Research Report: Management and Organisations in a Global Environment

This report examines the critical role of effective organizational culture and the impact of globalization on national culture. It explores how effective management of organizational culture enhances employee motivation, engagement, and ethical compliance, leading to improved productivity and a competitive advantage. The report analyzes the effects of globalization on national cultures, highlighting the potential for cultural imperialism and the erosion of indigenous traditions. It uses examples like McDonalds and Coca-Cola to illustrate these points and emphasizes the need for governmental intervention to protect national identities. The conclusion stresses the importance of understanding these aspects for effective business management in the global environment.

Running head: MANAGEMENT AND ORGANISATIONS IN A GLOBAL ENVIRONMENT
MANAGEMENT AND ORGANISATIONS IN A GLOBAL ENVIRONMENT
Name of the student
Name of the university
Author note

1
MANAGEMENT AND ORGANISATIONS IN A GLOBAL ENVIRONMENT
Higher Education Faculty
Assignment Cover Sheet
Subject Title Management and Organisations in a Global Environment
Subject Code HI6005
Lecturer LecturerName
Assignment Title Research Paper 1
Due Date Friday Week 6
Contact Details Student ID YourStudentID
Student Name YourName
Student e-mail address [e-mail]
I acknowledge that:
1. This assignment is my work. I acknowledged and disclosed fully any assistance received in its
preparation and cited any sources from which I used data, ideas, words, either quoted directly or
paraphrased.
2. This assignment was prepared by us specifically and only for this subject.
3. This assignment is identical with the work submitted via Self-Check on Blackboard.

2
MANAGEMENT AND ORGANISATIONS IN A GLOBAL ENVIRONMENT
Table of Contents
Executive Summary...............................................................................................................................3
E-learning Activities...............................................................................................................................4
Organizational culture and management..........................................................................................4
The nature of globalization: national culture.....................................................................................5
Conclusion.............................................................................................................................................6
References.............................................................................................................................................7

3
MANAGEMENT AND ORGANISATIONS IN A GLOBAL ENVIRONMENT
Executive Summary
The aim of this report is to discuss about the role of effective organizational culture and to
determine the impact of the globalization in national culture. Having analysed both the aspects, it is
been concluded that the effective management of the organizational culture will help the
organization in gaining competitive advantage in the market. On the other hand, it is been analysed
that, globalization does not have only the positive effect, rather than it also constitute of negative
effect. It have negative implications on the national indigenous cultures.

4
MANAGEMENT AND ORGANISATIONS IN A GLOBAL ENVIRONMENT
E-learning Activities
Organizational culture and management
Organizational culture refers to the approach of beliefs and values being maintained in the
organizations. Organizational cultures are the shared values among the employees and the approach
that has been implemented to survive in the market (Alvesson, 2012). In the present competitive
business scenario, it is important for the organizations to determine the effectiveness of their
organizational culture. This is due to the reason that effective management of the organizational
culture will help to motivate and engage the employees in their workplace which will in turn
enhance their productivity in the organization (Hogan & Coote, 2014). In addition, it is also been
seen that the effective organizational culture helps in complying with the ethical principles more
efficiently. Thus, proper management of the organizational culture helps all the employees in the
organization to adhere with the ethical values and principles which eventually increase the goodwill
and reputation of the organization in the market (Armstrong & Taylor, 2014). The management of
the human resources in the organization also get enhanced due to the effective management of the
organizational culture. The employees get more motivated, engaged and satisfied with their job
which leads to the lower attrition rate of the employees (Lazaroiu, 2015).
In my current organization, the organizational culture is being maintained by the human
resource department. They look after the requirement and issues that are being generated from the
employees. Employees are also provided periodical training regarding the policies in the internal
management. They are being provided with proper training about what to do and how to do in case
of any issues. Moreover, the employees are being motivated in following the ethical principles in the
organization. Informal ways of communications are being promoted in the organization. This helps in
enhancing the comfort level of the employees in the organization. In addition, the maintaining of the
effective communication channel between the upper managerial levels and the employees also
helps in maintaining the healthy organizational culture. The average job satisfaction of the
employees remains on the upper side. In our organization, it acts as competitive advantage due to
the reason that the motivated employees provide more effective customer service which in turn
increases the competitive advantage of the organization in the market. Due to this factor, our
organization maintains the effective organizational culture. According to them, all the stakeholders
should feel involved in the organization and the organizational culture should influence all in their
activities.

