KFC Skills and Professional Development Analysis Report

This report provides an in-depth analysis of KFC's skills and professional development strategies. It begins by exploring tools and techniques, such as SWOT analysis, used to identify and enhance KFC's market position within the food industry. The report then delves into people management implications, discussing the importance of interpersonal skills, problem-solving skills, and time management for KFC employees. Furthermore, it examines personal responsibilities and performance objectives, offering recommendations for improvement. The second part of the report presents a reflective essay, including a skills audit, to analyze how KFC can improve employee performance through targeted skill development. The report emphasizes the importance of employability skills and professional development in creating a positive work environment and achieving organizational goals.

Skills and Professional
Development

Contents
INTRODUCTION...........................................................................................................................3
MAIN BODY...................................................................................................................................3
TASK 1............................................................................................................................................3
Range of tools and techniques to identify & enhance KFC position within the food industry
sector.......................................................................................................................................3
Discuss people management implications for education employees on interpersonal skills,
problem solving skills and time management........................................................................5
Personal responsibilities and performance objectives............................................................7
Recommendations..................................................................................................................8
CONCLUSION................................................................................................................................8
TASK 2............................................................................................................................................9
INTRODUCTION...........................................................................................................................9
Analyse, evaluate, organise and take ownership of own learning and development for work at
KFC, how KFC help improving performance objectives based on the job description in role.
................................................................................................................................................9
SKILL AUDIT.....................................................................................................................10
Skill development linked to positive appraisal:....................................................................12
CONCLUSION..............................................................................................................................13
REFERENCES..............................................................................................................................14

INTRODUCTION
Employability skills is defined as transferable skills that is required in an individual in order to
become an employable person. It include knowledge, skills, experience, traits of a person that
develop a capability to perform activities in an effective manner (Arnold and Boggs, 2019).
Professional development is termed as a process of developing & enhancing capabilities of staff
members by providing them training and development sessions and to educate them that directly
leads to increase in effectiveness of employees prevailing within the company. It help companies
to maintain an effective relationship among employees and to develop a positive culture at
workplace. For the present report, KFC (Kentucky Fried Chicken) is chosen as a base company.
It is a fast food restaurant chain and specialize in fried chicken. The company was founded in the
year 1930 and it’s headquarter is located at Kentucky, US. It is the second largest food chain
globally and offer services in more than 136 countries. The present report include two parts. In
the first part, the tools and techniques used to identify performance and market position. Along
with this, there is a discussion about interpersonal skills, time management skills and problem
solving skills. Moreover, personal and professional development growth is cover in the report.
The second part of report is a reflective essay that involves skills audit & system to analyse
which skill is require to develop in an employee.
MAIN BODY
TASK 1
Range of tools and techniques to identify & enhance KFC position within the food industry
sector
There are various tools and techniques that hep an organisation to gain knowledge about
their position in the market place. By the assistance of this, companies is able to make
development and gain higher growth. The tools and techniques are as follows in relation to KFC
Company:
SWOT analysis: It is a framework which is adopt by an organisation in order to identify
their strength, weaknesses, opportunities & threats as well. By the assistance of this, the higher
authorities gain an insight regarding their market position and competitors prevailing at

marketplace (Boffo and Fedeli, 2018). The managers of KFC uses this framework in order to
analyse their market position which are as follows:
Strength: one of the major strength of KFC is it stands as second best global brand within
the food sector due to which it is easily able to attract more number of people and earn higher
profits. It is the market leader globally between companies that featuring and offering chicken as
primary product. In addition to this, it recipe attract more number of people that includes 11
spices and herbs.
Weaknesses: The Company is still not able to develop effective marketing strategy which
is the main reason it lack in market. Another weakness of KFC is high employee turnover rate so
it is important for company to fulfil needs of employees so that they did not leave the
organisation.
Opportunity: KFC has the opportunity to establish new product within the chicken range as it
will help company to increase sales and earn higher profits (Clarke, 2018). In addition to this, the
demand of healthier food is increases day by day which is consider as an opportunity for KFC.
Moreover, KFC can start home meal delivery so that they can raise the number of orders which
has a positive effect on its profitability.
Threats: One of the biggest competitor of KFC is McDonald’s that impact negatively on
its overall performance and market position. Currency fluctuation and Legal actions on KFC is
threat for company which might effect on its reputation in a negative manner.
The various method to enhance KFC position is give below:
Customer feedback: customers are the key asset for every company due to which
organisation gain higher success and growth as well. It is important for an entity to ensure that
customer needs is fulfil as it develop positive image in mind of customers and also spread
positive word of mouth. In relation to KFC, it take feedback from customer after giving service
so that they gain knowledge regarding customer taste and choices and make changes
accordingly. This assist company to fulfil requirement of customer and strengthen their market
position effectively.
Provide training to customer service team: In order to enhance skills, competencies
and knowledge level of employees, it is important for an organisation to provide them training
session by experts. In relation to KFC, it give training to customer service team in order to

