Microsoft Hololens Case Study: Product Analysis and Development Stages

This case study examines the Microsoft Hololens, a product developed by Microsoft focusing on AR and VR technology. The study analyzes the type of product offered, emphasizing its hardware and specialist product categorization. It explores the product's life cycle, breaking it down into stages such as the opening, building the set, competing the fabricate, destroying the fabricate, and other forms, highlighting the importance of innovation. Furthermore, the study outlines the steps for new product development, including idea generation, screening, concept development, and testing, with a focus on the commercialization stage, including pricing and marketing plans. References from various sources provide additional context on the Hololens and its market position.