Essay on Museums and Cultural Attractions: A Tourism Perspective

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TRAVEL AND TOURISM

Table of Contents
ASSESSMENT- 1 ESSAY........................................................................................................2
INTRODUCTION..............................................................................................................2
CONCLUSION..................................................................................................................7
REFERENCES.......................................................................................................................8
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ASSESSMENT- 1 ESSAY
TITLE- DISCUSS THE ROLE OF MUSEUMS AND CULTURAL ATTRACTION FOR TOURISM
INTRODUCTION
There are different culture and historical heritage of various countries which help in
promoting its tourism. The cultural and museums of the countries provide an attraction for
the tourists. They play a major role in attracting a large number of tourists for the
destinations of the country. The essay described the contribution of museums and cultural
heritage of the country in the sector of tourism. The essay explains the culture and heritage
development along with their impact on tourism. The management of tourism is explained
in the essay along with tourism and heritage development of the nation.
According to Timothy (2011), cultural heritage is the reflection of human beings living and
their standard which is passed on from generation to generation. Cultural heritage is a very
wide concept which can be defined as the reflection of values, lifestyles, visible and invisible
traces, systems, beliefs, tradition, etc. The cultural heritage is divided into three main parts
which include the natural environment, build environment, and artifacts. The agricultural
heritage, rural landscapes, and coasts and shorelines are the types of natural heritage.
Archeological items, townscapes, and buildings are some of the types of the built
environment. Books and documents, objects, and pictures, etc. are examples of Artefacts.
According to Lenzerini (2011), the cultural heritage is the factor which includes monumental
remains of the cultures which should be preserved in order to pass the same in the next and
future generation. The cultural heritage can be divided into two main parts which include
tangible heritage and intangible heritage. The tangible heritage includes buildings,
landscape, and artifacts and the intangible heritage include oral history, voices, traditions,
values, etc. Both the tangible and intangible heritage of culture worked together with each
other and are bound with each other. The intangible cultural heritage is important for
achieving the objective of transferring the knowledge to the future generation and preserve
the immaterial cultural heritage for the future use. The intangible cultural heritage is as
relevant as the tangible cultural heritage and it is more important to preserve the intangible
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cultural heritage than the tangible cultural heritage. Tangible cultural heritage and
intangible cultural heritage requires a number of different approaches preservation and
safeguarding. UNESCO has the main objective of preserving the tangible and intangible
cultural heritage by spreading the knowledge of natural and human heritage. The
recognition for the value and importance of the cultural heritage of the country, UNESCO
has also established the role of preservation of cultural heritage which will serve as a driver
of the sustainable development of the nations. UNESCO stands for United Nations
education, social and cultural organizations organizes different programs which help in
understanding the importance of intangible cultural heritage to the nation and people by
highlighting their importance for the tourism sector and the for the country a whole.
Convention for the Safeguarding of Intangible cultural heritage or CSICH was organizes by
UNESCO for describing the relevance of intangible cultural heritage of the country. The
intangible cultural heritage is the factors which cannot be developed or created by human
efforts. These components of cultural heritage also cannot be destroyed or bought or sold
or owned by any government, society, individual, or other bodies. The UNESCO convention
established in the year 2003 which has the main purpose of identifying, managing,
preserving, and promoting the intangible cultural heritage. The strategies and policies are
made by the UNESCO convention for facilitating the understanding of the growing relevance
of the intangible cultural heritage of the country which is necessary for its tourism growth.
There are various factors which influence the tangible and intangible cultural heritage of the
country. The cultural heritage of the country is affected by the change in the technology,
innovations, change in perceptions and values of the general people. The lifestyle and
thinking of the current and future generation subsequently impact the intangible cultural
heritage of the country. The political factors such as a change in governance, change in
policies and regulations, and other legal requirements also affect the cultural heritage of the
nation.
According to Smith (2015), the parties which are related to the preservation of natural and
human heritage include government officials, practitioners, and other academic workers.
There are a number of challenges faced by the parties involved in the preservation of the
intangible cultural heritage of the country. The local tourism industry is impacted by the
management of local authorities which results in success and failure of the industry. The
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main responsibilities of the local authority are to provide necessary amenities and facilitate
necessary things for the development of tourism in the particular sector. The concept of the
cultural heritage is very complex and thus it is extremely difficult to present a practical
viewpoint approach to it. The cultural heritage is important to preserve by the people so
that the future generation may continue to use and enjoy the same. The cultural heritage
includes various cultural attractions such as archaeological treasures, museums, and
monuments. The mountains, gardens, wilderness, landscapes, parks, islands, national parks,
rivers, and other sources for public enjoyment are also included in the definition of cultural
attraction of the country. The promotion of archaeological culture and making them
attractive and appealing for the tourist will promote the cultural heritage of the nation.
