Unit 2 Marketing Essentials: H&M's Marketing Role & Department Impact

This report provides an overview of marketing essentials with a focus on H&M, analyzing the company's marketing functions, roles, and responsibilities. It details the influence of the marketing department on other functions such as operational, finance, and human resources, highlighting the interrelation between these departments. The report emphasizes the importance of marketing in achieving higher sales, competitive advantage, and a strong company reputation for H&M. It concludes that effective marketing is crucial for H&M to meet its sales targets through understanding customer preferences, market segmentation, and the application of promotional tools. Desklib offers similar reports and study tools for students.

Marketing Essentials
Task 1

Introduction
• Marketing is the important function which helps in
increase the sales and profitability of company.
• This includes the various tools which is adapt by
company regarding advertisement of their products
and services to expand their reach in between
customers.

Marketing function
• Research about market
• Public relation
• Promotion of company's products
• Brand development

Roles and responsibilities of marketing
The influence of marketing department on other functions and
their interrelation with other functional departments of H&M are
define below:
•Operational department
•Finance department
•Human resource department

Marketing role to H&M
All these methods have their own importance and affectivity in
advertisement. There are many other importance of marketing role is
define below:
•Higher sales
•Competitive advantage
•Company reputation

Interrelationship of marketing department
with other departments
There is large number of benefits to the management of H&M due to
interrelation of marketing functions with other departments which
are describe below:
•Reduction of cost:
•Removal of confusion:

CONCLUSION
It has been concluded from the above report that, marketing
is the important function which helps H&M to achieve their
sales targets. The important marketing functions which are
perform by marketing manager includes appraisal of
preferences of customers, competitors, market
segmentation, determination of demands, application of
promotional tools etc.

REFERENCES
Baker, M.A. And et. al., 2016. The evolution of services
marketing, hospitality marketing and building the
constituency model for hospitality marketing. International
Journal of Contemporary Hospitality Management. 28(8).
pp.1510-1534.
Desai, S.S., 2013. An analysis of the competitive marketing
strategies of the hospitality industry in UAE. IUP Journal of
Management Research. 12(1). p.22.

Thank You