Managing Successful Business: Volkswagen CSR Activities Report

This report provides a comprehensive analysis of Volkswagen's Corporate Social Responsibility (CSR) activities, focusing on their impact on the company's reputation. The report begins with an introduction to CSR, highlighting its importance in modern business and its application to Volkswagen, which has faced global scandals and is using CSR to improve its image. Task 1 outlines the aims and objectives of the project, emphasizing the importance of CSR in enhancing goodwill and attracting customers. It also includes the project management plan, detailing scope, cost, quality, risk, time, communication, and resources. Task 2 covers the application of quantitative and qualitative data collection methods used to assess the effectiveness of CSR activities. The report further explores the work breakdown structure and Gantt chart used for project management. Task 3 delves into the analysis of research and data, leading to appropriate recommendations. The report concludes by assessing the value of undertaking research to meet objectives and provides references.

Managing Successful
business

Table of Contents
INTRODUCTION...........................................................................................................................1
TASK 1............................................................................................................................................1
P1 Aim and objectives of project................................................................................................1
P2 Project management plan.......................................................................................................3
P3 Work breakdown structure and Gantt chart...........................................................................5
TASK 2............................................................................................................................................6
P4 Application of quantitative and qualitative tools of a data collection...................................6
TASK 3............................................................................................................................................8
P5 Analysis research and data.....................................................................................................8
P6 Appropriate recommendation to draw valid conclusions....................................................14
TASK 4..........................................................................................................................................15
P7 Value of undertaking research to meet objectives...............................................................15
CONCLUSION..............................................................................................................................16
REFERENCES..............................................................................................................................17

