Digital Age: Internet Use, Privacy, Security, and Communication Report

This report delves into the multifaceted aspects of internet usage in the digital age. It begins by examining the positive and negative impacts of the internet on businesses and society, including e-business, advertising, effective communication, and online shopping, while also addressing issues like poor impersonality, security concerns, robotic society, and social media addiction. The report then explores the challenges to personal privacy and security in online social media, such as hacking, spam, viruses, and botnets, and proposes security measures like encryption and antivirus software. Finally, it compares and contrasts two communication providers, EE Ltd and Vodafone, analyzing their features, applications, and sustainability, highlighting their similarities and differences in ensuring data security and employing advanced technologies. This comprehensive analysis provides a valuable understanding of the internet's role in modern society, its associated risks, and the strategies for secure and effective communication.

Integrated Professional
Skills in the Digital Age

Table of Contents
INTRODUCTION...........................................................................................................................1
MAIN BODY...................................................................................................................................1
1) Positive and negative aspects of use of internet.....................................................................1
2) Challenges and measures of personal privacy and security while using online social media
services........................................................................................................................................4
3) Compare and contrast features, application and sustainability of two communication
providers......................................................................................................................................5
CONCLUSION................................................................................................................................8
REFERENCES................................................................................................................................9

INTRODUCTION
Internet is a medium of online communication which is essential for the businesses as
well as society in order to make worldwide connections. It is defined as a communication tool
that is used in every type of businesses that are linked with the wireless system, electronic mode
as well as optical networking techniques. It contains a wide range of information which are
easily transferred from one location to other. But it does not have any centralised compliances in
the technological implementation for the use or access as all individual's or businesses have their
own network policies. Within the modern business era it is essential to incorporated their
professional skills and latest techniques that results in being automated in services. In this report,
positive as well as negative influences of internet or social media services along with the threats
of internet uses are discussed. Along with this discuss about the security measures and
comparison and contrast between the services and application of two organisations are also
analysed.
MAIN BODY
1) Positive and negative aspects of use of internet.
Internet: It was developed in the year 1960 by the federal government of US then it is
quickly expanded in Australia and Europe till the mid 1980s which becomes essential part of
economy (Berry, 2017). As internet is an international network of interrelated computer
communication systems that ensures the implementation of all protocol to link various systems
across the globe. This provides various services like electronic mails, provide access on large
information, chat with colleagues.
Use of internet to businesses:
Internet becomes very useful for the businesses in order to interact with customers,
employees, co-workers etc. that can be develop a strong connections among them. It will assist in
providing a better platform of connectivity to all that are in used by companies for interacting
with their customers or prospects and able to attract large number of customers in order to
increase their loyalty and retention for the long period of time. Positive and adverse impact of
using internet are considered below:
Positive use of internet:
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 E-business: Through the internet, many businesses operates their operations online
where all transactions and activities goes online. As internet is termed as a mode of e-
businesses where acquirer and giver can appropriately perform e transactions or
payments without facing any hurdles (Cegielski, 2016).
 Advertisement: By using internet in businesses manager or owner is able to target large
number of customers at a same time and reach their offerings easily at a low cost. There
are different platforms that are utilised by businessman in order to advertise the range of
products which includes social sites, search engine optimisation etc.
Negative use of internet: Poor impersonality: By using internet for the business purpose there are the lack of face
to face interaction between buyer and seller that could impact negatively. As all
businesses require personal communication that assists in developing long lasting
relations with users and customers and also considered as a most convenient way of
doing business. Just because of the poor impersonality this may lead some fraudulent as
well as miscellaneous activities.
 Security issue: The use of internet is unsafe sometimes because hackers stole the
personal details and information of customers by hacking sites for the purpose of doing
illegal activities. Through which many people suffers from the confidentiality and
security problems which directly influence the organisational operations. By getting
personal and sensitive data hackers may hacked credit cards, security, bank accounts,
passwords etc.
Use of internet to the society:
As internet becomes an essential aspects for society because it helps in reducing all
threats of regional boundaries in order to comes together across the world. In addition, it
adversely impacts on society as it is misused by others also (Davies, 2017). The positive as well
as negative influences of internet or social media using online on the society are considered as
below:
Positive use of internet: Effective communication: Internet facilitates better connectivity among individual's as
most of the people using social media and communication systems that leads their
togetherness or helps in bringing society together. This will assist in informal interaction
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between two or more persons and it facilitates worldwide connections for performing any
activities. Online shopping: Internet provides customers with 24/7 banking and shopping facility as
e or M banking that saves cost, efforts as well as time of customers and facilitates many
options in order to select best or suited one. It also gives transitional lists for the future
assistance regarding that is related to the past transactions. Internet can be approach from
anywhere but it requires to have a strong connection.
