Report on Management Accounting and Financial Analysis for Imda Tech
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This report provides a comprehensive analysis of management and financial accounting for Imda Tech (UK), addressing key aspects such as the functions of management accounting, the importance of accounting information, and the differences between management and financial accounting. It delves into various types of management accounting systems, including cost accounting, inventory management, job costing, and price optimization. The report further explores costing methods, specifically absorption and marginal costing, with detailed calculations and income statements for both methods. Additionally, it covers planning tools, various types of budgets like operating and capital budgets and discusses pricing strategies. The report aims to provide the Finance Director of Imda Tech with crucial insights for decision-making and strategic planning, offering a solid foundation for business growth and financial management.

Management and Accounting
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Table of Contents
INTRODUCTION...........................................................................................................................2
TASK 1............................................................................................................................................2
P1(a) Report on functions of management of management........................................................2
P2(b) Different types of management accounting......................................................................4
TASK 2............................................................................................................................................5
P3 Calculation of absorption and marginal costing methods......................................................5
P3 (i) Income statement under marginal costing........................................................................6
(ii) Income statement of absorption costing ...............................................................................6
TASK 3............................................................................................................................................7
P4 Report on planning tools........................................................................................................7
TASK 4..........................................................................................................................................10
P5 Balance score card approach................................................................................................10
CONCLUSION..............................................................................................................................11
REFERENCES..............................................................................................................................12
1
INTRODUCTION...........................................................................................................................2
TASK 1............................................................................................................................................2
P1(a) Report on functions of management of management........................................................2
P2(b) Different types of management accounting......................................................................4
TASK 2............................................................................................................................................5
P3 Calculation of absorption and marginal costing methods......................................................5
P3 (i) Income statement under marginal costing........................................................................6
(ii) Income statement of absorption costing ...............................................................................6
TASK 3............................................................................................................................................7
P4 Report on planning tools........................................................................................................7
TASK 4..........................................................................................................................................10
P5 Balance score card approach................................................................................................10
CONCLUSION..............................................................................................................................11
REFERENCES..............................................................................................................................12
1

INTRODUCTION
Accounting and management are two different things but both have a similar and equal
contribution in operating business functions (Hopwood, Unerman and Fries, 2010). Management
accounting is used to maintain and keep records, informations and accounts in a particular
system. Accounting system provides a method to keep these records in such a way that all the
informations could get easily and on time. These information and records helps in making
strategies, forecasting plans and making budgets. There are certain standards, format and rules
are made to maintain these records. These records contains financial statements of companies,
income statements, final accounts, balance sheets, trial balance etc. all these records shows the
financial position of an organisation (Håkansson, Kraus and Lind eds., 2010). This report is
prepared in respect of Imda Tech (UK). Its Finance director wants financial and accounting
reports to make important decisions and strategies for businesses plans and growth model.
TASK 1
P1(a) Report on functions of management of management
There is a report is prepared to explain the meaning of management accounting and the
functions of management accounting. In second phase of report there is importance of
accounting information defined.
From : Management accounting Manager
To : Director of Finance department of Imda Tech
Sub : Management accounting and financial accounting
It is informed to finance department and all sub divisions that this report is formed to explain
meaning of management accounting and its about its functions.
1. Meaning of Management and financial accounting and Difference
Management accounting
This is a tools which is used to maintain records and data in professional manner. An
accounting system contains rules, accounting standards, procedures and specific formats. As per
Institute of Management Accounts (IMA): it is a professional and formal way to present
information regarding figures and data for a specific duration. This tool is used in decision
making, making budgets and in performance management. There are different measures and
certified institutions are established which provide a wide rage of accounting and management
2
Accounting and management are two different things but both have a similar and equal
contribution in operating business functions (Hopwood, Unerman and Fries, 2010). Management
accounting is used to maintain and keep records, informations and accounts in a particular
system. Accounting system provides a method to keep these records in such a way that all the
informations could get easily and on time. These information and records helps in making
strategies, forecasting plans and making budgets. There are certain standards, format and rules
are made to maintain these records. These records contains financial statements of companies,
income statements, final accounts, balance sheets, trial balance etc. all these records shows the
financial position of an organisation (Håkansson, Kraus and Lind eds., 2010). This report is
prepared in respect of Imda Tech (UK). Its Finance director wants financial and accounting
reports to make important decisions and strategies for businesses plans and growth model.
