Human Resource Management Report: ASDA Practices and Strategies

This comprehensive report provides a detailed analysis of Human Resource Management (HRM) practices within ASDA, a major supermarket chain. It begins with an introduction to HRM's purpose and functions, emphasizing its strategic role in achieving organizational goals. The report then delves into the strengths and weaknesses of various recruitment and selection approaches, examining both internal and external methods. It explores the benefits of HRM practices for both employers and employees, highlighting how these practices contribute to employee satisfaction and company productivity. The effectiveness of different HRM practices in increasing company profit and productivity is evaluated, with a focus on employee relations, flexible working practices, and the concept of an employer of choice. The report also examines key aspects of employee relations management and employment legislation, emphasizing their impact on HRM decision-making and business objectives. Finally, it includes a document portfolio for a marketing manager within ASDA, providing a practical application of HRM principles. The report concludes by summarizing the key findings and offering insights into the importance of effective HRM strategies for organizational success.

HUMAN RESOURCE
MANAGEMENT

TABLE OF CONTENTS
INTRODUCTION...........................................................................................................................3
MAIN BODY..................................................................................................................................3
P1. Purpose and functions of HRM.............................................................................................3
P2. Strengths and weaknesses of different approaches to recruitment and selection..................4
P3. The benefits of HRM practices in Asda for employer and employee...................................5
P4. Effectiveness of different HRM practices in terms of increasing company profit and
productivity..................................................................................................................................6
P5. Effectiveness of employees relations in flexible organization, flexible working practices
and employer of choice................................................................................................................7
P6. Key aspects of employee relations management and employment legislation that affect
HRM decision-making and meet business objectives.................................................................8
P7. Document portfolio for marketing manager for Asda Company..........................................9
CONCLUSION..............................................................................................................................11
REFERENCES................................................................................................................................1

INTRODUCTION
Human resource management is a practice of managing people in order to achieve better
performance. It is a strategic approach towards successful management of employees so that they
are able to help their organization to achieve business goals (Shahzadi, 2017).
ASDA is a supermarket chain headquartered in Leeds. The company is the second largest
super market chain in United Kingdom. ASDA has in total of 560 stores serving approximately
8lack customers within a week.
This report will include the purpose and functions of human resource management within
organization in addition to their strengths and weaknesses of different approaches to recruitment
and selection. Apart from this, the study will also highlight the concept of benefits of different
HRM practices, evaluation of its effectiveness, importance, and employment legislation along
with the document portfolio of marketing manager in ASDA.
MAIN BODY
P1. Purpose and functions of HRM
Human resource management is a procedure of management of employees within the
workforce effectively so that the ultimate goals of the organization have been achieved within
the pre defined time duration. The process includes functions like recruitment, selection, training
and development to enhance the efficiency of employees. In Asda, the human resource managers
are ones who manage their workforce and business operations in an effective manner. The major
purpose of HRM is to recruit right candidates and provide them training within the organization
so that the goals have been achieved (Budhwar, 2017). The purposes of HRM in workforce
planning of Asda are:
 For maintaining high confidence of employees within the company: In Asda, the
primary role of managers is to motivate their employees through several benefits, perks
and rewards on the basis of their performance level. With the help of such activities, the
managers are able to motivate their employees along with the retention of highly skilled
candidates in their company.
 To maintain and arrange manpower stock: The another major purpose of human
resource manager of Asda in which they are responsible for the recruitment process
which helps them to identify future as well as current requirements of employees in the

