Marketing Case Study: Analyzing the Microsoft Hololens Product

This case study examines the Microsoft Hololens, a product developed by Microsoft focusing on augmented and virtual reality. The analysis covers the type of product, emphasizing its AR/VR headgear and hardware focus, and its product lifecycle, including stages from the opening case to destroying the fabricate. The study further delves into the steps for new product development, highlighting the stages of idea generation, screening, concept development, and testing. It also references the importance of commercialization, including pricing and marketing plans, and the need for innovation to maintain product relevance. The study provides insights into the product's market positioning and competitive landscape, offering a comprehensive overview of the Hololens within its industry.

Running Head: Case Study
Case Study

Table of Contents
Case Study ......................................................................................................................................0
Table of Contents.............................................................................................................................2
Introduction......................................................................................................................................3
1) Type of Product Hololens Offers.............................................................................................3
2) Stage of the Product Life Cycle:..............................................................................................3
Stage 1: Case for the Opening.........................................................................................................4
Stage 2: Building the Set.................................................................................................................4
Stage 3: Competing the Fabricate....................................................................................................4
Stage 4: Destroying the Fabricate....................................................................................................4
Stage 5: Other Forms.......................................................................................................................4
Steps for the new development product...........................................................................................4
References........................................................................................................................................6

Introduction
In this present paper, we will discuss some questions that are related to the Microsoft Hololens. It
is manufactured and developed by one of the famous company that is the Microsoft. The
Microsoft Hololens are dealing with the number of the real applications. It helps in developing
the application that is 2D and the 3D. It makes use of the WINDOW 10 operating system.
1) Type of Product Hololens Offers: It emphasizes on the unique AR and VR headgear
respectively. It deals mainly in hardware and it was its unique creation. It also keeps an
eye on assuring the best quality to its customers. It also emphasizes on the building the
comfort and quality for its customers. It also focuses on the headset with the transparent
lens. Hololens product, which aims to be the next generation of virtual reality. It offers
the specialist product for its consumers. It produces the goods which can be sold to the
consumers. Shopping product refers to the type of the product that requires some
research of the consumer and we compare it with another brand. Specialists product
refers to the brand image and consumer choose the best quality for the purchase.
Unsought products are those which say that whether the product is not too much known
to the customers. (Dawood et al., 2015)
2) Stage of the Product Life Cycle: In this, we will emphasize on the current stage of the
product lifecycle and it is coming down with the adjustment and the appropriation. When
you are dealing with the digital product to scale up and down rapidly due to market
changes. The equipment has the favorable condition with the fashion and also it has the
eco-framework that states that it is eco-friendly equipment. But the product needs to
bring innovation so that it doesn't fail.

Stage 1: Case for the Opening
It is the actual play which helps in beginning the fun. So this stage is the beginning stage
and it offers the holographic video that can be replayed and it contains all the data into it.
Stage 2: Building the Set
In this, we need to set the base which helps us to proceed further. We need to see the
problems related to it. We will also set the manufacturers. It also utilizes the online
posting of the networking.
Stage 3: Competing the Fabricate
In this, we need to bring the innovation from time-to-time that emphasizes in building
their brand image and also help in giving the competition to its competitors. We can take
the instance that is the Apple. So we need to upgrade the fabric so that we can give the
tuff competition.
Stage 4: Destroying the Fabricate
In this, we can say that we can play a game whenever we wish too. It helps us playing the
game whenever we want to go for it.
Stage 5: Other Forms
In this, we will emphasize on the other set which helps us in increasing the productivity
and also help in enhancing the performance of the company. It also works on expanding
the market so as to get the fruitful results in the future. (Ciaccia et al.2015)
Steps for the new development product
In this, it focuses on the steps for the new development of the product. There are the eight steps
that are needed to be followed for the development of the new product. Out of the eight steps, the

company has completed the idea of the idea generation, screening of the idea, development of
the new concept and the testing of the stages. Out of eight the five are completed and the rest are
the analysis of the business, development of the product, testing of the market,
commercialization and the last one is on the launch of the stages. Out of all the challenging
stage, one of the commercialization stages is one of the complex stage and it is required to
happen very crucially. This step is one of the most junction plans because it involves the pricing
and marketing plans . The pricing plans emphasize that what prices are perfect for the target
market and the marketing plans say that which market we need to conquer. After all this need to
be initialised and the product is needed to be launch in the market. (An et al., 2016)

References
An, S. (2016, March 14). Design Life Cycle. Retrieved from design life-cycle:
http://www.designlife-cycle.com/microsoft-hololens/
Ciaccia, C. (2015, January 22). Microsoft Windows 10 and HoloLens Shows Innovation Is Back
in Redmond. Retrieved from the street: https://www.thestreet.com/story/13019096/1/microsoft-
windows-10-and-hololens-shows-innovation-is-back-in-redmond.html
Dawood, S. (2015, December 11). How holograms could change the way product designers
work. Retrieved from design week:
http://www.designweek.co.uk/issues/7-13-december-2015/how-holograms-could-change-the-
way-product-designers-work/