Managing Successful Business: CSR Implementation & Research Report

This report focuses on the implementation of Corporate Social Responsibility (CSR) activities within Torchbox, a website developer organization, to enhance profitability and sustainability. The study begins with defining project aims and objectives, followed by a detailed project management plan that outlines resources, timelines, and risk assessments. It includes a work breakdown structure and Gantt chart to simplify project activities. A qualitative research approach, involving questionnaires and interviews with Torchbox managers, explores themes such as the role of CSR in gaining a competitive advantage, the company's focus on environmental protection, and the challenges faced in CSR implementation. The report also discusses various research methodologies, tools, and techniques used to collect and analyze data, ultimately providing insights into how CSR activities can be effectively applied to achieve competitive advantages and sustainable objectives. Desklib provides similar solved assignments for students.

MANAGING SUCCESSFUL
BUSINESS

Table of Contents
MANAGING SUCCESSFUL BUSINESS.....................................................................................1
INTRODUCTION...........................................................................................................................3
TASK 1............................................................................................................................................3
P1 Project aims and objectives....................................................................................................3
P2 Project management plan.......................................................................................................4
P3 Work break down structure and Gantt chart...........................................................................5
TASK 2............................................................................................................................................7
P4 qualitative research.................................................................................................................7
P5 Research methodologies tools and techniques.....................................................................11
P6 Conclusion and Recommendation........................................................................................13
P7 Reflection.............................................................................................................................15
REFERENCES..............................................................................................................................17

INTRODUCTION
Profit maximization an sustainability are two main objectives of organizations.
Competition is high and the major challenge face by entities is to satisfy customer. Corporate
social responsibility (CSR) ensures that companies conduct their operations in an ethical way.
That can support in increasing satisfaction level of uses (Anttila and Jussila, 2013). Thus
profitability of the organizations can get increased by conducting CSR activities in the
workplace. CSR takes many aspects into consideration such as economic, environment, human
rights etc. CSR is the initiatives of corporations for wellbeing of society and environment. Every
firm has senses of responsibility towards the community so they need to fulfill their duties and
have to concentrate on improving condition of environment and society. That can help in gaining
competitive advantage to the entities (Aversano, Grasso and Tortorella, 2016).
Present report is based on Torchbox company which is a website developer organization
for various NGOs, social reformer companies etc. Assignment will discuss the concept of
corporate social responsibility and its impact on profitability and sustainability of business units.
Tools and techniques of research methodologies will be described in this study.
TASK 1
P1 Project aims and objectives
The major aim of the project is to implement the CSR activities in the organisation
Torchbox. The CSR activities application within company will help in presenting the firm as a
responsible enterprise because of which the entity can get more success (Anttila and Jussila,
2013). Therefore, the aims and objectives in this scenario can be set in the following way:
Aim: ‘To implement the CSR activities within organisation to achieve sustainable objectives’.
Objectives
As per the above aim, several objectives can be created that will help in covering the
major aim of set out for Torchbox firm. The objectives in this sense can be set out in below
manner:
 To have an understanding of CSR concept
 To analyse the role of CSR activities in gaining the competitive advantages

 To examine the significance of CSR functions in attainment of sustainable objectives.
 To suggest the ways through which CSR activities can be applied to gain competitive
advantage and sustainable objectives.
P2 Project management plan
The project management plan is made to make a structure of the activities that will be
carried out in a systematic manner. The first step usually consists of an outline of the resources
needed to carry out the project. A Management Professional could be employed who will be
responsible to plan, design and execute the entire project (Aversano, Grasso and Tortorella,
2016). Further for performance of intended project, various resources are required to be planned
out, like time schedule , budget raw material , human capital and assessment of risk factors. With
the help of planning designed by considering all these factors will help in designing an ideal
project plan . As per the current scenario of implementing CSR activities, the project manager
will have to decide upon all the mentioned resources and target a schedule to ensure the
completion of project on time. Besides this he will also make a projection over risk factors so
that all the uncertain events can be prevented.
Task Name Duration Start Finish Predecessors
Research project 94 days Mon 2/27/17 Thu 7/6/17
Planning for the research 24 days Mon 2/27/17 Thu 3/30/17
Find research topic 10 days Mon 2/27/17 Fri 3/10/17
Make subjective problem
statement 6 days Mon 3/13/17 Mon 3/20/17 3
Set time frame for the allocation
of resources 8 days Tue 3/21/17 Thu 3/30/17 4
Implementation of plan 61 days Fri 3/31/17 Fri 6/23/17
Critically review the literature 16 days Fri 3/31/17 Fri 4/21/17 5
Choose appropriate research
methodologies 18 days Mon 4/24/17 Wed 5/17/17 7
Calculation of the costs 7 days Thu 5/18/17 Fri 5/26/17 8

