E-Marketing Report: Social Media, Modern Marketing, Netflix Case Study

This report provides a comprehensive overview of e-marketing, emphasizing its crucial role in promoting products and services. It delves into the evolution of marketing in the digital age, highlighting the significance of social media platforms like Facebook, Twitter, and YouTube for enhancing brand i...Read More

E-MARKETING

Table of Contents
E-MARKETING..............................................................................................................................1
INTRODUCTION...........................................................................................................................3
TASK 1............................................................................................................................................3
TASK 2............................................................................................................................................4
CONCLUSION................................................................................................................................6
REFERENCES................................................................................................................................7

INTRODUCTION
Now, E- marketing is tool which is used mainly for the advertisement of the products and
services. Now, every marketing activities have been evolve in digital way. It is the place where
any one can get the content without wasting their time. International bodies also emphasis on the
digitalization as it saves the environment. Netflix is the E-marketing organisation which is the
world's most leading internet television network(Strauss, 2016). E-Marketing is a bigger concept
than internet marketing. Internet marketing simply refers to digital media like web, wireless
media and e-mail. While, in e- marketing covers internet marketing and management of
consumer data and electronic customer relationship management system.
TASK 1.
E-marking concept is developed since the genesis of Websites ans Internet. Through the internet,
some of the social networking sites have emerged as these Social media sites have become the
most powerful tool to promote any business and product or services at broad level. The world
biggest online marketing content provider Netflix has also emerged during this period and
provide to users customized data via internet. Netflix company a marketing company and due to
content marketer, it has the ability to make online marketing strategy for their client in most
effective manner. As it is less expensive way to advertise company's products or services. Here
are some methods by which company can advertise their products or services by using social
media sites like- Facebook, Twitter, Linkedin, etc.
1). Facebook: Make a business page on Facebook and give special offers and information
about the company's products and services so that the public at large would keep in touch
with company. Communicate consumers to change in the product and get them feedback
so they would easily make changes in products or services.
2). Twitter: it is helpful to know about the company's activities and products at broad level
and also mark link to that product page on company's site. Enable more visibility by
tweeting pictures and videos pertains to the products or services(D’Arcy and Marketing,
2011).

3). YouTube: Make a YouTube channel for online selling of company's products or services.
Launch a video promotional activities and in that manner ask to viewers or consumers
that how they use their products and post them on you tube. Requesting more people to
subscribe company's page and for like them.
Many marketers claimed that social networking sites are the tool which provide a great exposure
to develop business without wasting company's resources. As, social media is now become a
major part of every marketing strategy. As social media used to :
a). Enhance brand image: Social networking is the most effective tool which is used to enhance
business profile. Using social media strategy will strongly enhance brand identification.
b). More Incoming traffic: Without using social networking on company's marketing strategy,
Netflix market is limited to the certain consumers and it can not reach outside the loyal
consumers circle. Each social media profile add to company's marketing mix is the entrance to
company's website, and each part of content company post is new opportunities to gain a new
customer(Taylor and Strutton, 2010).
c).Enhance Search Engine Rankings: Posting on social media sites may get your business some
site traffic and this can be overcome by search engine optimization. As, it is very significant for
getting higher page rankings and attaining traffic to company's website.
d). More conversion rates: With inflated visibility, Netflix's business achieve more opportunities
for conversion. Each post, video, image may attract viewers to company's website and enhance
user traffic. Social media marketing enables business to give a positive modify a positive
impression via humanization factor.
e). Better customer satisfaction: Social media is a networking and communication platform.
Company use social media platform to identify and redress the consumer grievances. Customers
appreciate the company after knowing that when consumers post comments on their pages.
With addition to the benefits, social networking sites also have some disadvantages as well. They
consumes people more times in surfing so that people can't focus on their work and now, people
have become addictive to surf on such sites.