 Better education system: Through the internet web browsing is used as a software that
provides several opportunities in order to learn many new things. This will aid
individual's in accessing detailed information through the use of communicational
devices (Iordache, 2017). It provides videos, online classes, lectures etc. that is
interesting and easy to understand and easily remembered by individual's for longer
period of time because the content are detailed explained and shown by various examples
and diagrams.
Negative use of internet: Creation of robotic society: This has results in the creation of robotics where the hybrid
skills and competencies are more active like comments on Facebook, Instagram etc. but
none of them are worried about the actual situation that impacts on environment. The
range of emotional attachments, sensitivity, trust, care has been reduced over the time
that snaps birth to the robotic society or generation. Social media addiction: Mostly people of the society has become habitual to the use of
social media as they are wholly depends on the internet life styles or internet suffering.
Social sites are Instagram, Facebook, Twitter and so on that results in the minimising
individual's performance and productivity.
 Inappropriate data & information: Internet adversely impacts on society as with the help
of internet robbery and terrorist activities are increasing day by day that impacts on the
life of people. This will directly raise scams and crime rates as well as the inappropriate
videos or content harms the thinking and perception of children's as well as teenagers.
2) Challenges and measures of personal privacy and security while using online social media
services.
Challenges or issues that are faced by an organisation and society by using internet:
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Various threats or issues are occurs due to the online social services which harms
businesses and societies so all individual should need to have knowledge about the safety
measures as well as safeguards at a time of browsing internet (Jackson, 2016). Some of the
challenges are discussed below: Hacking: It occurs due to the weak identification or password of any computer networks
that restricts to the use of other informations. Hacking means to magnify the prohibited
use of any networks of connectivity by banging-up positive identification algorithm and
use information for achieving illegal goals or conduct de-spiteful activity. While any
cards or accounts are hacked then the use of personal information is easier and data may
be stolen which leads to create a big challenge for the company. Spam: It is also considered as a common challenge that are defined as a easy way of
collecting data from the unsuspecting individual and sending out it as well. It refers to the
joint statistical arrangement of unrequested messages and advertisements which can be
present on computer systems through the medium of websites, social sites, blogs etc. It
can creates burden for the service suppliers and businesses to separate their electronic
messages. Virus: Internet users face this issue in common as virus means a threat of cybersecurity
that is a most common challenge. It is termed as a piece of software that are formed to be
forwarded from one system to another as it is mainly connected with the downloads and
files that are sends by DVD, pan drives, CD, USB and so forth instruments. The slow
process of commuter system results in the virus that can cool of networks which is
challenging for the e-businesses and making inconvenient for the internet users to use
online sites (Knezek, 2016).
 Botnet: It is associates with the logical interaction of systems that are interconnected with
each others like computers, phones etc. which are controlled by third party and breached
their security. Botnet is used by an individual in order to theft informations, spiteful
attacks, transmit spam messages and so on on the entire network system. Basically, this
method is used by the terrorist in order to fulfil their illegal objectives without any
interference of user cognition. So it is termed as a major threat for businesses and society
that will also lead many criminal as well as illegal events.
Some security measures in order to deal with above threats and challenges:
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The role of cyber security is to focused on securing all communicational networks from
the unauthorised access by a third person on the individual's personal information (Langer, 2017)
. Some of the measures could be taken by the people in order to protect their sensitive
information from the threats and scams such as follows: Encryption: While an individual use credit cards, password, bank accounts regularly then
they requires data pertaining in order to deal with the frauds and threats so that they can
use encryption system in their systems. This will aid in securing their records of systems
and convert them into unreadable codes. Even these information got stolen it would not
be useful for hackers because they do not have any security key in order to decrypt
informations. Antivirus: Proper installation of antivirus system must be require for the cyber security as
well as the anti malware software is requisites for protecting records of communication
networks. They mainly works for avoiding adware and viruses and filter all the harmful
mails or messages in order to make potential downloads (Li, 2016).
 Use complex password: All the communicational application systems requires accessing
like security questions, passwords etc. which should be strongly maintained always so
that they make difficult to crack by hackers. So that people require to choose upper as
well as lower case along with the symbols, characters, space etc. key for making strong
passwords.
3) Compare and contrast features, application and sustainability of two communication
providers.
Integrated service providers means transfer of data or information by the mode of
electronic which comprehend private as well as public organisations within the internet, telecom,
cable, satellite as well as managed service businesses (Rowe, 2017). In this assignment discuss
about the two different communication service providers in comparison and contrast as well that
are discussed as below:
EE Ltd (Everything Everywhere Limited) : It was founded in 2010 in Hatfield, United
Kingdom and it is a British internet service provider and mobile operator that deals in
telecommunication sector. It termed as a joint business venture between the Deutsche and France
telecom through the merger of orange business and T-mobile in UK.
