Marketing Report: Roles and Responsibilities within an Organization

This report explores the fundamental roles and responsibilities of the marketing function within a business context. It highlights marketing's crucial role in promoting and selling products by identifying customer needs and demands, utilizing promotional activities such as advertising, sales promotion, and product delivery. The report emphasizes product design and development, focusing on creating high-quality products and building customer relationships. It also examines how marketing integrates with other departments, particularly finance and research and development, to achieve overall business objectives, using the Thomas Cook Group PLC as a case study. The report concludes by underscoring the importance of marketing in driving profitability and productivity by identifying target markets and satisfying customer needs. The report also includes relevant references to support the analysis.

Marketing Essential

Explain the key roles and responsibility of
marketing function
 Marketing is the tool or frame work every firm used in the business for the purpose of promoting and selling
the product.
 This tool is used by the various business to identify the actual requirements of customer and demand of the
product. Thus, this tool helps to attract the customers through different promotional activities it induces the
advertising, sales promotion, selling, and delivering products to consumers.
 Therefore, marketing activities helps to increase the profitability and productivity of the business. This is the
essential for every because firm invest their lot of money in marketing activities to identify the target market
and satisfy the customer needs.

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 Product designing and development — This function is plays the important role because by make
the high quality of product is attracts the customer towards the services. Thus, Thomas cook group
plc includes the different and luxuries services for the customer which meets the requirements of
customer, like the services is attractive includes the luxuries hotels, best booking facility, best tour
operates and packages with the best price. Thus, customer easily purchase the product
 Therefore, Thomas cook makes plan to launch the highly luxuries services that meet the requirement
of customer according to the trend. It helps to achieve a competitive advantage as well as enhance the
customer loyalty towards the product.

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 Build customer relationship — It is the function of marketing that build the good relationship with customer by offering
the best quality product and services. Thus, maintain the good relationship with the customer it is the essential because
customer are those who succeeded the business.
 Thus, Thomas cook group PLC uses the different strategies to attract the customer it is very important because whew
company serve the good services to the customer is maintaining the good relationship with the customer.
 Thomas cook provides the best travel and tourism services such as provided by hotels and restaurants (including
catering), travel agencies and tour operator services, tourist guide services, booking facilities and other related services.
Thus, to attract the customer firm needs to communicate effectively that may increase the demands of the product.

Explain how roles and responsibility of marketing relate with wider
organization.
Marketing is the essential tool, and they have roles and responsibility towards the overall
business activities. Thus, marketing department interrelate to every department of the firm it
helps to achieve the task of the particular departments.
It gives the ideas to other fictional unites that which types of needs and wants of the customer.
So all departments perform according to the information and achieve the goals of the firm.

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 Marketing and financial departments — They both are interrelated to each other. Thus, financial
departments gives the budget to marketing departments that they easily perform their job by using the
sufficient money and also apply the different promotional activities by investing their money in different
promotional activities.
 financial department gives the proper budget that how much Money they invest in particular activities
so it helps to Thomas cook for attracting the customer.
 marketing department gives the ideas to financial department that how much funds require to achieve the
overall business activities, so they mange their budget according to the research and information.

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 Marketing and research and development departments — They both also play a
crucial role to achieving the objective of the firm.
 Marketing department gives the ideas to research and development department that
what the current trend and which types of product is highly demanded in market.
 Thus, by gartering all the information to the marketing department research teams
implement the different techniques in the organization that may helps to achieve the
objective of the firm.

REFERENCES
 Alamäki, A., Pesonen, J. and Dirin, A. 2019. Triggering effects of mobile video marketing in
nature tourism: Media richness perspective. Information Processing & Management. 56(3).
pp.756-770.s
 Yoshida, S., Yagi, H. and Garrod, G. 2019. Determinants of farm diversification:
entrepreneurship, marketing capability and family management. Journal of Small Business &
Entrepreneurship, pp.1-27.

THANK YOU