement to get implement. Moreover, by using
various tools and techniques, data get analyse through which appropriate results get derive.
Along with that, there are several number of recommendation are also given so that management
can work on such areas which really require top get improve on early basis.
Part 1
P1 Formulation of aims and objectives
According to modern market perspective, it is become essential for any organisation to
formulate such type of strategies which are helpful for creating a brand image of an organisation.
Moreover, by applying this technique, management can create a distinct image of themselves
than others and this is considering as one of an essential thing through which mostly number of
users get attracted (Bakker and et. al., 2011). An organisation can use this as a promotional tool
and made a positive impact on business as well as on society. Hotel ICON is considering as one
of most famous five-star hospitality business in Hong Kong. The number of employees are more
than 500 because it is a largest luxury hotel in a country. Management have appropriate amount
of fund for performing CSR and provide benefit to society. Now, management have to focus
more on this concept through which sustainability of firm and competitive advantage can be
gain.
Topic: “Implementing CSR activities within organisations to meet sustainable objectives”.
Background of project:
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An organisation has to set some objectives on which whole work have to get done in an
appropriate manner. Sustainability objectives are those which are helpful in reducing the
problems and issues which are faced by society. B y participating in CSR, management lead to
attain all of their objectives in an effective manner. Hotel ICON, is one of a famous hotel in
Hong Kong, but they do not use CSR plan till now. This is considering a thing which might lead
to affect the growth of an organisation. thus, management already establish their brand name,
thus their users wants that an organisation has to set a plan for this context. Government also aid
in implementing CSR activity in an appropriate manner through which society level and growth
can get upraise in an effective manner (Beringer, Jonas and Kock, 2013). If reference hotel will
not plan this sort of activity, then they lead to lose their market share and their customer might
switch on others.
Aims: To implement CSR activities in the organization to achieve sustainable objective: A case
study Hotel ICON at Hong Kong.
Objective: An organisation has to set some objectives and targets for society in which all of their
projects get attain. Thus, management of reference hotel has to conduct this in an effective
manner through which whole work get done in such a manner which do not lead to void the
environment of society and business. The objectives which are framed by Hotel ICON are as
follow:
 To attain sustainability, identify the usefulness of CSR.
 To measure the relation of CSR activity and competitive advantage in Hotel ICON.
 To analyse the importance of CSR activity in an entity.
 To measure the variety number of tools which are helpful in gain competitive advantage.
Research questions:
 What is the use of CSR in accomplish the sustainable objectives in an appropriate
manner?
 How the relation between CSR activity for Hotel ICON can be framed with competitive
advantage?
Clear aims and objectives of a firm enable them in attain all targets in an effective manner
(Chang, Walters and Wills, 2013). thus, they provide a shape to an organisation and create a
positive image in front of their users.
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P2 Project management plan
For any project, several number of things are required which is helpful for making any
task successful if all such elements are implemented properly. It is a duty of management to
implement such sort of things in an appropriate manner. Thus, in case of any deviations, this lead
to make the project unsuccessful which is not considerable (Doherty, Ashurst and Peppard,
2012). Moreover, a perfect plan is mandatory in making any business entity project successful.
Hotel ICON want to set up a CSR project in an organisation and for this they require some
amount or time to establish all things in a proper format. Cost: For any project, authority or decision makers first have to set some cost which is
going to incur on project. This is consider as one of a most essential tool through which
appropriate decision can be carried out. At the time of CSR, Hotel ICON have to identify
the cost which is going to incur on that. The cost which is associated with project is
£1000. Scope: Every project have some scope in which success criteria of a project is identified.