5
MANAGEMENT AND ORGANISATIONS IN A GLOBAL ENVIRONMENT
The nature of globalization: national culture
With the enhancement and up gradation of the technologies and better connectivity among
the countries around the world, globalization made a huge impact on the national culture. Due to
the reason of globalization, people around the world are following similar fashions, driving similar
cars and eating similar food. Globalization is now eminent in every aspect in the present lifestyle
(Beck, 2015). However, though globalization has made all the products easily available in every
corner of the world and is further enhancing the productivity of various organizations, still it has
some negative implications which should be overcome (Baylis, Owens & Smith, 2017). One of the
key adverse impacts of the globalization is depreciation of the national culture. Due to the reason of
globalization, people are more inclining towards the western cultures, more specifically towards the
American culture. In this era of extensive globalization, majority of the business organizations and
movies are portraying and pushing the American culture (Hay & Marsh, 2016). Thus, the indigenous
culture is on the verge of extinction. National cultures are being surpassed due to this cultural
imperialism (Mirrlees, 2013). This should be avoided in order to maintain the heterogeneity of
cultures around the world.
One of the key examples for the negative implications of globalization is the emergence of
McDonalds as the global brand for snacks and fast food. The Australian market is also largely
affected by the cultural imperialism of McDonalds. Accordi9ng to me, in Australian market, majority
of the customers relate McDonalds with their daily food habit for snacks rather than opting for their
own food habit. Thus, due to the reason of this phenomenon, the indigenous food habit or culture of
Australia is being affected and continuous invasion of this cultural imperialism will made the national
culture extinct. This is one of the key negative impacts for the globalization which should be avoided.
Various countries came up with legislations and laws to prevent the cultural imperialism. Thus, it is
also recommended that Australian government will come up with similar kind of legislations to
prevent these ill effects of globalization. Another prominent example for cultural imperialism is
Coca-Cola. The first choice for soft drinks to the customer around the world is Coca-Cola. There is
little number of competitors which are competing with them in the global market, due to Coca-Cola,
the indigenous drinks and beverages are on the verge of the extinction. This is due to this reason
that the market share of them is so high in the global market. Thus, the market for beverages is
going to be homogenous which will in turn bring monotony to the customers.

6
MANAGEMENT AND ORGANISATIONS IN A GLOBAL ENVIRONMENT
Conclusion
Having analysed the impact of the globalization and organizational culture, it can be
concluded that both the topic is quite relevant in the present scenario of business. Effective
management of the organizational culture is helping the organizations in motivating and engaging
the employees in their workplace which in turn enhancing their competitive advantage in the
market. This helps the organizations in staying ahead in the market and enhancement of the market
share. On the other hand, the negative impact of the globalization should also be considered in
reviewing the effectiveness of globalization. Governments should come up with legislations in order
to protect their national identity and to prevent the phenomenon of cultural imperialism. Thus,
effective determination of these aspects will help to identify the key points of the present business
scenario.

7
MANAGEMENT AND ORGANISATIONS IN A GLOBAL ENVIRONMENT
References
Alvesson, M. (2012). Understanding organizational culture. Sage.
Armstrong, M., & Taylor, S. (2014). Armstrong's handbook of human resource management practice.
Kogan Page Publishers.
Baylis, J., Owens, P., & Smith, S. (Eds.). (2017). The globalization of world politics: An introduction to
international relations. Oxford University Press.
Beck, U. (2015). What is globalization?. John Wiley & Sons.
Hay, C., & Marsh, D. (Eds.). (2016). Demystifying globalization. Springer.
Hogan, S. J., & Coote, L. V. (2014). Organizational culture, innovation, and performance: A test of
Schein's model. Journal of Business Research, 67(8), 1609-1621.
Lazaroiu, G. (2015). Employee Motivation and Job Performance. Linguistic and Philosophical
Investigations, 14, 97.
Mirrlees, T. (2013). Global entertainment media: Between cultural imperialism and cultural
globalization. Routledge.