increase problem solving skills and communication skills of staff members that assist them to
give quality service to customer and raise performance of company in an appropriate manner.
Discuss people management implications for education employees on interpersonal skills,
problem solving skills and time management
People management is refer as a process of managing an individual or a group of people in
order to perform activities in proper manner. It involve problem solving skill, interpersonal skill
and time management which is important to educate to employees in order to increase efficiency
or productivity. This skills is defined below with context to the chosen company:
Interpersonal skills: It involves tactics due to which people is able to interact as well as
communicate with people without any hesitation and in an effective manner. The skills of person
varies or some skills is in born while some inculcate skills (Cairns, 2018). The higher authorities
of KFC mainly focuses on this skill by listening to employee’s suggestion, by providing
appreciation and solve problems. It develop coordination and cooperation among staff members
and mangers that leads to employee satisfaction and retention. It includes various skills and
characteristics that is given below:
Empathy: It is defined as emotional intelligence that is utilised by sales associate of KFC
in order to gain understanding about feeling of others. It creates good relationship between staff
members and mangers and also develop healthy as well as positive working environment within
the organisation. It is important for sales associate to have this skill that help in gaining
knowledge regarding customer needs and requirements. In addition to this, it assist in knowing
problems faced by customers which is resolve rapidly and effectively that leads to development
of positive image in the mind set of customers. If the customer is not satisfied or get frustrated by
services provided by company them it is important to understand as well as find out reason and
interact with them effectively. In addition to this, creating curiosity about others by taking
feedback is a feasible technique that help sales associate of KFC to understand situation and give
high experience to customers. KFC take feedback through online media or through face to face
interaction, it allows them to make improvements and retain customer for longer time period.
The basic objective of this interpersonal skill is it develop a sense of understanding regrading
customers’ requirements which help them to fulfil them and retain customer for longer time
frame. Active listener can also be considered as a tool which is important for sales associate as it

help them to take orders properly from customers and provide them on time and appropriate
service to customer.
Communication skill: It is defined as the ability of a person to interact with other people
in a proper and effective manner. It is essential for an organisation to have employees who have
good communication as well as interaction as it help in dealing with customers in a proper
manner. In addition to this, effective communication skill assist a person to make good
impression and develop positive mind set of customer. If it is talked about KFC, its leaders and
managers have good communication skill which assist them to clarify employees about their
particular roles and responsibilities that leads to achievement of objectives or goals within given
time frame. In addition to this, it provide training to employees and teach them to how to
communicate with customers that not only help in raising efficiency but also build market
reputation high of the company.
Transferable skill: This skills is mainly used in the work area in order to enhance existing
knowledge level of an individual that can be transferred from one people to another. It mainly
include time management, conflict handling, problem solving and many more skills. By the
assistance of this skills, it is easy for a people to effectively develop strategies and implementing
them in a proper manner. In addition to this, it also help employees prevailing at workplace to
carry out activities efficiently and effectively. Some of the transferable skills are given below:
Problem solving skills: This skill is considered as an important skill for an individual and
for employee working in the organisation. By the assistance of this, an employee can easily
decline issues of customer and face challenges in an effective manner. In relation to KFC, its
managers and leaders focuses on developing problem solving skills in all the staff members so
that there is less chance of development of problems and conflicts (Higgs, Crisp and Letts,
2019). The company also give a situation to staff members and give them time period to resolve
it as it build confidence within the employees and also build problem solving skill in staff
members. Its employees have the right to take guidance from higher authorities or mangers of
company in order to resolve particular problems. By developing this skill, KFC and its
employees is able to deal with customer problems which impact positively on performance as
well as profitability of the company.
Time management skill: In order to gain higher growth and success, it is determined
that it is important for a person to have time management skill. By the assistance of this, it is