TASK 1
P1(a) Report on functions of management of management
There is a report is prepared to explain the meaning of management accounting and the
functions of management accounting. In second phase of report there is importance of
accounting information defined.
From : Management accounting Manager
To : Director of Finance department of Imda Tech
Sub : Management accounting and financial accounting
It is informed to finance department and all sub divisions that this report is formed to explain
meaning of management accounting and its about its functions.
1. Meaning of Management and financial accounting and Difference
Management accounting
This is a tools which is used to maintain records and data in professional manner. An
accounting system contains rules, accounting standards, procedures and specific formats. As per
Institute of Management Accounts (IMA): it is a professional and formal way to present
information regarding figures and data for a specific duration. This tool is used in decision
making, making budgets and in performance management. There are different measures and
certified institutions are established which provide a wide rage of accounting and management
2
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courses and provide expertise in presenting financial and accounting reporting to managers and
directors.
There are different functions of management accounting as
Planning
This is first step to form an management accounting system in organisation. In this
functions an organisation's short term and long term objectives are decided. Best plans and
strategies are sorted out to attain these objectives.
Organising
Business operations remain divide in multiple parts and divisions organising help in
coordinate and manage these departments. This step define roles and responsibilities of
managers and leaders in an organisation.
Controlling
This function helps in monitoring, analysing and evaluating actions and performance of
employees in organisation. It provides path to control and maintain discipline in departments.
Decision making
Decision making is one of the important element which remain responsible in providing
best plans and strategies of growth. this is the function which help in making business plans and
models of business.
Financial accounting
This accounting tool is used in keeping financial information as per set procedures and standard
of management and institutions. Financial accounts as income statements, profit and loss
accounts, final representations and reports. This informations helps both internal department
and outsiders as shareholders, stakeholder, banks, finance institutions, investor groups,
government agencies and business owners. Generally Accepted Accounting Principles (GAAP)
has made standards and rules of maintaining financial records for different type of business and
organisations. Apart from it there are International Financial Reporting Standards (IFRS) are
made which are issued by International Accounting Standards Board (IASB). It provides
guidelines which are used at national and international level in management and accounting.
Difference Between Financial and management accounting .
Management accounting system is useful to managers, directors and departments how ever
financial accounting is useful to external people as shareholders, stakeholders, financiers,
3
directors.
There are different functions of management accounting as
Planning
This is first step to form an management accounting system in organisation. In this
functions an organisation's short term and long term objectives are decided. Best plans and
strategies are sorted out to attain these objectives.
Organising
Business operations remain divide in multiple parts and divisions organising help in
coordinate and manage these departments. This step define roles and responsibilities of
managers and leaders in an organisation.
Controlling
This function helps in monitoring, analysing and evaluating actions and performance of
employees in organisation. It provides path to control and maintain discipline in departments.
Decision making
Decision making is one of the important element which remain responsible in providing
best plans and strategies of growth. this is the function which help in making business plans and
models of business.
Financial accounting
This accounting tool is used in keeping financial information as per set procedures and standard
of management and institutions. Financial accounts as income statements, profit and loss
accounts, final representations and reports. This informations helps both internal department
and outsiders as shareholders, stakeholder, banks, finance institutions, investor groups,
government agencies and business owners. Generally Accepted Accounting Principles (GAAP)
has made standards and rules of maintaining financial records for different type of business and
organisations. Apart from it there are International Financial Reporting Standards (IFRS) are
made which are issued by International Accounting Standards Board (IASB). It provides
guidelines which are used at national and international level in management and accounting.
Difference Between Financial and management accounting .
Management accounting system is useful to managers, directors and departments how ever
financial accounting is useful to external people as shareholders, stakeholders, financiers,
3
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investors and government.
Financial accounting is known as historical approach whereas management accounting is based
upon present tactics and methods for better operation in future.
