To Analyze Motivation's Impact on Employee Loyalty at The Lanesborough

This research report investigates the effectiveness of motivation strategies on employee loyalty and commitment within the hospitality industry, specifically focusing on The Lanesborough hotel. The study explores the importance of motivation in achieving employee loyalty and commitment, examining the relationship between motivation and loyalty, and identifying the factors the hotel uses to foster these qualities. The research methodology includes an overview of the research, background, and significance of the study, followed by a literature review, detailed research methodology, data analysis, and finally, conclusions and recommendations. The findings are presented with the use of tables and interpretations. The research aims to analyze the impact of various motivational approaches on employee behavior, including training, career advancement, feedback, and recognition, and their effect on employee retention and productivity. The report concludes with recommendations for The Lanesborough to enhance employee loyalty and commitment, emphasizing the importance of a positive work environment and employee involvement in decision-making processes.

Research Project

TABLE OF CONTENTS
CHAPTER 1: INTRODUCTION....................................................................................................3
1.1 Overview of the research......................................................................................................3
1.2 Background of the Research.................................................................................................3
1.3 Significance of the Study......................................................................................................4
1.4 Research aim.........................................................................................................................4
CHAPTER 2: LITERATURE REVIEW.........................................................................................5
2.1 Introduction...........................................................................................................................5
Importance of motivation on attaining employee loyalty and commitment in Hotel.................5
Relationship between motivation and employees loyalty within the Lanesborough..................6
Factors which used by Hotel to attain employees loyalty and commitment towards the
Lanesborough..............................................................................................................................6
CHAPTER 3: RESEARCH METHODOLOGY.............................................................................6
3.1 Types of Investigation...........................................................................................................7
3.6 Data collection......................................................................................................................8
CHAPTER 4: DATA ANALYSIS..................................................................................................8
CHAPTER 5: CONCLUSION AND RECOMMENDATION.....................................................13
Recommendations.....................................................................................................................13
Conclusion.................................................................................................................................13
REFERENCES..............................................................................................................................14

Title: “To analyse the effectiveness of motivation on attaining employees loyalty and
commitment in hospitality industry. A case study on The Lanesborough.”
CHAPTER 1: INTRODUCTION
1.1 Overview of the research
Employees are the main part of all the business organization as they perform their duties
to attain determined goals and objectives. For increasing their loyalty and commitment, company
provide various benefits, training programs, performance appraisal and many more. With the
help of this company develop their loyalty and commitment as well. In addition of this, loyalty
consider as faithfulness which directly contribute in attaining their commitment towards the
organisation (Ambad and Bahron, 2012). In this context, manager play vital role in managing as
well as developing new strategies to enhance workers motivation at workplace so that they
effectively perform their duties and attain desirable results. Mainly, employee loyalty and
commitment refer to values, attitude, belief and additional efforts which may helps in attaining
the set goals and objectives of the company. The Lanesborough is a hotel which provide various
services to customers and at the same time also make their workers loyal towards their roles and
responsibilities. It is luxury hotel which offer acclaimed dining, a cocktail bar and a luxe spa. For
attaining success, hotel adopt new and effective strategies to attain workers commitment and
loyalty as well.
1.2 Background of the Research
Employees loyalty and commitment refer to an effective process which define workers
attitudes, behaviour, belief and so on that directly affect the business activities. In this,
employees are major part of company as they perform their duties to attain set goals and
objectives. Trust and loyalty have more complex to give and obtain within the organization. Both
are the vital for company to make their workforce strong and happy as well. This will helps in
attaining success at marker place. For attaining the same, manager should provide motivation to
all the employees to get their commitments towards the company and its activities also. In
context of The Lanesborough, they also tries to attain workers loyalty and commitment to
improve their performance. The main aim of this research is to analyse the importance of
employee loyalty within the company to attain set goals and objectives (Chimote and Srivastava,
2013).