easy to plan as well as organise things in a timely and effective manner. It is important for KFC
to deliver product and service to customer on time and if not it negatively impact on performance
of company. Its managers continuously evaluate and check performance of staff members in
order to ensure that activities is implemented timely or not. Moreover, the company also ensure
that its customers receive on time and quality service that effect on the overall sales and
profitability of KFC in positive manner. By the assistance of this skill, company is able to meet
with targets and achieve their desired goals within specified time frame.
Personal responsibilities and performance objectives
Personal development is termed as a process due to which an individual get indulge into
learning process in order to face challenges and achieve their goals. In context to an organisation,
it means developing personality of staff members so that they can meet with the objectives
within given time frame. It is important for an individual and group to set objectives for their
own and working on it in proper as well as effective manner. It is essential to focus on
weaknesses in order to improve them and overcome with these that leads to higher growth and
development.
Development areas Clear aims and
objective
Resource & activities Time scale
Time management
skills
Herein, the main
aim is to effectively
manage activities
according to the
time so that it can be
completed on time
period. It also assist
in growth and future
development as
well.
KFC provide training and
development programmes to
their employees with an aim
to enhance knowledge and
abilities of staff members. I
and other employees of KFC
gain knowledge regarding
several ways which help me
to manage task in an effective
manner (Suleman, 2018). In
addition to this, I learnt about
time management that will
help me in future and also
30 to 40 days

assist to take profitable and
beneficial decisions.
Complaint handling One of the main
objective to
increases this skill is
to handle customer
in an effectively and
timely manner. In
addition to this, it
help in raising
market position of
company.
I learnt this skill which is
beneficial for me to handle or
deal with customers in an
effective manner. In addition
to this, it assist KFC to
develop positive image in
mind set of customer and
spread positive word of
mouth from one customer to
another people which leads to
increase in sales and profit of
company.
45 to 55 days
Recommendations
 From the above analysis, it is recommended to company to focuses on improving
communication and interaction skills of employees as how they interact and behave in
front of customers develop mind set of customer towards organisation.
 It is important for higher authorities to develop time management skill in an employee so
that they can meet targets and attain organisational objectives within stipulated time
frame.
It is suggested to KFC to provide training to employees by experts so that they can handle
problems and customer queries in a proper manner (Velosa, 2018). Problem solving skills also
helps in dealing with circumstances and conditions that is occurred at any time in future within
the company.
CONCLUSION
From the above discussed points it can be said that there are many different types of
techniques that are helping in making a detailed analysis of the KFC overall position in the Food
industry to which it belongs. The overall training programmes which this brad has undertaken

has resulted into a educated and skilled workforce that is present across all departments of this
organisation and is helping in learning of various skills such as time management by employees.
The superior staffs has been able to acquire skills of problem solving that is helping in
preventing arising of any conflicts or problems (Jones, Hillierand Comfort, , 2016). Apart from
this there also has been a great example that has been set by KFC has a employer as they are
taking care of their employees in a most effective manner. The personal growth of their
employees that they are focussing on is helping them in creating of complete different and
attractive image of this brand as a leader apart from the quality of food products that they are
offering to their customers. KFC has able to build a successful position as they have fulfil all the
responsibilities and emerged as a good employer in comparison with other similar brands in the
industry to which KFC belongs.
TASK 2
INTRODUCTION
Development of job responsibilities and roles is very important for every organisation in
making its employees understand the basic criteria that has to be applied for understanding their
work in the direction of achievement of business objectives (Aggarwal. and Padhan, 2017). In
present reflective report thee has been a discussion on how KFC has actually helped their
employees in understanding of such job description in creation of a environment for performing
their job roles in a more effective manner. There has been discussion of the learning and
development of work for employees, there is a skill audit system that is helping their employees
in development of sills. Further there is justification of how the skill development programmes
has helped me in development of some positive appraisals.
Analyse, evaluate, organise and take ownership of own learning and development for work at
KFC, how KFC help improving performance objectives based on the job description in
role.
KFC Job description plays a very crucial role in understanding the overall different types of
job positions that are available in the organisation. It is very important for creation of the gaol of
overall job advancements that are taking place in a organisation. It is also used in KFC for the
purpose of assessment of the overall monetary compensation according to job responsibilities
that are being assigned to a individual (Smircich, 2017). The various skills that I personally