INTRODUCTION
Corporate social responsibility is a concept of corporate self regulation which has
integration with business model. This CSR is functioning as self regulatory techniques where
business itself monitors and safeguard activities of the business like they ensures that all of
activities are flowing in law with ethical standard and international or national norms. There are
so many name that denotes CSR such as socially responsibility of business, corporate
sustainability or accountability along with it ethical citizenship (Johnston and Bate, 2013). The
CSR is basically fulling commitments by ethical business and facilitates economic development
while enhancing quality of the workforce with their families and the society at the larger scale.
For an general explanations the corporate social responsibility, companies needs to acknowledge
that all ventures needs to be publicly accountable not just for their financial status or
performance but also for its social and environmental works. This report has been covered the all
norms and values of CSR which a company required to completes. Company Volkswagen has
been taken for this report cause they have already found with an global scandal to improve its
image they have chosen the CSR in their company. This report has been concentrated on the
aims and objective of the report along they have disclose the project management plan with full
coverage of research and recommendation.
TASK 1
P1 Aim and objectives of project
In today's modern era, it is more important for every organization to use as well as plan
effective CSR activities in order to enhance their goodwill at market place. With the help of this
company easily attract large number of customers (Beaumont, WHITAKER and PEDERSEN,
2013). Basically CSR activity used by the company as a promotional tool which positively
impact on the company and society as well. In this context, Volkswagen is biggest automotive
company which operate their business in various countries. As per nature of the business they
have to plan CSR activities in order to increase social welfare and provide better benefits to the
society in order to develop their performance level at market place.
Topic: Implementation of CSR activities within the organization in order to develop reputation
of the company.
Background of the project:
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Develop company reputation is main target of project which helps in reducing the
number of issues and problems of the society. By implementing as well as adopting CSR
activities company easily enhance their goodwill in customer mind. In past year Volkswagen is
not carry out the CSR activities which reduce their performance but now they use better CSR
policies within their organization in which they easily formulate their business activities and
maintain their sustainability. Along with this, it is more important for the company to effectively
understand the importance of implementing CSR activities in developing their goodwill.
Furthermore, government also provide better support to the company in which they promote
various benefits to the society in order to enhance their standard and attain better results by them.
All these are the main reason to implement the better CSR activities so that Volkswagen achieve
their target and improve their performance in more significant manner (Brown, 2013). If in case
company will not plan the project effectively than they reduce their customers base due to their
negative brand image at market place.
Aim: Implementation of CSR activities within the organization in order to develop reputation of
the company.
Objectives:
 To evaluate the importance of CSR activities in developing reputation of the company.
 To measure the effectiveness of CSR activities in Volkswagen company for enhance
their goodwill (Chang, Walters and Wills, 2013).
 To measure the positive impact of the CSR activities within the organization.
 Determination of all the effective methods of CSR activities which help in taking
competitive place at market place.
Research questions:
 How CSR activities are important in developing reputation of the company at market
place?
 What kind of relationship define between CSR activities in Volkswagen in order to
enhancing the goodwill?
 Which type of positive impact on Volkswagen by implementing CSR activities?
 What kind of methods used by the Volkswagen to take competitive place in market place
by adopting CSR activities?
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P2 Project management plan
Planning is essential for framing the project management plan and also for development
of the team and developers. This trick is useful in order to conduction of the research project for
the and with in the company (Le Nguyen and Kock, 2011). A project planning is the process
which have certain steps and they helps in establishing the aim, objective the defined scope for
project also facilitates ruled path which helps in obtaining them. It can be said that the output of
a planning process is a project management plan. A project management plan is well framed
document that have all required things such as cost, time, scope, risk and communications,
quality of the product which are also explained in this report on the other side this has
concentration on the resource that facilitates in placing order in market and developing product.
It gives assistance to researchers in saving their time also helps in decision making that what
needs to be done in a particular situation. There are so many types of project managements plan
that are described as :
 Scope- The scope of report is to set CSR activities in a efficient way that a company will
use it in same manners and improve their quality in every aspect. Corporate social
responsibility on Volkswagen study has very wide scope for this project. The scope
means all those areas that are involved in this research such as workers, productions
departments, core product and so on. Research is essential for Volkswagen as they need
to enhance the quality of the goods with completing some social ethics. CSR actions
when they are taken by an company and they start working on it. This functioning of
CSR will improve the total quality of the product as well as life of the employee whom
are working in Volkswagen organisations.
 Cost- this is the main need for framing any project plan and complete it on given time.
Costing are coming up as company are begin its using of CSR for this report costing are
involves as the price of appointing researcher, the pricing of building budgets, research
allocations and so on. For framing any project it is required to have enough money that
helps in fulfilling in prescribe time as well as it facilitates in face hurdles witch may
occurs in mid of the research (Lutchen, M. D., 2011). Hence Volkswagen needs to look
over the entire costing for project research.
 Quality- at times of market examination, it is required for the analyst to creates effective
tricks and methods which can be used in best possible manner here the quality refers to
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both company's and the research report. The quality of the organisation will be improved
by using CSR Cause they will perform their work in ethical way that will not harm
society and not be illegal and the quality of the report will be good as the analyst will
includes all the aspect of research (Pynnönen, Hallikas and Ritala, 2012).
 Risk- when a investigation begins in regard of any project there are some risk which
involves with it and may be happens in the time of research. Risk can come up with some
hurdles in research to wrapping the project in given periods. If Volkswagen will not
working with law and not doing ethical things for society in their firm then it may be
make some negative impact on company's goodwill may be because of it they will
reduces their customers. In this report Gantt chart will be explained as they helps in
handling different types of risk in effective manner.
 Time- every and each project needs to be complete in given time period. The time is
prior for any company in order to develop and deliver the product in market on demanded
time. Better and quality scheduling give assistance to company which helps in
completing the research in proper way. The project time depicts as how much time will
be counted in order to having analysis and framing report. Volkswagen has use their time
in efficient way that helps in building his goodwill in society.
 Communication- it is a major factor that affect every business in both terms as negative
and positive. For Volkswagen, it is important to make sound communication with
employee in order to frame quality product and making budget for same on the next