TASK 2.
Modern marketing concept is strongly based on the marketing on the potential buyer.
Modern marketing is dependants on the four pilers:
Identifying- There is a need to identify group of customers as market segments.
Anticipating-need to know the methods for using market research to determining changes and
future consumers' desire.
Satisfying- It is also need to know the driving forces of customer satisfaction that could
appreciate the consumer loyalty.
Social media has become an important and relevant aspect of evaluating modern marketing
concepts. Modern marketing concepts are :
production concept- in accordance with this concept the basic thinking behind the production is
that they tend to think that the customer will buy whatever they will produce and comes into
market.(Yan, 2010).
product concept-here companies focus on the product quality, design and features, because in the
long run only those products whose quality is worth and maintained, sustain in the market.
selling concept-through various ways of promotion , sellers try to sell their products to the
targeted customers.
marketing concept-here its not like that what the manufacturer has made needs to be sold, in this
concept customer need is valued the most. Product is made according to the need of customer.
consumer concept – focus is on individual customer , for this one to one marketing is done.
societal marketing concept- company has taken a lot from society, this concept told to give back
to the society also(Descubes, McNamara and Claasen, 2017). They have to give their attention to
societal issues lie its welfare , consumer wants, corporate social responsibility.
Social media is now becoming the most crucial platform for the organisation to carry on their
promotional activities or so as to do their marketing tasks.
Some of the facts are as follows:
94% of the organisations use social media as the platform t6o market their products.
85% of the marketers has used these sites for promotional activities and has reported that it has
increased their exposure to public(Dann and Dann, 2011)

58% has reported increase in their sales during the period in which they have promoted on social
media.
The main sites on which the marketer promote are
Facebook : it has emerged as a simple platform but with a very wide coverage. By creating a
page they tend to promote(Tsiotsou and Vlachopoulou, 2011).
Twitter : through this businesses use to release news and direct attention to special offers.
Google + : its promote option allows business promotional activities to be customised.
Every company is busy in the promotion of the company's products or services. Modern
marketing concept is have more relevance in this time where everyone is busy in the promotion.
Now the company need to understand the need of social media for promoting the product and
services. Each company find the new ways for the promotions. But the company need to focus
the product line segment where they are offering their product. Company promoting teams need
to promote their products and services via regular update about their products or services,
considering on the reviews of products and services that will help for making the product famous
and dynamic.
E-marketing has become most important in the field of business and different marketing
concepts has their relevance in this business. in e business the product is sold on line to the
customer which help the customers to do the purchasing from which also help the business to
increase their profit as the cost of labour place building can be eliminated. Social media
contribute so much in the marketing as through posting pictures of the product on different social
sites maximum number of customers could be reach in a very short time and also through social
media the geographical barrier in marketing is eliminated by making the products available at
door step by the e-business companies.
CONCLUSION
From the above research, it has been assumed that for promoting the product, E- marketing
technique plays a crucial role. Netflix is the online marketing service provider company which
provide material finance information to the the investors searching the inverter website. There
are so many social media webpages by which company can promote their products and services.

REFERENCES
Books and Journals:
Strauss, J., 2016. E-marketing. Routledge.
D’Arcy, P. and Marketing, L.E., 2011. CIO strategies for consumerization: the future of
enterprise mobile computing. Dell CIO Insight Series.
Taylor, D.G. and Strutton, D., 2010. Has e-marketing come of age? Modeling historical
influences on post-adoption era Internet consumer behaviours. Journal of business
research. 63(9) pp.950-956.
Yan, R., 2010. Cooperative advertising, pricing strategy and firm performance in the e-
marketing age. Journal of the Academy of Marketing Science. 38(4) pp.510-519.
Dann, S. and Dann, S., 2011. E-marketing: theory and application. Palgrave macmillan.
Tsiotsou, R.H. and Vlachopoulou, M., 2011. Understanding the effects of market orientation and
e-marketing on service performance. Marketing Intelligence & Planning. 29(2) pp.141-
155.

Descubes, I., McNamara, T. and Claasen, C., 2017. E-Marketing communications of trophy
hunting providers in Namibia: evidence of ethics and fairness in an apparently unethical
and unfair industry?.Current Issues in Tourism. pp.1-6.