Analyses Data and interpretation 20 days Mon 5/29/17 Fri 6/23/17 9
Evaluation of result and
outcomes 11 days Mon 5/29/17 Mon 6/12/17 9
Project closer 18 days Tue 6/13/17 Thu 7/6/17
presenting conclusion and
recommendations 9 days Tue 6/13/17 Fri 6/23/17 11
Proper documentation of results 7 days Mon 6/26/17 Tue 7/4/17 13
Submission of report 2 days Wed 7/5/17 Thu 7/6/17 14
According to above table all activities will be performed by the team so as to accomplish
the project on time. The above table describes the time schedule, resources and all other
activities that will be used in this project.
P3 Work break down structure and Gantt chart
The work break down structure makes an effort to divide different activities into smaller
piece of works so as to make the entire project simple to be performed. Through work break
down, the project manager in Torchbox company can make the activity of CSR implementation
simple to be understood and implement within firm. Besides this, the Gantt chart is also a useful
chart that is used for explaining various works that will be performed within the project along
with the description of time that will be taken for each activity (Dale and et.al., 2013). Thus, the
work break down structure and Gantt chart can be made for the project in following way:
Work break down structure

Gantt chart

TASK 2
P4 qualitative research
The present research is based on the qualitative research where questionnaire is designed
on CSR activities of Torchbox for which 5 mangers of the stated entity have been approached.
QUESTIONNAIRE
Name:
Age:
Designation:
1) Do you think that the CSR activities help in attaining competitive advantage for
business?
 Strongly agree
 Agree
 Neutral
 Disagree
 Strongly disagree
2) Which CSR activity is adopted in your company?
 Helping society in making a better place
 Developing sound terms with customers and employees
 Doing investment for environment protection
3) Which is the major issue that your company is facing currently?
 Imbalanced male-female ratio in the organization
 Less focus on CSR implementation
 Training and development if workers
4) Which CSR activity will be more helpful in attaining competitive advantage for your
company?
 Improvement in society
 Satisfying clients and employees
 Developing good terms with society
Theme 1: CSR activities help in attaining competitive advantage.

1) Do you think that the CSR activities help in attaining competitive
advantage for business?
Frequency Percentage
Strongly agree 2 40
Agree 2 40
Neutral 0 0
Disagree 1 20
Strongly disagree 0 0
Strongly
agree Agree Neutral Disagree Strongly
disagree
0
5
10
15
20
25
30
35
40
45 40 40
0
20
0
1) Do you think that the CSR activities help in attaining
competitive advantage for business?
Percentage
Findings and analysis: The above table and theme has discussed over the views of managers in
Torchbox about the implementation of CSR activities. As per the analysis, it is clear that 80%
managers firmly believe that application of such activities is very helpful in the attainment of
competitive advantage for organization. Besides this, about 20% managers use to disagree this
statement and find contribution of other factors in getting competitive advantages.
Theme 2: Doing investment in environmental activities is the major focus of Torchbox in CSR
implementation.

2) Which CSR activity is adopted in your company? Frequency Percentage
Helping society in making a better place 1 20
Developing sound terms with customers and employees 1 20
Doing investment for environment protection 3 60
Helping society in making a better place
Developing sound terms with customers
and employees
Doing investment for environment
protection
0 10 20 30 40 50 60 70
20
20
60
2) Which CSR activity is adopted in
your company?
Percentage
Findings and analysis: The above theme has talked about the CSR activity adopted by the
mentioned organization. From the collected responses, it has been found that about 60% of
managers said that the company’s investment towards the environment protection as the major
work that is adopted by the firm in relation to CSR activities implementation. Further, about 20%
managers gave their opinion that entity focuses more towards the development of good relations
with customers and their employees for better CSR activity. While on other hand,
20%vmanagers have gave their response that contribution to the society for their betterment is
the primary work that is adopted by the said firm in application of CSR activity.
Theme 3: Less focus on CSR implementation is the major issue currently faced by the
Torchbox.
3) Which is the major issue that your company is facing currently? Frequency Percentage
Imbalanced male-female ratio in the organization 1 20

Less focus on CSR implementation 3 60
Training and development of workers 1 20
20
60
20
3) Which is the major issue that
your company is facing currently?
Imbalanced male-female
ratio in the organization
Less focus on CSR
implementation
Training and development
of workers
Findings and analysis: The above theme has discussed over the main issue which Torchbox
Company is facing in present time. According to various responses collected from the managers,
it is discovered that 60% of the managers said that less focus in CSR activities is the major issue
which is faced by the firm at present. Besides this, according to 20% managers another issue is
related with an imbalance in the ration of male and female workers within organization where
females are very less. The present ratio is 69:31. Apart from this, another issue is related with the
training and development of workers within enterprise as per 20% managers.
Theme 4: Improvement in environment can be the best helpful strategy for CSR
implementation.
4) Which CSR activity will be more helpful in attaining competitive advantage
for your company?
Frequenc
y
Percentag
e
Improvement in environment 3 60
Satisfying clients and employees 1 20
Developing good terms with society 1 20