ground company need to communicate with their exiting and future customers in a very
effective way that increases the numbers of sales.
 Resources- Volkswagen needs to have all those things or elements that facilitates in
production and helps in framing product with ensures delivery of the finished goods in
proper time are known as the resources. In company's resources it includes those persons
and traders that helps in launching product in markets (Rezgui and Miles, 2011).
Volkswagen has resources as financial and human resource, advance technology that aid
to final goods by all of them Volkswagen improving its profitability and productivity in
the sufficient manners and gives ethical stuff in market.
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P3 Work breakdown structure and Gantt chart
Work break down structure is based on the hierarchical form in which all the work
dividing accordingly. With the help of this project team effectively manage all the task in
systematic manner (Christensen and Raynor, 2013). It also helps in providing better guidance to
the management team in which they easily determine the detail of all the section to complete the
task. It show the outlines structure in order to improve management of another division of the
project in more appropriate manner. It include important deliverables which are divided in sub
deliverable which helps in accomplishing all the task. With the help of this Volkswagen easily
assign as well as completing all the task in appropriate way and get positive outcomes. The
important benefit of using work break down structure is to allocate effective budget to the task
and get positive outcomes for the organization. Along with this it also helps in analysing risk
within the project which helps in implementing the better process of entire task in systematic
manner. The main reason of arising the chances of risk is improper information about the task.
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TASK 2
P4 Application of quantitative and qualitative tools of a data collection
Various number of research methods are defined by the researcher for conducting the
effective research in which they select the right method in order to evaluate as well as find out
the valid conclusion in most effective manner (Drucker, 2017). With the help of appropriate
method researcher easily convert their study in analytical process in order to achieve positive
results. Along with this different data collection methods used by the researcher on the basis of
their topic so that they easily evaluate the information. In this qualitative and quantitative
methods are more important for gather data. With the help of this researcher collect all the
relevant data and information to draw the valid conclusion (Halibozek and Kovacich, 2017).
Both methods are used by the Volkswagen to analysis the impact of CSR activities in order to
maintain their reputation in market. In qualitative method researcher use various books and
journals for collecting the relevant data regarding the company image and CSR policies. In this
various article also used by the researcher which define by the government authorities as per
their CSR activities. With the help of this company easily implement new CSR activities within
their process. On the other side quantitative methods is also important which helps in evaluating
the impact of the CSR activities on organization process and its performance. Basically this
activities is define by the society in which research take reviews from the public as well as
respondents to collect all the information about the organization and its activities. This is the
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reason researcher use primary data in which they questionnaire in order to collect all the relevant
information from the society which aid in evaluating the actual impact on the goodwill of the
company.
Questionnaire
Name:
Age:
Gender:
Q1. Do Volkswagen carry out CSR activities within their organizational activities?
Yes
No
Q2. Do you think that CSR activities provide benefits to Volkswagen in enhancing their
reputation in market?
Agree
Neutral
Disagree
Q3. Which kind of topic can CSR activities can be adopt by the Volkswagen?
Environmental safety
Improve goodwill
Child labour
Q4. According to you views, that CSR activities can helps in improving overall reputation of
Volkswagen?
Yes
No
Q5. What kind of benefits of can be planned in CSR activities in Volkswagen?
Developing reputation
Enhancing the goodwill
Increase customers base
Q6. What time limit can be used by the Volkswagen for performing the CSR activities within
their process?
In a month
Once in a year
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After 6 months
Q7. As per your point of view that government authorities provide benefits as well as help to the
organize at the time of performing CSR activities?
Yes
No
TASK 3
P5 Analysis research and data
Data collection is one of the important process for the company in which researcher take
better decision for the organization and its project. One a data get gathers than an individuals
easily analysis the effective judgement within their project as well as research (Hoefling, 2012).
In this context, there are some effective tool which is used by the researcher at the time of carry
out the research are as follows: Research design: It is one of the important technique which is totally depend on the
research design in which individuals easily evaluate the effective outcome. With the help
of this researcher evaluate the impact on the reputation of the company. In this mainly
three type of research are determined such as descriptive, experimental and exploratory.
With the help of all these researcher easily reach their valid conclusion and make better
research. In this descriptive design define detain explanation of all the question in short
process and get better conclusion. Research philosophy: It is more important for the researcher to use various theories and
philosophies in order to make adequate research in order top attain positive outcomes. In
this there are some effective philosophies are interpretive and positivism used by the
researcher (Incelli, 2013). In this research interpretive is more effective which helps in
taking appropriate as well as appropriate conclusion. Data collection: It is more important process for the researcher in which they use two
types of methods such as primary and secondary research. In this primary data is more
effective technique in which researcher make an appropriate questionnaire to get relevant
information from respondents. In this researcher done their research on 20 respondents.
On the other side, the secondary research is totally depend on books, journals and
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articles. All the information are collect from books and journals. With the help of this the
impact of CSR activities is easily evaluated. Data analysis: In this process all the results are analysis in order to evaluate the valid
recommendation about the project and its activities. In this various numbers of themes are
used by the researcher in order to determine the benefits for the project and also analysis
all the responses of the respondents.
 Limitations: This tool is also important which define various limitation and
disadvantages are define in a project (Jansen, Cusumano and Brinkkemper, 2013). In this
cost and time is one of the major drawback which directly impact ion the company
reputation in market place. In this the time and cash both are less for the whole research
process.
DATA ANALYSIS
Theme 1: Implementation of CSR activities within organizational process.
Q1. Do Volkswagen carry out CSR activities
within their organizational activities?
Frequency
Yes 15
No 5
Interpretation:
9
yes no
0
2
4
6
8
10
12
14
16 15
5
Column B

Volkswagen implement better CSR activities within their organization function in which
they easily promote social welfare and enhance the overall performance of the company in most
effective manner.
Theme 2: Effectiveness of CSR activities in order to attain competitive advantage.
Q2. Do you think that CSR activities provide
benefits to Volkswagen in enhancing their
reputation in market?
Frequency
Agree 11
Neutral 7
Disagree 2
Interpretation:
As per above graph CSR activities is more beneficial for the company in which they
enhance their quality services in order to take competitive place form its rivals. With the help of
this company easily maximize their profitability level and maintain their positive brand image in
customers mind.
Theme 3: Relevant topic for CSR activities
Q3. Which kind of topic can CSR activities can Frequency
10
11 7
2
Agree
Neutral
Disagree