Developing Manager Report: Comparing Management Styles & Skills

This report, focused on developing management skills, begins by comparing management styles, leadership characteristics, and communication processes within the tourism sector, specifically analyzing TUI and Thomas Cook. It then shifts to an assessment of personal management skills, strengths, weaknesses, and opportunities, using the Clayton Crown Hotel as a case study. The report emphasizes the importance of motivation within a team, the justification of managerial decisions, and recommendations for improvement. Finally, it explores how personal and managerial skills support career development, culminating in a personal development plan to enhance future capabilities.

The developing manager

Table of Contents
INTRODUCTION...........................................................................................................................1
TASK 1............................................................................................................................................1
1.1 Comparison of different management styles....................................................................1
1.2 Leadership characteristics................................................................................................2
1.3 Evaluation of Communication processes in selected businesses.....................................3
1.4 Organizational culture & change in selected businesses..................................................4
TASK 2............................................................................................................................................6
2.1 Assessment of own management skill performance........................................................6
2.2 Analysis of personal strengths, weaknesses, opportunities & threats..............................7
2.3 Prioritize objectives & targets to develop own potential..................................................8
TASK 3............................................................................................................................................9
3.1 Motivate to a team to accomplish objective.....................................................................9
3.2 Justification of managerial decisions to support achievement of agreed goal &
recommendation for improvements........................................................................................9
LO 4...............................................................................................................................................10
4.1 How personal & managerial skills will support career development.............................10
4.2 Personal development needs, current performance & future needs to produce development
plan.......................................................................................................................................11
CONCLUSION..............................................................................................................................13
References......................................................................................................................................14

INTRODUCTION
Developing manager can be defined as a process of making improvements of own skills
in order to manage functions of organization effectively. This present study has 4 tasks in which
first tasks is based on 2 tourism sector company such as Thomas Cook and TUI. It will discuss
different management styles, leadership styles, organizational culture and communication
processes which these companies follow. Next tasks are based on Clayton Crown hotel. This
hotel is a collection of well managed and appointed hotels and these hotels are renowned for
offering unique personality (Mukumbang and et.al., 2016). This reflective report will analyse
own strengths and weaknesses & own management personal skills. Further Management report
will show importance of motivation to a team and responsibilities of management in achieving
pre determined goals. Lastly Reflective report will show importance of managerial & personal
skills for the future development and ways of increasing skills with the help of personal
development plan.
TASK 1
1.1 Comparison of different management styles
Management refers to a process of maintaining an environment where all level of
employees with resources can work together in a group for accomplishing goals. There are
several management theories which are being followed by TUI and Thomas Cook companies of
Travel & tourism industry. It provides several qualitative services to customers. For successfully
operating in countries, it is important for them to manage all resources in an efficient manner.
For managing effectively, manager of this company uses several theories such as:
Basis TUI Thomas
Management approaches and
models
System approach:
System approach believes that
everything and all departments
of an organization are
interdependent & interrelated.
A system is made by different
parts of an organization. When
Contingency
approach: Contingency
approach believes that
effectiveness of a manager
depends upon situations of the
company & their behaviours.
There are some factors that

one of all parts fail then whole
system goes wrong, so it is
important for the manager of
TUI to make a condition and a
system where all level of
employees can work together
with more productively.
can impacts on its
effectiveness such as
individual differences, size of
the company, environmental
uncertainty etc. This theory
helps to provide choice to the
manager of Thomas Cook to
use the most suitable
techniques (Qiu and et.al.,
2015).
Management theories Classical management
theories (administrative): In
this Administrative theory of
management, manager of TUI
company find a rational way to
design its company. They
focus on organizational
management by focusing on all
departments equally. They put
pressure on all departments to
accomplish common goals.
Classical management
theories (Bureaucratic): It
has various classical
management theories
including scientific
management, bureaucratic and
administrative theories.
Bureaucratic theory is all
related to the structure of the
company. It refers rules,
procedures, patterns,
regulations of an organization.
The main aim of Thomas
Cook to use this theory is to
decrease the complexity of
their company. With the help
of this theory they make
themselves able to give tasks
and authority to employees.