Management accounting is designed as per models and accounting formats and financial
accounts are based upon case studies and past scenarios.
Management accounting remain focused upon upcoming incidents and events and financial
accounting helps in making decisions and strategies as per past records.
Financial accounting contains general accounting standards, procedures whereas management
accounting system contains information management system and tools which are used by
managers of organisation in preparing plans and decision making.
2. Importance of management accounting as decision making tool
Scope of business has become vast and business environment has become advanced,
business organisation need a stable and effective management tool which keep business position
strong and confident in competitive environment. Management accounting is one of the
importance tools which is very prominent for an organisation in making impressive decision
making policy. It market is full of uncertainties and competitive business environment creates
more complexity in making policies and strategies. Management accounting support to make
and effective and practical path to deal with changes, interpersonal issues and high-risk
consequences.
P2(b) Different types of management accounting
Management accounting system contains different type of accounting systems which
helps management and departments in making plans, programs and policies for further
operations (DRURY, 2013). Accounting management system are not only helps in making
policies but also help in decision making process. These tools help in smooth formations and
getting best results. It improve the graph of profits and revenues. It helps to make financial
reports and plans which need to present in board meetings and conferences. Below are some
management systems are defined :
Cost accounting system – Cost is one of the factor which define the amount of utilisation of
investment on production process. This system help in analysing the cost which is incurred
during manufacturing and production process (Otley and Emmanuel, 2013). Managers make cost
4
Financial accounting is known as historical approach whereas management accounting is based
upon present tactics and methods for better operation in future.
Management accounting is designed as per models and accounting formats and financial
accounts are based upon case studies and past scenarios.
Management accounting remain focused upon upcoming incidents and events and financial
accounting helps in making decisions and strategies as per past records.
Financial accounting contains general accounting standards, procedures whereas management
accounting system contains information management system and tools which are used by
managers of organisation in preparing plans and decision making.
2. Importance of management accounting as decision making tool
Scope of business has become vast and business environment has become advanced,
business organisation need a stable and effective management tool which keep business position
strong and confident in competitive environment. Management accounting is one of the
importance tools which is very prominent for an organisation in making impressive decision
making policy. It market is full of uncertainties and competitive business environment creates
more complexity in making policies and strategies. Management accounting support to make
and effective and practical path to deal with changes, interpersonal issues and high-risk
consequences.
P2(b) Different types of management accounting
Management accounting system contains different type of accounting systems which
helps management and departments in making plans, programs and policies for further
operations (DRURY, 2013). Accounting management system are not only helps in making
policies but also help in decision making process. These tools help in smooth formations and
getting best results. It improve the graph of profits and revenues. It helps to make financial
reports and plans which need to present in board meetings and conferences. Below are some
management systems are defined :
Cost accounting system – Cost is one of the factor which define the amount of utilisation of
investment on production process. This system help in analysing the cost which is incurred
during manufacturing and production process (Otley and Emmanuel, 2013). Managers make cost
4

budget and plans to analyse future requirement of finance and resources with the help of records
and information provided by this management system. This system remain focused to reduce the
cost and increase profitability. A product cost is very important to control because a customer
attracts towards less price product.
Inventory Management system – Stocks and materials are the factors which are used to
manufacture the product and services (McNeil, Frey and Embrechts, 2015). It is required to
analyse the requirement of stock and manage the quantity of inventories so that production
process could run easily. There is most common system is used in inventory management system
which is ABC system. In this method material and stocks are categories as per their importance
and sensibility. This system prevent over storage and less storage situations n organisation. It
also support different divisions and departments as purchase, sales and manufacturing
department.
Job costing system – In large type of organisations production remain divided in various batches
and jobs. This system helps in analysing the cost at every job and batch. For example in mines
and petroleum refineries job costing are used to bifurcate the cost of particular batch and section.
It also help in deciding the price of joint and by products as diesel, Vaseline, Charcoal, Kerosene
are the joint and by products of petrol.
