Implementation of CSR Activities at Black Lion Hotel: A Study

This report analyzes the implementation of Corporate Social Responsibility (CSR) activities at the Black Lion Hotel, focusing on their impact on financial performance and competitive advantage. The report begins by outlining the aims and objectives, which include exploring the significance of health and safety CSR initiatives to retain employees and enhance the hotel's reputation. A project management plan is presented, detailing costs, timelines, and communication strategies. The report then delves into data analysis, examining employee responses regarding CSR definitions, the hotel's challenges, existing CSR policies, driving forces behind CSR efforts, and actions to reduce environmental and social impacts. The findings reveal that employee retention is a key driver for CSR, with health and safety at the workplace being a critical factor. Recommendations are provided to improve CSR strategies, including employee training and policy development, ultimately aiming to enhance the hotel's financial performance and competitive position. The report concludes with a reflection on the research process and findings.

Managing
successful business

Table of Contents
Task 1...............................................................................................................................................3
P1 Aims and objectives................................................................................................................3
P2 Project management plan .......................................................................................................4
P3 Gantt chart .............................................................................................................................5
Task 2...............................................................................................................................................5
P4 Data analysis...........................................................................................................................5
Task 3.............................................................................................................................................15
P5 Research Methodology.........................................................................................................15
P6 Recommendation ................................................................................................................18
Task 4.............................................................................................................................................19
P7 Reflection .............................................................................................................................19
References......................................................................................................................................21

Title: Implementation of CSR activities for driving financial performance and to gain
competitive advantage- A study of Black Lion hotel
Task 1
P1 Aims and objectives
Background of study
Corporate social responsibility was a concept where companies integrated social and
environmental concern in their business operation. To be socially accountable is a way of going
beyond the legal expectations by investing more into human capital, the environment etc. The
health and safety of employees is belonged to social responsibilities of Elm tree hotel and can be
regarded as an integral part of CSR (Clarke and Fujimura, 2014). The present study explore the
importance of implementation of health and safety CSR activity in order to retain employees
and to gain better reputation . There are some important drivers behind the CSR that is it lead to
create market opportunities for gaining better reputation in market. Along with this to control the
business risk for the continuity of Elm tree hotel. Apart from this currently Elm tree hotel has not
taken any responsibility for its employee health and safety which lead to decrease in employees
turnover rate. This impact organization profitability as well as its reputation. For this purpose,
current study is conducted for identifying the issues faced by Elm tree hotel regarding health and
safety policy.
Aim: To explore the importance of implementation of health and safety CSR activity in
order to retain employees and to gain better reputation- Elm tree hotel
Objectives
 To identify driving force behind corporate social responsibilities for Elm tree hotel.
 To assess the relationship between health and safety and employees retention at Elm tree
hotel
 To recommanded CSR strategies for retaining employee and for gaining better reputation.
Research Questions
 What are the driving force behind corporate social responsibilities for Elm tree hotel.
 How to assess the relationship between health and safety and employees retention at Elm
tree hotel

P2 Project management plan
covering the aspects of Cost, time and communication.
Resources: Primary resource is used in respect to carry out research project further financial
resources can be used in respect to complete the entire research
Cost: cost is increase with the time there are different activities which get completed on time
with the help of project management.
Risk: There is risk included in the present research project management so that entire research
can be completed on time further risk related to the risk of cost and time.
Communication: It is important to have proper communication between the team project
management so that entire research can be completed on time.

P3 Gantt chart
Interpretation: From the above chart it is identified that activity which are highlight in pink
1.2,4, 7 and 11 cannot be delayed if this activity not completed on time then it increases the cost
and expenses. If this activity is not completed on time then other activity cannot be started. On
the other hand activity that is highlight in blue 3,5,6,8,9,10 can be delayed then also their will be
no impact on other activity
Project work breakdown was break into different stages in the first stage aims and objectives
were prepared and then focus on carrying out data analysis part. Further on the data analysis
chapter recommendation was provided.
Task 2
P4 Data analysis
Name
Age
Gender
1.) How would you define corporate social responsibility?
Providing health and safe working environment for employees
Providing donation to charity
Carrying out business in an ethical and professional manner

2.) Which is the problem does your Elm tree hotel has recently faced?
Children work
Employee safety
Women right
Fair pay
3.) Does Elm tree hotel have a CSR policy and programme?
Yes
no
Do not know
4.) What is the main driving force behind Elf tree hotel CSR efforts?
Interest from stakeholders
Employee retention
Brand reputation
Customer’s environmental concern
5.) As per your opinion what action Elm tree should take to reduce environmental and social
impact?
Making sure health and safety at the workplace
Reducing energy consumption
Conserving water
6.) Is Elm tree hotel required to provide training facility to make you aware of health and safety
policy??
Yes
No
Do not know
7.) How important is Corporate social responsibility at your Elm tree hotel?
Very important

