Marketing Assignment 1

This marketing assignment analyzes a poorly received Diet Coke advertisement, specifically the 'Duffy on the Bike' commercial. The essay argues that the advertisement was ineffective due to its nonsensical nature and lack of a clear message, ultimately harming the brand image. It contrasts the advertisement's failure with the company's previous success, highlighting the importance of meticulous planning and target audience consideration in advertising. The author concludes that effective advertisements should clearly communicate their message and positively influence consumer perception, unlike this particular example which is deemed obsolete and counterproductive.

Running Head: Marketing Assignment
Marketing Assignment

Marketing Assignment 1
Introduction
This present paper revolves around the ridiculous advertisement that has impacted the individual
mindset in several ways. The advertisement is basically a tool which assists in inducing the
people at large scale. There is some advertisement which is futile in attracting the customers.
However, this paper focuses on the advertisement which is ridiculous and doesn’t leave any
useful message on the mass.
There was a T.V commercial which was named as Coca-Cola- Duffy is on the Bike. The
advertisement is generally aligned to the Diet Coke. This advertisement was so bad that even it
has spoiled the career of the actress in just 70 seconds. The advertisement should take meticulous
care of its target group or it should be drafted in such a way that it should leave a good impact on
its customers. Additionally, before this advertisement, the company has augmented to 7 million
sales and also won 3 awards. But this advertisement makes no sense and the actress sounded out-
of-tune. The advertisement is gradually referred to that which provides the clear and accurate
idea of what the advertisement wants to tell the target customers.
In, nutshell an advertisement is generally for short span of time or for 1 or 2 seconds. This
advertisement of Diet Coke was short only. But seeing that advertisement the person can't
examine that what the message they what to portrait from this advertisement. This diet coke
advertisement was so insensible that it has defamed the company too. In-fact from the studies,
this has been empirically examined that this advertisement is obsolete. Eventually, the
advertisement is the fusion of the embedded features that push the customers to buy that product
but this advertisement doesn't perform this task.

Marketing Assignment 2
References
https://www.youtube.com/watch?v=SgP1U8wN0u8