1.3 Significance of the Study
Employees loyalty become a important part for every type of business organization. It
helps in developing as well as motivating workers to execute their roles and responsibilities with
the purpose of attaining desirable goals and objectives (Dahlgaard-Park, 2012) The main purpose
of this research is to evaluate the importance of employees loyalty for business organization. It
directly contribute in attaining success at market place. In addition of this, the main advantage of
employees loyalty is to enhance the productivity level of the firm.
1.4 Research aim
The main aim of this research is “To analyse the effectiveness of motivation on attaining
employees loyalty and commitment in hospitality industry. A case study on The Lanesborough.”
1.5 Research objectives
 To evaluate the importance of motivation on attaining employee loyalty and commitment
in Hotel.
 To assess the relationship between motivation and employees loyalty within the
Lanesborough.
 To determine factors which used by Hotel to attain employees loyalty and commitment
towards the Lanesborough.
1.6 Research Question
 How to evaluate the importance of motivation on attaining employee loyalty and
commitment in Hotel?
 How to assess the relationship between motivation and employees loyalty within the
Lanesborough?
 What are the factors which used by Hotel to attain employees loyalty and commitment
towards the Lanesborough?
1.7 Time scale
It is one of the important part of research in which researcher create an effective time
scale to evaluate as well as implement entire research activities. It directly helps in reducing the
extra time and cost of the research (Dhar, 2015). In addition of this, Gantt chart is refer to
graphical representation towards the particular area of the research. With the help of this,
researcher easily complete all the activities in described time span.

Week
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Introduction
Literature
review
Research
methodology
Data
collection,
Analysis &
Interpretation
Conclusion
CHAPTER 2: LITERATURE REVIEW
2.1 Introduction
It is one of the important part of whole research as it help investigator to collect data in
order to draw a valid conclusion. Mainly, this part of research is highly relate with secondary
data. Along with this, it is refer to views and opinion of different authors to draw a valid
conclusion. Magazines, books, journals and many more are consider for collecting valid data.
Importance of motivation on attaining employee loyalty and commitment in Hotel
According to Gallo, (2012), motivation play vital role in increasing employee loyalty and
commitment which contribute in attaining success. In addition of this as per current scenario,
hospitality industry face various challenges thus, manager should manage, retain and motivating
workers to execute all the activities with the purpose of motivating them. For this, manager of
the company use various motivational theories to encourage them at workplace. With the help of
this, workers easily attain set goals and objectives. It can be stated that, motivation highly

influence workers to execute their activities for attaining predetermined targets which directly
contribute in attaining success at market place.
Relationship between motivation and employees loyalty within the Lanesborough
According to Goetsch and Davis, (2014), motivation and loyalty both are play crucial
role within the organization. For this manager of the Lanesborough implement various
motivational theories such as Maslow hierarchy need theory, Herzberg's theory so on. All these
are helps in encouraging workers by providing them services at workplace as per their needs and
wants. Along with this, other benefits and rewards also helps in making strong workforce. Both
employees motivation and reward are essential it helps in attaining success at market place. By
providing extra services as per their requirements help them in increasing their motivation.
Establishing positive and healthy work environment also aid in enhancing the chances of
attaining desirable results. Therefore, this will contribute in attaining higher success and at he
same time also increase employees commitment.
Factors which used by Hotel to attain employees loyalty and commitment towards the
Lanesborough
As per the point of view Hill and Alexander, (2017), Number of factors are used by the
Lanesborough to attain employees commitments towards the business activities as they easily
perform their task with the purpose of improving workers loyalty. In addition of this, there are
some appropriate ways to increase employees loyalty and commitment are as follows: Improvement and rewards: It is important way to increase employees loyalty and
commitment. With the help of this they tries to improve their performance at workplace. Good relationship: For attaining employees loyalty, employees needs to communicate
with manager so that they easily make their relation with their senior and attain positive
results. Regular feedback: By taking continue feedback from employees also helps in
understanding that they are perform well or not.
 Good communication: Effective interaction with workers may helps in increasing
employees loyalty because it assist manager to understanding that workers are happy with
company or not.

