Research: Advertising's Impact on Sri Lanka's Kandy Tourism

This report presents a research project investigating the impact of advertising on promoting the Kandy destination in Sri Lanka's travel and tourism sector. The study aims to identify how advertising influences tourist attraction, productivity, and profitability in Kandy. The research includes a literature review discussing the importance of advertising, various promotional tools, and the use of social media. The methodology involves a descriptive design approach, employing qualitative and quantitative data collection methods through questionnaires and interviews. The results indicate a positive impact of advertising on attracting visitors, enhancing market position, and boosting profitability. The conclusion emphasizes the crucial role of advertising in promoting Kandy as a tourist destination, highlighting the understanding of advertising's significance for destination managers and its influence on encouraging international tourists. The report also provides references to relevant literature.

RESEARCH PROJECT
(Impact of advertising in promoting destinations in travel and tourism in Sri
Lanka)

TITLE
“To identify impact of advertising in promoting destinations in travel and
tourism in Sri Lanka”: A case study on Kandy.

1) Aims, objectives and reserach questions
Aim
“To identify impact of advertising in promoting Kandy destination of Sri Lanka”.
Objectives:
The project is targeted to achieve following targets as:
• To understand usefulness of advertising tourist destination.
• To identify impact of advertisements on productivity and profitability of Kandy.
Reseacrh questions:
• How using promotional tools impacted on tourits' attraction towards destination?
• Identify impact of using advertisemenbt tools to promote destination.

2) Literature Review
Main concept
• According to Krishnapillai and Wilson, (2014) advertisement is essential for
encouraging tourists to visit the destination and for increasing its profitability.
• On the contrary to this, Reeves, Keir and Sivesan, (2017) argue that it is difficult to
attract tourist towards destination because of differences in their attitude and
choices affect demand negatively.
• In opinion of Uduporuwa and Manawadu, (2015) advertisement can be done
through publicity, using social media and social networking platforms etc

Theory and case study
Theory
• In opinion of Uduporuwa and Manawadu, (2015) advertisement can be done through publicity, using social media and social
networking platforms etc.
• Including this, contacting with people from different countries can be effective to attract them on large scale for destination and
fulfilling their requirements in respect of education, research and entertainment.
• In addition to this, advertisement can be done by social media and print media for attracting people of different countries regarding
tourist destination.
Case study
Kandy is tourist destination of Sri Lanka which is known for its natural beauty and satisfying tourists on large scale with attractions.
However, it is located in Central province and was the last capital of the ancient kings' era of the country.
Including this, there is different sacred places like; Temple of Tooth Relic which is famous for worship and various people from different
countries of the world come.
Moreover, it is spread over 28.53 kilometre square and around 125000 people live in this city

3) Research methodology
• On conducting questionnaire and interview, the collected data are analyses
through interpretation and effectively.
• In data collection process for analysing importance of advertisement for
promoting Kandy destination, researcher is to use descriptive design
approach.
• Data Collection is done through using techniques as primary and
secondary data collection, quantitative and qualitative data collection
methods as well.

4) Research approaches
Following approach, philosophy and designs are used for data collection
regarding touriust destination of Srti Lanka as:
Qualitative approach is being taken into account.
It has supported in gathering relevant information about topic.

5) Results
• it is analysed that most of them give positive respond on this topic also
able to create specific plan for advertisement more effectively impact on
increasing number of visitors.
• Moreover, it also impacts on profitability and market position in
comparison to other countries' destination.
• In accordance to this, it is identified that Kandy tourism destination is
effective for attracting tourists of the world.

6) Conclusion
• It is concluded that advertisement plays crucial
role for promoting Kandy destination of Sri
Lanka.
• In this regard, research project and related tools
including data collection, analysing actual
position of destination in global market has been
understood.
• However, destination's managers' views on
significance of advertisement is recognised for
encouraging tourists of different countries of the
world.

Refernces
Krishnapillai, N. and Wilson Wijeratnam, R.S., 2014. First Report of Colletotrichum
asianum causing anthracnose on Willard mangoes in Sri Lanka. New Disease
Reports. 67(1). pp.2044-0588.
Perera, Priyan, and Richard Vlosky. 2013. "How Previous Visits Shape Trip Quality,
Perceived Value, Satisfaction, and Future Behavioral Intentions: The Case of
Forest-Based Ecotourism in Sri Lanka." International Journal of Sport
Management, Recreation & Tourism. 78(5). pp.56-78.