Sydney Restaurant Expansion: Integrated Business Management Project

This integrated business management project focuses on the expansion of an Indian restaurant, "The Spice Room," in Sydney. The project includes an executive summary, introduction, background analysis, problem identification, aims, objectives, research questions, and proposed research methods. The study explores market competition, customer attraction strategies, and profitability enhancement. It addresses potential challenges such as capital requirements, customer preferences, and staffing needs. The project outlines the importance of market research using both qualitative and quantitative methods to inform decision-making and ensure the restaurant's success in a competitive environment. The project aims to discuss ways to expand the restaurant, increase profit, determine customer food preferences, and assess the overall market conditions, followed by a conclusion and a Gantt chart outlining project timelines and activities.

Running head: INTEGRATED BUSINESS MANAGEMENT PROJECT
Integrated business management project
Name of the student:
Name of the university:
Author note:

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Executive summary:
This is a research proposal that discusses the aims, methods required for the business expansion.
This paper will highlight in what way the restaurant will gain more customer attraction and will
be able to stand up in the competitive market as well. Sydney has many Indian restaurants and to
stay in the market by having increasing customers the restaurant needs a planning.

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Table of Contents
Introduction:....................................................................................................................................3
Research proposal:...........................................................................................................................3
Background of the restaurant:......................................................................................................3
Problems faced by the restaurant:................................................................................................3
Aims and objectives:....................................................................................................................4
Research question:.......................................................................................................................4
Research methods:...........................................................................................................................4
Conclusion:......................................................................................................................................5
References:......................................................................................................................................7
Appendix:........................................................................................................................................9
Gantt chart:..................................................................................................................................9

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Introduction:
The Spice Room is an Indian restaurant located in Sydney and is famous for serving
purely Indian food and the spices added to the foods are prepared with great care. This restaurant
is set in up in a fully Indian concept and though the owner of the does not live there anymore but
still the restaurant has memories and possessions of royal lifestyle (Symons, 2013). This
restaurant has transformed the popularity of Indian street food to something the Australian
people admire. This research proposal will highlight in what way the restaurant will gain more
customer attraction and will be able to stand up in the competitive market as well. Sydney has
many Indian restaurants and to stay in the market by having increasing customers the restaurant
needs a planning (Jochim, Ottenbacher & Harrington, 2015).
Research proposal:
Background of the restaurant:
Many components contribute to the increase of profit by evaluating the customer
behaviour. According to research, a large number of restaurant businesses face many problems in
the first few years of their starting (Vincent, 2017). Having a good idea is not the only
requirement for running or expanding a business. It always depends on many factors as well as
many components. However, before commencing the expansion, the restaurant must need to
focus on the type of business they want to perform further. (Withiam, 2013).
Problems faced by the restaurant:
The restaurant after adapting some innovative ideas in their business can lose its old and
existing customers because the restaurant cannot be sure that the customers will like the new

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ambience as they like the old one. There will be another problem of capital as expanding a
business is similar to opening a new business, which needs a lot of capital. The other problem is
the present competition of the market (Lee, 2015). Another problem faced by the business is that
of the customer preference. Food quality will change when the customers are more, this is
because the restaurant will face problem in handling the orders of large number of customers at a
time. (Luckins, 2013). The restaurant also has to focus on the matter of employment because
when their services are expanded there will be need of extra work force. The management of the
restaurant have to work against the problem of customer choices and this can be done by
interaction with the customers (Taylor, 2015).
Aims and objectives:
The aim of this study is
 To discuss in what ways the expansion of the restaurant
 How can the profit of the restaurant be increased?
 What kind of food is more preferable by the customers?
 What is the overall condition of the market?
Research question:
1. Why the restaurant does needs expansion?
2. How will the restaurant plan its expansion and increase their business profit?
Research methods:
The restaurant business of Sydney is already growing and expanding hence when
this particular restaurant is planning of expanding they cannot just executes the plan without any
prior steps. The research methodology is an important part of the study; this is because without

