Analysis of Leadership and People Management at Purple Mail Company

This report provides a detailed analysis of leadership and people management practices at Purple Mail Company. It begins by examining the recruitment and selection process, including documentation, legal and ethical considerations, and the role of the interviewer. The report then delves into leadership, exploring essential power attributes, differentiating between leadership and management, and analyzing various leadership styles. Methods for motivating staff are also discussed. Furthermore, the report examines the advantages of team-working, measures of working in a team, and the potency of team working in achieving goals. Finally, the report investigates factors involved in planning, monitoring, and assessing work performance, along with a plan to assess the development needs of individuals and the success of the assessment process. The report offers insights into how Purple Mail can improve its leadership and management strategies to enhance employee performance and achieve its organizational objectives.

Working With and Leading
People

Table of Contents
INTRODUCTION...........................................................................................................................1
TASK 1............................................................................................................................................1
1.1 Documentation for recruitment and selection process for the new staff...............................1
1.2 Impact of Regulatory, Legal and Ethical considerations for recruitment and selection
process.........................................................................................................................................2
1.3 Function in selection process................................................................................................3
1.4 Own contribution towards selection process.........................................................................4
TASK 2............................................................................................................................................5
2.1 Power and attributes needed for leadership..........................................................................5
2.2 Difference between leadership and management..................................................................6
2.3 Various leadership styles for different situations..................................................................6
2.4 Methods to motivate staff to achieve objectives...................................................................7
TASK 3............................................................................................................................................8
3.1 Advantages of team-working................................................................................................8
3.2 Measure of working in a team as members and leaders........................................................8
3.3 Potency of team working in achieving goals........................................................................8
TASK 4............................................................................................................................................9
4.1 Important factors involved in planning, monitoring and accession of work performance. . .9
4.2 Plan to access development needs of individuals.................................................................9
4.3 Success of the assessment process........................................................................................9
CONCLUSION .............................................................................................................................10
REFERENCES..............................................................................................................................11

INTRODUCTION
Certain abilities and skills for leading and assigning the responsibilities for people in a
group at workplace can be stated as the concept of leadership. In this kind of situation, main role
is being played by the human resource department that has responsibility for hiring staff
members in order to attain aim and objectives of firm (Adamou and Adamou, 2017). There is
certain process which is being followed by the HR manager to make management much more
effective. In this report, company chosen is Purple mail Company which is one of the largest
firms that is dealing in Courier services in the UK. There are various issues which are being
faced like failure in delivering the parcel on time or like effective employees who can attain
certain tasks in allocated timeframe. Particular things which are being discussed in this report are
like procedure for selection and recruitment. Apart from that, impact on the leadership style and
development needs of individuals are studied.
TASK 1
1.1 Documentation for recruitment and selection process for the new staff
Main focus of this company should be on gathering and keeping records of all staff
members who are in the field of parcel delivery. In order to attain growth and make operations
easy, it is necessary to keep the database of employees so that important data can be extracted
when it is needed (An, 2016). In order to select the employees, recruitment process is needed so
that certain skills and capabilities can be acquired for tasks and objectives. The best way it can be
carried out is Job Description which is described as below:
JOB DESCRIPTION
There are vacancies for various posts in PMC and they are:
Departments: Hub, Team Leader, Managers of Station, Back office, Field executive and Third
mile delivery.
Reports to: Higher authorities and managers who are working at high posts.
Pay Salary: It depends as per the skills, abilities and assigned post to an individual.
Main purpose of the job: Major role of delivering parcel which can be done by collecting from
hub and then taking it to the destination with maintaining monetary value which is received
from them.
Main duties and responsibilities:

 Coming on time at hub and then gathering all the assigned parcels.
 Reporting will be done to the managers after delivering all parcels.
 Appropriate and accurate records should be made of money which is being received.
PERSONAL DESCRIPTION
Candidates who have high interest in the field of executives can apply for this post and they
should have effective communication skills so that better interaction can take place in between
customers and thus, transaction can occur in effectual mode. There are certain skills and
capabilities which should be possessed by team leaders so that records can be maintained for
the delivery boy.
Qualifications:
 Graduation is minimum required.
 Effective command over accounting and finance management.
Skills:
 Issues tackling which are being faced by customers
 Keeping money record which is received from customers
Experience:
 6 months of minimum experience is required
At the time of joining, there are certain documentation which need to be done:
 Highest qualification certificate
 Extra-curricular activities certificate if any
 Driving License
 Identify proof
 Passport size photo
1.2 Impact of Regulatory, Legal and Ethical considerations for recruitment and selection process
Execution of hiring and selection process should be done on the basis of essential
guidance which is being followed by company. Business of PMC is being running all around the
UK in order to make sure that ethical, legal and regulatory policies for the recruitment process
and selection process.

