Developing Manager Report: Management Styles, Leadership, and Strategy

This report delves into the multifaceted aspects of management, leadership, and organizational dynamics. It begins by comparing various management styles, including democratic, autocratic, and contingency approaches, as exemplified by Thomas Cook and TUI. The report then explores leadership characteristics such as honesty, communication, consistency, integrity, courage, and strategic planning, highlighting their significance in effective management. Furthermore, it evaluates communication processes within selected businesses, differentiating between verbal and non-verbal communication methods. The analysis extends to organizational culture, change management, and a SWOT analysis of personal skills. The report also focuses on setting personal objectives, leading and motivating teams, making managerial decisions, and supporting career development. It concludes with a review of career planning and personal development needs, offering a comprehensive overview of managerial competencies and strategies.

THE DEVELOPING
MANAGER

TABLE OF CONTENTS
INTRODUCTION...........................................................................................................................1
TASK 1............................................................................................................................................1
1.1 Compare different management styles.............................................................................1
1.2 Discuss leadership characteristics....................................................................................4
1.3 Evaluate communication processes in selected businesses..............................................5
1.4 Analyse of the organisation culture and change in Thomas cook and TUI......................6
TASK 2............................................................................................................................................6
2.1 Own management skill performance of the assistant manager of the Clayton Clown
London....................................................................................................................................6
2.2 Swot analysis of the personal skills..................................................................................7
2.3 Prioritise the own objectives and target of the which can develop the own potential......9
TASK 3............................................................................................................................................9
3.1 Leading and motivating the team in achieving the goals and objectives of the Frankie and
Benny's...................................................................................................................................9
3.2 Managerial decision made to support the achievement of the objectives of the entity with
the recommendations............................................................................................................10
TASK 4..........................................................................................................................................11
4.1 Managerial and personal skill's support career development.........................................11
4.2 Analyse the need of career and personal development plan...........................................12
CONCLUSION..............................................................................................................................13
REFERENCES..............................................................................................................................14

INTRODUCTION
To achieve the desired aim and objectives of the organisation, it is very important to
make continuous efforts to develop the skills and abilities of manager. This process involves
training and development, social improvement leadership style etc. The report will compare the
difference between the management styles and leadership characteristic in organization (Brauer
and Schirmer, 2016). This report will discuss about the Thomas Cook and TUI for developing
the business all over the world.
This assignment will evaluate the communication process and it also analyses the
organizational culture and their changes in business development process. In the next task,
report will analyse strengths and weaknesses of organization along with setting the specific
objectives and goals to develop their own potential towards the organization. At last, report will
review the career plan and needs of personal development for future.
TASK 1
1.1 Comparing different management styles
Management style is way to manage the business process in a proper manner. This
management style is helpful for enhance the business all over the world. The Hospitality industry
is used this style to control the business planning for achieving their goals and objectives. There
are different type of management style discussed in following:
Style Thomas Cook TUI
Management style Thomas Cook used the
democratic style involves the
manager reach at their final
decision and they are
responsible person for taking
the final decision. This style is
versatile and more beneficial
for making the final decision.
This organization use system
approach which is helpful for
manage the entire system in
TUI is use the autocratic
management style to control
the business process and the
manager take all the decision at
their workplace. This style is
basically used for the
hierarchical structure of
management system. In TUI,
this organization will use the
contingency approach and it is
situational strategy that is
1

proper manner. It is also used
Contingency approach
according the situations that is
occurred at the time business
operations and functions.
System approach is applicable
to the entire business and
managing the business
activities.
applicable at the time of
situations and conditions.
Restriction Thomas Cook is very strict
about their working behaviour
and they also follow the
specific criteria to achieve
their goals and objectives.
For example- this organization
is helpful to set up their task
on time, boundaries and
communication channels,
TUI is restricted for the
development of product and
services And time to time, they
are using new approach to
implement in product and
providing the best quality of
services in marketplace.
Freedom Managers at Thomas Cook
provide the freedom to
employee for innovation and
employees will give their own
ideas to increase sales and
productivity.
In TUI, the management will
not provide that much freedom
to their staff member because
they are very strict about their
working culture (Oppong and
Gold, 2016).
Moral support The managers at organization
is supportive and they will
support to their staff member
by providing all facilities and
services. They understand the
moral value towards their
TUI always understand the
need and requirement of
business. They will maintain
the relationship with employee.
Each and every employee has
own moral value so that this
2