6020
20
4) Which CSR activity will be more
helpful in attaining competitive
advantage for your company?
Improvement in
environment
Satisfying clients and
employees
Developing good terms
with society
Findings and analysis: The above theme has focused upon the views of managers in which the
discussion is based on the CSR activity which is mainly helpful in attaining the competitive
advantage. As per this analysis, it has been discovered that 60% managers believe that by
making various improvements in the environment, the company can present itself in better way
and attain competitive advantages. Besides this, about 20% managers believe that by giving
satisfaction to the clients and employees, the CSR implementation can be done in a better way to
achieve competitive advantage. In addition to this, the 20% managers believe that development
of good relations with society is the major step that can help in the attainment of competitive
advantages for firm.
P5 Research methodologies tools and techniques
Research project cannot be completed without the support of correct research tools and
techniques. It is the method that is used by researcher for collecting the correct information about
topic. That helps the person in making sound decision and drawing a valid conclusion (Zhang
and Gregory,2011). Several tools and techniques of research methodologies are as following:
 Research design: It is one of the important techniques that ensure that researcher have
used the relevant information in the study and these detail are sufficient to address
research problem. There are several types of designs which can be used in the research

project such as descriptive, semi experimental, experimental, review etc (Chang, 2016).
These all are having different nature and features. Present study is based on the CSR
activities for collecting information about importance of corporate social responsibility
scholar has used description research design. It is the tool that depends upon observation
and behavior of respondents. With the help of this technique investigator has gathered in
depth information about subject matter (Dale and et.al, 2013).
 Research philosophy: it is another tool of research methodology that pay more attention
on way of collecting the details about topic. Pragmatism, positivism, realism and
interpretivism etc. are many types of philosophies but selection of appropriate
philosophy is depended upon the type of study. In the present study, investigator has
taken support of interpretivism (Damanpour and Aravind, 2012). It is the technique
through which researcher can develop good knowledge about CSR activities and its
importance. Investigator has prepared questionnaire and asked question about CSR with
managers of the company. They have given accurate information about topic. Thus this
technique is appropriate and with the help of this scholar has developed link between
topic and study (Drucker, 2013).
 Research approach: It is another part of research methodology. That ensures data
collection in appropriate manner. It is the tool that deals with research problems and
proper solutions find out by the investigator so that good conclusion can be drawn
(Ekinsmyth, 2013). There are several kinds of approaches such as deductive, abductive
and inductive. It is depended upon type of study and accordingly researcher selects best
one for the research. Deductive is the type of approach in which researcher starts the
study from general but go to specific. Abduction is the approach interaction between
general and specific done. Inductive is another approach in which hypotheses is
developed by scholar in order to identify the real impact and importance of CSR in
increasing sustainability and profitability (Anttila and Jussila, 2013). In the present study
investigator has used inductive research approach it is the best way through which actual
results can be find out on subject matter.
 Data collection: It is very important part of research methodology, with the help of this
scholar can gather relevant information. For preparing a good report it is very important
to have correct and in depth information about subject matter (Zhang and Gregory,

2011). There are two ways of collecting the data; primary source and secondary source.
In the primary source first hand details are used, these are collected by investigator by
own through questionnaire or observation. Whereas in secondary source scholar used
already used details from books, journals, internet articles etc. With the support of these
techniques investigator can reach to end results and can find out the solutions of research
problems. In the present study scholar has taken support of primary source and data is
being gathered from managers of the cited firm through questionnaire (Aversano, Grasso
and Tortorella, 2016).
 Data analysis: it is the systematic way of analyzing the information. It is one of the
essential phase of research methodology in which actual information is being evaluated
by scholar. Quantitative and qualitative are two main types of researches. In the
quantitative investigator analyses the detail through Z- test, SPSS etc. Whereas in the
qualitative research, data is evaluated through thematic analyses (Anttila and Jussila,
2013). In the present study scholar has used thematic analyses tool. Graphical
presentation is the great way of presenting the results. With the help of this scholar easily
show the results about CSR and its impact on business profitability and sustainability.
 Ethical consideration: It is most important part of research methodology. In the present
study scholar has followed ethical guidelines and legislation. Individual has not
pressurized any one to give the answer (Chang, 2016). Scholar has developed good
relationship with respondents and they have shared their views by own. Investigator has
taken some information from books and journals but these details are not coped by the
scholar, individual has written these in its own language so that plagiarism can be
avoided (Dale and et.al, 2013).
 Research limitation: While carrying out the study researcher has faced many problems.
Time was the main limitation in this study. CSR is the big topic and in small time
duration it was very difficult to conduct study and complete it. Scholar has faced
financial problems too because of unavailability of financial resource individual was
unable to use advanced software (Aversano, Grasso and Tortorella, 2016).
P6 Conclusion and Recommendation
Conclusion