The Equality Act 2010: The motive behind enforcing of this act was to maintain the
equality among all employees working at workplace so that chances of discrimination can be
reduced. This is mostly applied when hiring is being done for new staff members.
Equal Pay Act 1970: It is highly essential for the managers to make sure that no
difference should be made in the pay scale of employees as per position and work in an
organisation (Boone, 2015). While hiring of new employees, pay scale should be discussed at
time so that things can be smooth.
Race Relation Act 1976: This kind of act was launched with the motive of protection of
employees from discrimination regarding caste, religion, race, colour, sex and many more. This
is highly important to maintain the decorum in environment of company for better outcomes.
Employment Protection Act 1978: In this kind of act, main focus is done on spreading
awareness among employees regarding terms and conditions as per which they have to conduct
the tasks and other activities as well as policies which are being attached with it. For sharing of
data, it is highly required at the workplace.
1.3 Function in selection process
role of interviewer is being played by me in process of hiring and selecting new
employees for PMC. I conduct interview and thus select people who have cleared eligibility
criteria and are interested in people.
The major role of mine was to conduct sessions of interview in an effectual manner of all
candidates who has wish to fill the post (CALIN, 2016). Template is being designed by me in
order to measure the performance of employees and marks has been given as per the answers
given by them. The marking structure which is being formulated is described as below:
 Effective communication skills of person giving interview
 In field of courier, knowledge of person
 Presenting part of employees
Above stated are the basic guidelines which are being followed by company who are recruiting
candidates who are effective in conducting out of operations. There are certain steps in the
process of recruitment like first round of personal interview, second of group discussion and
thus, interview taken by manager as the last step. This kind of method is being adopted in order
to recruit candidates for the desired posts.

1.4 Own contribution towards selection process
Various types of structures are being designed by PM company through which the
recruitment will take place of new candidates in effectual manner. This will certainly help in
executing operations of business and thus achieve the growth and success of firm. Below
described is the adopted hiring process:
Illustration 1: Process of Selection
(Source: Selection Process, 2017)
Preliminary Interview: This kind of approach is being utilised by as initial stage while
conducting the sessions of interview and in this stage intellectuality is being checked and IQ of
person.
Application Blank: In this kind of stage, blank sheet with certain questions is provided to the
candidates and thus they have to fulfil them with the necessary details (Cenderello and et. al.,
2015).
Written test: This is written test which is being conducted for determining the knowledge level
of candidates for ensuring that certain tasks can be performed by them in effectual manner or
not. Individual with the high knowledge is often selected.
Employment Interview: If the written test is being passed, then the personal interview is being
conducted by the HR manager of the company. This is conducted by me and for that I have
utilised various tools and techniques for determining the confidence level and knowledge as well.

Medical Examination: If all the Above stages are being passed by an individual then medical
examination is being conducted in order to check that if the candidate is physically and mentally
fit for that job or not (Edge, 2016).
Appointment Letter: This is the final stage in which a written document is being handed over to
the candidate on being selected by the employer. This document contains appointment letter in
which selection confirmation is being given along with the date of joining and designation.
TASK 2
2.1 Power and attributes needed for leadership
There are certain skills and capabilities which should be possessed by an individual in
order to become a leader in future and make the business venture more successful in nature.
Duties which are being assigned to employees as per the capabilities is the main role in order to
regulate smooth working environment. There are certain skills which are described below:
Honesty: Honesty is the best policy and this should be adopted by the leaders so that equality
can be seen and thus tasks can be attained in effectual manner (Hartley-Bangs, 2016). This will
even reduce the chances of getting biased with team members.
Commitment: Certain plans and policies should be made by the leaders in order to attain the
tasks and objectives within allocated time. There is another important element which is
motivations and that should be given to employees so that they can perform in better manner.
Positive Attitude: Ways should be known by the leaders for dealing with each and every kind of
situations in effectual manner. Leaders should have patience so that they can listen to the issues
which are being faced by the team members and thus resolve them in better manner.
Communication: Effective communication channel should be established by the leaders of the
firm so that information can be shared and smooth working can be obtained (Herring and Elton,
2011). This is highly beneficial and necessary for an organisation like PMC so that productivity
and profitability ratios can be uplifted for long period of time.
Creativity: New Innovative Ideas should be evaluated by the leaders in order to execute the
smooth operations of business and attain the desired targets in ease manner. In order to make
recovery of the losses it is beneficial for the company in current situation.

