Project Report: CSR Impact on Marketing and Profitability at MC'Donald

This report presents a project management analysis of Corporate Social Responsibility (CSR) and its impact on MC'Donald's marketing strategies and financial performance. The project aims to understand how CSR activities can improve profitability and economic stability for the company. The report details the project's aims, objectives, and management plan, including risk management, cost control, and quality control measures. It outlines timelines, action plans, and research methods used, such as surveys and interviews with managers. The report also includes a Gantt chart to visualize the project's schedule. The research focuses on identifying the impact of CSR on marketing, profitability, and sustainability. The report evaluates project outcomes and offers recommendations for enhancing CSR initiatives within MC'Donald, emphasizing the importance of strategic planning and implementation for long-term competitive advantages. Finally, the report concludes with a summary of the research process and findings.

Project Management
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Table of Contents
INTRODUCTION...........................................................................................................................3
TASK 1............................................................................................................................................3
P1) Project aims and objectives...................................................................................................3
Task 2...............................................................................................................................................4
P2) Management plan..................................................................................................................4
TASK 3............................................................................................................................................6
Timelines and action plans...........................................................................................................6
TASK 4..........................................................................................................................................10
Research methods......................................................................................................................10
TASK 5..........................................................................................................................................11
Evaluation of project outcomes.................................................................................................11
TASK 6..........................................................................................................................................19
Recommendation/evaluation of project outcomes.....................................................................19
TASK 7..........................................................................................................................................20
Research process........................................................................................................................20
CONCLUSION..............................................................................................................................20
REFERENCE.................................................................................................................................22
Appendix........................................................................................................................................23
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INTRODUCTION
Corporate Social Responsibility (CSR) is modern approach for any organization
regarding business and competitive strategies. Different plans and policies are implemented for
establishing good relationship with collaborative and fulfilling their requirements. The present
report is based on understanding managing project for implementing CSR activities within MC'
Donald to improve profitability and financial sustainability. It is public limited organization of
USA that provides restaurant and fast food services to million people worldwide. However, a
systematic project tools to accomplish set goals and activities are to be described. Including this,
different research methods and project outcomes can be introduced through this assignment.
Moreover, a systematic planning procedure for projecting and implementing CSR approach for
economic growth of entity can be expressed. Thus, learners are able to understand concept of
project management for managing project and accomplishing task through this report.
TASK 1
P1) Project aims and objectives
1) Project title
CSR impact on marketing of products to improve profitability and economic stability: A
case study on MC' Donald.
2) Aims and objectives
The project is based on understanding corporate social responsibility concept for
financial development of Mc' Donald. However, systematic planning procedure including
conducting research through survey, analyzing managers' views on quality services of
organization and further outcome can be gained for expansion of entity. Including this,
significance of project planning and its implementation is to describe through this assignment
that affects business and competitive strategies for long time periodicity (Bryman and Bell,
2014). Besides this, by presenting this project, various tools and components of project
management regarding financial development of entity through implementing CSR activities are
to be expressed effectively. Thus, aims and objectives of the project can be understood as
below:-
Aim of the project
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To understand CSR impact on functional area (Marketing) in respect to enhancement of
profitability and sustainability for MC' Donald.
Objectives of study
The study is comprises of different objectives to reach out for effectiveness of
organization can describe as below:-
 To identify impact of CSR on functional department in terms of improving its
performance.
 To find out impact of CSR on the firms profitability.
 To recognize role that CSR play in improving sustainability of the business firm.
TASK 2
P2) Management plan
1) Scope of research project
Through this research project, all activities for projecting to understand CSR impact on
marketing department of organization for enhancing profitability. For completion of project,
research is to be conducted to analyze managers' views on product services of entity (Dumay and
Cai, 2015). Thereby, actual performance of organization is gained through this process. It
generates different ideas for competitive advantages and improving quality services provided by
MC' Donald. However, it is helpful for increasing productivity of entity as well high level of
demand for services. Besides this, present project is based on understanding all activities to
implementations to be followed on for recognizing CSR impact on marketing department of
organization to increase profitability and economic sustainability for effective competitive
advantages.
