Developing a Promotional Campaign for Thomas Cook: Travel & Tourism

This essay discusses marketing strategies within the travel and tourism sector, emphasizing the importance of promotional campaigns. It highlights the historical evolution of tourism, from early nomadic travel to the development of pilgrimage tourism in ancient times. The solution focuses on how companies like Thomas Cook can create effective promotional plans, particularly for summer holidays in destinations like Egypt and Morocco. It covers various promotional methods, including sales promotions, personal selling, advertising, and public relations, stressing the need to target specific demographics such as college students and utilize effective communication channels to provide accurate information about tourist destinations with historical and contemporary appeal. Desklib provides access to this and other solved assignments for students.

In the early age, cultural aspects, learning languages and travelling
challenges restricted (Capacci, Scorcu and Vici, 2015). In 14 century
Christopher Columbus sailed westward and vasco da gama cruised to
country for earn money then business
travel has been integral part of tourism
industry(Cave and Brown 2012).
Early tourism started with Nomads who travelled around the world in search of
food and shelter. Main intension of this traveller is to gathered food and traded around the world and gave rise to the barter system (Capacci,
Scorcu and Vici, 2015). 1500 BC is marked as the era when the Europeans visited pyramids and thus developed the tourism for pilgrimage. Early
tourism started with Nomads who travelled around the world in search of food and shelter. Main intension of this traveller is to gathered food
and traded around the world and gave rise to the barter system (Capacci, Scorcu and Vici, 2015). 1500 BC is marked as the era when the
Europeans visited pyramids and thus developed the tourism for pilgrimage.
Marketing in travel and tourism
The managers as well as employees of Thomas Cook
have to make a proper plan for the summer holiday
for Egypt and Morocco and for that they have to make
best promotional campaign which helps in attracting
large number of consumers by using the suitable
method. During summers, the organisation can
capture demand of large number of customers.
Sales promotion and personal selling: They can also use sales promotion and
personal selling; as it helps in creating the awareness about the different tourist
destinations and on the basis of that they can attract large consumers. More
effective is the promotion, higher is customer awareness.
Advertising and public relations: The employees of Thomas Cook have to target the service
users and for that they have to do proper advertising of the tourist destination. Along with this,
they have to use effective communication channel so that they can provide correct information to
them. The company have to target the college students for these tourist destinations as these
destinations having historical places and contemporary trends.