Confidence: In this kind of approach, confidence and patience level are the essential factors in
order to complete the attained the tasks and objectives (Hoover and O’Neil, 2015). Mindset
should be dynamic in order to face any kind of situation and extract effective outcomes for it.
2.2 Difference between leadership and management
There are certain differences among the leadership and management of Purple Mail
company and they are described below:
LEADERSHIP MANAGEMENT
Skills of leadership are acquired by training,
not by birth.
This type of management skills are being
acquired over time and experience and working
in an company.
New and innovative ideas are being developed
and by focusing on this kind of development, it
will help company to uplift productivity.
In management, manager often follow the
guidelines which are being provided. They
does not apply innovative ways for conducting
of operations.
Paths are being followed by the leaders on
which they have various benefits and attain the
objectives (.Kızıl, 2017).
Different concept is being used by the
management for conduction of operations and
making business process successful.
Main focus of leaders is on resolving the issues
for long term which are being faced by the
team members.
Evaluation is being done by the management
for determination of main cause for the issues.
Mutual trusts and understanding are the
elements which are adopted by the leaders for
high performance.
Motivation of staff members is done by
management for making them give high
performance (Mitchell, 2016).
Leaders have concern towards the people who
are related to them.
Main concern is about goals of an organisation
and their structures as well.
2.3 Various leadership styles for different situations
Various kind of leadership styles are described below:

AUTHORITARIAN DEMOCRATIC LAISSEZ FAIRE
All the decisions are being
taken by the leaders for
performing effective projects
of business.
In this kind of style, every
employee is being involved in
decision making process of the
company along with the
leaders. Their point of view is
being counted before making
final decision (Mohelska and
Sokolova, 2015).
Involvement of leader is very
less as all the decisions are
being taken by the mutual
agreement of the employees.
Majorly where there is large
group of employees, this kind
of style is being adopted due to
UN-availability of leaders
listening.
It does not affect the decision
making process even there is
large or small group of
employees.
There are experienced person
who are available in the team
and their decision are being
valued and thus size of team
does not have any role to play.
Re-evaluation of plans are
being done which are being
utilised by the employees so
that it does not hamper the
working environment.
Various innovative ideas are
being developed by employees
and opportunities are given to
leaders to choose the best one
and apply them.
Mainly the decisions are being
taken by the employees and
thus no role is there for
leaders.
2.4 Methods to motivate staff to achieve objectives
Various tools and techniques are being utilised by the managers for motivating staff
members for better results. This can be linked with two factors and they are negative and
positive. Motivation can be given by employer like by providing bonus, rewards, Incentive and
increment in pay grades (NORMAND and et. al., 2016). This is basically utilised to enhance the
productivity and profitability of PMC.
There are certain negative factors which are being attached with it like if the target is not
being met then loss of pay can be applied. As per the elements which are present in an economy,
these can be said as two different tools of motivation. As per Current situation, company has
been facing losses and thus motivation is required for staff members by giving various benefits