From the above study it can be articulated that corporate social responsibility is the main
aspect that can influence the business operations of an entity. It impacts positively on the
organization and helps in increasing profitability of the corporations. It is found that some
consumers do not know about the brand so by engaging in this activity cited firm will be able to
enhance its brand name and by this way sales volume of the organization will get improved.
From the report it can be stated that CSR not only increase profitability but also it assists in
sustaining in the corporate market for longer period. It develops trust of users and employees
thus, they retain in the entity for longer duration. Company can fulfill its long term objective by
organizing CSR activities in the business units.
Recommendation
From the above report it can be stated that Torchbox is facing the main issue of………
That affects the business operation of the entity. It is essential to take necessary action for
improving business conditions so that company can fulfill its long term objectives significantly.
Recommendation for the same are as following:
 Corporate social responsibility is the duty of the organizations. They must follow
guidelines and must fulfill their duties towards the brand. Company needs to pay
attention on their employees. It should motivate them so that they be loyal towards the
brand. By this way workers will feel happy and they will serve the consumers well. That
would help in increasing sales volume of the entity to great extent and cited firm will be
able to sustain in the corporate market for longer duration.
 Mentioned firm should train its staff members, it would help in the growth of entity.
Recently poor sales causes because staff are not having proper knowledge and skills.
Thus, they fail to serve quality services to consumers. By giving those training cited firm
will be able to improve its performance.
 Company is required to look upon external and internal market condition. It should focus
on needs and desires of service users and accordingly it should modify its products so
that it can satisfy needs of consumers. By this way it will be able to gain completive
advantage and sustain in the corporate market for longer duration.
 Organization can also concentrate on its stakeholders. The main stakeholders of the
company are customers, suppliers, employees, government etc. It should increase their

engagement in the entity and involve them in decision making process. By this way
workers will share their views and innovative ideas which can support Torchbox in
improving their level of performances. Customers can give feedback about actual
efficiency level of products thus, cited firm will be able to know lacking points and it can
take immediate action to improve it. That would develop confidence and loyalty of them
towards the brand and they will buy the goods of the organization frequently thus, cited
firm will be able to accomplish its long term goal significantly.
 Organization is required to make effective financial planning and have to take significant
investment decision. It is the great suggestion through which it can improve its economic
condition. With the help of sound financial planning, cited firm will be able to manage its
cash flow well thus, it will be able to run its business well. Good investment decisions
can support in increasing cash inflow in the workplace thus, economic problems will get
resolved soon.
P7 Reflection
From the above study it can be reflected that research methodologies help in completing
the entire research in effective manner. Tools and techniques used by scholar assist in conducting
good report. I realized the importance of research planning and scheduling in the research
project. I got to know that with the help of good scheduling and sound planning can give
optimistic results and can find the outcome within stipulated time duration. While carrying out
the study I have improved my knowledge to great extent. I learned about project management. It
is the great concept that’s supports researcher in achieving goal of project soon. It frames aim
and objective and prepare time scale of each activity so that project can get completed on time.
The major purpose of the study was to identify the importance of corporate social
responsibility and its impact on business profitability and sustainability. I got to know that CSR
activities impact positive on business performances. I realized that by conducting CSR programs
in the workplace entities can gain loyalty of employees and customers. By this way they will
support for the growth of organization. Furthermore, I improved my knowledge about data
collection. It is an important tool and entire research is completely depends upon information
that is gathered by scholar. If individual fails to collect in depth information then it may not be
able to complete the research successfully. I learned that primary and secondary both are good

sources for collecting the details about CSR activity and its impact on business. Questionnaire is
the best way through which investigator can collect relevant information and can find the results.
Earlier to this study my analytical skill was very poor, I was unable to analyses
the situation well. But this study has helped me in improving my analytical skills to great extent.
My communication skills were good before this study and this skill of mine has helped me in
making good communication with the managers of the company. With the assistance of my
interaction skill I gained their trust and they have shared their feeling about CSR with me. This
study has helped in improving my knowledge about the subject matter and about external market
environment of corporate. This knowledge will support me in future to great extent.

REFERENCES
Books and Journals
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Chang, J. F., 2016. Business process management systems: strategy and implementation. CRC
Press.
Dale, B. G. and et.al., 2013. Managing quality. John Wiley & Sons.
Damanpour, F. and Aravind, D., 2012. Managerial innovation: Conceptions, processes, and
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