Price Optimisation system – This management tool helps in identifying and calculating the
factors which affect the price and cost of product (Chenhall, 2012). Product cost remain
distributed in multiple production process and sections. Price optimisation system helps in
consolidate all the cost and optimise job costs in one direction. Managers would get eligible to
decide and optimum price and cost of product by this system. It contains different mathematical
and calculating tools to centralise cost of product as marginal costing, absorption costing, job
costing, batch costing, process costing etc.
TASK 2
P3 Calculation of absorption and marginal costing methods
There are different type of cost approaches are used by business organisation to analyse
the cost of product :
Absorption costing – All the manufacturing and production cost are taken in calculating the cost
of product in this evaluation method. All the variable cost as material, labour and wages are
5
and information provided by this management system. This system remain focused to reduce the
cost and increase profitability. A product cost is very important to control because a customer
attracts towards less price product.
Inventory Management system – Stocks and materials are the factors which are used to
manufacture the product and services (McNeil, Frey and Embrechts, 2015). It is required to
analyse the requirement of stock and manage the quantity of inventories so that production
process could run easily. There is most common system is used in inventory management system
which is ABC system. In this method material and stocks are categories as per their importance
and sensibility. This system prevent over storage and less storage situations n organisation. It
also support different divisions and departments as purchase, sales and manufacturing
department.
Job costing system – In large type of organisations production remain divided in various batches
and jobs. This system helps in analysing the cost at every job and batch. For example in mines
and petroleum refineries job costing are used to bifurcate the cost of particular batch and section.
It also help in deciding the price of joint and by products as diesel, Vaseline, Charcoal, Kerosene
are the joint and by products of petrol.
Price Optimisation system – This management tool helps in identifying and calculating the
factors which affect the price and cost of product (Chenhall, 2012). Product cost remain
distributed in multiple production process and sections. Price optimisation system helps in
consolidate all the cost and optimise job costs in one direction. Managers would get eligible to
decide and optimum price and cost of product by this system. It contains different mathematical
and calculating tools to centralise cost of product as marginal costing, absorption costing, job
costing, batch costing, process costing etc.
TASK 2
P3 Calculation of absorption and marginal costing methods
There are different type of cost approaches are used by business organisation to analyse
the cost of product :
Absorption costing – All the manufacturing and production cost are taken in calculating the cost
of product in this evaluation method. All the variable cost as material, labour and wages are
5
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taken in this approach. Rent, bills and depreciations are also considered as fixed cost while
measuring the cost (Lambert and Sponem, 2012). This concept is concentrated on direct cost
which impact the cost of product directly. Variable cost is allocated as labour, material and
wages, it is also known as factory cost of company. It is beneficial in preparing decision making
and pricing strategies for organisation.
Marginal costing – this cost consist all the variable cost and expenses which are incurred in
while manufacturing the product. Its is an analysation of cost in proportion of change in one unit
of product in respect of change in cost. This approach is used in analysing cost per unit while
implementing all the factors which cost of product. It also helps in evaluating margin of safety
and break even point (Kotas, 2014).
Below is an practical scenario is presented of Imda Tech limited to evaluate absorption and
marginal costing
P3 (i) Income statement under marginal costing
Sales (35*1500) 52500
Less :- Variable cost:-m
Labour (5*1500) -7500
Material (8*1500) -12000
Variable production OH (2*1500) -3000
Variable selling and distribution expenses (52500*15%)
Contribution
-7875
22125
Less :- Fixed Cost :-
Fixed production OH (5*1500) -7500
Fixed selling and distribution expenses -10000
Net Profit (EBIT) 4625
(ii) Income statement of absorption costing
Sales (units) 1500
6
measuring the cost (Lambert and Sponem, 2012). This concept is concentrated on direct cost
which impact the cost of product directly. Variable cost is allocated as labour, material and
wages, it is also known as factory cost of company. It is beneficial in preparing decision making
and pricing strategies for organisation.
Marginal costing – this cost consist all the variable cost and expenses which are incurred in
while manufacturing the product. Its is an analysation of cost in proportion of change in one unit
of product in respect of change in cost. This approach is used in analysing cost per unit while
implementing all the factors which cost of product. It also helps in evaluating margin of safety
and break even point (Kotas, 2014).