For this purpose, management have to measure that by establishing such project is that
provide any benefits to long term survival or sustainability of an organisation or not. As
per, Corporate social responsibility which provide benefit to society and thus through
which company can create a different image from others. This is beneficial for reference
organisation. The scope of this project is appropriate for a firm because it provides long
term benefit (Eweje, Turner and Müller, 2012). Time: One of an essential thing which is associated with project is time frame in which
the task has get done. Management have to set a time period for attain all targets in an
appropriate manner. Hotel ICON have to set a time period for CSR project which have to
get done within one month. Quality: Quality is signifies as the appropriateness of a project in which major thing
which identified is about how the project is effective to society. CSR provides benefit to
society in which they have to take care about society. Communication: Communication channel is consider as major thing which is helpful in
transferring the information from one person to another. Management have to pass on
information from top to bottom by follow a perfect chain. Organisation have to pass on
information about this project to lower level.
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 Risk: One of a major risk which is associated with project is about that some of the time
project do not lead to get implement in an appropriate manner. This is one of a major risk
which is associated with the project (Fisher, 2011). Resources:These are consider as all such factors which are helpful in making the project
successful. Resources for any organisation are human resource, cash etc. For CSR
activity, the major resources which are used by Hotel ICON for implementing this project
on serious basis are appropriate fund and better quality products which only get
manufacture with help of human resources i:e workers and employees.
Task name Duration Start Finish Predecessors
Find topic of present research. 4 days 01/07/17 03/07/17
Framing aims and objectives 3 days 04/07/17 07/07/17 1
Literature review 2 days 08/07/17 10/07/17 1
Research methodology 10 days 11/07/17 20/07/17 1,2
Data analysis 5 days 21/07/17 25/07/17 2,3
Conclusion and recommendation 3 days 26/07/17 29/07/17 3,4
Submitting final report 3 days 30/07/17 01/08/17 6
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P3 Work breakdown and Gantt chart
For any task there are two major things which an organisation have to understand. Plan
have to be framed and work have to get divided according to requirement. For dividing any work
load, management have to use various tools and techniques for this context. Hotel ICON can use
both of these approach in an appropriate manner through which whole work get done in an
effective manner. Hence, a basic description of these approaches are follow: Work breakdown structure: It is a concept through which managers divide heavy work
load into manageable sections (Gido, Clements and Clements, 2014). This is helpful in
divide the whole work load into small sections through which whole work get done in an
appropriate manner. By applying this technique, managers can find out all such things
which are beneficial for a company and helpful in attain all targets in an effective
manner. The work further get divided into more manageable sections. Hotel ICON, can
use this concept under which they first have to identify all such things which are related
with their project and then divide it according to requirement of project (Meng, 2012).
 Gantt chart: This is another planning tool which can used by an organisation in done all
task in an effective manner. This also lead to divide the work load into many divisions
and thus it leads to enable management in take beneficial decision according to time
frame. The main motive of using this approach is to divide all segments of work
according to plan with time duration in which project have to get done. This also help in
identify the deviation which are associated with project. Hotel ICON have to use this
concept in divide their work properly under which all task have divided according to
requirement which should have to get done first and what have to done next.
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As per this Gantt chart, in which all the work which is related with project are define
properly. At first, for any research or work it is compulsory for them to find a path which is
necessary for work. Then set some aims and objectives which are related with work. Also, the
time which is related with project also define into that (Meredith and Mantel, 2011). Conduction
of research is also an another measure thing which have to be done in an appropriate manner
because whole report analysis and results are completely based on research methods.
Part 2
P4 Small scale research by applying qualitative and quantitative method
To examine the effect of CSR action on accomplishing the manageable goals, both
subjective and quantitative techniques will be utilized. This is on the grounds that both are
fundamental and compelling in get-together information for the association which have not
completed the CSR action in the firm. If there should be an occurrence of the subjective
strategies there are a few books, diaries which can be reviewed by the specialist as this will help
in get-together the data with respect to the feasible goals and the CSR approach received by
various association. On the other hand, there are many articles which are composed by the
administration expert on the CSR (Mir and Pinnington, 2014).
