Investigating Leadership's Impact on Retail Employee Motivation

This report examines the relationship between leadership styles and employee motivation and performance within the UK retail sector, with a specific focus on Sainsbury's. The introduction highlights the critical role of leaders in setting direction, motivating employees, and fostering a positive work environment. The literature review explores various factors influencing employee motivation, such as recognizing contributions, providing growth opportunities, and creating a positive atmosphere. It also addresses employee expectations, including the need for knowledgeable employees and the importance of consumer satisfaction. The report discusses different leadership styles and their impact on employee performance, including transactional leadership. It also covers the importance of clear performance expectations and the role of rewards and recognition in motivating employees. The research objectives include defining motivation, identifying factors that motivate employees, and understanding employee expectations within the retail industry. The report emphasizes the importance of leadership in boosting employee confidence, enhancing morale, and fostering a creative and productive work culture. The study underscores the direct impact of employee motivation on performance, productivity, and overall organizational success.

To investigate the impact of leadership
on employee motivation and
performance within UK retail sector;
A study on Sainsbury
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INTRODUCTION...........................................................................................................................4
Literature review..............................................................................................................................5
To focuses on various factors that able to motivate employees in retail industry.......................5
To focuses on the expectations by the employees within retail industry...................................6
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INTRODUCTION
In every organization leaders play vital role in it. They are responsible for attaining of goals
by performing task with employee. Moreover they provide direction and guide employee to
perform task in effective way. In addition it is necessary to motivate employee so that their
performance is increased and they are able to achieve goals in effective way. The main purpose
of encouraging them is due to work load and pressure staff are not able to perform task. Besides
that, when they are motivated their efficiency also improves. Here, leader play crucial role. They
encourage them with help of various techniques. In that they apply different leadership style to
engage staff in decision making. In addition, leader set a vision to them that where they have to
go. Through that, staff work in proper way. Along with it, leader communicate with them in
frequently to listen and solve their issues and problems.
It is stated that when employee are encouraged there is direct impact on their performance. This
means that there is positive affect on their productivity. Moreover, leaders are having capability
and ability to motivate staff. Also, it is analyzed that motivation leads to boost staff confidence.
Furthermore, their morale increases which enable in doing task in effective way. In addition, it
create a positive culture within organization and allow them to think outside box and bring in
creativity within their work.
Besides that there are different ways of motivating employee. It depends on leader ability and
skills that how they do it. For example by providing them benefits, by appreciate their
achievements, or recognition staff. Thus, it results in motivating them and generating positive
outcome. However, there are various types of leadership style that is applied in it. But it depends
on leader traits and characteristics that which style is applied to encourage staff. transactional
leadership has been used as a corrective approach, and has two dimensions: contingent reward;
and management by exception. Contingent reward means that leader uses rewards and
promotions in order to get the desired results from their followers. In management by exception,
leaders take corrective actions, when things go wrong and out of control.
Leadership provide an overview to staff that what they have to do and how. When their morale is
low than leader encourage by boosting confidence. Apart from that, in order to enhance
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performance of employees it is necessary to motivate them. Thus, there is change in plans and
strategies to work. Leader support in working in creative way. Besides that, they continuous
manage things in time.
It has been evaluated that there are different ways of motivating employee. Leader follow all
those way to do it and obtain results. Here, by giving rewards to staff such as incentive, bonus
etc this is way in it. Another way is to provide them equal growth opportunities. Leader also train
and develop them so as there skills and knowledge increase ut results in generating positive
outcome. Therefore employee also feel motivated as they learn new things and apply it. It
automatically enhance their performance and efficiency. In this achievement is also way to
encourage. So, when staff achievement is recognize this allows others to also achieve higher
outcomes and get recognized. Hence, in this way they are motivated through leadership.
Employee performance and motivation are related to each other. If staff is not motivated then
their performance is not improved. Thus, these both are improved with help of leadership.