2) Risk management
Risk is considers as problems occur at workplace involving uncertainty and potential
losses. There are different of risks can be obtained during developing project plans in respect of
budget, technical, business, product specific risks and so on. However, due to inefficient
resources and fund, project cannot be succeed. Likewise, uncertainty also affects projection and
its planning procedures. However, technological error as software risk is a problem for
completing the set tasks. Apart from this, risks related timing and lack of coordination among
team members can be occurred that affects projection and its succession. Therefore, it is
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necessary for project manager to set planning and analyzing all factors for completion of project
efficiently. In this regard, segmenting work according to workers' ability is needed to be
followed on for proper projecting. Similarly, solving out all problems obtained at workplace are
required by preparing strategies and its implementation (Flick, 2015). Therefore, by managing
risks, project plan can be succeed effectively to recognize CSR impact on marketing department
of MC' Donald to improve profitability and financial sustainability effectively.
3) Cost control
It is a technique for cost effectiveness relating to project succession. For this purpose,
budget is prepared on behalf of current performance of organization in financial and non-
monetary terms. It is considered as best tool for allocation of resources and fund efficiently. In
accordance to this, planning is made including forecasting and decision making for effective
projection to reach out set target as analyzing CSR impact on organization's effectiveness.
However, through cost control approach, all finance related risks are reduced as well able to
prepare planning procedure for projecting completion (Gast and Ledford, 2014). Including this,
cost control concept is related with succession of project and financial development of
organization effectively. In this regard, adequate fund can be allocated for projection regarding
competitive advantages and enhancing profitability at high level.
4) Quality control
The project management technique as quality control is interlinked with projecting and
innovations used for its achievement. It is one of the great management plan to be focusing on
for better quality of services for its implementation. In accordance to this, various aspects are
analyzed for project management and recognizing impact of CSR on marketing department of
organization to improve profitability and financial sustainability. For example; if there is 10
questions in questionnaire which are interlinked with each other. In case, if answers are not
according to interrelated questions then in that case wrong result can be gone in irrelevant
direction. This will hamper research quality, thus, in order to prevent this problem to get
succession of project. In this regard, project quality can be managed as well controlling over
excess and implement efficiencies to gain research objectives efficiently (Leary, 2016). Hence,
quality control is effective management plan for projection and identifying impact of CSR on
organization's effectiveness.
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TASK 3
Timelines and action plans
Projecting plan is an agenda and decision making process for accomplish task related to
analyzing CSR impact on functional department as marketing and selling for improving
profitability as well financial sustainability. In accordance to this, 10 managers from different
departments of MC' Donald are selected for conducting survey for getting their views on CSR
approach on entity's effectiveness and competitive advantages (Lushey and Munro, 2015). All
activities for projecting including cost to be incurred and time that can be incurred on each
activity. However, timelines for each action plan can be expressed as following plan:-
Plan Activity Cost Timelines
Conducting research Asking questions
consists in a
questionnaire to
managers of
departments of MC'
Donald through survey
.
150 1-2 weeks
Strategic plans Preparing strategies
for analyzing CSR
activities impact on
marketing department
to increase
profitability and
decision making
process for segmenting
work among different
team members.
100 1 week
Implementation of
action plans
Prepared strategies and
set action plans are
600-700 4-5 weeks
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implemented through
this process for
effective project
management.
Performance
evaluation
Actions plans and all
contributors'
performance are
identified in this
activity critically.
Including this,
comparison between
actual and standard
performance of project
and organization.
200-300 2 weeks
Result assessment Achieved outcome
including performance
project accomplished
result is gained
analyzed in this
process.
50 1 week
Getting feedback After assessing risks,
feedback is gained
through asking each
team member's views
on projection and
issues as well solving
out manner to
overcome them.
However, their
100 1 week
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experiences regarding
project activities are
achieved in this
project activity.