goals and objectives. organization will maintain their
moral values.
Time period Thomas Cook also maintains
their working hour and set up
specific working time for
employee.
TUI provides flexible working
hours for their employees and
maintains their time intervals
in a proper manner.
Performance Thomas Cook always provides
best training to their
employees to improve their
performance towards the goals
and achievements.
TUI is manage their
performance of organization in
marketplace and they will hire
the efficient people who are
control the business operations
and functions in proper
manner.
Managers task The manager at Thomas cook
prepares new strategies and
managerial function so that
task can be performed
effectively.
They always give the direction
to their employee towards
objectives (Clark and McNie,
2016).
The manager of TUI is
planning new approach for
development. The basic role of
manager to create an effective
planning. They will follow
specific structure to perform
the tasks in effective ways.
Different management style:
 Democratic Management style- It is the main important style that manager is openness
and have great degree of intellectual curiosity and diversify their ideas. Manager always
do the best to gain the input from the other subordinates and co-workers.
 Laissez Faire Management style- This style is developed the high agreeableness with
the high trust between their team members, This style will help for creating an effective
3

working environment. Manager always inspire or motivate to their employee towards
their goals and achievements.
 Autocratic management style- This leadership style is one person to control the entire
decision of business. Manager takes decision on the behalf of organizations. Autocratic
leaders make their own choices for managing the business operations and functions.
1.2 Discussing leadership characteristics
Leadership skill is an essential for leaders to manage and lead their team effectively and
efficiently. A good leader always influences or inspire their employee towards their targets and
objectives. They have skill and knowledge to easily determine the need and requirement of
business. TUI is also another Organization which hire the efficient employee as leader to control
business activities in proper manner (amazani and Jergeas, 2015). They also provide the training
and development program to improve their skill which is beneficial for both organization and
personal. There different type of leadership characteristics are discussed in following:
Honesty- This is the important characteristic for each and every employee, In Thomas
Cook, they have efficient staff member who has leadership quality to maintain the relationship
with their employee and client (Royle and Laing, 2014). They are loyal, honest about their work.
In TUI, this organization will hire the honest employee taking a right decision regarding the
growth and development. Thomas cook is using Democratic leadership style which is most
important leadership style because It allows the employee to take decision and they participate as
a specific role in the decision making.
Communication- In Thomas Cook, communication is required to help this organization
to manage the interaction with client. This leadership characteristic is helpful for working with
the team on correct project. TUI has good communication skill of their employee to manage the
entire business activities in proper manner. TUI uses the Autocratic Leadership style, the
Autocratic Leader has implemented their own ideas and Judgement. A good leader has quality of
autocratic leadership useful for managing the business operations and depend upon the factor
according to the situations.
Consistency- A leader has consistently gained all credibility and respect to Thomas
Cook because it is essential part to perform their task in effective ways. In TUI, they have
Manager to plans an effective strategy for improve the business activities with the help of
consistency. In this way, it will increase their respect in the global marketplace. Thomas cook is
4

also use the democratic leadership style to manage the business operations and functions and
taking the right decision.
Integrity- In each and every stage of planning, it is required for organization to manage
the business plans and gathered all the executives or agree on the company integrity. The
agreement is the important of the business process because it is based on the truthfulness.
Integrity requires that always tell the truth at every situations. It is the foundation quality of trust.
Courage- Leader always motivate and influence to their staff members towards their
goals and achievements. This quality will help for take risk in the goals and achievements.
Strategic planning- Leader is plan an effective strategy for managing the business
operations and functions. Great leader has outstanding business strategies to increase their
productivity and profitability. Leaders have the ability to change the trends in the marketplace.
1.3 Evaluating communication processes in selected businesses
Communication is a process which is essential for Thomas Cook and TUI because the
manager of these organizations are interacted with client with the help of communication. There
are different mediums to send the information form one person to another. Communication is a
process to exchange the ideas, information and feeling with the help of communication medium.
Verbal Communication- Verbal communication is type of medium to transmits the message
with the help of mouth. Thomas Cook and TUI are also used this communication medium to
transmit the message. For sending the right information which is required to think before
delivery.
Verbal communication can be divided into two ways:
Oral communication-In this communication is using the word to speak in face to face,
telephonic conversation and television. Thomas Cook use this communication at the time of
meeting and conference to provide the information. TUI is also used this communication
medium for exchanging the informations.
Written- It is based on the traditional method to share information with the help of
article, letter and news-letter etc. (Retallack and Pollen, 2016). This process is used by both
Thomas cook and TUI for providing the details to lower and medium level staff for giving the
notice regarding the Events, conference and meetings. Most of the organization use this
technique to provide the information in a specific format.
5

