Social Media's Influence on Holiday Destination Selection: A Study

This research project investigates the influence of social media on the selection of holiday destinations, with a specific focus on a case study involving Thomas Cook. The study outlines the aims and objectives, which include analyzing the impact of social media on customer choices, evaluating t...Read More

Research Project

Table of Content
 Introduction
 Aims
 Objectives
 Data analysis

Introduction
Now a days, competition is very high and to make business
activities successful, it is required from manager that they
should popularise their mission and vision to customers
also so that clients can take appropriate decision
regarding selection product and services.

Introduction
Now a days, competition is very high and to make business
activities successful, it is required from manager that they
should popularise their mission and vision to customers
also so that clients can take appropriate decision
regarding selection product and services.

Aims & Objectives
Aims: “To identify the Influence of social media tools in
selecting a holiday destination” A Case study on
Thomas Cook.
Objectives:
 To analyse impact of social media upon choice of
customers for selecting holiday destination

Continued...
 To obtain advantages and disadvantages related to
selection of destination holiday on the basis of social
media.
 To ascertain how efficiently company is using social
media tool for making their business operations
successful.
 To determine knowledge about which social media tools
are most important in this context.

Theme 1:Importance of Social Media.
Q1) Do you think social media is important? Frequen
cy
A) Yes 20
B) No 6
C) Not Sure 4
20
6
4
A) Yes
B) No
C) Not Sure

Theme 2: Frequency of using social
networking.
Q2) How often people are using social media? Freque
ncy
A) Very Frequent 20
B) In a week 2
C) Twice in a week 8
20
2
8
A) Very Frequent
B) In a week
C) Twice in a week
20
2
8
A) Very Frequent
B) In a week
C) Twice in a week

Theme 3: Total Spent time upon social
media
Q3) How much time people are spending upon
social media?
Frequ
ency
A) Less then one hour 7
B) 1-2 hour 8
C) 10-12 hours 15
7
8
15
A) Less then one hour
B) 1-2 hour
C) 10-12 hours
7
8
15
A) Less then one hour
B) 1-2 hour
C) 10-12 hours

Theme 4: Identification of particular
social networking site.
Q4) Which social networking you use more often? Freque
ncy
A) Facebook 18
B) Instagram 7
C) Twitter 5
18 7
5
A) Facebook
B) Instagram
C) Twitter
18 7
5
A) Facebook
B) Instagram
C) Twitter

Theme 5: Information that are surfed on
social media.
Q5) Which type of information you include in your social media
account?
Frequenc
y
A) Educational 10
B) Related to Travel and tourism 10
C) Spiritual 5
D) Inspirational 5
10
10
5
5
A) Educational
B) Related to Travel and
tourism
C) Spiritual
D) Inspirational

Theme 6: Search of images related to
various locations on social media.
Q6) Do you search images of holiday locations
upon social networking sites?
Frequ
ency
A) Yes 20
B) No 3
C) Sometimes 7
20
3
7
A) Yes
B) No
C) Sometimes

Theme 7: Type of destination that is
searched.
Q7) Which type of locations you search for your
holiday?
Frequ
ency
A) Spiritual 8
B) Environmental 9
C) Educational 10
D) According to mood 3
8
9
10
3
A) Spiritual
B) Environmental
C) Educational
D) According to mood

Theme 8: Range of consideration reviews
that are present on social media
Q8) Do you consider reviews that are present on
social networking sites related to a locations?
Frequ
ency
A) Yes 21
B) No 4
C) Seldom 5
21
4
5
A) Yes
B) No
C) Seldom
21
4
5
A) Yes
B) No
C) Seldom

Theme 9: Impact of social media upon
decision making
Q9) Is social media has impact in your decisions of
selecting location for holiday?
Frequ
ency
A) Yes 20
B) No 10
20
10
A) Yes
B) No
20
10
A) Yes
B) No

References
Cantallops, A. S. and Salvi, F., 2014. New consumer behavior: A
review of research on eWOM and hotels. International
Journal of Hospitality Management. 36. pp.41-51.
Choi, H. and Varian, H., 2012. Predicting the present with
Google Trends. Economic Record. 88(s1). pp.2-9.
Chung, N. and Koo, C., 2015. The use of social media in travel
information search. Telematics and Informatics. 32(2).
pp.215-229.

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