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Vodafone: It was established in 1982 in the England, UK which deals in the telecom
services. As it is considered as a subsidiary organisation that provides telecommunication
internet services.
Contrast:
1. Both organisations ensures that all personal and sensitive information is safe and well
protected by the privacy and security mechanism.
2. Both companies use similar communicational network system and adopts latest
technologies in order to minimise traffic issues (Suler, 2016).
Comparison between features and application of
Basis EE Limited Vodafone
Features  It is a UK's leading network of
mobile which has united
communication aspects as well
as use intelligence
communication in order to act
sync with their customer base
other callers.
 EE uses firewall protection as
well as anti viruses in order to
secure customers as well as their
personal records from such
scams, threats and frauds.
 Company facilitates various
unique features like lead caller
physical phenomenon. High
volume on calls and so on.
 Services of Vodafone works in an
effective and efficient way that
gives high profitability and
supply good experience to their
potential customers.
 It provides data storage facility
through the cloud programmings
in order to safely store customer
records.
 Company is capable to control
traffics and facilitate appropriate
routes by making optimum
utilisation of several networking
software (Eyre, 2019).
Applicatio
n
The company Everything Everywhere
Limited provides many latest
techniques in their services that helps in
better work performance. Such
Mainly Vodafone use those kind of
application in order to provides solution
design, experts consultancy as well as
ongoing support system for the better
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includes:
 They firstly introduce 4GEE and
4G+ applications which
provides high speed of internet
or just double.
 The company adopt the fastest
4G network services of mobiles
to the UK's customers.
 They develops calling as well as
texting facility over Wi-Fi
without the mobile networks
(Foxworth, 2019).
communication network. Such includes:
 They facilitates mix use of
techniques because they
considered as a champion in
interlinking between the service,
cloud, networking, people,
application etc. across the world
and fulfils all business
requirements as well.
 It also provides various business
integration to their clients through
the collaborating as well as
conferencing.
Every business organisation requires to communicate effectively for the smooth
functioning of business operations which can help in better growth and development in future.
This will lead to provides appropriate networks or systems so that company is able to deliver
concise and clear message to their customers, employees as well as stakeholders. These systems
aids in facilitating safe access on those available information and collect data on a low prices.
It can be viewed from the above discussion that as compared to Everything Everywhere
limited the company Vodafone provides appropriate services that are more valuable to the users.
As they operates their operations at global level and provides high access to their customers
across the world. They has been highly focused on developing effective technologies as well as
tools in order to deal with the high traffic issues over the all networks (ParrIS, 2019). They also
provides cloud storage service to their clients in order to safe their information for long period of
time and provide adequate management of privacy and security measurement. They also
facilitates collaborating as well as conferencing system that helps in minimising the travelling
cost along with the time because all meetings and discussions are takes place online.
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CONCLUSION
From the above discussion it has been concluded that internet is the most essential aspect
for the modern generation of people because it plays a most significant role in businesses and
society. This helps in interacting with the people in a large range of area as in businesses
meetings and discussions are also conducted by the medium of internet that gives an opportunity
to make wide connections across the world. It also facilitates learning and educational
programmes for the development of new generation and increase their knowledge. Also it
facilitates chances of communicating with the different groups of people by the medium of social
sites. Along with this, it adversely impacts on the society because hackers may hacked their
systems or networks due to which the personal or sensitive information will be stolen by them
and misused for fulfilling their illegal purposes. The threats of internet uses are measures timely
by using encryption, antivirus systems so that communication will be done in a secure way.
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REFERENCES
Books & Journals
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business analytics positions: A multi‐method study. Decision Sciences Journal of
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Engagement and Education: Developing and Fostering Stewardship for an
Archaeological Future, p.237.
Foxworth, L. L., Hashey, A. and Sukhram, D. P., 2019. Writing in the Digital Age: An
Investigation of Digital Writing Proficiency Among Students With and Without
LD. Reading & Writing Quarterly, pp.1-13.
Iordache, C., Mariën, I. and Baelden, D., 2017. Developing digital skills and competences: A
quick-scan analysis of 13 digital literacy models. Italian Journal of Sociology of
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Langer, A.M., 2017. Information Technology and Organizational Learning: Managing
Behavioral Change in the Digital Age. CRC Press.
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and medium-sized enterprises in the digital age. Journal of Information Technology. (2).
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PArrIS, H. and ESTrADA, L. M., 2019. Digital Age Teaching for English Learners. The
Handbook of TESOL in K‐12, pp.149-162.
Rowe, A.D. and Zegwaard, K.E., 2017. Developing graduate employability skills and attributes:
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Suler, J.R., 2016. Psychology of the digital age: Humans become electric. Cambridge University
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