Marketing Strategies and Business Performance at ALDI: A Report

This report, focusing on Anglia Ruskin University, investigates the impact of marketing activities on ALDI's business performance in the UK retail sector. It begins with an overview of various marketing approaches and their relationship to business profitability. The report provides details of a customer survey involving 40 participants. It explores the purpose of the study, benefits of participation, ethical considerations, and organizational permissions. The report also outlines the confidentiality measures, potential disadvantages, and withdrawal options for participants. Findings from data analysis provide a positive picture of the marketing activities impact, positioning ALDI for future development and highlighting areas for improvement. It includes contact details for further information and complaints procedures.

PARTICIPANT INFORMATION SHEET
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Section A: The Research Project
1. Title of project – Marketing activities impact on business performance at ALDI
2. Brief summary of research.- The above mentioned report is providing the various
information about the various marketing concepts, strategies and marketing entry
approaches and its significance on the business performance of ALDI. The First part
of this report provides the information about the different marketing approaches
which having a direct relation with the business profitability in the retail sector.
Further, this section explained about the overview of ALDI which is one of the leading
retail in the UK.
3. Purpose of the study- There are large number of researchers have been carried out
various research on the impact of marketing over the business performance. Apart
from that many research reports have related with the relationship between
marketing activities and business performance. With the help of marketing strategies,
a company can improve their business performance.
You need to state whether this is part of your:
• Undergraduate degree at Anglia Ruskin University
• Masters degree at Anglia Ruskin University
• PhD/DProf at Anglia Ruskin University
4. Name of your Supervisor ( student research only ).
5. Why have I been asked to participate?
6.
7. How many people will be asked to participate?
8. There are 40 customers are participating the survey.
9. What are the likely benefits of taking part?
I
10. Can I refuse to take part?
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11.
12. Yes I refuse to take part because I cant able to perform all the activties and task in
effective and efficient manner.
13. Has the study got ethical approval?
14. Yes, study got the ethical approval because of their benefits and positive results as it
enhance the knowledge and skills of all the individuals by providing extra talent with the
use of appropriate methods or techniques.
15. Has the organisation where you are carrying out the research given permission?
16. Yes , the organization have granted me a permission of performing activties and task to
achieve their enterprise goals and targets by understanding their objectives.
17. If your research falls under specific legislation e.g. the Human Tissue Act (2004), you need to
state that your research complies with it. NA
18. Source of funding for the research, if applicable.
NA
19. What will happen to the results of the study?
Overall from the finding of the data analyse provide a positive picture of the
marketing activities and its impact on the business performance. the effectiveness of these
findings has positioned the firm business as the next place in the United Kingdom. They also
required to improve their weak area for the future development.
20. Contact for further information
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Section B: Your Participation in the Research Project
1. What will I be asked to do?
Have to provide responses against the questionnaire provided
2. Will my participation in the study be kept confidential?
Yes my particfipation in the study kept confident because the cited orgnization are very much concerned
and worried about their privacy due to their adavantages. Apart from this privacy act as a very effective
tools or techniques to protect overall participation from any biasness and threats.
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3. Use of quotes.
4. Use of recording equipment.
5. Will I be reimbursed travel expenses?
6. If participants will be offered incentives to take part in the research, state this here. If using
incentives, take care to ensure that this is appropriate for the type of research you are carrying out
and your intended participant group and that the incentive does not invalidate consent.
7. Are there any possible disadvantages or risks to taking part?
No there is not much possible disadvantages or risks in taking part due to their effective
working and performance appraisal.
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8. Whether I can withdraw at any time, and how.
Yes Volunteers can withdraw any time but it is necessary to be acknowledged and meet
standards.
9. Whether there are any special precautions you must take before, during or after taking part
in the study.
10. If there is any information that participants may tell you that you would need to disclose to
someone else
11. What will happen to any information/data/samples (delete as applicable) that are collected
from you?
Information will be saved by members to access the better outcome of the study.
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12. If carrying out qualitative interviews with participants, will they be shown a copy of the transcript?
13. Summary of research findings.
14. Contact details for complaints.
If participants have any complaints about the study, they should be encouraged to speak to
you or your Supervisor (for students) in the first instance. They should also, however, be
given access to details about Anglia Ruskin University’s complaints procedure.
Email address: [e-mail]
Postal address: Office of the Secretary and Clerk, Anglia Ruskin University, Bishop Hall
Lane, Chelmsford, Essex, CM1 1SQ.
Students from Associate Colleges need to check what their procedures for complaints are
and provide details to participants.
Version control
Your participant information sheet, consent form and other documents should have a version
number and date. This is in order that should any changes be required by the ethics committee, it
is clear which documentation has ethical approval.
PARTICIPANTS SHOULD BE GIVEN A COPY OF THIS TO KEEP, TOGETHER
WITH A COPY OF THE CONSENT FORM.
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