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research there cannot be any expansion. The methods will justify the concepts that are discussed
in the study. The research aims on the frameworks performed for this topic. The research will
focus on who are the targeted customers, how will the business get hold of the market and the
customers. The research will focus on finding the answer of the questions like the how many
hours of service the restaurant will provide, the impact on the society and lastly the customer
feedback. Without researching about the market, they will face many problems like the problem
of present competition of the market, requirement of the customers (Hogben & O'Callaghan,
2014). That is why there must be a perfect market research using qualitative and quantitative
methods are performed to have the required knowledge. The research will help the restaurant to
answer the questions like how will the business after its expansion differs from others of the
same kind, what is the purpose of the expansion, what is the present situation of the restaurant
business in Sydney and what is special about the expansion (Assaf & Barros, 2013). These
factors are related to the decision making process and hence it is very vital to have the proper
research so that the restaurant does not face any problem in the future. Having done the research,
the restaurant will not face problem to finalize the charge of the food, who are the competitor of
the market and how the planning is done. Research on the market will help the restaurant plan
how will the business after its expansion differs from others of the same kind, what is the
purpose of the expansion, and determine the present situation of the restaurant business in
Sydney and even determine what is special about the expansion (Khan, 2014).
Conclusion:
Thus, in conclusion it can be said that for the proposal a primary analysis will be done.
Many methods will be used for the analysing the data and this will consist of both quantitative
and the qualitative parts. This research will help the restaurant to identify their customers on an

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expanded basis. To help the customers remain attracted to the restaurant they need to focus on
the customer’s choice and safety and enhance measures that the customers will appreciate.

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References:
Assaf, A. G., & Barros, C. P. (2013). A global benchmarking of the hotel industry. Tourism
Economics, 19(4), 811-821.
Dupont, M. J. (2014). It's Not the Serve, But the Return.
Hogben, P., & O'Callaghan, J. (2014). Leisure Space: The Transformation of Sydney, 1945-
1970. NewSouth.
Jochim, T., Ottenbacher, M. C., & Harrington, R. J. (2015). What and how are firms in the
quick-service restaurant industry reporting on corporate social responsibility?. Journal of
Foodservice Business Research, 18(3), 258-286.
Lee, C. (2015). Innovation, entrepreneurship, and business performance: a mixed methods study
of the Australian restaurant sector.
Luckins, T. (2013). Historiographic Foodways: A Survey of Food and Drink Histories in
Australia. History Compass, 11(8), 551-560.
Ogilvie, S. (2013). Global Food Challenge Economics of Food Security.
Palmer, J. E., & Grace, A. R. (2014, July). The Homogeneity of Society: The Role of
Franchising. In Proceedings of the International Association for Business and
Society (Vol. 25, pp. 14-19).
Symons, M. (2013). The rise of the restaurant and the fate of hospitality. International Journal of
Contemporary Hospitality Management, 25(2), 247-263.

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Taylor, E. J. (2015). Fast food planning conflicts in Victoria 1969–2012: is every unhappy
family restaurant unhappy in its own way?. Australian Planner, 52(2), 114-126
Vincent, A. (2017). Dining with Sam Orr: Nation Review and the Restaurant Reviews of Richard
Beckett. Journal of Australian Studies, 1-15.
Withiam, G. (2013). Critical Issues for Industry and Educators.

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Appendix:
Gantt chart:
Main activities/ stages Month
February
Month
March
Month
April
Month
May
Month
June
Month
July
Topic Selection 
Data collection from
secondary sources
 
Framing layout of the
research

Literature review   
Formation of the research
Plan
 
Selection of the Appropriate
Research Techniques
 
Primary data collection  
Analysis & Interpretation of
Data Collection
 
Conclusion of the Study 
Formation of Rough Draft 
Submission of Final Work 
Source: Author