IT Company Review: Analyzing SalesReach and SumoLogic's Impact

This report presents a comprehensive review of two prominent information technology companies, SalesReach and SumoLogic. The analysis begins with an overview of SalesReach, examining its business model, cloud computing solutions, and the application of Porter's Model to assess its competitive position within the IT industry. The report then shifts its focus to SumoLogic, exploring its cloud-based machine data analytics platform and its impact on the IT landscape. The investigation delves into the companies' strategic visions, leadership approaches, and long-term IT goals, highlighting the importance of technology as a major tool and asset. The report also compares their approaches to competition, innovation, and the use of information systems. The study concludes with a comparative analysis of the two companies, synthesizing the key findings and offering insights into their respective strengths, weaknesses, and overall impact on society. The report emphasizes the role of automation, cost-effectiveness, and competitive advantage in achieving long-term IT goals. The report is a valuable resource for students studying IT and business, with the analysis focusing on the core aspects such as strategic vision, leadership, and how they implement IT strategies.

Running head: INFORMATION TECHNOLOGY
Information Technology
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Abstract
The report is based on reviewing the information technology organization such as SalesReach
and SumoLogic with are IT based companies providing software solutions to the business
organizations so that they can improve as well as develop the business models. The information
technology provides major impact on the society due to continuous and rapid change into the
business operations. Changes into the technological field can provide major tool as well as asset
for the company so that it makes a huge competition with the information systems. The
information technology is a main tool or asset for the vision of the company. The IT goals of
those companies are to provide automatic services to the business organization and in order to
meet with long term goals; strategic vision and leadership skills are required among the
management team of both IT companies.

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Table of Contents
Part 1: Review of information technology organization..................................................................3
Part 2: Review of IT Company in United States.............................................................................6
Part 3: Review investigation and analysis.......................................................................................7
References......................................................................................................................................10

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Part 1: Review of information technology organization
The selected organization for this section is “SalesReach” which is a provider of software
for development of business models. The company is provided software solutions to the business
within Telecom and IT. The company has it’s headquarter is in United States and the company
has estimated annual revenue of around $2.4 million. The technology is major tool and asset for
the company as it is provided software solutions to other business organization in order to
develop their current business models (Salesreach.io, 2018). SalesReach enables the customers
and distributors plus suppliers to cooperate with association throughout dissimilar
communication technology system like the internet. The IT Company is mainly provided with
cloud computing software development solutions to the businesses. Computing technologies are
a form of technology which is not socially neutral. The information technology is changing in a
way that people are related to others and living environment.
The top competitors of SalesReach are ConnectWise, AUTOTASK and Auvik. There is
rise into the information technology which has paved system for different innovations. By means
of digitization of the data, the business is increasing its leveraging opportunities of the digital
tools in order to get better prospects. Into the IT business organization, the information
technology is crucial to turn the business process in completed success. The information
technology is being transformed lives of the individuals (Schwalbe, 2015). It is provided the
businesses with a range to examine data as well as map the business strategies. By means of the
information technology, the data analyses which are performed into the business organization are
accurate as it can optimize the business profits. As the company is providing cloud computing
solutions to the business organization it can shift the cloud for leveraging the benefits (Noe et al.,

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2017). It is forecasted that there is more than $1 trillion which will provide impact into IT
spending by means of changeover of the associations towards the cloud computing. By means of
the cloud computing strategies, the company is staying with relevant into faster paced world
(Laudon & Laudon, 2016). The internet connection as well as Wi-Fi connectivity is required to
perform the business so that it can all the software solutions are provided to them.
Implementation of information technology can help the business to develop automated
processes for the business organization. It helps SalesReach to reduce cost of the business
operations as well as save the time. The time which is saved can utilize to be focused on the
project tasks and therefore it will speed up the business processes (Turban, Volonino, & Wood,
2015). By means of the Porter’s model, the business operations of SalesReach are analyzed by
means of following such as:
Factors Details
Bargaining power of
the buyers
Into the IT business industry, there is high competition as there are
more software companies those are providing same IT solutions like
SalesReach. There is large amount of buyers, therefore it is secure that
the customers can manage IT industry. As there are various choices
for the buyers, therefore the business has low switching cost; hence
the customers are not locked in one industry (Peltier, 2016). The
customers are responsive to the prices; therefore IT products as well as
services are required for the business success. There is communication
among IT companies as well as buyers, therefore there is required to
provide training to use of the products which are upgraded technology.
Bargaining power of The inputs of SalesReach are standard, therefore new company can