Assumptions & drawbacks
 There are some advantages & limitations of all theories in which the main advantage of
contingency theory is it makes management styles more flexible. On the other hand, it is
complex and difficult to implement.
 Advantages of system approach is it makes manager able to interact internal environment
with external environment and make an effective system. Whereas, it is over conceptual
& unpractical theory.
 The biggest advantage of classical management theories is it has clear hierarchical
structure that define clear division of labour.
1.2 Leadership characteristics
Leadership can be defined as an action of guiding followers of an organization.
Management and leadership are called the main pillar of an organization. For accomplishing all
goals of both companies (Thomas Cook & TUI) it is important to not only focus on management
but also on leadership. For that this company apply and use different characteristic of leadership
through leadership theories such as:
Characteristics TUI Thomas Cook
Innovation/passion Leadership of TUI company is
innovative. They focus on
bringing more innovation in
their all processes of the comp
any They believe that
innovation can attract larger
number of customers
Leadership of Thomas Cook
company are passionate. They
have skills and characteristics
to do something effectively.
Leaders styles Autocratic: Autocratic
leadership style refers a
management style in which,
leader of an organization has
power and authority to control
all decisions. This type of style
Democratic: It is called
participative style of leading
because in this style all
employees take active
participation in the process of
decision-making. The main

cannot be effective in all type
of situation as it can be
effective only where the leader
need quick decisions. Leaders
of TUI do not involve their
employees in this type of style
which demotivate
employees(Iqbal, Anwar and
Haider, 2015).
aim of Thomas Cook for using
this style is to encourage,
motivate and increase
employees decision-making
skills. Creativity is also
encouraged & rewarded by the
leader of the company.
Motivation skills &
collaboration
Leaders of TUI motivate their
employees. For motivating
they give them incentive rather
than focusing on interpersonal
relationship. It is the main
techniques of motivating
employees. There are 2 types
of incentives such as financial
& non-financial, intrinsic &
extrinsic. Different types of
employees work at TUI which
have different types of needs.
According to their needs,
leader of the company give
them incentives on the basis of
their performance. It motivates
them towards achieving goals.
For accomplishing goals of
Thomas Cook company it is
important for them to make
strong relationship with their
partners and stakeholders.
Stakeholders of Thomas cook
company includes employees,
investors, customers, non-
governmental & governmental
organizations etc. They have
more power to influence
effectiveness of the company.
Thomas Cook company more
focus on working with
stakeholders in order to solve
any type of problems. They are
relationship oriented rather
than task oriented.

1.3 Evaluation of Communication processes in selected businesses
Communication refers an act of informing & transferring messages from one place,
person & group to another. In the travel and tourism organization, communication is an integral
part as it helps Thomas Cook & TUI companies to maintain the flow of services. It is the way of
interacting with staff in order to identify issues and make changes. There is a process of
communication which is being followed by Clayton Crown Hotel and includes 8 stages. There
are 3 types of communication methods such as verbal, non-verbal and written.
Verbal: Verbal communication is exchanging and sharing of information & expression
of feelings with the use of words, discussion & speeches. It can be written & spoken but this
mainly describe spoken communication. For making verbal communication effective there is an
importance for listener and speaker to have effective speaking & listening skills (Frye and et.al.
2018).
Non-verbal: Non-verbal communication is a procedure of convey message without using
of words. Non-verbal communication includes facial expressions, gestures, body languages &
postures. It also helps the company in maintaining interpersonal relationship.
Written: It is called a traditional process of exchanging & sharing informations as well.
Thomas cook company make effective use of written communication that includes letter head,
notice for all level departments and staff. It also includes E-mail, telegram, internet websites,
brouchers etc. The main benefit of this type of communication is there is no need of personal
contact that saves time. In the context of written communication, Thomas Cook more focus on
E-mail. On the other hand TUI company focus on brouchers & internet Websites.
Lines of communication
Formal: Formal communication is done through pre determined channels which are
being set by the company. In this type the company follow a hierarchical chain & all employees
are bound to follow it. Examples of formal communication includes orders, reports, requests etc.
It may be upward or bottom-up, horizontal or lateral and cross wide or diagonal. It is being used
by TUI company.
Informal: Informal communication do not follow pre determined channels as it moves
freely in all directions. It is a common type in which people from different levels interact with
each other. Example: casual discussion, sharing of feelings etc. Thomas Cook make use of
informal style (Ackermann and et.al. 2019).

