Professional Research and Communication: IT Innovation Research Report

This report delves into the critical role of Information Technology (IT) in fostering organizational innovation. It examines how IT enhances business processes, driving market growth and competitiveness. The research explores the impact of innovation, the importance of IT, and advantages of IT in business growth. The report includes a comprehensive literature review, analyzing various authors' perspectives on IT and innovation, along with a detailed methodology using mixed methods to gather data through surveys and secondary research. The discussion section addresses ethical considerations and implications of the research findings. Overall, the report highlights IT's significance in achieving organizational success and provides valuable insights for businesses aiming to leverage technology for innovation and sustainable growth.

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Professional Research and Communication
(Role of IT in improving the organizational innovation)

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Abstract
This report relates to the research project that includes several processes related to the innovation
of the business process. The research includes the role of information technology in the
innovation of the organization. Information technology used in many processes of the
organization. Innovation is one of the most important concerns for the different organizations
and it develops the overall market of the organization. This research project includes the various
methods that help in organizational innovation and the use of information technology in the
innovation organization. The review of the authors related to the use of IT in the innovation
discussed. The different methods used in the research process are included in the research
project. The various implication of the research is included in the research project.

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Contents
Introduction......................................................................................................................................5
Literature Review............................................................................................................................7
Methodology..................................................................................................................................10
Discussion and implications of research........................................................................................11
Conclusion.....................................................................................................................................12
References......................................................................................................................................13

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Introduction
Information technology plays a significant part in implementing the innovation of the
organization. The innovation is very essential for the overall organizational concepts and it
increases the overall impact of the organization in the business market. The innovation is very
different from the creativity and it increases the overall growth of the organization. The
innovation is very necessary for the organization to face the competition in the business market
and the role of information technology improves the innovative concepts so that the overall work
becomes easier. The research project includes the detailed process that defines about the role of
information technology in improving the innovation and makes the work attractive towards
consumers so that the company achieves overall growth in the market (Wang and Milao, 2015).
By the use of innovation, information sharing becomes possible and increases the overall
technology in the organizational work. The research project increases the analysis of the
innovation in the organization by using information technology. The literature review includes
the different author's views regarding the use of innovation in the organization. The research
methodology includes the process of collecting data to analyse the research topic in a brief. The
implications of the research are included in the research project (Fraj, et al., 2015).
Research problem
The problem relates to analyse the role of IT in implementing innovation in the
organization. The research problem is overall relates to the topic and in this project, it is essential
to recover the problem of the project relating to the innovation perspectives in the organization.
Research questions
The research question related to this project is as follows:
 To determine the importance of information technology in the business process.
 To analyze the effect of innovation in the increasing growth of the organization
 To analyze the organizational success by using innovation concept.
The purpose of the study is overall relates to understanding the innovation in the organization
and the several advantages of the innovation in the business organization. This study gives

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several information regarding the innovating concepts used by the organization and to increase
the overall growth of the organization by using innovation strategies (Erkutlu and Chafra, 2015).

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Literature Review
Impact of innovation in the organization
According to the Birken, et al., (2012), it has been determined that innovation is very
significant role in organizational and improves the overall strategies of the organization. The
effectiveness is increased by using the innovating concepts in the organization. The innovation is
very essential for the proper growth and profitability of the organization. The innovation can be
implemented by using the information technology aspects in the various process of the
organization. The information technology enhances the potential of the organization to innovate
and achieve proper growth and position in the market.
As per the views of Gassmann, et al., (2012), the innovation continuously changes the
environment and overall it helps to achieve the proper growth in the market and make enable to
face the competition arises in the market. The innovation greatly affects the growth of the
organization and increases the productivity and profitability of the organization. The overall
future success of the organization depends on the innovation process. The organization stays in a
relevant process by using innovation in the business market. The overall economic growth is also
achieved by the organization by using the innovation aspects. All the critical problems of the
business can be resolved easily by involving the innovating process in the business and these
concepts make the employee dedicated towards the business.
According to the Alpeza, et al.,( 2012), the organization needs to manage the innovation
by using the strategies of innovation management in the business aspects. The innovation
management is important for the individual organization as well as for the society. Innovation is
the process of implementing something new in the business process. Innovation helps the
organization to achieve several competitive advantages in the business process. However,
innovation includes several consequences that decrease the positive impact of innovation in the
organization. The various changes occurred in the business and these changes create many
negative changes in the organization. The changes occurred in the innovation gives a particular
way to manage the social risks and threats. The economic growth is very important for the
organization and it can be maintained by the use of proper innovating concepts and to increase
the implementation of innovative ideas in the business. The innovation gives several impacts on

