Implementing CSR Activities in Tesco to Meet Sustainable Objectives

This report presents a comprehensive analysis of implementing Corporate Social Responsibility (CSR) activities at Tesco to achieve sustainable objectives. The project begins with defining aims and objectives, followed by a detailed project management plan encompassing cost, scope, quality, risk, time, communication, and resource management. A work breakdown structure (WBS) and Gantt chart are employed to organize and schedule project activities. The report includes small-scale research, data analysis using appropriate tools, and recommendations for Tesco. Finally, it offers self-reflection on the value of the research and the project management process. The report emphasizes the importance of CSR in enhancing brand image, improving sales, and achieving sustainable business goals within the retail sector. It covers various aspects of CSR implementation, from project planning to data interpretation and provides insights into how Tesco can enhance its CSR initiatives.

Managing Successful Business
Project

Table of Contents
INTRODUCTION...........................................................................................................................1
TASK 1............................................................................................................................................1
P1 Project aims and objectives....................................................................................................1
P2 Project management plan.......................................................................................................2
P3 Work break down structure and Gantt chart..........................................................................4
TASK 2............................................................................................................................................7
P4 Small scale research...............................................................................................................7
TASK 3............................................................................................................................................9
P5 Data analysis by appropriate tools.........................................................................................9
P6 Appropriate recommendations.............................................................................................14
TASK 4..........................................................................................................................................15
P7 Self reflection on values of undertaking research................................................................15
CONCLUSION..............................................................................................................................16
REFERENCES .............................................................................................................................17

TITLE:
IMPLEMENTING CSR ACTIVITIES IN THE TESCO TO MEET
SUSTAINABLE OBJECTIVES
INTRODUCTION
Each and every organisation is liable to return some benefits to society form which they
are generating profits. CSR is program which is essential for each company to adopt and
organise some activities under the corporate social responsibilities (Vilela, Freire. and Silvestre,
2014). Organisations are having separate funds to conduct CSR activities which can help to them
to make a relation with their targeted society and provide some initial benefits. It is essential for
those companies which are working on a higher level to work for society which can help to them
to make a relation with the society to improve their sales and brand image. CSR is a type of
investment in the company which can help to them to improve their sales and profits by
improving their brand image in their targeted market. This project is based on the TESCO which
is retailer supermarket working in the UK. This project will provide aims & objectives on CSR
implementation in the organisation. After this, it will provide a project management plan, WBS,
Gantt chart, small scale research according to this topic, data analysis with the use of graphical
analysis tool, recommendations for the company on implementation of CSR and self reflection
against the values of conducting this research and own learning on management of project.
TASK 1
P1 Project aims and objectives
TITLE:
IMPLEMENTING CSR ACTIVITIES IN THE TESCO TO MEET
SUSTAINABLE OBJECTIVES.
Objectives:
As this organisation is working in the retail sector so it is essential for them to maker a
better business in their targeted market which can help to them to improve their sales and profits
(Patten. and Zhao, 2014). TESCO has captured large market share and it is essential for them to
make effective change in their organisation which can help to them to retain their market share
and gain it day by day. Some types of impressive changes in their acts can enhance their sales
and profits which is essential due to their business objectives. CSR is common thing which can
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help to the company to improve their sales by improving their relationship with their targeted
market. Most of the companies are using the CSR in making a better business. CSR directly
impacts on the brand image and it helps to make a positive image in the targeted customers
which can help to the company to improve their sales and profits. Objectives of the CSR project
are here;
 To ascertain the scope where company can conduct CSR activities in Morrisons.
 To analyse the impact of CSR on business of the company.
 To evaluate the significance of CSR in attain sustainable objectives of the company.
 To provide recommendation to company to implement CSR activities in a better
manner.
Project aims:
This project is aiming to attain sustainable objectives in business which are related to the
profits and market share. TESCO is having a largest market share in the retail grocery sector and
this projects aims to improve their market share,. This project is aiming on some basic
improvements in their CSR and find out the new areas in which CSR activities can be conducted.
Most of the companies are using the CSR activities to improve business. Aim of this project to
attain their sustainable objectives of company by implementing CSR activities.