There are some factors that create barriers in the process of communication for both Thomas
Cook & TUI companies in an effective communication which includes:
Emotional: The emotional IQ of an individual determines the comfortableness with
which they can communicate. An individual who is emotionally mature they can communicate
with any person effectively. Whereas emotionally immature let their emotions take over by
which they have to face some difficulties.
Cultural: Thomas Cook & TUI companies have different types and culture of employees
that have different religions, values. They have different languages in which some people do not
understand English like Chinese people, so they fine difficulties in exchanging messages.
1.4 Organizational culture & change in selected businesses
There are several types of organizational structure and culture which are being used by
different companies according to their firm size and scope.
Type of organizational structure
Hierarchical structure: Thomas Cook company follows this type of structure with the
main aim of allocating responsibilities and authority to employees with effectively. This
structure helps the manager of company to maintain the professional approach in working. It has
Illustration 1: Organizational structure
Sources: (Hierarchical structure, 2019.)

also developed a friendly culture for supporting all level of staff (Baer, Cassidy and Hiltner,
2018).
Flat: This type of structure is being adopted by small organizations. In this type of
structure different levels of middle management are eliminated. The main benefit of following
this structure is it makes employees able to take quick decisions. There are some small
organizations in this industry which use this structure.
Matrix organizational structure: It is an organizational structure which is being
followed by TUI company. In this type of structure, relationship of all levels of staff are set up as
a grid rather than in hierarchy. Employees have dual reporting relationship like functional
manager and product manager.
Factors influence changes in culture
There are several factors that have impact and influence changes in the culture of Clayton Crown
Hotel such as:
Technologies: Any type of technical evolution in the country in which the company
operates can make changes the culture. For examples, changes in manufacturing process due to
technology, changes in the means of transportation etc.
Geographical: Geographical & economic changes are called natural changes that not in
our control. For example, heavy rainfall, lifestyle of people of a particular place. Changes in
these geographical can make changes in the culture.
Types of changes
Demographic: Demographic changes includes the changes in buying behaviours of
consumers, different age of people, income status, educational level, Retirement age of
employees. All these factors can have direct impacts on income, sales and decision-making
process of Thomas Cook company.
Legislative: It is other type of change that also can have impacts on the performance of
TUI company. It includes changes in organizational laws such as holiday pay, competition law,
insurance law etc. Due to changes in all laws the company require making changes in their all
processes and decision-making process which can take their time and cost (Gummer and
Mandinach, 2015).

With the help of Lewin planned change theory, TUI company make itself more able to
understand the process of organizational change (Lewin planned change theory, 2018). It has 3
stages such as:
Unfreezing: It is first stage in which people do not have willingness of making changes.
By making aware them about the importance of making changes in the processes and culture,
manager of TUI motivate them. In this stage TUI company wants to change leadership style as it
follows autocratic style which is not good in all situations. It makes all employees understand the
importance of this style.
Change: After making aware to them, manager implement changes. All employees and
people agree of acceptance of new ways. It requires careful planning & communication to make
implementation of changes success. The manager of TUI company, implement change
successfully.
Freeze: It is the final stage in which people move from the change stage into more stable
state. In this refreezing stage, employees of the company accept new ways and are being
rewarded for their excellent performance.
TASK 2
2.1 Assessment of own management skill performance
As manager, it is necessary to have many skills which can aid to improve my
performance in the Clayton Crown Hotel.These skills are implemented to wider areas of
functions like production, marketing, accounting, finance, human resource. Management skills
are knowledge and capability of single person in manager position to fulfil some particular
management actions or tasks (Mackey and et.al., 2016). Thus, It involves communication,
interpersonal and motivation skills which are required to be developed as manager in the Clayton
Crown Hotel. It is the necessary to have planning and organizing skills for accomplishing the
personal and professional goals. Creative individual can come up with good thought and chosen
people who are better at aiding my plans (Dicke and et.al., 2015). There are many management
skills such as:
Skills Audit
Skills Summary Confidence Example Transferability Needs to
improvement

Management
Skills
I am trying to
improve and
develop my
management
skills which
includes
technical,
conceptual and
interpersonal
management
skills. It is
necessary to
me for
improving the
technical skills
by which I can
solve any kind
of technical
issue in the
Clayton
Crown Hotel.
4–confident Working for
managing of
operations.
Providing the
effective
consumer
services,
Yes, I need to
improve this
skills.
Personal Skills I have
required to
develop my
communicatio
n skill for
interacting
with
employees,
senior staffs
and consumers
4–confident Achieving the
goals and
objectives
like financial
instability,
proper
mindset.
For balancing
the personal and
professional
life.
Yes I need to
improve
personal skills.

in the
workplace.
Thus, I will try
to develop my
verbal and
written
communicatio
n skills for
interacting
with
employees and
consumers.
Effective
communicatio
n with
consumers
which can aid
to increase
attraction of
guests towards
the Clayton
Crown Hotel.
Organizing
and planning
skills
Through this
skill, I am
keeping
focussed on
doing the
correct
activities,
setting up
prioritizes and
4–confident For effective
planning and
organizing
the different
activities.
For controlling
of the whole
company.
Yes I need to
improve these
skills.