organization. This purpose also helps the managers while arranging right person at right
place within right stipulated time duration.
Functions of human resource management include:
 Operative functions: This is an important function of human resource managers in order
to procure, develop and motivate their employees in an effective manner so that the
candidates are able to retain within the organization for longer span of time (Ngwenya,
2017). The main purpose of this function is to retain highly skilled and talented
employees at workplace in order to manage all the operations effectively.
 Managerial functions: In this function, the HR managers of Asda will do organizing,
staffing, directing and controlling their operational activities of firm so that present
objectives of company has been achieved within pre defined time duration. Initially HR
managers organize functions in order to recruit their staff members then direct them
towards completion of given tasks effectively and in the last they control their activities
through monitoring their functions in order to achieve organizational goals and
objectives.
P2. Strengths and weaknesses of different approaches to recruitment and selection
The recruitment is a process of human resource management in association of planning and
operations. It is the procedure of making an effort to inspire the applicants in order to apply for
current job opening. Just like any other organization, for Asda also recruitment is the most
important part for the progress of the company. Through effective recruitment procedure, the
managers are able to select right candidate with the help of advanced training and development
procedure (Novianti, 2018). Asda uses both processes such as internal and external paths for the
purpose of recruitment and selection of candidates for their organization.
Internal Approach
In this approach the selection of candidates are from within the organization only. Such
kind of activity highly motivates their employees and creates a sense of doing work appropriately
with an intention of getting promoted within the organization. Such as in Asda, the managers
will fill the empty positions with their existing efficient employees and uphold the
representatives to fill alternative vacant positions.

Strengths of internal approach
HR managers are able to select the
candidate in fast and appropriate
manner which does also preserve the
time of recruitment. Internal approach
does not require intellectual meeting of
employees and the candidates
employed with this procedure are more
successful than others.
Weaknesses of internal approach
This philosophy sometimes de-motivate
other employees who are not that much
progressive in their work. Also it limits
the prospect of procurement of fresh
and imaginative candidates.
External Approach
In this kind of approach the candidates has been selected from the outer sources. This
approach includes recruitment and selection procedure from outside the company through
advertisements and various websites which attracts the attention of deserved candidates which
matches the requirement of job title in an efficient manner. Though this procedure of recruitment
is difficult as well as annoying sometimes but able to bring great outcome if applied effectively.
Strengths of external approach
It allows Asda to choose and employ
fresh and innovative minded candidates
who better fits for the job title.
In external approach the various or cast
pool of applicants is accessible. With
the help of external approach Asda
ensure high profitability.
Weaknesses of external approach
In order to lead this procedure, Asda
requires high turn. It requires high
amount of expenses to fulfil
recruitment process effectively. And if
process done by unskilled employees’
result come as high disaster for
company.
There are two different approaches in order to assessing suitability for the particular job position
which includes Person job fit and person organization fit. They both are based on different and
varied assumptions about people and the way who determines the behaviour of people at their
workplace.

P3. The benefits of HRM practices in Asda for employer and employee
Successful application of human resource management practices within an organization
will provide satisfaction to their employees and the company as well. The primary and foremost
target of human resource management at the organization to preserve functional human resources
at the company (Genari, 2019). Such as in order to enhance the productivity and power of human
resources, then Asda will places the good and efficient human resource at their workplace and
for this the company will employee easily adaptable candidates within their organization. This
particular practice will attract the employees within the workplace of Asda. The performance
level within employees also enhanced with the help of providing them satisfied environment at
the workplace so that it automatically foster the productivity of employees. With the help of
research and development techniques, the managers are able to train their employees through
various skill development and personality development programs for their worker. The
adaptation of employees in various situations is also dependent upon the administrative policies.
With the help of effective human resource development policies and employee turnover, the cost
of human resource development maximises. However, the Asda gives more emphasis on the
recruitment and selection of candidates through external source of recruitment of candidates. If
the company will apply this strategy, the organization will capable to hire the creative, inventive,
skilled and fresh talented employees within their organization. This is the primary and major
reason so that the Asda recruit their candidates most of the time through external sources.
Therefore, the Asda will provide them self in the successful brand evolution within the market
space in front of their competitors effectively (Rothenberg, S., 2017).
Benefits of HRM practices such as:
 Learning and development: Business adopts learning as well as development
culture in order to retain employees, adoption of new and innovative technology in
order to make each employee efficient to do their task in most appropriate manner.
 Workforce planning: strategic workplace planning provides various benefits to the
company which includes employee retention, identification of skill gaps as well as
supporting budget of the firm. It also help to better prepare an organization for
future terms and to better handle challenges related to work.

