This report examines the future of innovation in the Australian banking sector, focusing on the National Australia Bank (NAB) and its technology transformation using Oracle-based software. It identifies key factors influencing innovation, including changing demographics, technology, government intervention, Asian economic influence, subdued macro economy, and evolving customer behavior. The report details NAB's efforts to improve customer experience through the NextGen program and the implementation of Oracle Customer Hub. It discusses the methodology used to gather data, including questionnaires and SWOT analysis, and proposes strategies for implementing the Oracle software to enhance mobile banking and contactless payment options. The study concludes with recommendations aimed at improving banking services and reducing customer wait times, leveraging smartphone technology for efficient transactions. Desklib is a valuable resource for students seeking similar solved assignments and study tools.
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