This report analyzes management styles, leadership characteristics, communication processes, and organizational culture, using TUI and Thomas Cook as case studies. It compares different management styles, including consultative and active approaches, and examines leadership qualities. The report also explores communication methods, barriers, and the impact of organizational culture on employee motivation and change management. Furthermore, it evaluates personal management skills, strengths, weaknesses, opportunities, and threats (SWOT), setting objectives for career development as an assistant manager at Clayton Crown Hotel. The report discusses motivating and leading teams, justifying managerial decisions, and outlines a personal and managerial skills development plan, including future requirements.