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the suppliers find it critical to enter into the IT industry as the suppliers because of
changing as well as improving over the technologies, there is intense
rivalry among the existing players (Hitomi, 2017).
Threat of new entrants The IT industry is attractive to new comers because there is fast
increase as well as meets with the customer base. The industry is
unappealing to new comers when there is cost advantage. The best
way for innovative entrant is successful when there is new idea for the
product as well as services (Darnton & Giacoletto, 2018).
Threat of substitutes There are no such much threats from the substitutes to IT industry as
there are no such true substitutes. SalesReach is living into the digital
age; therefore they are relied on IT for running lives as well as
businesses.
Rivalry among existing
players
SalesReach is known as rapid growth as well as competitions. The
main reason behind the fact that the new entrants are not getting
success in intense rivalry due to existing players (Soomro, Shah, &
Ahmed, 2016). This company is benefited by means of economics of
scale that is valuable.

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Part 2: Review of IT Company in United States
The selected organization for this section is “SumoLogic” which is relied on the company
to collaborate, expand, work as well as protected the applications at the cloud scale. The platform
assists to make data driven decisions as well as lessen time period to explore security plus
operational problems such that it can free up the resources for important activities (Wu, Straub,
& Liang, 2015). It is a cloud based machine data analytics company which is focused on security
plus processes.
The competitors of SumoLogic are Microsoft System Center, Solar Winds Server, New
Relic APM as well as Application Monitor. The IT Company is changing the entire world, while
some of the companies are performing by tackling the humanitarian issues as well as performing
with underserved communities. The company is allowed to mobilize supporters as well as drive
solutions towards the issues that they are cared about (Sumo Logic, 2017). The IT industry is
contained computers, communications as well as hardware, applications for providing software
solutions. It can enhance reliability plus ethics of processed data.
In the business organization of SumoLogic, there is high benefits of the information
technology solutions as it provides affordable as well as stronger information technology tools to
simpler to use. It is followed in such a way that it can share information faster as well as
effective. Most of the collaboration platforms of the company can assemble to collect manage as
well as analyze the log data of the business enterprise (Webb, 2017). The cloud based
approaches can overcome with the problems of the premises based real time.
The cloud based solutions of IT Company is overcoming intrinsic problems for sites
based on IT solutions, included confines on scalability, ineffective and hazard analysis plus

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uncontrolled costs. SumoLogic is being built around distributed data retention architectures
which can help to keep log data accessible for the instant analysis an eliminate needs for the
enterprise to manage project costs as well as at complexity achieving, backup plus restoration.
The service is a cloud based solutions as well it is maintenance free (Singh & Teng, 2016). In
place of the security information for instant analysis, SumoLogic is employed handing out to
gather, run plus examine the log data regards to the volume as well as site.
By means of the information technology, there is huge competition among SumoLogic as
the system can help to computerize process of the company which can streamline the companies
to create the reasonable money making machines. It makes the company to be available anytime
as well as anywhere so that the client can get software solutions at anytime they want. The
information system is maintaining as well as managing the financial plus business documents so
that it can make improvement into the business policies and operations. In order to analyze and
study effect of new technologies, the study can provide effect on new technologies into the
society and it is discovered as IT effective to solve complicated issues at a real compacted type
(Tayeh, Al-Jarrah, & Tarhini, 2015). Therefore, due to information technology usage in
SumoLogic, it provides advantage to the business by cost efficacy, communication as well as
globalization.
Part 3: Review investigation and analysis
Both the selected companies have vision to provide software solutions to other business
organizations to develop as well as improve over their business models. The companies are using
strategic vision as well as leadership to meet with long term IT goals by means of understanding
long term financial goals by looking at the opportunities for penetration as well as cross sell in