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society and improves the overall social growth. The communication also improved by using
innovative strategies.
Role of information technology in the business
According to the Herrera, (2015), the information technology is very essential for the
business and it lays a significant role in implementing the innovation in the organization. The
business growth becomes faster and smarter by using the innovating concepts in the
organization. Innovation and information technology are two similar elements that are
responsible for the proper growth of innovation. The information technology helps the business
to innovate and grow faster in the market. The innovation doing the business works differently
and attracts the consumers towards the use of the products and services of the organization. The
business can include a more efficient way of doing work by using innovating concepts. The
positive difference occurs in the organization by improving the quality of the products and
increases the value of the business in the overall market.
As per the views of Schaltegger, et al., (2012), for the business, it is impossible to
achieve better sales and marketing without using innovation. The information technology makes
several works easier and this increases the employee dedication towards work, which
automatically improves the quality of the products and increases the sales in the market. The
technology also uses to improve the marketing strategies of the organization by social media
marketing or digital marketing concepts.
The information technology is also responsible for making the information properly and
operations quicker so that the desired objectives can be easily achieved by the business.
Resource management also becomes better by the use of innovation that is only responsible for
the proper use of information technology (Venkatesh and Bala, 2012). IT makes the business
easier and effective in the eyes of consumers. Business must adopt better solutions relates to IT
and achieves long-term success in the market. The business evolvement creates several changes
in the market and attains better profits in the market.

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Advantages of information technology in the business growth
According to the Bucherer, et al., (2012), the information technology gives several
advantages to the business and helps to achieve several effective processes in the business. The
main advantage of the use of information technology is to attract consumers in the overall
market. Several IT resources get attractive by using the information technology aspects in the
business. The information technology is responsible for attaining better solutions in the market
and improves the overall strategies of the business (de Oliveria, et al., 2017). There are several
new technologies occurred in the business that drives the attention of the employees as well as
consumers.
As per the information, it has been analyzed that the information technology behaves
differently in achieving the advantages of the business (Jelonek, 2015). IT innovation becomes
one of the most important concepts in the organization. The business applications are improved
properly by using the information technology aspects. The cloud is one of the important
information technology that increases the power of saving data. The cloud technology is used to
save large data and reduce the fear of the data lose. The business life becomes easier by using the
several technologies in the organization and this improves the process of business activities in a
required manner. The advantages achieved by the use of information technology are the resource
management that helps the organization in properly managing the resources and use the
resources in the proper form.
According to Bjorkdahlnd Holmen, (2013), the other important advantage achieved by
the use of information technology is the better communication that is very essential for the
proper growth of the business. The communication increases the several opportunities of the
business, which automatically improves the several strategies of the business. The
communication helps to achieve the overall success in the business market and identify the
required needs of the customers.

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Methodology
The methodology is one of the important parts of the research project that helps in
analyzing the research methods successfully and increases the process of collecting information
so that better research advantages achieved. Several opportunities and competition occur in
collecting the related data of the research. The collecting of data is very essential to research in a
proper manner (Trainor, et al., 2011). The research methods are of two types that is qualitative
research methods and quantitative research methods. These two methods are related to the
gathering of information that is used in the research project (Lu and K, 2011). The research
relates with the use of technology in the innovation (McCusker and Gunaydin, 2015). Therefore,
it needs the real data of the business organization that increases their innovation by using the
technological aspects.
The research project uses the mixed methodology that includes both types of methods
used to gather the information that is qualitative and quantitative. The qualitative includes
numerical data and quantitative method includes non-numerical data (Taylor, et al., 2015). Both
aspects are very beneficial for the research project that gives the overall information related to
the research project. This research project uses a mixed methodology, as this is the best process
of research. The primary and secondary both types of data are used in the research. The primary
process of gathering information includes surveys or questionnaire and secondary process
include the reviews of the authors (Smith, 2015). The mixed methodology is taken as this gives
the various advantages in business research and provides accurate data for the process. This
method of the research is overall depends based on qualitative and quantitative data. The survey
conducted among the business employees so they can justify the impact of information
technology on the innovation aspects of the business. The reliable data is collected by using the
mixed methodology that gives the better results of the research (Hair, et al., 2015). The sampling
process is also important in the research methodology as it gives the declaration of the number of
employees sued in the survey to give the proper analysis of the questions. The mixed-method is
very essential as this gives the proper information that used in the research project. The use of
research methods is responsible for the overall quality of the research (Jackson, 2015). The
objectives of the research methods are related to fulfilling the research requirements. The
secondary research gives a detailed description based on the research topic.

