Marketing Essentials: Case Study Analysis Report, M&S Company

This report provides a comprehensive overview of marketing essentials, focusing on a case study analysis of the M&S company. It delves into the core concepts of marketing, including the production, product, and selling concepts, and explores current and future trends such as relationship and societal marketing. The report outlines the marketing process, encompassing case analysis, strategy development, and the implementation of the marketing mix. It also highlights the role and responsibilities of a marketing manager within an organization, including the importance of marketing in areas like finance, production, and sales. The report examines the interrelationship between different departments and emphasizes the importance of efficient marketing practices for achieving higher sales, healthy competition, and customer satisfaction. Furthermore, it discusses the influence of marketing on organizational functions and concludes by emphasizing the importance of marketing essentials for the success and growth of an organization.

Marketing Essential

INTRODUCTION
This presentation is based on the marketing essentials
of the mart and Spencer company. The present report
contain all the relevant information like, concept of
marketing and current and future trends of marketing
and process of marking, various role of marketing
manager within the organisation.

Marketing Process
• Case analysis
• Marketing strategy
• Marketing mix decision
• Implementation and control

Marketing concept and its trends
There are different concept of marketing
which includes, production concept, product
concept and selling concept.
 Production concept
 Product concept
 Selling concept

Trends
 Relationship marketing
 Industrial marketing
 Societal marketing

Roles of marketing manager
It maintain the coordination of the marketing
movements.
The marketing manager is responsible for checking
the marketing budget of the company.

Influence of marketing on
organisational functions
• Finance and management
• Production department
• Sales

Importance of marketing
• Spreading the information
• Higher sales
• Healthy competition

Importance of interrelationship among
functional departments
• Trust
• Customer service
• Efficiency

Roles and responsibilities of marketing
function
• Buying
• Selling
• Financing
• Storing