Research Methods for Business Problem: Maruti Suzuki India LTD

This report presents a detailed analysis of the research design and methods applied to address a business problem at Maruti Suzuki India LTD. The study employs a descriptive research design, utilizing both primary and secondary data collection methods to analyze the problem of product management. Key variables such as market share, product quality, and customer responses are examined. The research adopts a deductive approach, incorporating positivism philosophy, to explore the relationships between independent and dependent variables, with a strong emphasis on ethical considerations like participant confidentiality and unbiased data collection. The report outlines the research process, including the rationale for selecting specific research philosophies and approaches, the identification of key variables, and the ethical guidelines followed to ensure the integrity of the research findings. The analysis includes a discussion on the importance of ethical considerations in data collection, such as maintaining participant confidentiality and avoiding biased questions, thus ensuring the reliability and validity of the research. The conclusion emphasizes the importance of integrating research methods for effective business problem-solving and strategic decision-making.

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Research design and methods
Selection of a proper research design and method can be challenging mainly due to
the fact that the research is directed based on the adopted method. Research design process
that is undertaken can be the descriptive design, exploratory design and the explanatory
design. The application of the descriptive design in the case of the business problem of
Maruti Suzuki India LTD can provide for a detailed approach to the study.
According to Lewis (2015), the descriptive design can help in the development of
analysis of the data collected by linking it with the literature review that has been researched.
At the same time, McCusker and Gunaydin (2015) stated that descriptive design can correlate
with the quantitative as well as qualitative research and thus can be termed as effective for
collecting and analysing data in a more detailed manner.
Apart from the research design, other forms of research methods that can be used for
conducting the research involve the application of the research philosophy as well as the
research approach. The research philosophy that can be adopted in this case is the positivism
philosophy which can be used to analyse the survey participants. According to McNabb
(2015), the positivism philosophy can be used to identify the number of participants so that
proper questionnaire can be formulated. As stated by Brannen (2017) the application of the
remaining research philosophies does not support the analysis of a large sample size nor does
it assist in linking the application of quantitative and qualitative research.
The research approach that can be undertaken for the analysing the business problem
of Maruti Suzuki India LTD is that of the deductive research. According to Noble and Smith
(2015), the research approach consists of the application of both deductive and inductive
designs. The deductive design can be used for this research as it can help in identifying the
required knowledge for the topic. At the same time, Nardi (2018) stated that the deductive

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approach can help in validating the research question which can be used for making steady
progress of the research. Thus, the application of these research methods along with the
research designs can be useful while solving the business problem of Maruti Suzuki India
LTD.
In order to complete the research in a successful manner, the application of a proper
data collection method is required. The data collection method can be either primary or
secondary collection. The application of the primary data collection method in the case of the
business problem of Maruti Suzuki India LTD can be suitable as the opinion of the
employees working at Maruti Suzuki India LTD is required to be considered. The secondary
research can be used for identifying the literature associated but the ultimate analysis need to
be done from the responses collected from the employees. This can help in making direct
communication with the participants and verifying the findings from the literature review.
Key variables
The key variables that can be associated with the topic usually define the intended
research of a topic. The variables of a topic can be related to the research questions mainly
due to the fact that it can help in meeting the requirements of the research questions. The
application of both primary as well as secondary research can help in the understanding of the
variables. Some of the key variables that can be associated with the business problem of
Maruti Suzuki India LTD include the understanding of the market share which the company
have developed over the years.
This is a key variable mainly because it can help in providing an idea about the
business prospects of Maruti Suzuki India LTD. The collection of the secondary data based
on the market saturation can also be considered as a key variable mainly because the dealings

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are made with the product management and the important strategies that are to be made by
Maruti Suzuki India LTD.
The analysis of the past activities that are undertaken by Maruti Suzuki India LTD can
also be considered as another key variable as it can help the company to analyse the past
events. In the case of the primary research data, the key variable that can be analysed is the
responses of the customers. The quality, price and the vehicle transmission that are to take
place need to be based on the primary responses provided by the people analysed for the
survey associated with study.
Key dependent and independent variables
The key dependent and independent variable that is to be taken into account can help
in formulating the research objectives as well as the research questions. In the case of the
business problem of Maruti Suzuki India LTD, the key dependent variable is the findings
related with the independent variables. The independent variable in this case is the product
management that is required to be taken into consideration mainly due to the fact that the
product management can be considered as a dependent variable of the company.
This can help in the prediction of the scope of topic and ensure that poor product
management can lead the company to suffer from hindrances. Therefore, it can be said that
the depended variable such as quality, price as well as the elements that are involved in
product management can be taken into consideration. The market share as well as the
reputation of Maruti Suzuki India LTD is depended upon the product management ability of
the company. Thus, it can be said that the independent and the dependent variables are
important in order to understand the research problem and develop proper research objectives
and questions.

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Ethical considerations
The ethical consideration that is to be maintained for the collection of the data and its
applicability in the research includes the right behaviour and attitude of the researcher. One
of the attitudes, that the researcher need to maintain is the fact that the researcher need to be
friendly with the participant. Every participant need to be provided with the knowledge of the
truth behind the collection of the data. The data collected need to be based on the authenticity
that exists along with the reliability that none of the participants can be allowed to provide
biased opinion. This can help to gain proper analysis of the results obtained after the survey.
At the same time, none of the participants were forced to take part in the survey. The
participants were provided with the wilful action to either accept the survey questionnaire or
reject it. Forcing to fill up the form was never done due to the free will of the people. Along
with this, freedom was also provided to the participants while providing the responses and
based on this proper analysis had been made. This had helped in ensuring that the random
sampling method used had been made effectively for carrying out the survey in a proper
manner.
Another consideration, it is required to be made is the designing of the questionnaire.
The questionnaire was designed in a way that it provided the participants with an
understanding about the topic. No biased questions were asked and generalised or personal
questions were avoided so that the participants can be involved with the questionnaire. This
could help in ensuring that biasness based on the responses be avoided and at the same time,
the participants had understood the requirement of the questionnaire. The participants were
also assured that the information provided by them was kept confidential and the privacy
based on the data collected was maintained.

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