Preparing report Overall completion of
this project, all
activities are
summarized and also
report is prepared
regarding planning
procedure and manner
to accomplish the task
in brief.
50 1 week
However, by asking questions to all departments' managers including finance, HR,
marketing, CSR impact can be analyzed on productivity of MC' Donald. In this regard, by
following on all above mentioned activities including cost and time frame will be able to
complete the task. Including this, it will be valuable for proper projection and also different ideas
are generated for allocating resources and fund efficiently. Besides this, source of information as
conducting survey will be suitable for creating ideas for improving profitability and economic
stability at high level including competitive advantages.
Gantt Chart:-
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Task
Mode Task Name Duration Start Finish Predecessors
Manually
Scheduled Conducting research 14 days Fri 5/26/17 Wed 6/14/17
Manually
Scheduled Strategic plans 7 days Mon 5/29/17 Tue 6/6/17 1
Manually
Scheduled
Implementation of action
plans 20 days Tue 5/30/17 Mon 6/26/17 2
Manually
Scheduled Performance evaluation 14 days Wed 5/31/17 Mon 6/19/17 3
Manually
Scheduled Result assessment 7 days Wed 5/31/17 Thu 6/8/17 2,3
Manually
Scheduled Getting feedback 7 days Thu 6/1/17 Fri 6/9/17 4
Manually
Scheduled Preparing report 7 days Thu 6/1/17 Fri 6/9/17 5
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TASK 4
Research methods
Research method is a source of information to analyze market position and competitive
strategy for sustainability. However, data can be collected through at primary and secondary
level. In this process, for primary data collection, information are gathered through conducting
survey, face to face interview, door to door asking questions etc. Therefore, primary data are
collected in quantitative and qualitative ways by analyzing different views on quality services of
entity and its efficiencies. While, on the other side, for secondary data collection, information are
collected through ready and prepared material just as'; newspaper, articles, magazines,
government articles and so on (Mackey and Gass, 2015). Thus, research methods are applied for
collecting data and recognizing business organization's performance as well its market position.
On the basis of this, several kinds of ideas are created for better quality services and increasing
efficiencies of entity systematically. Hence, conducting research is basis for operating further
activities by which varieties of ideas are created for enhancing profitability and profit earning
capacity of organization.
In this present project, survey method is to be conducted for asking questions to 10
managers of MC' Donald from different departments to analyze their views on CSR impact on
functional department to improve profitability and financial sustainability of organization
(Perner, Citerio and Joannidis, 2015). However, different opinions can be gained that affects on
further implementation for competitive advantages.
TASK 5
Evaluation of project outcomes
Thematic analysis
Theme 1: Quality services of MC' Donald in respect of customer satisfaction
Effective 4
Satisfactory 2
Ineffective 3
Unsatisfactory 1
10

Interpretation:- At first, managers views are gained on organization's service qualities to
meet customer expectations. However, positive outcome is gained as 4 out of 10 managers
expresses their views that MC' Donald provides effective food and customer dealing services
that's why it has good position worldwide. Including this, their opinions are gained in different
ways that presents organization's effectiveness and its efficiency for competitiveness in future
time.
Theme 2: CSR impact on functional department of organization
Highly 6
Moderate 3
No link between CSR and functional department 1
11
Effective Satisfactory Ineffective Unsatisfactory
0
0.5
1
1.5
2
2.5
3
3.5
4
4.5
Column B

Interpretation:- In this research, analyst asks manager regarding CSR impact on
functional department as marketing and sales to enhance its profitability and long term
sustainability. Through this research, it is analyzed it plays crucial in increasing business and
competitive strategies for meeting customers' requirements. For this, 6 out of 10 managers
expresses positive responses that is considers as an indication for continuing CSR activities in
further years.
Theme 3: “CSR is useful approach for improving profitability and financial sustainability
of MC' Donald,”
Strongly agree 3
Agree 4
Disagree 2
Strongly disagree 1
12
Highly
Moderate
No link between CSR and functional department
0
1
2
3
4
5
6
7
Column B