P4. Effectiveness of different HRM practices in terms of increasing company profit and
productivity
The major and primal focus of human resource managers of Asda is to sustain better affairs
with their workers at the office premises. The connection between employees and managers are
highly important in order to expand the profitability and productivity of the organization. The
effectiveness of human resource management practices are classified on the basis of:
 Effect of human resource management: Their effect on candidates profitability is
difficult part in the stream of human habit the modern connections and graded brain
research. Utilization of best human resource strategies will help the organization to built
effective relationship among employees and HR managers which automatically enhances
the productivity of employees as effective management enhances the overall environment
of the company and does affects the productivity level of candidates while completing
their tasks (Mónico, L, 2019). With the enhancement of employee support activities, the
company is able to increase their profit margin because of the enlargement in the
responsibilities of employees. The major and central part of the Asda working culture is
to systematically organize the work of the executives according to the structure defined
and created by their human resource managers which also improves the learning
capability of candidates so that they are able to work appropriately and efficiently within
Asda. The functions also enhance the value of employees for the organization and vice a
versa does also helps to enhance the value of company in the mind of employees as well.
 Effect of professional organizing: It is a tool that regulates technique to future human
resource requirements in order to make progress towards one’s self assessment.
Successful human resource management exercise allows their employees to share their
talent and express their skills in an efficient manner so that the productivity of employees
increases which also enhances the profitability of the company. Asda managers are
highly responsible for maintain an environment which support positive surroundings
within their company so that their employees feel highly motivated while completing
their tasks. Because higher the productivity, higher the profit margin of the company.
With the diminishing income, the company is unable to fulfil the requirements of
employees in an appropriate manner and thus the employees also feel demotivated
without proper HR practices which enhance the productivity of candidates (Chams, N.,

2019). Lower the profitability of the company might result in loss of highly skilled and
qualified employees. Thus, in order to fulfil all aspects of their company, the Asda
managers ensure to provide relax ability and satisfaction to their employees so that the
productivity of candidates and profitability of the company automatically increases which
does affects the brand image of Asda within the market space in front of their
competitors.
With the help of effective training and development program and workforce planning the
company is able to reduce its labour cost, respond easily to changing consumers’ requirements,
able to identify strategies for people development, target inefficiencies of the firm as well as
improves employee retentions in order to maximise company profit margin and automatically
reduces the extra costs that has been incurred while doing particular task on repetitive terms to
avoid misuse of resources.
P5. Effectiveness of employees relations in flexible organization, flexible working practices and
employer of choice
Employee relationships basically describe the organizational efforts in order to create and
maintain a positive relationship with its employees. With the help of positive relations human
resource department are able to manage employee relation efforts. It is highly important to share
healthy relationship with each other as there are various issues that never be resolved alone,
work becomes easy if it shared with each other, if employees work together the workplace
becomes a happy place for them, each individual feels motivated in the company, it helps to
discourage conflicts and fights, reduces the problem of absenteeism and wise way to share
warm relation with fellow members or colleagues.
Several parties that are involved within employee relationship i.e. employers and their
association, employees along with their unions, and the government. These three groups
majorly collect and interact within economic and social environment in order to shape employer-
employee relationship.
In order to promote employee relationships, few strategies has been adopt such as:
 Adoption of conductive workplace culture.
 Involve each team member in order to make them feel important.

 Proper communication so that each employee are able to know the current situation
about what is going on within the organization.
 Regular team meetings.
 Proper and regular interval events.
In order to take advantages from their employees, the company must ensure the effective and
efficient relations with their employees and work more to enhance their employee connections.
Workers relations is not an easy process for the human resource managers, it is a time taking
process and enhances with the time duration (Collins, C.J., 2017). It is completely based on the
basis of faith and thoughts and the balance of both among employees as well as company. It
enhances in situation where an individual feel esteemed for their promise and knowledge. The
employee relations enhanced within flexible environment of organization as the candidates are
not been judged for their punctuality. They have been evaluated on the basis of their performance
level and completion of tasks given to them in order to complete them effectively within pre
defined time duration. For enhancement of flexibility, the managers have to focus on core values
of company, become open minded, develop skill set, become optimist, had to stay calm in all
situations and plan ahead before distribution of task.
Employees with flexible schedules able to enhance their relationship with the company
as they are able to save the money spend on commuting, work clothing and eating lunch outside
every day. People are able to plan their activities in an efficient manner with the adoption of
flexible schedules at office premises which automatically enhances the satisfaction level of
employees within the organization. This also encourages workplace diversity.
Good employee relations contributes towards the transformation of candidate into the
employer of choice, as satisfied candidate always gives benefits to the company and thus
increase the profitability of the company as well (Michael, A., 2019). The employer of choice is
a person who fulfils the task of the company according to the organizations requirement which
contributes towards the achievement of common goals and objectives of both.
P6. Key aspects of employee relations management and employment legislation that affect HRM
decision-making and meet business objectives
Employee relations have been enhanced with the effective usage of managerial practices in
a manner which automatically increases the satisfaction level within the candidates and thus

