Australian Financial Accounting E-commerce Case Study Report (ISY3001)

This report analyzes the e-commerce landscape within the Australian financial accounting services market, focusing on the B2C model. It examines two competing websites, Cogneesol and DC Consulting (VIC) PTY ltd, comparing their business models, website functionalities, and strategic goals. The analysis covers website differentiation, business principles, website evaluation based on factors like URL relationships, security, legal standards, accessibility, user experience, and responsiveness. The report also compares the strengths and weaknesses of each website, considering factors like customer support, personalized experience, and community engagement. The conclusion highlights the competitive nature of e-commerce and the importance of factors such as live support and effective website design in achieving business success. The report includes a bibliography of relevant sources.