The Use and Value of ICT in a Travel Agency: Business Report

This report examines the critical role of Information and Communication Technology (ICT) in the modern travel agency. It highlights how ICT has significantly impacted the travel industry, transforming business operations and customer interactions. The report details the advantages of ICT, including faster communication with partners, increased productivity, improved customer satisfaction through online booking and inquiries, and streamlined coordination processes. It emphasizes that ICT enables agencies to operate more cost-effectively, generate customer loyalty, and ultimately drive profit. The paper references the use of technology by travel agencies, and provides a comprehensive overview of the benefits of ICT in enhancing efficiency, improving customer service, and promoting business growth in the travel sector. The report concludes that businesses must embrace ICT to remain competitive and successful.

Running head: THE USE AND VALUE OF ICT IN A TRAVEL AGENCY
The usage and value of information and communication technology (ICT) in the everyday
business operation of a travel agency
Name of the Student
Name of the University
Author’s note

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THE USE AND VALUE OF ICT IN A TRAVEL AGENCY
The article is 'the usage and value of information and communication technology (ICT) in
the everyday business operation of a travel agency'. The continuous growth and development
of information and communication technology has a considerable and major impact on the
service industry, especially the travel agency industry (Berne, Garcia-Gonzalez & Mugica,
2012). The spread and utilization of Internet by the public has led to a several number of
circumstances that have acted like game changers to the business operation of a travel agency.
As a result of this, most of the travel agencies present in the 21st century era have made
considerable and important adaptations or changes to stay relevant and solvent.
This article focuses on the several advantages that information and communication technology
has provided in the everyday business operation of a travel agency. It points out the usage and
value of ICT in the industry of travel agency services (Mokhtarian & Tal, 2013). Technology has
the ability to improve any sector of the industry. The travel agency has benefitted a lot and
generated enough profit through the utilization of information and communication technology.
The fast speed of the Internet has enabled the travel agencies to communicate in a fast manner
with their travel partners. This has allowed the travel agencies to raise their level of productivity.
Their response to the customers has increased leading to high level of customer satisfaction.
Customers can clarify their doubts online and find out the expense of travelling to different place
without visiting the office. Customers are able to book any travel plan online through the travel
agency website (Mihajlovic, 2012). This generates profit for the travel business in no time.
Travel agents in this present generation are responsible for booking around 55 per cent of air
tickets.
The use of information and communication technology has improved the process of coordination
in a travel agency (Aramendia-Muneta & Ollo-Lopez, 2013). A travel agency can communicate
and interact across the world via text, voice message and video calls. This can be done by the
agency in a cost effective manner. This allows to travel agency to run their business with less
expenses as compared to the traditional methods of telephone calls. The agency is able to
immediately transfer information and data to the hotels, airlines and other services for any kinds
of transactions. They are able to book any tickets, rooms without any delay just by using the
internet. Traditionally this would consume a lot of time leading to customer dissatisfactions.
It can be seen that once the customer is satisfied with the fast transaction procedure of the
business, then they tend to come back to the same agent repeatedly. In simple words it can be
said that the customer loyalty can be increased by using ICT in the business operations of a
travel agency. This indirectly creates value for the travel agency by generating more profit. In
this era of growing ICT, every business should make proper utilization of the information and
communication technology in order to grow and develop.

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THE USE AND VALUE OF ICT IN A TRAVEL AGENCY
References
Aramendia-Muneta, M. E., & Ollo-Lopez, A. (2013). ICT Impact on tourism
industry. International Journal of Management Cases, 15(2), 87-98.
Berne, C., Garcia-Gonzalez, M., & Mugica, J. (2012). How ICT shifts the power balance of
tourism distribution channels. Tourism Management, 33(1), 205-214.
Mihajlovic, I. (2012). The impact of information and communication technology (ICT) as a key
factor of tourism development on the role of Croatian travel agencies. International
Journal of Business and Social Science, 3(24).
Mokhtarian, P. L., & Tal, G. (2013). Impacts of ICT on Travel Behavior: a tapestry of
Relationships. Handbook of Transport Studies, Sage.