Marketing Essentials Report: Roles, Interrelationships, and Analysis

This report delves into the core aspects of marketing, highlighting the essential roles and responsibilities within an organization. It examines the importance of the marketing function, including its impact on branding, customer relationship management, and sales forecasting. The report further explores the interrelationships between the marketing department and other organizational units such as human resources, finance, and research and development. It also discusses the significance of understanding customer needs and market trends. The report concludes by emphasizing the critical role of marketing in achieving overall business objectives and providing a list of references for further reading. The report is designed to help students understand the fundamentals of marketing and its strategic importance within a business context. This report is available on Desklib, a platform offering AI-based study tools and resources for students.

MARKETING
ESSENTIALS

Table of Content
• Introduction
• Roles and responsibility of marketing function
• Interrelationship of marketing with other organizational departments
• Conclusion
• References

Introduction
Marketing is one of the most important functions within an organisation as it
helps it in building relationships with the customers. The marketing function
has a lot of responsibilities to it like promoting, branding, advertising, research,
selling etc. If the marketing function within an organisation is strong, it will be
able to attract a large number of customers and also reach out to new segments.

Roles and responsibility of marketing
function
The marketing department has a lot of roles and responsibilities including the
exchange of goods as well as services, building relationship with the customers
and suppliers, collecting and analysing information, planning, sales forecasting
etc. There are various current as well as future trends that are coming up in the
market.

Cont.…
The major roles and responsibilities of the marketing function are explained
below-
• Listening and addressing customer needs
• Track competitors and market trends
• Seek new marketing tools
• Branding

Interrelationship of marketing with other
organizational departments
According to the viewpoint of Heather Topham Wood, marketing is an
important component for the success of an organisation and involves carrying
out research and packaging. Also, good campaigns for marketing help in
increasing the sales of the organisation and so on. The marketing manager plays
a vital role in this by carrying out market research and developing appropriate
strategies for promoting products in the market.

Cont.…
The interrelationship and significance of the marketing function with other
functional units of the organisation are explained below -
• Marketing with HR Function
• Marketing with Finance Function
• Marketing with Research & Development Function

Conclusion
From the presentation, it can be concluded that marketing is a necessary
function within an organisation and helps it in achieving its overall goals and
objectives. It has various roles and responsibilities to it like carrying out and
managing activities of promotion, advertising, branding, understanding the
needs of the customers and addressing their feedbacks and concerns in order to
gain their loyalty.

References
• Baker, M. A. and Magnini, V.P., 2016. The evolution of services marketing,
hospitality marketing and building the constituency model for hospitality
marketing. International Journal of Contemporary Hospitality Management.
28(8). pp.1510-1534.
• Uncles, M. D., 2018. Directions in higher education: A marketing
perspective. Australasian Marketing Journal (AMJ). 26(2). pp.187-193.
Online
• Functions of Marketing in Business. 2020. [Online]. Available through:
<https://smallbusiness.chron.com/functions-marketing-business-32399.html>.

Thank You