possess includes communication roles, interpersonal roles will help me in performing my overall
job responsibilities in a more effective manner. It will also lead towards a situation of creation of
better opportunities in terms of growth and advancement from the present job position that has
been assigned to me in the course of business.
In case of KFC while I was working with this organisation I realised very soon that job
descriptions are actually a very important tool for purpose of effective use of human resources. It
is helping me in getting a detailed clarity about the responsibilities that I have to do in working
for a particular position in the organisation (Winnubst, 2017). It is also used for purpose of
creation of my personal goals in the course of performing the business roles.
The skills that I have learnt mainly includes the communication skills that is leading and
helping me in development of a effective approach whenever I am willing to convey my message
to my superiors as well as subordinates. The way in which I am making my point with help of
impactful communication is leading towards an edge to my personality. While performing my
job responsibilities is have to make continuous communications, so this skill has emerged a great
personality of me while i am working with KFC. Along with this the another skill that i acquired
was the problem solving skills that has also resulted into a sense that I have been able to solve all
the business issues that arise in the course of business dealing and functioning of KFC. It has
also helped me in helping my subordinates in order to solve their problem in the limited period
of time. So, it can be said that I have realised that job description and all the skills that I have
acquired has actually changed the way completely in which different functions are being
performed by me in the course of my business transactions.
SKILL AUDIT
The targets are the objectives set by organisation which a person need to achieve in a
given time period which in a firm is usually annually or quarterly.It is required by the employer
to be smart in order to minimise all the deviation from the objectives which is possible along the
way. For KFC they ordered me this job, so my performance objective is to make sure that all the
rules I am accountable for are performed by me efficiently.
Working at KFC there are a number of activities I have to perform in order to make sure
that I fulfil organisations objective. Some of my personal accountability are mentioned below:
Making sure that there is an increase in consumer involvement by communicating to customers
all the offerings made by organisation as per their interest areas. However, I need to have full

knowledge about all the products offered by company so that I may be able to answer all the
queries by customers.
I also need to focus on cross selling, which is significant strategy in order to produce
more revenue and increase profits of the firm. It will also help in increasing personal
communication with customers and making them loyal towards the firm. I need to make sure that
customers get good deals at reasonable prices increasing customer satisfaction and building
brand loyalty in them.
I also need to involve myself into visual merchandising. This means that it is my duty to
represent products as well as services which are offered by company in the stores or outlets in
such a way that customers are attracted towards it on their own. I need to stimulate the interest of
customer and track them in order to make sure that they buy the products.
Skills Audit
Still not it is an important to seizure in order to evaluate and record all the skills of an
employee or team. The main purpose of going through this audit in KFC is to make sure that
every employee has the skills required to perform their jobs. Also, it is very efficient method
which helps to identify all the requirement for a job to be performed.
Below mentioned is my skill audit performed according to my skills:
Skills Good Average Poor
Complaint handling ✓
Persuasion skill ✓
Negotiation skill ✓
Decision taking skill ✓
Empathy ✓
Time management skill ✓
Problem solving skill ✓
Communication skill ✓
Technical skill ✓

Skill development linked to positive appraisal:
Performance appraisal can be said to be a structured interaction in which the subordinate
and supervisor interact in order to examine the performance of subordinate throughout. All the
skills of employee are mentioned in this and then all their strengths and weaknesses are
identified. Also the skills required to be developed in a subordinate are looked upon in a prison.
However, in most of the organisations appraisals are directly or indirectly helpful in determining
the rewards and outcomes an employee must get. Through the appraisal better performing
employs get pay increases, promotions and bonus.
The above mentioned skills audit is performed by me on myself. There are a number of
skills which are better than the others. Also, there are some other skills which I need to develop.
All these are directly or indirectly related to the appraisals which I will be receiving in future by
KFC.
My complaint handling skills are very poor. Due to this the company may never give me
a chance to be a manager because all the complaints of customers directly handled by the
manager. This skill which I lack may lead to delay in my promotion in this organisation.
Persuasion skills I own are very good. This might help me in becoming employee of the month.
My superiors may notice how easily I can persuade customers and develop their interest.
However, I lack in decision making skills which is very important for development. This
might also be a barrier in my promotion. My superiors cannot trust me with the team because it
is necessary for a team leader to take immediate decisions. Since I don’t have the skills, they
won’t make me a team leader. It is very necessary for me to work on this skill of mine.
There are a number of skills I am very good at. Empathy, problem solving skills,
technical skills, time management skills, communication skills and so on are some of best skills I
possess. These skills will lead to my performance appraisal enhancing my pay, incentives and
bonuses.
If I work on all the skills that I lack in, I may easily be eligible for promotion in the
company. I need to take required steps in order to make sure that my performance appraisal is
positive and both personal as well as organisational objectives are fulfilled by me.