Marketing Strategies for Travel and Tourism: Thomas Cook Analysis

This report delves into the marketing strategies within the travel and tourism sector, with a specific focus on Thomas Cook. It examines the application of the marketing mix (product, price, place, and promotion) and its significance in the industry, especially when considering the challenges of intangible services. The report highlights the importance of the service sector mix, including the 7Ps (product, price, place, promotion, people, physical evidence, and process), and how these elements contribute to customer satisfaction. Furthermore, it explores the concept of travel and tourism products, including destination attractiveness, facilities, and accessibility, emphasizing the need for travel companies to provide high-quality, bundled services to meet customer needs effectively. The report references key academic sources to support its analysis and conclusions.

Marketing in Travel and tourism
TASK 3

Introduction
Marketing is the creation and delivery of goods and services for a
definite purpose. It is the ideology that the organization should
prioritize the requirements of their clients and forming decisions
to satisfy demand and requirements of the customers or clients.
Travelling tourism marketing concepts deals with theory of
practising of touring the business of enticing, accommodation
facilities and amusement of tourists, running of business trade.

3.1 Issues in elements of marketing mix
with Thomas Cook
The marketing mix is that process where it collects the
information and sources to attain the goals and objectives of
Thomas Cook company. Thomas Cook is making the plan to
make the trip to visit Morocco and Egypt.
So it is essential for them to understand the proper concepts of
marketing mix which include place, price, promotion, products.
These are explained as below.

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Price – To set the price of products and services are very
complex for Thomas Cook because there a number of tangible
and intangible services which are involved in the single
element.
Place – The destination place in Morocco and Egypt should be
located at tropical place where it can can attract large number
of customers.

3.2 Importance of service sector mix
elements to travel sectors
Service marketing mix is an integral part of the organisation. It
is also blue print design. There are 7ps of marketing mix in
services sector which are price, place, promotion, product,
people, physical evidence and process. Thomas Cook has to
considered all the these factors to deliver the quality of services
to visitors.

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In travel and tourism industry services plays a significant role.
The cited company has to provide the effective services which
does not harm to the customers. In travel and tourism the
services the intangible in nature. The services products which
are designed of customers or visitors to attract them. Thomas
Cook has to provide the quality of services in terms of product
which does harm the life of people.

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While planing the trip of Mora coo and Egypt the managers has
to provide all proper services and products through which
they can satisfy the needs of their. It is important for Thomas
Cook to satisfy their needs so that they can retain the
customers for long period of time.

3.3 Concept of travel and tourism
product
In travel and tourism company the tourism products are
compared with the different types of other products which
signifies their characteristics. Tourism product consists with the
transportation, attraction, accommodation facilities. The three
elements which are involved in the tourism product is that
destination attractiveness, facilities of destination and ease of
destination.

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Through these elements it integrate the tourism package of
individuals. Thomas Cook has to provide the bundle of services
to visitors in quality so that the tourists will not face any
complexities. From the view point of customers, the travel
company provides them a bundle of services and they have to
choose those services which gives them an advantage.