CHAPTER 3: RESEARCH METHODOLOGY
It is one of the important part of whole research as it helps in conducting an effective
research in order to attain desirable end results. Under this part, researcher use various tools and
methods to carry out an appropriate research which may leads in collecting as well as gathering
relevant data for drawing valid conclusion.
3.1 Types of Investigation
Under this, there are two type of research which are totally differ and play vast role. For
draining valid conclusion, researcher have to select a best type of research in order to take final
decision. Quantitative and qualitative research main type of investigation. Qualitative define non
numerical data which is based on observation (Kandampully, Zhang and Bilgihan, 2015). On the
other side, quantitative research refer to measurable data which helps in determining facts. This
research is based on qualitative type of research as it define in-depth information which helps in
determining the valid conclusion.
3.2 Research philosophy
This part of research is refer to belief and ways which helps in gathering as well as
collecting data in appropriate manner. It includes two parts such as positivism and interpritivism.
Preset research is based on interprivism research as it helps in gathering quality data for carry out
the research.
3.3 Research approaches
It is also an important part of research as it refer to a specific plan and procedures which
consider some effective steps to collect data and information in systematic manner. Mainly it is
two type of research such as inductive and deductive. For this research, investigator use
inductive research approach which help in drawing a valid conclusion in effective way.
3.4 Research design
This is also an important part as defines appropriate blue print through which researcher
arrange all the research activities with the purpose of taking an effective way. In this there are
three type of research design such as exploratory, descriptive and experimental. All the
appropriate but for carry out this research, investigator use descriptive research design which
helps in collecting valid data and information.
3.5 Data sampling

It is one of the important part through which investigator can easily collect relevant
information and data form number of people (Kuo and Feng, 2013). In this researcher select 40
respondents to gather data for drawing valid data in an appropriate manner.
3.6 Data collection
This part of research plays important role in collecting reliable and accurate data and
information. In this, there are two type methods like primary and secondary. Both are important
for collecting valid data and information (Long and et. al., 2012). In primary method,
investigator collect information by using questionnaire, observation, interviews and so on.
Secondary method consider articles, magazines, books and many more. Thus, researcher use
primary method to gather relevant data and information.
3.7 Ethical consideration
This plays vital role in whole research as it refer to what is wrong and right. With the
help of this, researcher easily determine the ways to carry out the research. Along with this,
researcher tries to make research in ethical way and also ensure that time and money is
appropriate for carry out the research.
CHAPTER 4: DATA ANALYSIS
Questionnaire
Name:
Age:
Gender:
Phone Number:
Address:
Q1) Is employees loyalty and commitment is important for business to attain success?
a) Yes
b) No
Q2) What are the ways which used by The Lanesborough to inspire employees loyalty and
Commitment?
a) Job importance
b) Career advancement
c) Regular feedback

d) Improvement and Reward
Q3) Is motivation help business organization to attain employees loyalty and commitment?
a) Yes
b) No
Q4) Does employees loyalty increase workers commitment in The Lanesborough?
a) Yes
b) No
Q5) What are major type of employee commitment which used by The Lanesborough to
increase employee loyalty?
a) Affective commitment
b) Normative commitment
c) Continuance commitment
Q6) What are the main importance of employees loyalty and commitment in The
Lanesborough?
a) Enhance productivity of the firm
b) Customers satisfaction
c) Reduce cost of the firm
Q7) What kind of strategies used by The Lanesborough to increase employees loyalty and
commitment?
a) Provide individual attention
b) Provide training and coaching
c) Listen to employees
Q8) What kind of factors which negatively affect the employee loyalty and commitment in
The Lanesborough?
a) Negative working environment
b) Less involvement in decision making
Q9) Does loyalty of employees sustain them for longer period of time within The
Lanesborough ?
a) Yes
b) No
Q10) What are various ways through which The Lanesborough can increase employees

loyalty and commitment?
Theme 1: Employees loyalty and commitment is important for business to attain success.
a) Yes 35
b) No 5
Interpretation: Employee loyalty and commitment play vital role in attaining success at market
place. In this 35 respondents are said that loyalty and commitment of workers are helps in
increasing the chances of attaining success because all the workers are effective dine their
activities. On the other side, 5 people are not agree with this statement.
Theme 2: Ways which used by The Lanesborough to inspire employees loyalty and
Commitment.
a) Job importance 21
b) Career advancement 7
a) Yes b) No
0
5
10
15
20
25
30
35
35
5
Column B

c) Regular feedback 6
d) Improvement and Reward 7
Interpretation: From the above mentioned graph it can be concluded that there are various ways
which used by the company to increase employees loyalty. In this, 21 people are said that
providing job importance which may helps in increasing the employees loyalty towards the
company and its activities as well.
Theme 3: Motivation help business organization to attain employees loyalty and
commitment.
a) Yes 37
b) No 3
a) Job importance
b) Career advancement
c) Regular feedback
d) Improvement and Reward
0
5
10
15
20
25
21
7 6 7
Column B