improves their relationship with their employees (Genari, D., 2019). The key aspects of
employee relations and employment legislation include:
 Worker relations: Keeping good worker relations helps the Asda to elaborate their
commitment towards their employees in better way for the fulfilment of their as well as
organizational goals.
 Worker relations and the legislation: The relations based on the laws that has been
developed by managers in order to fulfil company requirements as well as employee
relations which increase the satisfaction level among the candidates.
Impact of legislation on HRM decision making are:
 Equality duties which are related to disability, race and gender which is important in
order to shift to positive requirements to promote equality rather than not discrimination.
 Legislation requires employers to become passive, structured and who fulfil positive
requirements.
 Conceptualization of equality as equal treatment required.
 Health and safety acts are highly important in order to maintain safe environment within
the organization which protects each and every employee from any mis-happening.
P7. Document portfolio for marketing manager for Asda Company
Job Description
Job title: Marketing Manager
Location: Great Wilson St., Leeds, LS11 5AD, UK
Working hours: 9 hours per day
Reporting to: Managing Director
Responsible for: Sales and Marketing assistance
Working with: Managing director and other staff members
Purpose of job
 Manage all sales related activities.
 Administer the preparation of quotes.
 Create and implement marketing and PR activities.
 Produce attractive marketing collateral.

 Produce appropriate PR collateral.
 Manage daily working activities related to sales and marketing.
Main duties and responsibilities
 To coordinate sales enquiries in line with the company sales process.
 To monitor the functioning of marketing.
 To analyse and evaluate the reason of some strategy failure.
 To monitor company sales KPI’s and sales performances of employees.
Job Specification
Experience
 Minimum 5 years of experience in marketing, preferably in similar industry.
 Experienced in supervising and managing professional staff.
Qualification
 Bachelor’s degree in marketing or related field.
 Masters of business administration.
Required skills
 Strong communicator
 Highly developed team work skill
 Ability to coordinate with large team or groups effectively
 Expert in internal and social media strategy
 Ability to lead in constant changing environment
 Experience in managing external PR and communication
 Experience in global market place
Job Requirements
 Researching and evaluating new product opportunities within market space
 Managing campaigns of newly launched products
 Managing distribution channel
 Analysis of the effectiveness of marketing efforts
Job Offer Letter
Date: 31 March, 2021

Great Wilson St.,
Leeds, LS11 5AD, UK
Dear Candidate,
I am pleased to confirm our offer and your acceptance to join ASDA company in the position of
Marketing Manager.
Your starting date will be Monday i.e. 5 April, 2021
You will be compensated as follows:
 Annual base salary in amount of £ 51,000.
 3 months of probation period you have to complete.
To indicate the acceptance of this offer, please sign below and return to us. This letter along with
the ASDA handbook which you will receive set the terms of your employment with ASDA
company.
We know you will find working with us rewarding and career enhancing experience.
We are excited about the opportunity to working with you as we create an even stronger
company.
Yours sincerely,
XYZ
(Corporate recruiter)
Job related interview questions for the post of marketing manager are:
 What are your professional strengths and weaknesses that will help to overcome from
adverse situation at workplace?
 What specific experiences have you had that would make you a good fit for this position?
 What motivated you to succeed?
 In your own words, what are the goals of effective marketing?
Rationale for conduction appropriate HR practices