Research objectives
Define motivation and needs to motivate employee in retail industry
To focuses on various factors that able to motivate employees in retail industry
To focuses on the expectations of the employees within retail industry
Literature review
To focuses on various factors that able to motivate employees in retail industry
As per the view () of each and every employees feel valued when their contribution towards
firms makes a difference to the retail industry. By giving more responsibility one can easily
demonstrate their professional growth and makes them loyal towards the entity. Such as enables
employees to take responsibility of the areas of retail shops that can easily encourage them to
take the opportunity to grow. To motivate the employees to sell the firm’s product the retail
space must be look at its best. Emploers needs to create a space that can reflects lifestyle as well
as brand that employees can selling to the consumers. A positive and pleasant atmoshphere with
right attitude of the employees turns to sell more products.
As per the view of () several people have several things for motivation. There were some of the
staff members who were interested within a particular department of business. Through enabling
them to work as well as find them interesting to do that as well as motivates them. Several retail
staff members unable to consider that their job within the retail sector provides them more
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cash ,especially initial days of the career launching point as it is vital that staff members
understand this thing. Retailer’s job can be difficult as well as laborious but it can also reduces
their stress by career development. If staff members becomes motivated to work hard as well as
achieves goal. By giving a clear path to the staff members motivated them to do hard work as
providing them training as well as explaining them to management hierarchy as well as offering
them to senior positions to them.
As per the view of () Through rewards employees of retail industry are highly motivated. As
when providing them reward such as bonus, salary appraisal and many more as they have
something to work for it. One of the easiest way to motivate the employees is that implementing
a platform that is known as reward platform where it can chooses their own rewards. As rewards
platform provides gift cards, securing discounts as well as special items from their national and
local spots. Staff members sends points to each other on such platform for doing job well. By
utilization reward platform also gives the personalization anyone needs for the motivation of the
retail employees without efforts as well as time.
To focuses on the expectations by the employees within retail industry
Within the digital world ,data cam be just one click away as nowadays shoppers now expect to
deal with employees who are well informed. It I s vital for the whole team that have sufficient
amount of entity knowledge, product and service that can build trust as well as sell to the
consumers. Nowadays consumer needs instant satisfaction . Rather than wasting time in
unnecessary services times they can move to the other place. It’s about speed of service, multi
tasking ,proactively connect with consumers or various number of skills that can be expected by
the employers . staff members needs to delivers the sufficient service within an environment
which is known as busy retail environment.
With the rapid growth of information that is available online in this internet world, if the
solution provided by the consumers are not at up to the mark and does not suit consumers than it
wont take any long for the consumers to find out new option and consumer will be discontinue
for long period of time. As according to the employer there might be wondering that how an
employee performance can be measured more accurately especially within a context of the fast
increasing world. Such as mobile technology is evolving with day by day as employees needs to
be updated so that they can provide the right amount of information to the consumers.
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As per the view () It is vital to cultivate an attitude of consumer first such as from their needs,
also offering them personalized as well as tailored services ,putting consumer satisfaction at first.
Mixing the skills of the efficiency, product knowledge as well as consumer focused as the needs
regarding selling are as per the consumers. It is vital that employees require the selling skills
such as cross selling ,up selling, but the focus must the benefits of the consumer first.
As per the view () it is vital to set the clear performance expectations for each and every
employee during the ongoing process. Be clear and specific what are the expectations by the
employees as well as how as an entity’s employer can measure their performance. Be specific
what are the expectations as well as how it can be measured. As per various banks performance
expectations must be measured by firm as well as communicated through leadership or
management. The overall goal of the firm of having the performance expectations is for moving
the firm creates a workplace accountability from one staff member to another. It is a kind of the
method that can be applied through a firm to focuses on the position as well as progession
expectations that can be performed through the employees. Here each and every member needs
to understands the significance of their responsibilities as well as role that can influence the
entity.
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