Below is an practical scenario is presented of Imda Tech limited to evaluate absorption and
marginal costing
P3 (i) Income statement under marginal costing
Sales (35*1500) 52500
Less :- Variable cost:-m
Labour (5*1500) -7500
Material (8*1500) -12000
Variable production OH (2*1500) -3000
Variable selling and distribution expenses (52500*15%)
Contribution
-7875
22125
Less :- Fixed Cost :-
Fixed production OH (5*1500) -7500
Fixed selling and distribution expenses -10000
Net Profit (EBIT) 4625
(ii) Income statement of absorption costing
Sales (units) 1500
6
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Revenue (1500*35) 52500
Cost of goods sold:-
Opening inventory (A) NIL
Production (B) 40000
Available for sale (A+B) 40000
Less:- Closing stock (500*20) -10000
COGS:- 30000
Over and unabsorbed overheads NIL
COGS at actual 30000
Gross profit on sales :-
(sales – COGS at actual ) (52500-30000) 22500
Less :- Selling and distribution expenses
Fixed -10000
Variable (15% * 52500) -7875
Net profit 4625
TASK 3
P4 Report on planning tools
From : Management accounting Manager
To : Director of Finance department of Imda Tech
Sub : Types of budgets, process and pricing strategies
As per discussion in board meeting it was decided to prepare a budget for further production,
market and business plan. Managers took the initiatives and prepared this report which explain
different type of budgets, process and pricing strategies for Imda Tech. There are certain
budgets are mentioned in this report which are suitable and may help preparing budgets for
7
Cost of goods sold:-
Opening inventory (A) NIL
Production (B) 40000
Available for sale (A+B) 40000
Less:- Closing stock (500*20) -10000
COGS:- 30000
Over and unabsorbed overheads NIL
COGS at actual 30000
Gross profit on sales :-
(sales – COGS at actual ) (52500-30000) 22500
Less :- Selling and distribution expenses
Fixed -10000
Variable (15% * 52500) -7875
Net profit 4625
TASK 3
P4 Report on planning tools
From : Management accounting Manager
To : Director of Finance department of Imda Tech
Sub : Types of budgets, process and pricing strategies
As per discussion in board meeting it was decided to prepare a budget for further production,
market and business plan. Managers took the initiatives and prepared this report which explain
different type of budgets, process and pricing strategies for Imda Tech. There are certain
budgets are mentioned in this report which are suitable and may help preparing budgets for
7

Imda Tech.;
Operating Budget
This budget is prepared to analyse and forecasting the income and expenses for
particular time duration. It contains the cost of operating administration and staff operation.
There are different types of expenditures happen in administrative departments as stationary,
refreshments, maintenance, electricity, telephone bills, petty expenses etc. operating budget
help in managing usual and day to day expenses of administration department of Imda tech.
Capital budget
this budget helps in measuring the amount of investment in upcoming duration. An
organisations capital remain divided in different structure as equity share capital, preference
share capital, reserves and surplus, security premiums. This budget system helps in managing
capital structure of organisation. Managers get eligible to find out best and effective option for
generating finance. Cost of capital, leverages are the method which help in evaluating the cost
of investment which is implemented in organisation.
Sales budget
Organisation which are aligned in providing goods and products businesses, sales
budget helps in analysing optimum level of sales and maintain profitability in organisation.
Margin of safety, profit volume ratio are the methods which helps in calculating break even
point and margin sales. Break even point shows the optimum level of sales where an
organisation not have any loss or profit. Different of actual sales and break even sale is called
margin of safety. This is one of the common approach which is considered very useful in
preparing sales budget.
Cash budget
To operate regular and continuous operations there is cash requirement occurs in
organisation. Cash is considered as liquid and current assets of organisation. It helps in
operating and managing administrative and operating expenses. Cash flow statement, fund flow
statements are major factors which help in preparing cash budget. Cash budget will provide an
idea to analyse cash requirement to operates function in near future. There are certain standards
and guidelines are made to prepare and retain cash flow statements. In financial and banking
industries records are retained in cash flow and fund flow statements.
Financial budget
8
Operating Budget
This budget is prepared to analyse and forecasting the income and expenses for
particular time duration. It contains the cost of operating administration and staff operation.