Email- Email is the best medium to transfer the information from one medium to another
because it is very technique to easily send the personal detail of Thomas Cook and TUI. In this
way, they will provide the important information of employee and organizations.
Non- verbal communication- Non-verbal communication is a process to receive the messages
and it is all about the speaker what they speak. Non -verbal communication process is helpful for
easily identify their physical appearances, body language, Sound and Facial expression etc.
Thomas cook and TUI are also used this communication for sending the information.
There are different type of non-verbal communication medium discuss in following:
Informal communication- Informal communication is based on the casual talk. This
communication medium is applicable in the Thomas cook and TUI organization which is helpful
for building the effective relationship.
Formal Communication- this communication is medium to follow some rules and regulations,
principle while transmitting the messages. Thomas Cook and TUI are used this communication
medium at the time of meeting and conference.
Meeting- This is the best communication process to easily interact with employee and
staff member in meeting at face to face. According to Thomas Cook and TUI, The manager is
organizes the conferences to directly communicate with the employee and their staff member to
understand need and requirement related the project. This is very helpful for identifying their
requirement, emotional and facial expression. This process is based on face to face
communication at time of conference and meeting.
There are many types of barriers in communication process at every stage of business
process which is required to remove in the process with the help of technology. There are some
communication barriers such as emotional barriers, lack of attention, irrelevance, physical
disabilities in the non-verbal communication etc. These are some barriers which are generated at
the time of communication process.
Thomas and TUI both are the fastest growing organization to use the different
communication medium such as verbal and non verbal to transmit the information from one
place to another. Mostly, in companies formal communication is the required for attending the
meeting to provide the project related details to their clients.
6

1.4 Analysing the organisational culture and change in Thomas Cook and TUI
Organisation Culture refers to system which shares the assumptions, beliefs which tells
people who governs by entity. People who are working in organisation has strong influence. This
tells people about rules in company which has to be followed by employees like dress, act and
perform. These are of two types, one is positive and other is negative. Organisational Culture
which is followed by the Thomas cook is positive. This company is following the Adhocracy
culture. This culture focus on the energy and creativity. in this employees which is focussing on
the taking risk to the employees. There are changes in the entity demographics like place, age,
gender, population which are affecting the business of the Thomas Cook. Place wise there are
changes in the entity which is helping the business to develop. These changes in the entity
needed to be followed which will help in meeting the demand of the entity. This is a travel and
tourism company which arranges tours for the people at the low price. This organisation is
treating worker in very nice way which helps in retaining the employees in entity. It will be
helpful for the entity to work in a smooth way. Discipline is followed in organisation which aid
company in dealing with behaviour of workers in organisation. This helps entity in dealing with
improper behaviour of employees. The organizational culture can be changed according to the
business because it is required for the manager to create friendly environment with the team
members. Organizational culture always influences the business strategies and plans therefore,
Manager used the different tool for reader to apply within the organization.
TUI is having the negative organisational Culture. This entity is following the market
culture. This focus on the goal oriented leaders and those are tough and demanding. Main goal of
this culture is to concentrate on the profitability of the business. This entity had treated the
employees like burden on them and have very inflexible rules of the company are restricting the
employees to think at the own level. Rules of the entity is impacting employees in negative way.
By this, turnover of the employees had increased. Rules of organisation are regularly changing
which is affecting working criteria of employees. This had resulted in shortage of employees
which had affected working of employees. Environment of entity is not proper for example
employees are not behaving well with co-workers it had created situation of confusion and
affected mind-set of people working there.
Thomas Cook and TUI are the organization to aware about the business need and
requirements. They also inside the culture of companies and how the employees are willing to
7