P2 Project management plan
It is essential for the researcher to make an appropriate project management plan which
can help to him to conduct a better research against the project aims and objectives. This project
management plan can help to him to determine risk, cost, time, scope, quality, communication
and resources which can be used in this project implementation (Snyder, 2014). It can help to the
project planner to use resources which are pre determined which can help to them in to time
saving. Many of the organisations are using project management plan which provides them a
proper and appropriate format which helps them to implement project in actual conditions. It also
supports to them to make a pre analysis of the risk which are involved in this type of project and
also to make some possible solutions of those identified risk by adopting an appropriate risk
management plan. A description is here under the points which are the parts of project
management plan;
Cost: It is related to a cost which is related to the project, it has to be appropriate which
can help to project planner to implement this project in actual conditions. As this project is
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having a need of making Gantt chart, use of computer systems, need of expert in making
questionnaire and data analysis so all these factors are having a huge need to pay cost for all
these factors. It is essential that an appropriate cost has to be assumed for each and every
activities and factors which can help to conduct this project (Schwalbe, 2015). Approx Pound
300 is appropriate for this project because it is based on the previous project in which all factors
and activities are similar. It is an sufficient assumed cost which can help to project implementer
in the actual working conditions.
Scope: It is related to areas in which this project will work, it is essential to determine the
scope which can help to project implementer to work on all determined scope. Gantt chart, work
break down structure, small scale research against the objectives of the project, analysis of data
by appropriate techniques recommendations for the company etc. are the areas in which this
project will work. So now it is essential for the project developer that all pre determined areas
will be covered in this, which can help to get better outcomes against the objectives. Now project
developer has to use an appropriate technique in small scale research which can help to him meet
the research objectives and get a better findings against the objectives.
Quality: It is essential that all activities which has to be done in qualitative manner which
can help to the researcher to get better results. In the first aims and objectives has to be based on
the topic. As this project is based on the CSR to meet sustainable objectives of business so it is
essential that all aims and objectives has to be based on the CSR and sustainable objectives of
the company which is taken to implement CSR activities. Another thing is that (Fleming. and
Koppelman, 2016) Gantt chart and Work break down structure has to be on activities which has
to be done under this project. So an appropriate time frames has to be allocated in Gantt chart
which helps in project completion. Use of techniques in conducting research has to be
appropriate which can help to get better results.
Risk: it is related to risks which are involved in this research, the main risk which
attached this project completion in appropriate time frame. It is essential that all research, data
interpretation, analysis and recommendation has to be done in appropriate time frames which can
support to accomplish this project in pre determined dead line. Another risk which is related this
project is over costing, as Pound 300 is assumed for this project which is 10% higher from last
one. So it is essential that all activities which consumes cost has to be done according to last
project. Over costing of this project can put an extra financial pressure ion the scholar and it can
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also impact on the outcomes against the objectives. So project developer has to work according
to Gantt chart which can help to cover both type of risk.
Time: It is essential to determine the limited timings to conduct this project which can
help to him to accomplish this project in a part6cular time period. This time period is also based
on the last project which can help to the researcher to accomplish this project and provide
recommendation to company which will be effective for them (Leach, 2014). 20 days time
period is sufficient for this project which can help to the researcher to work. Appropriate time
frames has to be used in this project which can help to complete this project in time frames and
set small targets to complete this project. This time frame can help to the researcher minimise the
risk of over costing of this project and over timing of this project.
Communication: It is essential that communication has to be appropriate in between the
members which are working in this project. So an appropriate communication style and plan has
to used in this project which can help to resolve issue and exchange informations in between
team members. As Gantt chard has to be created by an expert so it is essential to communicate
him all the activities which has to be done in this project. A formal communication style has to
be used in this which can help to the project developer to analyse the needs of the changes in the
project and resolve issues. Verbal communication style has to be used in this which can help to
provide informations to each other effectively which can help to minimise this risk of conflicts
and confusion.
Resources: Now it is essential to determine the resources which has top be used in this
project implementation which can help to meet the objectives. Human, financial, technological
and information related resources are significant to complete this project (Gido, Clements. and
Clements, 2014). Human resources is used to conduct activities according to the needs of this
project. As many people has to be used in this project so it is essential to determine the persons.
Financial resources has to be allocated according to the needs which can help to conduct all
activities. Computers and printers are the needs of this project which can help to the project
developer to take a information from their targeted sources. As in this project a small scale
research has to be conducted to gather informations about the company by using appropriate
techniques.
