HND Business: Marketing Functions & Interrelation at McDonald's

This report provides an overview of marketing essentials within McDonald's, focusing on the roles and responsibilities of marketing functions and their interrelationship with other functional units like human resources, finance, research and development, production and operation, and customer service. It highlights the importance of marketing information systems, planning, product designing, standardization, branding, promotion, transportation, financing, risk-taking, buying, selling, and pricing. The report concludes that effective marketing is crucial for improving sales revenue and profitability, referencing academic works on marketing mix and cross-functional integration.

Marketing essentials
(Project - 1)

CONTENT
 Introduction
 Roles and responsibilities of marketing functions
 Interrelationship of marketing with functional units
 Conclusion
 References

INTRODUCTION
Marketing is the process of transferring goods and services from
producer to their end users. It is beneficial for a business
organization to increase as well as manage the standard of living of
community by providing them qualitative products. McDonald is
the chosen organization in this present assignment, it is one of the
famous fast food chain over the world. Starbucks, Burger King,
Costa coffee etc. are the main competitors of the McDonald's.

Roles and responsibilities of marketing functions
Marketing is a management activity which
includes determining, evaluating and
satisfying customers need and wants in the
best possible manner. In other words., “it is
not about selling, marketing is all about
understanding customers. In order to
recognise customers' desires, marketing
managers of McDonald's prefer to conduct a
marketing research; it helps them to
formulate and execute various strategies and
policies.

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 Marketing information system
 Marketing planning
 Product designing and development
 Standardising and grading
 Branding

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 Promotion
 Transportation
 Financing
 Risk taking
 Buying and selling
 Pricing

Interrelationship of marketing with functional
units
In this over dynamic environmental, business organizations have to work
together for effective completion for working activities and operations.
It also aids in building a healthy and positive working environment at
workplace; if employees work together then they motivate to work
effectively to achieve the goals and objectives of their teams.

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 Human resource department
 Finance department
 Research and development department
 Production and operation department
 Customer service department –

CONCLUSION
From the above mentioned report, it has been identified that marketing
is a significant function for every business entity. It helps company
to promote its products and services in target market so that it can
easily achieve its goals and objectives. Effective marketing aids in
improving sales revenue and profitability of McDonald's.

REFERENCES
Akroush, M. N., 2011. The 7Ps Classification of the Services Marketing Mix Revisited: An Empirical
Assessment of their Generalisability, Applicability and Effect on Performance Evidence from
Jordan’s Services Organisations. Jordan Journal of Business Administration. 7(1). pp.116-147.
Brettel, M. and et. al., 2011. Cross‐functional integration of R&D, marketing, and manufacturing in
radical and incremental product innovations and its effects on project effectiveness and efficiency.
Journal of Product Innovation Management. 28(2). pp.251-269.
Civi, E. and Persinger, E. S., 2011. Marketing plan competition for experiential learning. American
Journal of Business Education (Online). 4(12). p.51.