accept the changes, The organizational culture is also determined the root cause problem that
impact on the entire business process and their performance that's why, it is required for
organization to manage the business operations and functions.
TASK 2
2.1 Analysing Own management skill performance
Management skills which a manager must possess are leadership skills, communication,
technical, consistent and many more.
Communication skill
I am poor at the communication skill but it need to be more perfect which is needed in his post. .
This skill is required in the influencing the people. Communication skill of the manager is also
average which need to be good enough to influence the people. These skills are required in every
field or profession. This helps in communicating to the other people, conveying of the important
message. For this skill I need to do regular practice of by communicating with colleagues and
friends. For improving this, meeting with many people and talk to them which can improve in
the communication skill.
Technical skill
I am average at the technical skills which includes the MS Office, Power Point, information
technology (Broadbent, 2013). For doing the work in a proper way it is required to learn these
skills in work in the faster way. For learning the technical skills joining of the coaching classes.
By learning of these skills work in the efficient way which will help in moving ahead from the
competitors.
Leadership skill
My leadership skills are very good which is helps in the guiding the people working
under them. I manage the work of the workers on the time. I am good in the decision making
which makes me different from the others. Good decision making helps in becoming a successful
manager eventually. On regular basis I motivate employee which reduces the stress level of the
employee. These skills motivate employees to do work in organisation.
Personal skills
8

In the situation of understanding the behaviour of the people I require the time because I
need to understand the attitude of the people than only I can take decisions about them. Problem
solving skill of mine is not so good so this creates the situation of the chaos. In the organisation
problems of the employees are increased in that case people will get confuse about the work in
that situation of the people have dealt with the situation of the confusion (Bratton and Gold,
2012.).
Conflict Resolution
Conflict resolution is main skill which the manger possess but till now it had not faced of the
situation so no experience of this issue. I am very introvert kind of person but in this field
extrovert person are needed. For this I require meeting the people on regular basis and try to
make somewhat personality which is requiring under this post. This job requires to be the
extrovert personality who can talk to the person in the efficient manner.
2.2 Swot analysis of the personal skills
By doing the swot analysis of the person help in knowing the strong and weak points of
the mine which help me in improving my skills. It will facilitate in gaining the competitive
advantage from other managers (Aslami Berger and Ellozy, 2016). It will be helpful in
improving the skills in which I lack.
Strengths
I am good at leadership skill which helps in guiding employees and showing correct path
to workers. I have confidence on myself which help in dealing with the people. It helps in taking
decisions about other people
. I am good in the decision making which helps in taking successful decisions. This involves the
forecasting which is necessary in the making decisions of the company.
I manage work of people on time which helps in finishing work faster. I have this good skill of
asking questions for finding the right marketing angle. I am completely committed to success of
brand of client.
Work of mine is specific which is helps me in doing the work in the systematic way. It is one of
the way by which I can rise myself. By doing the work specifically improves the quality of the
work.
9

Weaknesses
I have average communication skill which always makes me behind from the others.
For influencing the people, I need to work little harder. I am not good at the technical skill like
MS office, Power point and many more. It makes me feel that work is not completing the work
on the time with the systematically.
Problem solving skill of mine is not good because I have not faced this type of situations (Austin
Regan and Carnochan, 2013). This create situation of chaos in entity. Employees issues are not
solved by the employer in that case he will not be able to focus on work.
I am slow learner which takes lot of time to learn something. When I have too many tasks to
perform it takes time in understanding priority of work. It creates delay in performing the work
on time.
I have fear of public speaking which reduces in presenting ideas to clients. This fear of public
speaking makes me feel that I can't represent my ideas to the correct plat form. I have the
problem to do work quickly as possible which affects quality of work.
My goal is not achievable due to the target set by me is not easily reach by me in some days. i set
the target of work very high which is resultant in the unmanageable work.
Opportunities
One of the competitor is treating smaller clients poorly which can be one of the
opportunity of attract all suffered customers to our organisation.
I am going to attend seminars of marketing conference which can help me in making several
strategies and network which help in increasing contacts with other people.
I keep my work time bound which is helping me to achieve my targets effectively. It is one of the
way of mine to manage the work.
Threats
One of my colleague is a strong speaker and he is competing with me for higher position.
It is one the threat related to my career.
Due to the staff shortage I have lot of work load on me which is ruining my creativity of
working. It is impacting on working criteria of mine. While marketing situations are slowdown
and many companies are there which are cutting the employees.
10