in order to attain all the targets. Promotion can be another X factors which can be used for
motivating employees.
TASK 3
3.1 Advantages of team-working
In order to maintain the decorum at the workplace along with the cooperation it is
required to develop the team working so that chances of error can be reduced and thus aims and
objectives can be attained. If it is applied in appropriate manner then the cooperation among staff
members will improve and thus overall objectives will be obtained (Peterson, 2016). Team
working is highly effective in resolving issues which are being faced by employees and there are
advantages working under which are described below:
 It provides benefits to the employees for enhancing up the knowledge at workplace.
 Effective funnels for cooperation among the employees for positive environment.
 All the situations can be handled in effectual manner.
 This provides advantages in order to develop the trust and confidence within staff
members so that work will be executed as per planning and effectual manner.
3.2 Measure of working in a team as members and leaders
In order to provide the appropriate guidance to the employees , leaders are the key role to
do that as they are the only one who can provide appropriate path for success. There are certain
plans and policies which are being adopted by leaders for the employees in order to attain the
tasks and objectives. Major role in conduction of business operations and attaining of targets are
being done by leaders and their guidance (Thompson, 2016). This provides motivation and boost
in confidence level of all employees due to the effective guidance provided by the leaders. Thus
from this it can be stated that team working with leaders will help in attaining growth and
success of firm.
3.3 Potency of team working in achieving goals
Team working is an effective factor as it has potential for attaining tasks and objectives
of the firm. By the availability of trust and confidence amongst each other, tasks and objectives
can be attained in effectual manner. This in turn can result in creating effective and positive
environment. If the performance level of every employee in the team is being measured and thus
huge difference will occur in performance level of them and even in the tenure taken for

attainment of target. Innovative ideas can take place if the people are working in a team in order
to achieve all the tasks and objectives. This is one of the essential element in order to attain
growth and success.
TASK 4
4.1 Important factors involved in planning, monitoring and accession of work performance
Purple mail company has adopted various kind of tools and policies for enhancing
performance of workers:
The Company Can Set Performance Standards: In this kind of approach, measurement
is being taken of the performance level of employees against the desired standards. The main
motive behind this is to measure the level of performance for attaining the targets (Vartiainen,
2015).
Setting Up Random Methods Of Assessing Performance: various tools are being utilised
by the managers for measuring level of performance of workers like MBO, KPI, 360 degree
Feedbacks,scorecards and many more. This is highly essential for staff members as targets can
be attained in ease manner.
Reviewing the Performance: there are certain changes which are being needed and that
can be done with various tools and techniques for measuring out the performance level of
employees.
Personal and professional development plan:
Objectives and aims Success Criteria Actions Implementation
Information
technology
In-house training or
development course
that can be selected
for raising power
related Information
technology.
5 days/ and weeks 2 month
Employment Act 99% Refresher 4 months 5 months
Health & Safety act Refresher 4 days 2 month
Attendance Almost 89% of 6 months from the 2 months after the

frequency rate must be
completed during
trainee trial time
period.
time period of
connection or
employment.
point in time of
probation period.
Competent Training
on Administration of
Work
One to one
administrator
2 days 14 days
4.2 Plan to access development needs of individuals
Setting the standards for performance: There are various strategies and plans structures
acquired by firm for determining performances of all staff members in an organisation. For
example: In this process, business can fix standard period for increasing information technology
ability is minimum 1 week.
Communicating the standards: In order to share the essential data among the employees,
effective strategies needs to be made. In this step, standard of the business entity is fixed so they
can transmit with their all employees. Like administrator of the company can communicate or
transmit that workers have only 1 week to enhance their information technology skills.
Collecting the data of actual performance: Policies should be formed by managers to gather all
the data as single place so that in future it can be easily accessed. Now here administrator will
see weather employees are capable to enhance their all ability within the provided time
duration.
Comparing the actual performance with standards: performance level can be measured by the
employees in their actual level. This will assist the PMC to identify whether worker give their
hundred present in its performance as well not.
Taking corrective actions: As per the needs, appropriate modifications needs to be made in
business operations. It is last process which is essential for the company to take accurate and
proper action regarding development of individual requirements and needs.

4.3 Success of the assessment process
In order to attain the aims and objectives, there are certain methods which are being
utilised by Purple Mail Company. Main focus should be on the areas where the business areas
are not able to obtain growth and success (The Leadership versus Management debate: What's
the difference?. 2017). Apart from that, while formulating strategies competitive elements should
also be kept in mind. Process which are related with the activities in order to find out the cause
behind the problems which are being assigned for resolution. Main focus of managers for
gaining the profitability for the business.
CONCLUSION
From the above report, it can be concluded that for making a business successful it is
highly required to have effective and experienced leaders. Various tools and techniques can be
obtained for recruiting employees and making performance of existing employees better. Apart
from that, for a team effectiveness healthy working environment should be created and thus
cooperation can be build at workplace.

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The Leadership versus Management debate: What's the difference?. 2017. [Online]. Available
through:<http://www.educational-business-articles.com/leadership-versus-
management/>.