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Discussion and implications of research
This part of the research project includes the appropriate discussion related to the
research aspects. As the discussion also includes the ethical issues arise in the research. Ethics
are the rules of written and unwritten that also affect the behavior of others. The research ethics
include the set of ethics used to complete the research properly. Research ethics are very
important to carry out a successful research project (Lin, 2011). As these ethics, promote the aim
of the research as expand the knowledge of the research. These ethics provide the value to the
work so that it increases the better quality of the research. The main ethical issue related to the
research is to identify the role of the respondents and maintain the privacy of the data given by
the respondents (Ismail and Mamat, 2012). The public trust is also one of the important ethical
issues in the research. If the trust is not maintained then it creates problems in the research
project. The ethics of the research also include the proper support of the social and moral values
of the research as this gives the proper support of the research project. The respondents need to
maintain the honesty and integrity of the research so that no issues can be created in the overall
project.
This research provides various findings related to the research project as this shows the
proper importance of the information technology in implementing the innovation in the
organization. The survey conducted in gathering the information shows that information
technology is very important in the research as this gives the real data in the research process
(Gronum, et al., 2012). The data collected in this process gives the potential impact on the
research and provide several findings related to the topic of the research. The findings occurred
in this research is that the different aspects of the information technology gives several
advantages to the research and increase the overall innovation in the business. These advantages
increase the innovative ideas and implement to achieve innovation in the organization (Hamdanj
and Wirawan, 2012). The confidentiality of data is very important in the research as it is related
to the employees of the business, which needs to be private to achieve the several objectives of
the research project. This research project gives various findings to determine the impact of the
information technology in achieving the innovating concepts of the business and it also helps in
achieving the proper growth of the business.

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Conclusion
This research project gives various findings related to the use of information technology
to maintain innovation in the organization. This research provides several advantages to the
business and it improves the overall strategies of the business. This research project is very
important in the business field as information technology is very important in the business.
Information technology is used to increase innovation in the organization. This research project
includes the proper introduction of the research and the various reviews of authors to analyze the
impact of the information technology in the organization to implement the innovative ideas in the
business. The various description of the research methods is included in the research and the
research methods help to collect the data to analyze the impact of innovation in the business. The
data collection methods are used to collect the data to determine the impact of innovation in the
business process. The business achieves overall objectives by using the innovative concepts in
the business. The innovation is increased to achieve profitability in the business

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References
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Conference on Entrepreneurship and Innovation Podim–Potentials of Creative
Industries.
Birken, S. A., Lee, S. Y. D., & Weiner, B. J. (2012). Uncovering middle managers' role in
healthcare innovation implementation. Implementation Science, 7(1), 28.
Björkdahl, J., & Holmén, M. (2013). Business model innovation–the challenges
ahead. International Journal of Product Development, 18(3/4), 213-225.
Brookings, (2019). Trends in the Information Technology Sector [Online]. Trends in the
Information Technology Sector. Retrieved at: https://www.brookings.edu/research/trends-
in-the-information-technology-sector/
Bucherer, E., Eisert, U., & Gassmann, O. (2012). Towards systematic business model
innovation: lessons from product innovation management. Creativity and innovation
management, 21(2), 183-198.
Comptia, (2019). Research Report [Online]. IT Industry Outlook. Retrieved at:
https://www.comptia.org/resources/it-industry-trends-analysis
de Oliveira, L. S., Echeveste, M. E. S., Cortimiglia, M. N., & Gonçalves, C. G. C. (2017).
Analysis of Determinants for open innovation implementation in regional innovation
systems. RAI Revista de Administração e Inovação, 14(2), 119-129.
Erkutlu, H., & Chafra, J. (2015). The effects of empowerment role identity and creative role
identity on servant leadership and employees’ innovation implementation
behavior. Procedia-Social and Behavioral Sciences, 181, 3-11.
Fraj, E., Matute, J., & Melero, I. (2015). Environmental strategies and organizational
competitiveness in the hotel industry: The role of learning and innovation as determinants
of environmental success. Tourism Management, 46, 30-42.