There are different types of expenditures happen in administrative departments as stationary,
refreshments, maintenance, electricity, telephone bills, petty expenses etc. operating budget
help in managing usual and day to day expenses of administration department of Imda tech.
Capital budget
this budget helps in measuring the amount of investment in upcoming duration. An
organisations capital remain divided in different structure as equity share capital, preference
share capital, reserves and surplus, security premiums. This budget system helps in managing
capital structure of organisation. Managers get eligible to find out best and effective option for
generating finance. Cost of capital, leverages are the method which help in evaluating the cost
of investment which is implemented in organisation.
Sales budget
Organisation which are aligned in providing goods and products businesses, sales
budget helps in analysing optimum level of sales and maintain profitability in organisation.
Margin of safety, profit volume ratio are the methods which helps in calculating break even
point and margin sales. Break even point shows the optimum level of sales where an
organisation not have any loss or profit. Different of actual sales and break even sale is called
margin of safety. This is one of the common approach which is considered very useful in
preparing sales budget.
Cash budget
To operate regular and continuous operations there is cash requirement occurs in
organisation. Cash is considered as liquid and current assets of organisation. It helps in
operating and managing administrative and operating expenses. Cash flow statement, fund flow
statements are major factors which help in preparing cash budget. Cash budget will provide an
idea to analyse cash requirement to operates function in near future. There are certain standards
and guidelines are made to prepare and retain cash flow statements. In financial and banking
industries records are retained in cash flow and fund flow statements.
Financial budget
8
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This budget contains overall informations and figures which are responsible to
accelerate the functions and operations in effective way. Finance budget access the data and
figures in systematic manner to examine the financial position of organisation in market.
Informations which are provided by finance budget would be very useful and important to
stakeholders, shareholders and owners of Imda tech.
Process of preparing budget
Budget process comprise basically three steps as
Development
this first step in which the improvement criteria is analysed and evaluated. Managers of
Imda tech should analyse the sector and criteria of development. There are certain area are
found in organisation as information technology, communication system are need to establish.
Following plans and strategies must be as per these areas.
Evaluation
This is second step in which proposed plan is analysed and evaluated on the basis of
availability of resources. As above mentions criteria organisation need to find out a strong
communication and information system so that the flow of order and laws in effective manner.
evaluation methods helps in analysing the plan whether its is suitable or not and changes could
be made before implementation.
Implementation
This is the last step of preparing budget process. In this step plans and resources are
implemented on defined criteria and fields. All the resources and informations are utilised in
developing and forming the plan. Roles and responsibilities are decided in this stage.
Pricing strategies
Measurement of cost of product and control the cost are the major criteria of pricing
strategies. Customers get attract towards effective and less price products. These strategies are
made to reduce cost and increase profitability of organisation. There are different factors and
figures need to analysed while preparing and price strategies there are some steps are defined in
respect of forming an effective price strategy as;
Value based pricing
Profit is the only factor which motivates and encourage people of organisation to excel
ahead and keep working for better on regular basis. It is considered as central element of
9
accelerate the functions and operations in effective way. Finance budget access the data and
figures in systematic manner to examine the financial position of organisation in market.
Informations which are provided by finance budget would be very useful and important to
stakeholders, shareholders and owners of Imda tech.
Process of preparing budget
Budget process comprise basically three steps as
Development
this first step in which the improvement criteria is analysed and evaluated. Managers of
Imda tech should analyse the sector and criteria of development. There are certain area are
found in organisation as information technology, communication system are need to establish.
Following plans and strategies must be as per these areas.
Evaluation
This is second step in which proposed plan is analysed and evaluated on the basis of
availability of resources. As above mentions criteria organisation need to find out a strong
communication and information system so that the flow of order and laws in effective manner.
evaluation methods helps in analysing the plan whether its is suitable or not and changes could
be made before implementation.
Implementation
This is the last step of preparing budget process. In this step plans and resources are
implemented on defined criteria and fields. All the resources and informations are utilised in
developing and forming the plan. Roles and responsibilities are decided in this stage.