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the target customer base of SumoLogic and SalesReach (Turban, Volonino, & Wood, 2015). The
companies have broken down its higher level goals into particular set of year-by-year of the
financial metrics such that they can make progress towards their organizational goals to provide
data driven decisions as well as reduce time period to investigate security.
The IT goals of companies are to improve over the information technology process, cost
effectiveness, competitive advantage in addition to cost savings. The implementation of IT costs
is cost effective as it results in long term cost savings worth the investments. The companies can
lessen transactions as well as cost of implementation. The cost savings can help the company to
gain plus maintain competitive advantage in the IT markets (Darnton & Giacoletto, 2018). The
companies are meeting with its long term goals by rapid prototyping, and IT based systems to
bring the product to the market price efficiently as well as rapidly. Automation is mainly
required into the organization to reduce cost plus improvement over the business efficiency.
The companies can become competitive into the IT market to make it operational as well
as monetary flexibility to grow and internationally. The industries are core at the operational
models which is required for globalization like outsourcing (Laudon & Laudon, 2016). The
companies can outsource most of the IT functions like the human resources plus finances to the
offshore industries so that they can use network plus technologies to stay into contract with their
overseas clients and other business organizations, in addition to supplies. The companies are
founded by the technical leadership teams those have expertise into log management, scalable
systems along with big data, security.
Leadership plays a key role to meet with IT long term goals as leadership traits can help
to attract more client and investors. The project manager plays a key role to understand as well as

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control others so that they can meet with its goals to make a competitive advantage. Effective
leadership skills and qualities of the project manager help to run the business effectively,
maximize the production plus know how to manage the employees (Noe et al., 2017). Leadership
skills are created into the IT workplace by creating trust as well as respectful business
environment to work. The main requirement of the leaders is to take decision and set goals for
the business organizations. It helps the companies to stick to particular decisions plus conviction
in spite of to the rejection of others.

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References
Darnton, G., & Giacoletto, S. (2018). Information in the Enterprise: it's more than technology.
Durotriges Press.
Hitomi, K. (2017). Manufacturing systems engineering: A unified approach to manufacturing
technology, production management and industrial economics. Routledge.
Laudon, K. C., & Laudon, J. P. (2016). Management information system. Pearson Education
India.
Noe, R. A., Hollenbeck, J. R., Gerhart, B., & Wright, P. M. (2017). Human resource
management: Gaining a competitive advantage. New York, NY: McGraw-Hill Education.
Peltier, T. R. (2016). Information Security Policies, Procedures, and Standards: guidelines for
effective information security management. Auerbach Publications.
Salesreach.io. (2018). Sales Reach - True Sales Enablement. Retrieved from https://salesreach.io/
Schwalbe, K. (2015). Information technology project management. Cengage Learning.
Singh, A., & Teng, J. T. (2016). Enhancing supply chain outcomes through Information
Technology and Trust. Computers in human behavior, 54, 290-300.
Soomro, Z. A., Shah, M. H., & Ahmed, J. (2016). Information security management needs more
holistic approach: A literature review. International Journal of Information
Management, 36(2), 215-225.

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Sumo Logic. (2017). Log Management & Security Analytics, Continuous Intelligence | Sumo
Logic. Retrieved from https://www.sumologic.com/
Tayeh, M., Al-Jarrah, I. M., & Tarhini, A. (2015). Accounting vs. market-based measures of firm
performance related to information technology investments. International Review of
Social Sciences and Humanities, 9(1), 129-145.
Turban, E., Volonino, L., & Wood, G. R. (2015). Information technology for management:
Digital strategies for insight, action, and sustainable performance. Wiley Publishing.
Webb, S. P. (2017). Knowledge management: Linchpin of change. Routledge.
Wu, S. P. J., Straub, D. W., & Liang, T. P. (2015). How information technology governance
mechanisms and strategic alignment influence organizational performance: Insights from
a matched survey of business and IT managers. Mis Quarterly, 39(2), 497-518.