Marketing in Travel and Tourism: Exploring Key Strategies

This report examines the role of marketing in the travel and tourism industry, focusing on key elements such as product, price, and place. It highlights the significance of these factors in the success of businesses within this sector, emphasizing the importance of meeting customer needs and preferences. The report discusses specific examples, such as Thomas Cook's offerings, and explores how companies utilize marketing strategies to reach their target audience. It covers the service sector mix including people, packaging, partnership, and programming. The report concludes by stressing the importance of effective marketing planning in understanding and addressing customer needs within the travel and tourism industry. References include academic sources that support the concepts discussed.

Task 3
Marketing in
Travel and Tourism

Introduction
Marketing in travel and tourism is very essential
for the success of business which is related to this.
They want to provide better services to their
customers so that they can fulfil their needs and
wants.

Issues in product, price and place
elements of marketing mix
• Product
• Place
• Price
• Promotion

Continue…

Product
It includes item which is offered by Thomas cook to
its tourists according to their needs and preferences.
Organization is provide intangible services to many
different tourists. Company is offering summer 2016
holiday offer in Egypt and Morocco.

Price
This is very important factor of marketing because
all revenue are based on prices of products and
services which is offered by the company. It includes
a amount which is paid by different consumers for
acquiring services.

Place
This includes geographical area where company
want to sale its goods and services. For increasing
the area of services Thomas cook is open its offices
in various locations such as railway station and
airports so people can easily buy their products and
services.

Importance of service sector mix elements
in travel and tourism sector
• People
• Packaging
• Partnership
• Programming

Conclusion
As per the above mentioned report it is concluded
that marketing is very essential for travel and
tourism. A proper or an effective marketing
planning is also very useful to identify the needs
and wants of the customers.

References
Buhalis, D. and Foerste, M., 2015. SoCoMo marketing
for travel and tourism: Empowering co-creation of
value. Journal of Destination Marketing &
Management. 4(3). pp.151-161.
Crooks, V.A. and et. al., 2011. Promoting medical
tourism to India: Messages, images, and the marketing
of international patient travel. Social Science &
Medicine. 72(5). pp.726-732.
Garín-Muñoz, T. and Pérez-Amaral, T., 2011. Internet
usage for travel and tourism: the case of Spain. Tourism
Economics. 17(5). pp.1071-1085.

Thank You