P3 Work break down structure and Gantt chart
Work break down structure:
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It is a tool which can help to break down activities in different parts which can help to the
project developer to conducting all identified activities in an appropriate format. This tool can
help to the researcher to start activities which has to be done in the starting of their project and as
well as to begin those activities which has involved in that. Most of the large structured
organisations are using the work break down structure in accomplishing projects. It separated
activities and creates a hierarchical structure in the activities which can help to the researcher to
conduct all research effectively (Zhang. and Fan, 2014). It creates a hierarchy of activities which
can help to the researcher to develop a better research and development of project in actual
conditions. It creates parts of activities and each activity has sub parts which has to be done by
the project developer.
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Gantt chart: It is most used tool in project management which can help to the project developer
to make a chart of activities which has to be done under this project with a particular set of time
frames which can help to the researcher to accomplish this project in appropriate timing. In Gantt
chart, activities are presented by bars which indicates from when activity , duration and end of
activity (Schwalbe, 2015). A Gantt chart presented here which can help to project developer to
conduct all these activities in an appropriate time frames which can support to the scholar to
work according to time frames.
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TASK 2
P4 Small scale research
Now it is essential to use an appropriate research methods which can help to the
researcher to get a better information against the research objectives. Qualitative and quantitative
are two methods which can be used in the research to gather informations which can help to the
scholar to get relevant informations according to pre determined research objectives. As in this
project a small scale research has to be conduct so researcher has to use an appropriate
techniques which can help to gather information and data. A small brief is here on qualitative
and quantitative research methods which can help to researcher to select an efficient technique
according to need;
Quantitative research method: This is a method which is used in to gather informations
in numericals which can help to make an analysis on a particular issue (Smith, 2015). Most of
these type of research method used to gather mathematical data and information against to the
research objectives. Most of the companies are use this in to marketing and sales survey which
can help to them to make marketing and sales strategies which can support to improve their sales
and profits (Quantitative and Qualitative Research Methods. 2017.). These informations are
gather by using surveys and polls from a particular targeted audiences. Main feature of this
research method is that a proper structured research format is use to gather informations and it is
used on a larger sample size. It has a huge need of clearly defined research questions which can
help to the researcher to get a better and appropriate numerical informations and data.
Qualitative research method: This is a method which is use to collect public opinion and
views on a particular topic which can help to the researcher to make an analysis of collected data
(Cleary, Horsfall. and Hayter, 2014). Most of the companies used to conduct a market research
to get a reviews of their customers against their products. questionnaire, interviews and feedback.
Management can make changes by analysing gathered data which can help to them to develop
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their products and services accordingly. This is a method which is not used on larger sample size
and it is easy to conduct and analyse.
Data collection methods
Primary data collection method: This is method which is used to gather fresh
informations from targeted sources which can help to the researcher to make an quick analysis.
Questionnaire, interviews, feedbacks forms etc. are used to gather informations from targeted
audiences which can help to the project planner to make an analysis against the findings
(Sekaran. and Bougie, 2016). It is essential in it that sample size has to be sufficient and it has to
be appropriate which can help to get quality informations.
Secondary data collection method: It is method which is used to gather data and
informations from secondary sources which can be government websites, journals, articles, blogs
etc. It is essential to use authentic source of informations which can help to gather an information
which is appropriate.
For this research qualitative research method will be suitable to know opinions of
employees against the objectives of the project. So scholar has to use qualitative research method
with using primary data collection method which can help to the researcher to gather better
information against the research objectives.
Sample size: it is essential to use an appropriate range of people in the research, as
qualitative research method is used so 20 sample size is enough and trust worthy people has to
use to gather informations.
QuestionnaireQuestionnaire
Name:
Age:
Gender:
1. Do you think that CSR is essential for the company?
Yes
No
2. In which areas TESCO can conduct CSR activities?
Environmental issues
Employee's betterment
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Both
3. What types of impact can CSR made on the TESCO?
Improve sales
Creating a positive brand image
Improve in market share
Creating relations with customers
4. What is the role of CSR in sustainable objectives of the TESCO?
Sales
Customer satisfaction
Profits
Customer relations
5. Is CSR effective to improve the brand image of the company?
Yes
No
6. Is all provided benefits and amenities sufficient to employees in TESCO?
Yes
No
7. What types of changes company can do in their employee's betterment?
Increase in medical benefits
Developing working conditions
Both
This questionnaire is beneficial to get informations and data from people which are
working in the TESCO. It can help to the company to determine the sector in which they can
implement CSR which can help to the company to improve their CSR benefits.
TASK 3
P5 Data analysis by appropriate tools
It is essential for the scholar to conduct an analysis of data which is collected by
qualitative research method. Graphical analysis will be used in this which can help to the
researcher to interpret data and informations.
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