Pricing strategies
Measurement of cost of product and control the cost are the major criteria of pricing
strategies. Customers get attract towards effective and less price products. These strategies are
made to reduce cost and increase profitability of organisation. There are different factors and
figures need to analysed while preparing and price strategies there are some steps are defined in
respect of forming an effective price strategy as;
Value based pricing
Profit is the only factor which motivates and encourage people of organisation to excel
ahead and keep working for better on regular basis. It is considered as central element of
9
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business. Value based pricing is a techniques which drives the curve of profit in favourable
conditions in respect of business. This strategy is planed and focused towards increasing profits
and revenue. In this technique customer's will power and purchasing power is evaluated, it is
analysed that how much amount a customer wants to spend on product. Base price is considered
to form these strategies.
Implementation
this step help in assigning the project and deciding the roles and responsibilities of
managers and employees for performing the task in effective manner. This step works around
goals, objectives and aims of organisation. In this stage best fit growth model and plan is taken
to lead the idea and deciding the price of product. Analysing customer's nature, purchasing
power, market segmentation, competitive strategies, price of substitute products are the main
factors which are considered in this stage. There is bottom line is created to analyse the least
price for which a customers is willing to pay. Company's motive, competitions also need to
analyse while implementing sources in price strategy.
Analysation
Measurement of strategies whether it is working in desired direction or not is the key
criteria of this step. Communicate value of organisation to attain better understanding and
attributes of employees are considered in this approach. What are the rules and guidelines are
mentioned to giving discount to customers and what are the negotiation and communication
system in organisation is also analysed in this structure.
10
conditions in respect of business. This strategy is planed and focused towards increasing profits
and revenue. In this technique customer's will power and purchasing power is evaluated, it is
analysed that how much amount a customer wants to spend on product. Base price is considered
to form these strategies.
Implementation
this step help in assigning the project and deciding the roles and responsibilities of
managers and employees for performing the task in effective manner. This step works around
goals, objectives and aims of organisation. In this stage best fit growth model and plan is taken
to lead the idea and deciding the price of product. Analysing customer's nature, purchasing
power, market segmentation, competitive strategies, price of substitute products are the main
factors which are considered in this stage. There is bottom line is created to analyse the least
price for which a customers is willing to pay. Company's motive, competitions also need to
analyse while implementing sources in price strategy.
Analysation
Measurement of strategies whether it is working in desired direction or not is the key
criteria of this step. Communicate value of organisation to attain better understanding and
attributes of employees are considered in this approach. What are the rules and guidelines are
mentioned to giving discount to customers and what are the negotiation and communication
system in organisation is also analysed in this structure.
10

TASK 4
P5 Balance score card approach
(Source :Balanced scorecard, 2017)
Balanced score card is an approach which is used to set to trace actions and performance
of employees in organisation. It is a format of semi structured report which helps in executing
the plans and procedure in professional manner. There are plans and strategies are made to attain
goals and objectives of organisation. Balance score card helps in managing, monitoring and
analysing the actions and performance of employees.
Basically this approach is implemented and used to focus on management and operational
activities of organisation (Li and et. al., 2012). As per recent records and figures 60%
respondents are records who implemented balanced scorecard approach to make effective and
approachable management structure and 40% use this approach in managing operating
department of organisation.
Focused criteria
It remain focus in measurement of work and performance of employees and find out
conflicts and causes which effect performance level of employees.
11
P5 Balance score card approach
(Source :Balanced scorecard, 2017)
Balanced score card is an approach which is used to set to trace actions and performance
of employees in organisation. It is a format of semi structured report which helps in executing
the plans and procedure in professional manner. There are plans and strategies are made to attain
goals and objectives of organisation. Balance score card helps in managing, monitoring and
analysing the actions and performance of employees.
Basically this approach is implemented and used to focus on management and operational
activities of organisation (Li and et. al., 2012). As per recent records and figures 60%
respondents are records who implemented balanced scorecard approach to make effective and
approachable management structure and 40% use this approach in managing operating
department of organisation.
Focused criteria
It remain focus in measurement of work and performance of employees and find out
conflicts and causes which effect performance level of employees.
11
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