approaches and additionally action. This information will be advantageous for the organization
to present the new CSR approaches in the inn. In this, subjective information is required on the
grounds that there are a few things whose idea can be clear just when the information is taken by
different books, diaries and so on. Then again, with the subjective information, quantitative is
additionally essential to assess the effect of CSR action on creating upper hand. The CSR action
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Illustration 2: Gantt chart

is finished for the general public just so it has turned out to be essential to take the survey from
the respondents as to impact on the association (Pellegrinelli, 2011). Thus, essential information
will be gathered with the assistance of the surveys as this will give the important and in addition
the real data which help the firm in distinguishing the genuine effect on the reasonable
destinations. Both Qualitative and quantitative methods are important for the organisation as that
helps in having proper research. There are many tools and techniques are there in both qualitative
and quantitative method which helps in gathering information directly and indirectly form
various sources.
Questionnaire:
Name
Age
Gender
1.Do Hotel ICON carry out CSR activities in their firm?
Yes
No
2. Do you think CSR activity will help Hotel ICON in attaining Competitive advantages?
Agree
Neutral
Disagree
3. On which topic can CSR activity can be performed by the hotel ICON?
Environmental safety and security
Woman empowerment
Child labour
4. As per your opinion do you think that CSR activity can aid Hotel ICON in getting sustainable
objectives?
Yes
No
5. What can be the benefits of planning the CSR activity in Hotel ICON?
Developing reputation
Enhancing the goodwill
Increasing the customer base
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6. What can be the timings in which Hotel ICON can perform the CSR activities?
In a month
Once in a year
After 6 months
7. According to your view do you think that government provide any kind of help when
company carry out the CSR activity in their firm?
Yes
No
8. Recommand some benefits of CSR by which organisation can get aid with it.
Part 3
P5 Analysing the research by using appropriate tools and techniques
Data collection process is an essential tool for taking any beneficial decision. Hence,
once the data get collected, an individual have to analyse it so that appropriate judgement can be
taken out. For this purpose, there are various number of tools and techniques can be used which
are follow:
1. Research design: The whole research is depend on the design which is adopted by a
person in identify the outcome properly (Reich, Gemino and Sauer, 2012). Hence, the
impact by such design also have to get analyse which is helpful for measure the affect by
that. There are mainly three type of research are identified which are descriptive,
experimental and exploratory. All these are helpful in making the research appropriate
and adequate. For this research, descriptive design is suitable through which a detailed
explanation for each sort of question get identified.
2. Research philosophy: There are various number of philosophies and theories are used by
a researcher in making the report effective. There are variety number of philosophy are
used which are as follow: Interpretivism and positivism. For this research interpretivism
is used which enable in taking an appropriate conclusion for research.
3. Data collection: For collecting data there are mainly two forms are used by any person
which are as follow: Primary research and secondary research. For gathering the primary
research data one of a most appropriate technique is questionnaire through which
adequate and appropriate information can be gain. For this research this is a only method
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which us used. This research get done on 20 respondent. The secondary research is all
about such material which an organisation gather through books, articles and journals. All
these are just for the CSR activity of an organisation (Ries, 2011).
4. Data analysis: On this process, whole results are analyse which is helpful to draw and
made suitable recommendation for project. For this research various number of themes
are used just to identify the results which are beneficial for project.
5. Limitations: There are many disadvantages are associated with a project. Hence, an
individual have to find out the number of limitations which are related with project. For
this research, one of a major drawback is about cost and time. A minimum time and cash
is provided to complete the research.
1. Do Hotel ICON carry out CSR activities in their firm?
Yes 15
No 05
Theme: Execution of CSR activity in an organisation
As per this presentation it get identified that, an organisation is executing the corporate
social responsibility which is consider as one of a major thing for society development. Hence,
management is performing this thing in a well manner which is treated as USP for a company.
2. Do you think CSR activity will help Hotel ICON in attaining Competitive advantages?
Agree 11
Neutral 07
9
yes no
0
2
4
6
8
10
12
14
16 15
5
Column B