Important
Neutral
unimportant
Very unimportant
8.) Does your Elm tree hotel hold eco- certification and standards?
Yes
No
Do not
Theme1: Providing health and safe working environment is defined as corporate social
responsibility.
1.) How would you define corporate social responsibility?
Freque
ncy
Providing health and safe working environment for employees 12
Providing donation to charity 5
Carrying out business in an ethical and professional manner 3
20
12
5
3 Providing health and
safe working
environment for
employees
Providing donation to
charity
Carrying out business
in an ethical and
professional manner

Interpretation: Aforementioned chart represent that there are, 12 respondent who defined
corporate social responsibility is as providing health and safe working environment for
employees. On the other hand, there are 5 participant who state that providing donation to charity
is known as corporate social responsibility. Further, 3 out of 20 replied that carrying out business
in an ethical and professional manner can be known as corporate social responsibility. Hence, it
can be said that under corporate social responsibility activity company need to provide health
and safe working environment to employees. Employee want safe environment for working so
that they not get harmed from dangerous equipment.
Theme2: Employee safety is the problem does your Elm tree hotel has recently faced.
2.) Which is the problem does your Elm tree hotel has recently faced?
Freque
ncy
Children work 4
Employee safety 7
Women right 3
Fair pay 6
20

Interpretation: From the above chart, it can be interpreted that there are, 7 respondent out of 20
who said that employee safety is problem which is faced by Elm tree hotel while 6 state that fair
pay is problem of the organization. On the other hand 4 replied that children work and 3 state
that women right is problem faced by Elm Tree hotel. Hence, it shows that as per the view of
employees Elm tree hotel need to focus on providing safety to employee in order to retain then
for longer time. Further it can be stated that employee want safe working environment so that
they can work more effectively and efficiently. Employee are important part of an organization
so Elm tree hotel need to take this CSR activity in consideration for their workers welfare.
Theme3: No, Elm tree hotel does not have a CSR policy and program
3.) Does Elm tree hotel have a CSR policy and program?
Freque
ncy
Yes 8
No 10
Do not know 2
20
Children work Employee safety Women right Fair pay
0
1
2
3
4
5
6
7
4
7
3
6
Column C

Interpretation: Aforementioned chart represent that there are 10 respondents who state that Elm
tree hotel does not have CSR policy. On the other hand there are 8 who state that Elm tree hotel
have CSR policy and separate department is responsible for all the CSR policy. While there are 2
who don't' know that Elm tree hotel have such policy or not. Therefore it show that company
need to develop CSR policy and program and should make its employee aware of this program.
Further, if company have such policy then it can easily retain employees and build its brand
reputation stronger in market.
Theme4: Employee retention is the main driving force behind Elm tree hotel CSR efforts
4.) What is the main driving force behind Elm tree hotel CSR efforts?
Freque
ncy
Interest from stakeholders 5
Employee retention 7
Brand reputation 6
Customer’s environmental concern 2
Yes
no
Do not know
0 1 2 3 4 5 6 7 8 9 10
Column C

20
Interpretation: From the above chart, it can be interpreted that there are, 7 participants who
state that company employee retention is main driver of CSR efforts of Elm tree hotel. While
there are 5 who replied that interest of stakeholder and 2 state that consumer environmental
concern is main driver of CSR efforts of Elm tree hotel. On the other hand, there are 6 who think
that brand reputation is one of the main driving force behind Elm tree hotel corporate social
responsibility efforts. Hence, it can be stated that employee retention is first and foremost
intention of company. If hotel have less employee than they cannot fulfil demand of their
customer which lead to impact overall brand reputation and its sales. This show that employee
retention is the main driving force behind Elm tree hotel CSR efforts
Theme5: Ensuring health and safety at the workplace is the action Elm tree should take to
reduce environmental and social impact
5.) As per your opinion what action Elm tree should take to reduce environmental and
social impact?
Freque
ncy
Making sure health and safety at the workplace 13
5
7
6
2
Interest from stakeholders
Employee retention
Brand reputation
Customer’s environmental
concern

Reducing energy consumption 4
Conserving water 3
20
Interpretation: From the above chart, it can be interpreted that there are 13 participant who
state that employees health and safety act is one of the best action which Elm tree hotel must take
in order to reduce environmental and social impacts. On the other hand there are 4 who state that
reducing energy consumption is one of the action and 3 replied that conserving water is suitable
action in order to reduce environmental and social impact. Hence majority of employee prefer to
have health and safety policy at work place so that chances of accident can be overcome and
employee feel safe. Employee safety is important for an organization because they work for
company benefit if they got harmed by any equipment they it impact the organization
productivity.
Theme6: Yes, Elm tree hotel need to provide training facility to make employees aware of
health and safety policy?
6.) Is Elm tree hotel required to provide training facility to make you aware of health Freque
13
4
3
Making sure health and safety
at the workplace
Reducing energy consumption
Conserving water