Various activities are involved for increasing the tourism and promoting the natural and
cultural heritage of the nation include socio-cultural activities, environment-based activities,
and other activities which encourages the visitors to interact with the socio-cultural and
environment of the country.
According to Mason (2015), there are certain factors which influence the effectiveness and
reduce the promotion and preservation of the cultural heritage of the country. These factors
include lack of knowledge of importance and relevance of preservation of cultural heritage
and museums. UNESCO provides information about the significance of preserving the
cultural heritage of the country for the government as well as for the local communities.
Heritage is the phenomenon which includes all those factors such as social heritage,
historical values, and cultural tradition which are transfer from one generation to another
for helping them in enjoying the cultural heritage of a particular area. The heritage tourism
is the process which include all the factors which help in enhancing the experience of
tourism sector for the tourists, residents and other communities. The heritage tourism
includes factors such as art, art, festival, music, sense of sites, architecture, infrastructure,
historic sites, language, handicrafts, local events, heritage resources, nature of work
environment, and modern form of historical values. Heritage tourism is gaining importance
as an important factor of the global tourism industry in various countries. Museums play a
crucial role in the development of the tourism and cultural heritage of the country. The
main and basic products of the cultural heritage of a nation include different monuments,
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museums, visiting theatres, pilgrimage, exhibitions, elite culture, sightseeing, and other
programs and events.
According to Csapo (2012), there are different factors and issues which hinder the growth
and performance of tourism sector which include ownership issues, ethical issues, legal
issues, political issues, and other related issues which disturb the performance and quality
of services provided to the tourist and the preservation and conservation of cultural
heritage. The UNESCO or United Nations education, social and cultural organizations
differentiate the heritage in major parts which are distinguished from each other and
include movable, monumental, world heritage, and intangible factors of heritage. The
heritage tourism is distinguished and recognizes into the two main parts such as material
heritage and non-material heritage. The material heritage includes factors such as built
heritage, world heritage sites, national and historical memorials, and architectural sites. And
the non-material heritage includes factors such as arts, literature, and folklore. There is
another distinction of heritage apart from material and non-material heritage which include
cultural heritage. The memories, event locations, libraries, collection, museums, event
locations, and theatres are some of the cultural heritage.
The continuous growth and development in social media and the latest technology affect
the performance of the tourism industry of the country. There are both the positive and
negative impact of factors such as technology and innovations on the success and growth of
cultural heritage and tourism industry. The use of technical factors for promotion and
advertisement of tourist destination increase the effectiveness of promotional activities. The
increasing use of social media provides information about the natural and cultural heritage
of the nation attract a large number of tourist which help in increasing the revenue and
profitability of the tourism sector of the country. There are variously internal and external
factors which affect the attractiveness of a particular tourist destination. The management
of the information displayed by the different museums and galleries help in delivering the
right message that the information wants to deliver. When the visitor feel that they gained
the right and relevant information about the place they have visited, it affects the
mindfulness of visitors in a positive manner. There are different communication factors
which also affect the experience of visitors to museums. Language can become a drawback
for the museum which is used for the display of information and message by the museum.
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The artifacts can be displayed in various interactive ways which will increase the
attractiveness of the museum which includes 2Ds and 3Ds display methods by the
management. The museum helps in educating the visitors about the cultural heritage of the
country or the place they have visited. This help in improving the experience and knowledge
of the visitors with the help of legible and readable messages. The manner in which the
artifacts and fossils are displayed to the visitors help in promoting or hindering the overall
satisfaction of the visitors. The new discovered artifacts and fossils of a particular are always
displayed to the visitors and tourists. The rich cultural heritage makes the local community
feel proud about their culture and history and it is one of the main reason which attracts
different visitor to make a repeated visit at the same place or destination. It is necessary for
promoting the cultural heritage and museums of the country in order to ensure sustainable
and successful tourism.
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CONCLUSION
The essay successfully discussed the concept of tourism and its heritage and historical
values for the promotion of tourism within the country. The role played by the culture and
historical heritage of the country with reference to the tourism are examined in the essay.
The management of tourism and destination of the country is explained along with the
relevance of the cultural heritage of the nation. The measures of conserving the natural
heritage of the destination of the country are explained. The heritage management and
factors promoting tourism within the country along with global issues are discussed.
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REFERENCES
Timothy, D.J., 2011. Cultural heritage and tourism: An introduction (Vol. 4). Channel View
Publications.
Lenzerini, F., 2011. Intangible cultural heritage: The living culture of peoples. European
Journal of International Law, 22(1), pp.101-120.
Mason, P., 2015. Tourism impacts, planning, and management. Routledge.
Smith, M.K., 2015. Issues in cultural tourism studies. Routledge.
Csapo, J., 2012. The role and importance of cultural tourism in the modern tourism industry.
In Strategies for tourism industry-micro and macro perspectives. IntechOpen.
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